Our Mobile Money in Emerging Markets research report provides a detailed evaluation and analysis of the ways in which the mobile financial services space is evolving and developing. The research also considers future trends and challenges within the mobile money market, such as the shift to advanced services and the expansion of merchant payments.
In addition, the report contains two Juniper Research Competitor Leaderboards; giving readers a comprehensive understanding of the competitive dynamics in this space. The Competitor Leaderboards position 20 mobile money services and 16 mobile money technology platform providers; delivering an invaluable resource for stakeholders seeking to understand the competitive landscape in the mobile money market on both a consumer-facing and B2B basis.
The research suite contains a detailed dataset; providing forecasts for mobile financial services use across a wide range of different metrics, including the total users and transactions made via mobile money services, the amount lent to users of microcredit, and the total monetary spend and deposits for mobile money services in mobile money.
KEY FEATURES
Market Dynamics: A strategic analysis of the major drivers, challenges, and innovations shaping the adoption and development of the mobile money industry, including the shift from offering basic services to more advanced services and digital payments, the rise of the Payments as a Platform business model, and the use of AI to enable new capabilities within mobile wallets.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile money market, accompanied by strategic recommendations for stakeholders, such as digital wallet providers, mobile network operators and banks.
Benchmark Industry Forecasts: Includes forecasts for the total users of, and spend via, mobile money platforms, split by different segments and transaction types. This data is split by 4 key forecast regions and 15 countries.
Juniper Research Competitor Leaderboards: Key player capability and capacity assessment for 20 mobile money services and 16 mobile money technology platform providers, via two Juniper Research Competitor Leaderboards.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways for Mobile Money Services
- 1.1.1 Mobile Money Is a Catalyst to Fintech Innovation and Diversified Revenue Streams
- 1.1.2 Central Banks and Financial Regulators Play a Key Role in Driving Mobile Money Growth
- 1.2 Strategic Recommendations for Mobile Money Services
- 1.2.1 Address the Demands of Financially Savvy Consumers through Differentiation
- 1.2.2 Build Financially Sustainable Business Models through Partnerships ..
- 1.3 Key Takeaways for Sophisticated MFS
- 1.3.1 Mobile Money Providers Will Adapt to the Shifting Revenue Landscape in MFS
- 1.3.2 Personalisation Will Be a Key Driver of Success in Elevating Customer Experience
- 1.3.3 Embracing Innovation in MFS with CBDCs (Central Bank Digital Currencies) Will Be Key
- 1.4 Strategic Recommendations for Sophisticated MFS
- 1.4.1 Leverage Enabling Technologies and Platforms to Advance MFS
- 1.4.2 Invest in Customer Financial Literacy and Wellbeing as a Strategic Imperative
- 1.4.3 Enhance Connectivity and Market Dynamics through Interoperability
- 2. Current Status of the Mobile Money Market & Future Outlook
- 2.1 Introduction to Mobile Money
- Figure 2.1: Unbanked Adult Population (m), Split by 8 Key Regions, 2024
- 2.2 Definitions within Mobile Money
- 2.2.1 The Context
- 2.2.2 The Drivers
- 2.2.3 The Key Pillars of Mobile Money
- 2.2.4 The Challenges
- Figure 2.2: Smartphone Penetration Rate (%), Split by 8 Key Regions, 2024
- 3. Segment Analysis
- 3.1.1 Mobile Money Transfer
- i. Domestic
- ii. Cross-border
- 3.1.2 Mobile Microloans
- 3.1.3 Mobile Microinsurance
- 3.1.4 Mobile Microsavings
- 3.1.5 Merchant Payments (both In-store and Online)
- i. In-store Merchant Payments
- ii. Online Merchant Payments
- 3.2 Status of the Mobile Money Market
- 3.2.1 Mobile Money Transfer
- i. Introduction
- ii. SWOT Analysis
- iii. Outlook
- 3.2.2 Mobile Microloans
- i. Introduction
- ii. SWOT Analysis
- iii. Outlook
- 3.2.3 Mobile Microinsurance
- i. Introduction
- Figure 3.1: Mobile Microinsurance Categories
- ii. SWOT Analysis
- iii. Outlook
- 3.2.4 Mobile Microsavings
- i. Introduction
- ii. SWOT Analysis
- iii. Outlook
- 3.2.5 Merchant Payments
- i. Introduction
- ii. SWOT Analysis
- iii. Key Vendors to Watch
- iv. Outlook
- 4. Key Trends & Future Outlook
- 4.1 Key Enabling Factors
- 4.1.1 Key Technologies
- i. AI (Artificial Intelligence) and ML (Machine Learning)
- ii. Digital Identity
- iii. Credit Scoring Alternative
- iv. Blockchain and CBDCs
- 4.1.2 Key Relationships
- i. Banks
- ii. Regulators
- iii. Agent Networks
- iv. Merchant Networks
- v. Remittance Partners
- vi. Platform Providers
- 4.2 The Shift to Advanced Services
- 4.2.1 Platform Capabilities for New Service Offerings
- 4.2.2 Payments-as-a-Platform and the Future of Mobile Money
- 4.2.3 Optimised UX (User Experience) and UI (User Interface)
- 4.2.4 Personalised Product Design
- 4.2.5 Building and Managing Key Partnerships
- 4.2.6 Navigating Regulatory Challenges
- 1. Mobile Money Services Competitor Leaderboard & Vendor Profiles
- Table 1.1: Juniper Research Competitor Leaderboard: Mobile Money Vendors Included & Product Portfolio
- Figure 1.2: Juniper Research Leaderboard: Mobile Money Services
- Table 1.3: Juniper Research Leaderboard: Mobile Money Services
- Table 1.4: Juniper Research Leaderboard Heatmap: Mobile Money Services – Part 1 of 2
- Table 1.5: Juniper Research Leaderboard Heatmap: Mobile Money Services – Part 2 of 2
- 1.1 Vendor Profiles
- 1.1.1 Airtel Money
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.2 bKash
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.3 Easypaisa
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.4 EcoCash
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.5 eZ Cash
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.6 Gcash (Philippines)
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 1.6: GCash Cash-in Kiosk
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.7 Grameenphone (GPAY)
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.8 LinkAja
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.9 Mon Cash
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.10 Moov Money (Benin)
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.11 M-PESA
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.12 MTN Mobile Money
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.13 Ooredoo Money
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.14 Orange Money
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.15 Roshan M-Paisa
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.16 Tigo
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.17 Transfer/Telcel
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.18 TrueMoney
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.19 UPaisa
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.1.20 Wave Money
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 1.2 Juniper Research Leaderboard Assessment Methodology
- 1.3 Limitations & Interpretations
- Table 1.7: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Money Services
- 2. Mobile Money Platform Providers Competitor Leaderboard
- Table 2.1: Juniper Research Competitor Leaderboard: Mobile Money Platform Vendors Included & Product Portfolio
- Figure 2.2: Juniper Research Competitor Leaderboard: Mobile Money Platforms
- Table 2.3: Juniper Research Leaderboard: Mobile Money Platforms
- Table 2.4: Juniper Research Leaderboard Heatmap: Mobile Money Platforms ..
- 2.1 Vendor Profiles
- 2.1.1 Amdocs
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.2 Comviva
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.3 DigiPay.Guru
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.4 Ericsson
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.5 Estel
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.6 Huawei
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.7 inswitch
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.8 Obopay
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.9 Omobio
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.10 OpenWay
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.5: Way4 Payment Business Capabilities
- Figure 2.6: Way4 Technologies Capabilities
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
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