Juniper Research’s new Buy Now Pay Later research suite assesses the market in detail, examining the key trends shaping the market , as well as the opportunities and challenges this presents.
This report delivers comprehensive analysis of the strategic opportunities for BNPL vendors; addressing key trends and developing challenges, and how stakeholders should navigate them. The report also includes an analysis of the key BNPL providers in the market, including how banks, superapps, and credit card networks have adapted to the market, and what unique offerings they provide compared to the fintech contemporaries.
Finally, a further segment analysis assessing the current state of play, and future outlook, present across six major BNPL segments; retail, eCommerce, B2B, travel, healthcare, and utilities, is featured.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways
- 1.1.1 Total BNPL Transaction Volume will Reach Over 6.2 Billion Annual Transactions by 2028
- 1.1.2 Emerging Regulations & Their Discussion Increasing Consumer Confidence
- 1.1.3 BNPL is No Longer Solely for Fintechs as External Players Enter the Fray
- 1.2 Strategic Recommendations
- 1.2.1 BNPL Players Must Stand Out in an Increasingly Saturated Market
- 1.2.2 BNPL Providers Must Work with Regulators, Not Against
- 1.2.3 Leading BNPL Companies Must Consider Whether Entering a New Sector is Suitable
- 2. Market Landscape
- 2.1 Introduction
- 2.1.1 History of BNPL
- Figure 2.1: Buy Now, Pay Later Timeline
- 2.2 BNPL Landscape
- Figure 2.2: Total Value of Digital BNPL Transactions ($m) Split by Key Regions, 2023
- 2.3 Digital BNPL
- 2.3.1 Digital BNPL in Retail & eCommerce
- 2.4 Key Trends & Drivers
- 2.4.1 Significant Emergence of Non-Fintech Players
- 2.4.2 Socioeconomic Hardships Continue Proving Effective for Promoting BNPL Use
- 2.4.3 BNPL Will Have a Greater Presence in Other Industries
- 2.5 BNPL vs Credit
- 2.5.1 BNPL
- i. Strengths
- ii. Weaknesses
- 2.5.2 Credit
- i. Strengths
- Figure 2.3: Proportion of Individuals that Own a Credit Card, Split by Top Countries (2021)
- ii. Weaknesses
- 2.6 Challenges
- 2.6.1 The Debt Trap
- 2.6.2 Complicated Return Policies
- 2.6.3 Regulations, or Lack Thereof
- i. BNPL-Specific Regulations
- ii. Individual Markets’ Standards
- 2.6.4 Fraud
- 2.6.5 The Misunderstood Impact on Credit Scores
- 2.6.6 Platform Preference – Merchants versus BNPL Providers
- 3. Segment Analysis
- 3.1 Introduction
- 3.2 Retail & eCommerce
- 3.3 B2B
- 3.4 Healthcare
- 3.5 Travel
- Figure 3.1: Cart Abandonment Rates Across Industries, 2020
- 3.6 Utilities
- 4. Player Analysis
- 4.1 Introduction
- 4.2 Card Networks
- 4.3 Superapps
- 4.4 Banks
- 5. Country Readiness Index & Regional Analysis
- 5.1 Introduction
- 5.2 BNPL Country Readiness Index
- Figure 5.1: Juniper Research’s 8 Key Regions Definition
- Table 5.2: Juniper Research Buy Now Pay Later Country Readiness Index: Scoring
- Criteria
- Figure 5.3: Juniper Research Country Readiness Index – Buy Now Pay Later
- Figure 5.4: Juniper Research’s Competitive Web: Buy Now Pay Later Regional
- Opportunities
- 5.3 Regional Analysis
- 5.3.1 North America
- Figure 5.5: Total Digital BNPL Transaction Volume (m) in North America, Split by
- 2 Select Countries, 2023-2028
- i. US
- ii. Canada
- 5.3.2 Latin America
- Figure 5.6: Total BNPL Transaction Volume (m) in Latin America, Split by 8 Select
- Countries, 2023
- i. Mexico
- 5.3.3 West Europe
- Figure 5.7: Total BNPL Transaction Volume (m) in West Europe, Split by 16 Select
- Countries, 2023
- i. Sweden
- ii. UK
- iii. Germany
- iv. Belgium
- v. Denmark
- 5.3.4 Central & East Europe
- Figure 5.8: Total Digital BNPL Transaction Volume (m) in Central & East Europe,
- 2023-
- i. Poland
- 5.3.5 Far East & China
- Figure 5.9: Total Digital BNPL Transaction Volume (m) in Far East & China, Split
- by 4 Select Countries, 2023
- i. China
- ii. Japan
- 5.3.6 Indian Subcontinent
- Figure 5.10: Total Digital BNPL Transaction Volume (m) in Indian Subcontinent,
- Split by 4 Select Countries, 2023-2028
- i. India
- 5.3.7 Rest of Asia Pacific
- Figure 5.11: BNPL Transaction Volume (m) in Rest of Asia Pacific, Split by
- Country, 2023
- i. Australia
- ii. New Zealand
- iii. Singapore
- 5.3.8 Africa & Middle East
- Figure 5.12: Total Digital BNPL Transaction Volume (m) in Africa & Middle East,
- 2023-
- i. UAE
- ii. Saudi Arabia
- iii. South Africa
- 5.4 Country Readiness Index Heatmaps
- Table 5.13: Juniper Research’s Country Readiness Index: North America
- Table 5.14: Juniper Research’s Country Readiness Index: Latin America
- Table 5.15: Juniper Research’s Country Readiness Index: West Europe
- Table 5.16: Juniper Research’s Country Readiness Index: Central & East Europe
- Table 5.17: Juniper Research’s Country Readiness Index: Far East & China
- Table 5.18: Juniper Research’s Country Readiness Index: Indian Subcontinent .
- Table 5.19: Juniper Research’s Country Readiness Index: Rest of Asia Pacific
- Table 5.20: Juniper Research’s Country Readiness Index: Africa & Middle East ..
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