Global Embedded Finance Market 2024-2028: Full Research Suite

Our Embedded Finance research suite provides a detailed and perceptive analysis of this evolving market; enabling stakeholders from banking services, infrastructure providers, payment services, regulators, insurers, eCommerce platforms, and technology vendors to understand future growth, key trends, and the competitive environment.

The suite features several different options that can be purchased separately, including access to data mapping the adoption and embedded finance market growth in the coming years, and an insightful study uncovering the latest trends and opportunities within the market. Additionally, the report contains an extensive analysis of the 19 market leaders in the embedded finance space. The coverage can also be purchased as a Full Research Suite, containing all of these elements, and including a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market, allowing financial institutions and technology vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future of such an uncertain and rapidly growing market.

Key Features
Market Dynamics: Insights into key trends and market expansion challenges within the embedded finance market; addressing challenges posed by the technical requirements to enable embedded financial products, ongoing consumer fears regarding security, the potential benefits of increasing regulatory involvement, and analysing the many embedded banking use cases. These use cases are assessed across each embedded finance segment, including embedded payments, embedded banking, embedded lending, embedded investments, and embedded insurance. The embedded finance strategy & trends research also includes a regional market growth analysis on the current development and segment growth of the embedded finance market size, including the Juniper Research Country Readiness Index assessing the market readiness and growth across all 60 countries featured in our forecast, as well as providing a future outlook.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and key findings within the embedded finance market, accompanied by key strategic recommendations for stakeholders.
Benchmark Industry Forecasts: The business overview into financial service providers includes forecasts for total revenue for embedded finance, derived from forecasts for embedded payments, embedded banking, embedded lending, embedded investments, and embedded insurance. These individual embedded finance segments feature a plethora of different forecasts relating to each segment as well.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 19 embedded finance vendors via the Juniper Research Competitor Leaderboard, featuring market size for key players in the embedded finance industry.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Market Landscape
2.1 Introduction
2.1.1 Definitions & Scope
Figure 2.1: Embedded Finance versus BaaS
2.1.2 Embedded Finance Segment Definitions
i. Embedded Payments
ii. Embedded Banking
iii. Embedded Lending
iv. Embedded Investment
v. Embedded Insurance
2.2 Market Landscape
2.2.1 Open Banking & Embedded Finance
Figure 2.2: How Open Banking Works
Figure 2.3: Number of Open Banking Users Globally, 2022-
Figure 2.4: Proportion of Use Cases for APIs Globally (2023)
2.2.2 Key Trends
2.2.3 Benefits
i. Embedded Solutions Open New Revenue Streams
ii. Customer Acquisition & Management Are Streamlined
iii. User Experiences Improve Due to the Multitude of Offerings
2.2.4 Challenges
3. Segment Analysis
3.1 Introduction
Figure 3.1: Maturity & Market Potential of Embedded Finance Segments
3.2 Embedded Payments
i. Use Cases
ii. Current Market
3.3 Embedded Banking
i. Use Cases
ii. Current Market
3.4 Embedded Lending
i. Use Cases
ii. Current Market
Figure 3.2: Total Value of Digital BNPL Transactions ($m) Split by Key Regions,
Figure 3.3: Total Volume of Digital BNPL and Flexible Credit Transactions (m) Split by Key Regions, 2023-
Figure 3.4: Total B2B BNPL Transaction Value ($m) Split by Key Regions, 2023-
3.5 Embedded Investment
i. Use Cases
ii. Current Market
3.6 Embedded Insurance
i. Use Cases
ii. Current Market
4. Country Readiness Index & Regional Analysis
4.1 Introduction
4.2 Embedded Finance Country Readiness Index
Figure 4.1: Juniper Research’s 8 Key Regions’ Definition
Table 4.2: Juniper Research Embedded Finance Country Readiness Index: Scoring Criteria
Figure 4.3: Juniper Research Country Readiness Index – Embedded Finance
Figure 4.4: Juniper Research’s Competitive Web: Embedded Finance Regional Opportunities
4.3 Regional Analysis
4.3.1 North America
Figure 4.5: Total Embedded Finance Platform Revenue ($m) Split by Countries in North America, 2023-
4.3.2 Latin America
Figure 4.6: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Latin America,
4.3.3 West Europe
Figure 4.7: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in West Europe,
4.3.4 Central & East Europe
Figure 4.8: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Central & East Europe,
4.3.5 Far East & China
Figure 4.9: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Far East & China, 2023-
4.3.6 Indian Subcontinent
Figure 4.10: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Indian Subcontinent, 2023-
4.3.7 Rest of Asia Pacific
Figure 4.11: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Rest of Asia Pacific,
4.3.8 Africa & Middle East
Figure 4.12: Total Embedded Finance Platform Revenue ($m), Split by Select Countries in Africa & Middle East,
Country Readiness Index Heatmaps
i. North America
Table 4.13: Juniper Research’s Embedded Finance Country Readiness Index: North America
ii. Latin America
Table 4.14: Juniper Research’s Embedded Finance Country Readiness Index: Latin America
iii. West Europe
Table 4.15: Juniper Research’s Embedded Finance Country Readiness Index: West Europe
iv. Central & East Europe
Table 4.16: Juniper Research’s Embedded Finance Country Readiness Index: Central & East Europe
v. Far East & China
Table 4.17: Juniper Research’s Embedded Finance Country Readiness Index: Far East & China
vi. Indian Subcontinent
Table 4.18: Juniper Research’s Embedded Finance Country Readiness Index: Indian Subcontinent
vii. Rest of Asia Pacific
Table 4.19: Juniper Research’s Embedded Finance Country Readiness Index: Rest of Asia Pacific
viii. Africa & Middle East
Table 4.20: Juniper Research’s Embedded Finance Country Readiness Index: Africa & Middle East
1. Juniper Research Competitor Leaderboard
1.1 Why Read This Report?
Table 1.1: Juniper Research Competitor Leaderboard: Embedded Finance Vendors
Figure 1.2: Juniper Research Competitor Leaderboard: Embedded Finance
Table 1.3: Juniper Research Competitor Leaderboard: Embedded Finance Vendors & Positioning
Table 1.4: Juniper Research Embedded Finance Competitor Leaderboard Heatmap
2. Company Profiles
2.1 Vendor Profiles
2.1.1 Balance
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Bankable
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View Key Strengths & Strategic Development Opportunities
2.1.3 Cross River
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 Finix
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 Flywire
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View Key Strengths & Strategic Development Opportunities
2.1.6 Jaris
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 Jifiti
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Marqeta
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 OpenPayd
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 Plaid
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 Q
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View Key Strengths & Strategic Development Opportunities
2.1.12 Railsr
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.13 SoFi
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Stripe
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Synapse
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View Key Strengths & Strategic Development Opportunities
2.1.16 Tink
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.17 TreviPay
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 Vodeno
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.19 Weavr
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.2.1 Limitations & Interpretations
Table 2.1: Juniper Research Competitor Leaderboard Scoring Criteria – Embedded Finance
1. Introduction
1.1 Introduction
1.2 Methodology & Assumptions
Figure 1.1: Embedded Payments Forecast Methodology
Figure 1.2: Embedded Lending Forecast Methodology
Figure 1.3: Embedded Banking Forecast Methodology
Figure 1.4: Embedded Insurance Forecast Methodology
Figure 1.5: Embedded Investment Forecast Methodology
2. Market overview
2.1 Forecast Summary
2.1.1 Embedded Finance Revenue
Figure & Table 2.1: Total Embedded Finance Revenue ($m), Split by 8 Key Regions, 2023-
Table 2.2: Embedded Finance Revenue, Split by Channel ($m), 2023-
2.1.2 Embedded Finance Consumer Revenue
Figure & Table 2.3: Total Consumer Embedded Finance Revenue ($m), Split by 8 Key Regions, 2023-
2.1.3 Embedded Finance Business Revenue
Figure & Table 2.4: Total Business Embedded Finance Revenue ($m), Split by 8 Key Regions, 2023-
3. Embedded Payments: Market Forecasts
3.1.1 Total One-click Checkout Button Transaction Volume
Figure & Table 3.1: Total Volume of One-click Checkout Button Transactions (m), Split by 8 Key Regions, 2023
3.1.2 Total One-click Checkout Button Transaction Value
Figure & Table 3.2: Total Value of One-click Checkout Button Transactions ($m), Split by 8 Key Regions, 2023
3.1.3 Number of Open Banking Payment Users
Figure & Table 3.3: Total Number of Open Banking Payment Users (m), Split by 8 Key Regions, 2023-
3.1.4 Embedded Payments Transaction Value
Figure & Table 3.4: Total Embedded Payments Transaction Value ($m), Split by 8 Key Regions, 2023
3.1.5 Embedded Payments Platform Revenue
Figure & Table 3.5: Total Embedded Payments Platform Revenue ($m), Split by 8 Key Regions, 2023-
3.1.6 Total Volume of B2B Embedded Payments
Figure & Table 3.6: Total Volume of B2B Embedded Payments (m), Split by 8 Key Regions, 2023-
3.1.7 Total Value of B2B Embedded Payments
Figure & Table 3.7: Total Value of B2B Embedded Payments ($m), Split by 8 Key Regions, 2023-
3.1.8 Total B2B Embedded Payments Platform Revenue
Figure & Table 3.8: Total B2B Embedded Payments Platform Revenue ($m), Split by 8 Key Regions, 2023
4. Embedded Banking: Market Forecasts
4.1 Total Embedded Banking Platform Revenue
Figure & Table 4.1: Total Embedded Banking Platform Revenue ($m), Split by 8 Key Regions, 2023-
4.2 Digital Banking Users Services by BaaS Platforms
Figure & Table 4.2: Total Number of Digital Banking Users Serviced by BaaS platforms (m), Split by 8 Key Regions, 2023-
4.3 Consumer BaaS Platform Revenue
Figure & Table 4.3: Total BaaS Platform Revenue ($m) Split by 8 Key Regions, 2023-
4.4 Business Account Transactions Using BaaS
Figure & Table 4.4: Business Account Transactions Using BaaS (m) Split by 8 Key Regions, 2023-
4.5 B2B Business Account Transaction Value Using BaaS
Figure & Table 4.5: B2B Business Account Transaction Value Using BaaS ($m), Split by 8 Key Regions, 2023
4.6 B2B BaaS Platform Revenue
Figure & Table 4.6: B2B BaaS Platform Revenue ($m), Split by 8 Key Regions, 2023-
5. Embedded Lending: Market Forecasts
5.1 Embedded Lending Transaction Value
Figure & Table 5.1: Total Value of Embedded Lending Services ($m), Split by 8 Key Regions, 2023-
5.2 Embedded Lending Platform Revenue
Figure & Table 5.2: Total Embedded Lending Platform Revenue ($m), Split by 8 Key Regions, 2023-
5.3 Total B2C Embedded Lending Transactions
Figure & Table 5.3: Total B2C Embedded Lending Transactions (m), Split by 8 Key Regions, 2023-
5.4 B2B Embedded Lending Transaction Volume
Figure & Table 5.4: Total Volume of B2B Embedded Lending Transactions (m), Split by 8 Key Regions, 2023
5.5 B2B Embedded Lending Transaction Value
Figure & Table 5.5: Total B2B Embedded Lending Transaction Value ($m), Split by 8 Key Regions, 2023
5.6 B2B Embedded Lending Platform Revenue
Figure & Table 5.6: Total B2B Embedded Finance Platform Revenue ($m), Split by 8 Key Regions, 2023
6. Embedded Insurance: Market Forecasts
6.1 Total Embedded Insurance Platform Revenue
Figure & Table 6.1: Total Embedded Insurance Services Revenue ($m), Split by 8 Key Regions, 2023-
6.2 Total Embedded Insurance Take-up
Figure & Table 6.2: Total Embedded Insurance Take-up (m), Split by 8 Key Regions, 2023-
6.3 B2C Embedded Insurance Premiums
Figure & Table 6.3: B2C Embedded Insurance Platform Revenue ($m), Split by 8 Key Regions, 2023-
6.4 B2B Embedded Insurance Policies
Figure & Table 6.4: Total B2B Embedded Insurance Policies (m), Split by 8 Key Regions, 2023-
6.5 B2B Embedded Insurance Platform Revenue
Figure & Table 6.5: Total B2B Embedded Finance Platform Revenue ($m), Split by 8 Key Regions, 2023
7. Embedded Investments: Market Forecasts
7.1 Embedded Investment Users
Figure & Table 7.1: Total Number of Embedded Investment Users (m), Split by 8 Key Regions, 2023-
7.1.1 Embedded Investment Assets
Figure & Table 7.2: Total Embedded Insurance Assets Under Management from Digital Banking ($m) Split by 8 Key Regions, 2023-
7.1.2 Digital Banking Users Using Automated Roundups
Figure & Table 7.3: Total Digital Banking Users Using Automated Roundups (m), Split by 8 Key Regions, 2023
7.1.3 Embedded Investment Platform Revenue
Figure & Table 7.4: Total Embedded Investment Platform Revenue ($m), Split by 8 Key Regions, 2023

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