Our new Cross-border eCommerce research report provides a highly detailed analysis of the evolution of this dynamic market. This assessment features an examination of the different drivers, including the continued expansion of marketplaces, an examination of challenges, such as different regulatory jurisdictions, and assessing key factors encouraging and disincentivising consumers and merchants from purchasing items from overseas. The report also contains a Juniper Research Competitor Leaderboard for eCommerce merchants catering for an international market, positioning 17 key vendors; providing an important resource for understanding this complex market.
Furthermore, the report examines the future technologies that may play a role in cross-border eCommerce, including blockchain and CBDCs (Central Bank Digital Currencies), and how these will influence online sales. The report includes extensive market forecasts; delivering detailed insights and segmenting eCommerce payments by domestic versus cross-border, including splits for transaction value and volume, by the below categories:
Digital Goods
Physical Goods
Mobile-based Payments
PC-based Payments
KEY FEATURES
Market Dynamics: Provides a detailed assessment of market drivers and the key market trends within the cross-border eCommerce market, as well as an in-depth evaluation of the future growth of the market and readiness for further disruption. This enables readers to understand the critical innovations driving this market forward.
Key Takeaways & Strategic Recommendations: Featuring major opportunities and crucial factors for cross-border eCommerce highlighted across the landscape; making for important reading for key stakeholders, including the eCommerce platforms themselves.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 17 cross-border eCommerce platforms; positioning them as either established leaders, leading challengers, or disruptors and challengers. Our Competitor Leaderboard scores these companies on their size of operations in the space, their extent and breadth of market partnerships, the sophistication of their platforms, and Juniper Research’s view on each company’s innovation and future business prospects. The company profiles included in Juniper Research’s Cross-border eCommerce Competitor Leaderboard are the following:
Alibaba Group
Allegro
Amazon
eBay
Etsy
JD.com
Jumia
Mercado Libre
Mercari
Newegg
Pinduoduo / Temu
Rakuten
Shopee
Vinted
Walmart
Wildberries
Zalando
Benchmark Industry Forecasts: 5-year forecasts for the cross-border eCommerce market, including the total volume and value of domestic versus cross-border eCommerce split between physical & digital goods, and purchases made from mobile/PC devices. This data is also split by our 8 key regions and 60 countries as follows:
North America:
Canada, US
Latin America:
Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
West Europe:
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
Central & East Europe:
Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
Far East & China:
China, Hong Kong, Japan, South Korea
Indian Subcontinent:
Bangladesh, India, Nepal, Pakistan
Rest of Asia Pacific:
Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
Africa & Middle East
Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways
- 1.1 Key Takeaways
- 1.1.1 Cross-border eCommerce Growing Rapidly
- Figure 1.1: Total Volume of Cross-border Remote Payments for Physical & Digital Goods (m), Global, 2023-2028
- 1.1.2 mCommerce Will Be the Dominant Form of Cross-border eCommerce
- 1.2 Strategic Recommendations
- 1.2.1 Leverage Marketplaces and Multichannel Approach for Introductions to New Markets
- 1.2.2 Maximise Local Payment Methods
- 1.2.3 Focus on Specific Markets
- 2. Market Overview
- 2.1 Introduction
- 2.1.2 Cross-border eCommerce
- 2.1.3 Key Trends
- i. Factors influencing Cross-border eCommerce Purchases
- Figure 2.1: Most Important Factors Influencing Cross-border Purchases, 2020
- Figure 2.2: The Top Cart Abandonment Reasons When Shopping Online Internationally, 2022
- Table 2.3: Advantages & Disadvantages of Independent eCommerce vs eCommerce Marketplaces for Merchants
- 2.1.4 Challenges
- i. Foreign Exchange Rates
- ii. Language Barrier
- iii. Customer Data/Data Privacy
- iv. Logistics/Delivery/Warehousing
- v. mCommerce
- Table 2.4: Advantages & Disadvantages of Mobile Websites and Apps
- vi. Marketing
- vii. Sustainability Concerns
- viii. Export/Import Tariffs, Shipping Taxes and Duties
- ix. Fraud Risk
- x. Geo-blocking
- xi. Sanctions
- xii. Regulations
- xiii. Payments
- xiv. Consumer Payment Preferences
- Figure 2.5: eCommerce Payment Preferences in Key Markets, 2022
- xv. Blockchain and Cross-border eCommerce
- Figure 2.6: Blockchain-enabled Cross-border Payment Process
- 2.1.5 Recommendations to Stakeholders
- 3. Cross-border eCommerce: Regional Analysis
- 3.1 Regional Analysis
- Figure 3.1: Value of Cross-border eCommerce by Country ($m), 2022
- Figure 3.2: Countries with the Highest Percentage of Cross-border Shoppers, 2022
- i. North America
- ii. Latin America
- iii. West Europe
- Table 3.3: Cross-border Market Share and Total Turnover (€b), Split by Country, 2021
- Table 3.4: Top 10 European eCommerce Players, 2022
- iv. Central & East Europe
- v. Far East & China
- vi. Indian Subcontinent
- vii. Rest of Asia Pacific
- viii. Africa & Middle East
- 4. Competitor Leaderboard and Vendor Profiles
- 4.1 Why Read This Report?
- Table 4.1: Juniper Research Competitor Leaderboard: Cross-border eCommerce
- Figure 4.2: Juniper Research Competitor Leaderboard for Cross-border
- eCommerce
- Table 4.3: Juniper Research Competitor Leaderboard: Cross-border eCommerce
- Vendors & Positioning
- Table 4.4: Juniper Research Competitive Leaderboard Heatmap: Cross-border
- eCommerce Vendors
- 4.2 Vendor Profiles
- 4.2.1 Alibaba Group
- i. Corporate
- Table 4.5: Alibaba’s Group Revenue and Operating Income ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2.2 Allegro
- i. Corporate
- Table 4.6: Allegro’s Revenue and Earnings ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.3 Amazon
- i. Corporate
- Table 4.7: Amazon’s Revenue & Gross Profit ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.4 eBay
- i. Corporate
- Table 4.8: eBay’s Revenue & Net Income ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.5 Etsy
- i. Corporate
- Table 4.9: Etsy’s Revenue & Gross Profit ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.6 JD.com
- i. Corporate
- Table 4.10: JD.com’s Revenue & Earnings ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.7 Jumia
- i. Corporate
- Table 4.11: Jumia’s Revenue & Gross Profit ($m), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-Llevel View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2.8 Mercado Libre
- i. Corporate
- Table 4.12: Mercado Libre’s Revenue & Earnings ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2.9 Mercari
- i. Corporate
- Table 4.13: Mercari’s Revenue ($b) & Active Users (m), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2.10 Newegg
- i. Corporate
- Table 4.14: Newegg’s Revenue ($b) and Average Order Value ($), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2.11 Pinduoduo & Temu
- i. Corporate
- Table 4.15: Pinduoduo’s Revenue & Earnings ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.12 Rakuten
- i. Corporate
- Table 4.16: Rakuten’s Revenue & Net Income ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.13 Shopee
- i. Corporate
- Table 4.17: Shopee’s Revenue ($b) & Gross Orders (b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.14 Vinted
- i. Corporate
- Table 4.18: Vinted’s Revenue & Losses ($m), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities ..
- 4.2.15 Walmart
- i. Corporate
- Table 4.19: Walmart’s Revenue & Earnings ($b), 2021–2022
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2.16 Wildberries
- i. Corporate
- Table 4.20: Wildberries’ Total Turnover ($b) & Total Goods Sold (b), 2021–
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2.17 Zalando
- i. Corporate
- Table 4.21: Zalando’s Revenue ($b) & Gross Profit (% of Revenue), 2021–2022 .
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.3 Juniper Research Competitor Leaderboard Assessment Methodology
- 4.4 Limitations & Interpretation
- Table 4.22: Juniper Research Competitor Leaderboard Scoring Criteria – Crossborder
- eCommerce
- 5. Cross-border eCommerce: Market Forecasts
- 5.1 Introduction
- 5.2 Methodology & Assumptions
- i. Digital Goods
- ii. Physical Goods
- Figure 5.1: Cross-border eCommerce Forecast Methodology, Physical Goods
- Figure 5.2: Cross-border eCommerce Forecast Methodology, Digital Goods
- 5.3 Cross-border eCommerce Forecasts
- 5.3.1 Transaction Volume, Split by Channel
- Figure & Table 5.3: Total Volume of Remote Payments for Physical & Digital
- Goods (m), Split by Domestic and Cross-border, 2023-2028
- Table 5.4: Share of Remote Payments Volume for Physical & Digital Goods (%)
- Split by Domestic & Cross-border, 2023-2028
- 5.3.2 Transaction Value, Split by Channel
- Figure & Table 5.5: Total Value of Remote Payments for Physical & Digital Goods
- ($m), Split by Domestic and Cross-border, 2023-2028
- Table 5.6: Share of Remote Payments Value for Physical & Digital Goods (%) Split
- by Domestic & Cross-border, 2023-2028
- 5.3.3 Transaction Volume, Split by Device
- Figure & Table 5.7: Total Volume of Remote Payments for Domestic & Crossborder
- Goods ($m) Split by Device, 2023-2028
- Table 5.8: Share of Remote Payments Volume for Domestic & Cross-border
- Goods (%) Split by Device, 2023-2028
- 5.3.4 Transaction Value, Split by Device
- Figure & Table 5.9: Total Value of Remote Payments for Domestic & Crossborder
- Goods ($m) Split by Device, 2023-2028
- Table 5.10: Share of Remote Payments Value for Domestic & Cross-border
- Goods (%) Split by Device, 2023-2028
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