Indonesia Sanitary Protection Market Forecast 2022-2028
KEY FINDINGS
The Indonesia sanitary protection market is estimated to project a CAGR of 6.27% during the forecast period, 2022-2028. The favorable initiatives regarding menstrual hygiene & health and the increasing product launches & developments by market players are the primary growth drivers.
MARKET INSIGHTS
In Indonesia, national & international, government, and private organizations are undertaking initiatives related to menstrual health & hygiene. For instance, in 2021, Kimberly-Clark Softex (PT Softex Indonesia)’s social campaign #DariSaudari, in collaboration with UNICEF Indonesia, helped enhance the health & hygiene behavior among thousands of girls in Eastern Indonesia. In addition, the campaign aided in enabling WASH access in 1,327 schools. Besides, UNICEF partnered with local influencers in Papua in 2021 to increase access to menstrual health & hygiene information.
Furthermore, rural and remote areas of Indonesia display growth potential for sanitary protection products. Among the strategies used by competitors, the most crucial is consumer education through seminars to increase awareness. Additionally, the growing education levels and the rising disposable incomes among Indonesian women in rural and remote areas are estimated to raise the demand for sanitary protection products. This is projected to propel the current retail value growth. Such factors are set to boost the adoption of sanitary protection products in Indonesia.
COMPETITIVE INSIGHTS
Some of the leading firms in the market include Multi Duta Utari PT, PT Kao Indonesia PT, Softex Indonesia PT, Uni-Charm Indonesia Tbk, etc.
Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
- 1. Research Scope & Methodology
- 1.1. Study Objectives
- 1.2. Scope Of Study
- 1.3. Methodology
- 1.4. Assumptions & Limitations
- 2. Executive Summary
- 2.1. Market Size & Estimates
- 2.2. Country Snapshot
- 2.3. Country Analysis
- 2.4. Key Growth Enablers
- 2.5. Key Challenges
- 3. Key Analytics
- 3.1. Impact Of Covid-19 On Indonesia Sanitary Protection Market
- 3.2. Key Market Trends
- 3.2.1. Increasing Demand For Slim/Thin/Ultra-thin Towels
- 3.2.2. Potential For Expansion In Rural & Remote Areas
- 3.3. Porter’s Five Forces Analysis
- 3.3.1. Buyers Power
- 3.3.2. Suppliers Power
- 3.3.3. Substitution
- 3.3.4. New Entrants
- 3.3.5. Industry Rivalry
- 3.4. Opportunity Matrix
- 3.5. Pestle Analysis
- 3.6. Value Chain Analysis
- 3.7. Key Buying Criteria
- 3.7.1. Material And Composition
- 3.7.2. Disposal
- 3.7.3. Cost
- 3.7.4. Absorbency
- 4. Market By Type
- 4.1. Pantyliners
- 4.2. Standard Towels
- 4.3. Slim/Thin/Ultra Towels
- 5. Market By Distribution Channel
- 5.1. Convenience Stores
- 5.2. Hypermarkets
- 5.3. Supermarkets
- 5.4. E-commerce
- 5.5. Other Distribution Channels
- 6. Competitive Landscape
- 6.1. Market Share Analysis
- 6.1.1. Sanitary Protection
- 6.2. Brand Share Analysis
- 6.2.1. Sanitary Protection
- 6.3. Company Profiles
- 6.3.1. Johnson & Johnson Indonesia Pt
- 6.3.2. Kimberly-clark Indonesia Pt
- 6.3.3. Multi Duta Utari Pt
- 6.3.4. Pt Kao Indonesia Pt
- 6.3.5. Softex Indonesia Pt
- 6.3.6. Uni-charm Indonesia Tbk
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