Turkey Sanitary Protection Market Forecast 2022-2028
KEY FINDINGS
The Turkey sanitary protection market is estimated to grow with a 10.05% CAGR by 2028. Market players focus on attracting affluent consumers, and their return to busy lifestyles drives market growth.
MARKET INSIGHTS
In Turkey, the overall demand for sanitary protection is expected to remain stable owing to the rising disposable income in the country, increase in cognizance level, and initiatives undertaken by local governments and manufacturers that are projected to drive the Turkey sanitary protection market. Novel product innovations are expected to accelerate growth further. Also, increasing initiatives to launch eco-friendly, innovative, and easy-to-use solutions and rising awareness is expected to stimulate the demand for sanitary protection in Turkey.
Further, initiatives by governments and various organizations to eliminate taboos and raise awareness about menstruation are anticipated to augment Turkey’s market growth. In addition, social media plays a vital role in bringing awareness about hygiene-related topics. Due to persistent price sensitivity, the dominant sanitary towels with wings offer the main growth opportunities, particularly in the economy segment. Companies of branded goods introduced distinctive and innovative products in response to increased competition from lower-cost private-label products.
COMPETITIVE ANALYSIS
Some key market players include Eruslu Saglik Urunleri San ve Tic AS, Hayat Kimya Sanayi AS, Procter & Gamble Tuketim Mallari Sanayi Ltd SKT, etc.
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