Global Embedded Finance Market 2024-2028: Market Trends & Strategies

This report examines the embedded finance market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly growing market. The report delivers comprehensive analysis of the strategic opportunities for embedded finance providers; addressing key verticals and developing challenges, and how stakeholders should navigate these. It also includes evaluation of key country-level opportunities for embedded finance growth.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Market Landscape
2.1 Introduction
2.1.1 Definitions & Scope
Figure 2.1: Embedded Finance versus BaaS
2.1.2 Embedded Finance Segment Definitions
i. Embedded Payments
ii. Embedded Banking
iii. Embedded Lending
iv. Embedded Investment
v. Embedded Insurance
2.2 Market Landscape
2.2.1 Open Banking & Embedded Finance
Figure 2.2: How Open Banking Works
Figure 2.3: Number of Open Banking Users Globally, 2022-
Figure 2.4: Proportion of Use Cases for APIs Globally (2023)
2.2.2 Key Trends
2.2.3 Benefits
i. Embedded Solutions Open New Revenue Streams
ii. Customer Acquisition & Management Are Streamlined
iii. User Experiences Improve Due to the Multitude of Offerings
2.2.4 Challenges
3. Segment Analysis
3.1 Introduction
Figure 3.1: Maturity & Market Potential of Embedded Finance Segments
3.2 Embedded Payments
i. Use Cases
ii. Current Market
3.3 Embedded Banking
i. Use Cases
ii. Current Market
3.4 Embedded Lending
i. Use Cases
ii. Current Market
Figure 3.2: Total Value of Digital BNPL Transactions ($m) Split by Key Regions,
Figure 3.3: Total Volume of Digital BNPL and Flexible Credit Transactions (m) Split by Key Regions, 2023-
Figure 3.4: Total B2B BNPL Transaction Value ($m) Split by Key Regions, 2023-
3.5 Embedded Investment
i. Use Cases
ii. Current Market
3.6 Embedded Insurance
i. Use Cases
ii. Current Market
4. Country Readiness Index & Regional Analysis
4.1 Introduction
4.2 Embedded Finance Country Readiness Index
Figure 4.1: Juniper Research’s 8 Key Regions’ Definition
Table 4.2: Juniper Research Embedded Finance Country Readiness Index: Scoring Criteria
Figure 4.3: Juniper Research Country Readiness Index – Embedded Finance
Figure 4.4: Juniper Research’s Competitive Web: Embedded Finance Regional Opportunities
4.3 Regional Analysis
4.3.1 North America
Figure 4.5: Total Embedded Finance Platform Revenue ($m) Split by Countries in North America, 2023-
4.3.2 Latin America
Figure 4.6: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Latin America,
4.3.3 West Europe
Figure 4.7: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in West Europe,
4.3.4 Central & East Europe
Figure 4.8: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Central & East Europe,
4.3.5 Far East & China
Figure 4.9: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Far East & China, 2023-
4.3.6 Indian Subcontinent
Figure 4.10: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Indian Subcontinent, 2023-
4.3.7 Rest of Asia Pacific
Figure 4.11: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Rest of Asia Pacific,
4.3.8 Africa & Middle East
Figure 4.12: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Africa & Middle East,
Country Readiness Index Heatmaps
i. North America
Table 4.13: Juniper Research’s Embedded Finance Country Readiness Index: North America
ii. Latin America
Table 4.14: Juniper Research’s Embedded Finance Country Readiness Index: Latin America
iii. West Europe
Table 4.15: Juniper Research’s Embedded Finance Country Readiness Index: West Europe
iv. Central & East Europe
Table 4.16: Juniper Research’s Embedded Finance Country Readiness Index: Central & East Europe
v. Far East & China
Table 4.17: Juniper Research’s Embedded Finance Country Readiness Index: Far East & China
vi. Indian Subcontinent
Table 4.18: Juniper Research’s Embedded Finance Country Readiness Index: Indian Subcontinent
vii. Rest of Asia Pacific
Table 4.19: Juniper Research’s Embedded Finance Country Readiness Index: Rest of Asia Pacific
viii. Africa & Middle East
Table 4.20: Juniper Research’s Embedded Finance Country Readiness Index: Africa & Middle East

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