United States Women Plus Size Clothing Market Forecast 2024-2032

United States Women Plus Size Clothing Market Forecast 2024-2032

The United States women plus size clothing market is expected to grow with a CAGR of 6.22% during the forecast period, 2024-2032.

MARKET INSIGHTS

According to data from the Centers for Disease Control and Prevention (CDC), from 2017 to 2020, 41.9% of adults, 22.2% of adolescents, and 12.7% of children aged 2-5 were classified as obese. This has fueled demand for plus-size clothing as more individuals seek fashionable and comfortable apparel that fits their bodies. Consequently, by 2023, the market has responded with the expansion of over 12,000 plus-size clothing stores across the country, underscoring its robust growth and the increasing need for inclusive fashion options within the plus-size clothing industry.

Despite this growth, societal stigma and negative perceptions surrounding body image remain significant challenges for the plus size clothing market. These negative attitudes often lead to a lack of acceptance and inclusivity, making it difficult for plus-size women to find fashionable and flattering clothing options. Although the demand is growing, many brands hesitate to fully embrace the plus-size market, further perpetuating the stigma and limiting the availability of diverse and stylish options for plus-size consumers. Additionally, this stigma affects marketing strategies, as brands may avoid prominently featuring plus-size models, thereby reinforcing harmful stereotypes.

The persistent gap in the market means that plus-size women struggle to find clothing that not only fits well but also allows them to express their personal style confidently. This lack of representation and inclusivity in fashion is a major barrier to the market’s full potential. However, brands that do cater to the plus-size segment and feature diverse models in their marketing can tap into a loyal and underserved customer base, fostering greater brand loyalty and driving sales growth within the plus size clothing industry.

According to industry sources, the total buying power of the United States population is approximately $19.5 trillion. In 2023, however, 28% of individuals reported experiencing discrimination in commercial settings, potentially costing businesses around $5.4 trillion. This is particularly relevant to the women’s plus size clothing industry, where discrimination and lack of inclusivity can significantly hinder growth and result in substantial financial losses for retailers who fail to address these issues.

SEGMENTATION ANALYSIS

The report on the United States women plus size clothing market includes the segmentation analysis based on type, product type, age, size and distribution channel.

Market by Type:
• Casual Wear
• Formal Wear
• Sports Wear
• Other Types

Market by Product Type:
• Tops, Tees & Shirts
• Dresses & Jumpsuits
• Innerwear
• Trousers & Jeans
• Other Product Types

Market by Age:
• Below 15 Years
• 15-25 Years
• 26-50 Years
• Above 50 Years

Market by Size:
• 1 XL
• 2 XL
• 3 XL
• 4 XL
• Above 4 XL

Market by Distribution Channel:
• Online Channels
• Hypermarkets
• Specialty Stores
• Franchised Stores
• Other Distribution Channels

Inkwood Research’s report on the United States women plus size clothing market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes Competitive Landscape, Key Buying Criteria, and Value Chain Analysis.

COMPETITIVE ANALYSIS

Key players operating the United States women plus size clothing market include Lane Bryant Inc, Torrid LLC, Ashley Stewart, Avenue, ELOQUII, Universal Standard Inc, etc.

Lane Bryant is a retailer focusing on plus-size women’s clothing, accessories, shoes, and intimates. Established in 1904 by Lena Himmelstein Bryant Malsin, the company initially specialized in maternity wear. By 2022, Lane Bryant had expanded to 448 stores across 46 states in the United States and also operates an online store.