Japan Sanitary Protection Market Forecast 2022-2028

Japan Sanitary Protection Market Forecast 2022-2028

KEY FINDINGS

The Japan sanitary protection market is predicted to grow with a CAGR of 0.74% during the forecast period, 2022 to 2028. The market growth of the country is fuelled by the increasing initiatives for free distribution and availability of female sanitary products, as well as improved education and understanding in Japanese society to address taboos related to menstruation.

MARKET INSIGHTS

Managerial positions in businesses and educational institutions in Japan are generally held by men, with minimal knowledge and a poorer understanding of feminine issues such as menstruation and premenstrual syndrome (PMS). Therefore, it is challenging for women in Japan to request time off from school or work when experiencing menstrual discomfort. Furthermore, menstruation is often regarded as a taboo topic in public society and, as a result, is seldom discussed in the country.

In an effort to resolve such problems, Unicharm began its “#NoBagForMe” initiative in the year 2019. When people purchase sanitary protection in Japan from a retailer, such as a pack of towels, it is usually packaged in a non-transparent bag in order to prevent others from seeing the product. However, this aspect further propels the taboo associated with sanitary protection items in Japanese society. Aligning with this, the project aims to remove such restrictions and support the idea that women should be able to discuss their bodies openly. Hence, these factors are set to augment the sanitary protection market growth in Japan during the forecasted period.

COMPETITIVE INSIGHTS

Leading companies operating in the market include Daio Paper Corp, Unicharm Corp, Kobayashi Pharmaceutical Co Ltd, Kao Corp, and others.

Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments