This report examines the Modern Card Issuing Platforms market landscape in detail; assessing trends and factors shaping the evolution of this rapidly growing market. The report delivers comprehensive analysis of the strategic opportunities for modern card issuers; addressing key verticals and developing challenges, and highlighting how stakeholders should navigate these. It also includes evaluation of key country-level opportunities for modern card issuers and card growth.
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- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways
- 1.1.1 Modern Card Issuing Platforms Will Be Responsible for 35% of Cards Issued by 2029
- Figure 1.1: Proportion of Payment Cards Issued by Modern Card Issuing Platforms in 2029, (%), Split by 8 Key Regions
- 1.1.2 Adoption of Modern Card Issuing Platforms Can Facilitate New Use Cases
- 1.1.3 The Rise of ‘Card-as-a-Service’ Is Transforming the Payment Card Landscape
- 1.2 Strategic Recommendations
- 1.2.1 Prioritise Sustainability, Accessibility and Inclusion
- 1.2.2 A Digital-first Approach Is a Priority
- 1.2.3 Incorporate Machine-Learning Innovations to Enhance Card Issuance
- 2. Market Landscape
- 2.1 Introduction & Definitions
- 2.2 History of Card Issuing
- 2.2.1 Modern Card Issuing Processes
- Figure 2.1: The Lifecycle of Card Issuing
- Figure 2.2: Capabilities of Modern Card Issuing Platforms
- 2.3 Analysis of Technological Capabilities of Modern Card Issuing Platforms
- 2.3.1 eKYC
- 2.3.2 Open API for Payment Card Issuers
- 2.3.3 Token Service Provisioning
- 2.4 What Can Modern Card Issuing Platforms Offer to Cardholders?
- Figure 2.3: The Appeal of Modern Card Issuing Platforms
- i. Personalisation
- ii. Agility
- iii. Accessibility
- Figure 2.4: How Modern Card Issuing Platforms Can Promote Financial Inclusivity & Accessibility
- 2.5 What Related Services to Card Issuing Can Card Issuers Provide?
- i. Issuer Processing
- ii. Data Analytics
- iii. Chargebacks & Dispute Handling
- iv. Spending Controls
- v. Biometric Cards
- vi. Fraud Management
- vii. Wearables
- viii. BIN Sponsorship
- 2.6 Key Trends & Drivers
- 2.6.1 Digital-first Card Issuing Drives the Market
- 2.6.2 Shift in the Nature of Bank-customer Interactions
- 2.6.3 Consumers Prefer a Hybrid Card Experience
- 2.6.4 Competition From Digital Wallets
- 2.6.5 The Addition of BNPL Capabilities to Modern Cards
- Figure 2.5: Virtual Card Fraud Framework
- 3. Segment Analysis
- 3.1 Credit and Charge Cards
- 3.1.1 Credit Unions: The US
- 3.2 Debit Cards
- 3.3 Cryptocurrency Debit Cards
- 3.4 Prepaid Cards
- 3.4.1 Prepaid Cards in the Public Sector
- 3.4.2 Use Case: Payroll
- 3.5 Virtual Cards
- Figure 3.1: B2B Use Cases for Virtual Cards
- 4. Country Readiness Index
- 4.1 Introduction to Country Readiness Index
- Figure 4.1: Modern Card Issuing Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Modern Card Issuing
- Figure 4.3: Juniper Research Country Readiness Index: Modern Card Issuing Platforms 2024
- Table 4.4: Modern Card Issuing Country Readiness Index: Market Segments
- 4.1.1 Focus Markets
- i. High Interest in eCommerce
- Figure 4.5: Number of Payment Cards Issued by Modern Card Issuing Platform (m), Split by Top Eight Countries, 2024-2029
- ii. Strong Innovations in Digital Payments
- iii. China
- 4.2 Growth Markets
- i. Development in Digital & Physical Infrastructure
- Figure 4.6: Total Number of Payment Cards Issued by Modern Card Issuing Platforms in Growth Markets (m), 2024-2029
- ii. Growth in Banked Population
- iii. India
- 4.2.2 Saturated Market
- Figure 4.7: Number of Payment Cards Issued by Modern Card Platforms (m), 2024-2029
- 4.2.3 Developing Markets
- Figure 4.8: Number of Payment Cards Issued by Modern Card Issuing Platforms, (m), Split by 6 Key Markets, 2024-2029
- i. Prevalence of Mobile Money
- ii. Digitally Native Populations
- Table 4.9: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 4.10: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Table 4.11: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 4.12: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
- Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Middle East & Africa
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