This report examines the Digital Wallets market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly growing technology. The report delivers comprehensive analysis of the strategic opportunities for players in the digital wallet space, addressing key verticals, developing challenges, and how stakeholders should navigate these.
It also includes the Juniper Research Country Readiness Index providing assessment of the readiness and growth of 60 countries.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways
- 1.1.1 Digital Wallets Key Part of Growing Financial Inclusion
- 1.1.2 Remittances are an Important Use Case for Digital Wallets
- 1.1.3 Digital Wallets Market Seeing Growth in Specialised Wallets
- 1.2 Strategic Recommendations
- 1.2.1 Loyalty Schemes Must be Utilised to Acquire and Retain Users
- 1.2.2 Incorporate Mobile Financial Services to Generate New Revenue Streams for Mobile Money Providers
- 1.2.3 Vendors Must Tailor Solutions to Target Markets
- 2. Market Landscape
- 2.1 Introduction
- 2.1.1 Historical Context
- 2.2 Types of Digital Wallet
- 2.2.1 Technology Types
- i. Closed Loop System
- ii. Semi-closed Loop System
- iii. Open Loop System
- Figure 2.1: Potential Recipients of Funds for Different Wallet Technology Types ..
- 2.2.2 Funding Type
- i. Pass-through Wallet
- ii. Staged Wallet
- iii. Stored Wallet
- Figure 2.2: Types of Consumer Wallet
- 3. Key Trends
- 3.1 Open Banking
- Figure 3.1: Visualisation Showing Parties Involved in Open Banking
- 3.2 Superapps
- 3.3 BNPL
- 3.4 QR Codes
- Figure 3.2: Total Number of Retail Payments via QR Codes (m), Split by 8 Key Regions, 2019-2023
- 3.5 Virtual Cards
- 3.6 Tokenisation
- 3.7 CBDC
- 4. Country Readiness Index
- 4.1 Introduction
- Figure 4.1: Juniper Research’s 8 Key Regions Definition
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Digital Wallets
- Figure 4.3: Juniper Research’s Country Readiness Index: Digital Wallets
- Table 4.4: Digital Wallet Country Readiness Index: Market Segment
- 4.2 Focus Markets
- 4.2.1 Digital Wallets Popular for In-store Payments
- 4.2.2 Mobile Financial Services Provided Through Digital Wallets
- 4.2.3 Country-level Assessment: Singapore
- 4.3 Growth Markets
- 4.3.1 Government Schemes
- 4.3.2 Country-level Assessment: Saudi Arabia
- 4.4 Saturated Markets
- 4.4.1 Two Different but Equal Methods of Facilitating Payments.
- Figure 4.5: In-store Digital Wallet Transaction Volume (m), Split by NFC and QR
- Code, 2024
- 4.4.2 Country-level Assessment: Sweden
- 4.5 Developing Markets
- 4.5.1 Low Smartphone Penetration Limiting Digital Wallets
- Table 4.6: Smartphone Penetration Rate (%), Select Countries,
- 4.5.2 Competing Payment Methods
- 4.5.3 Country-level Assessment: Peru
- Table 4.7: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 4.8: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Figure 4.9: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 4.10: Juniper Research’s Country Readiness Index Heatmap: Central & East
- Europe
- Table 4.11: Juniper Research’s Country Readiness Index Heatmap: Far East &
- China
- Table 4.12: Juniper Research’s Country Readiness Index Heatmap: Indian
- Subcontinent
- Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia
- Pacific
- Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Africa &
- Middle East
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