India Women Plus Size Clothing Market Forecast 2024-2032

India Women Plus Size Clothing Market Forecast 2024-2032

The India women plus size clothing market is expected to grow with a CAGR of 7.15% during the forecast period, 2024-2032.

MARKET INSIGHTS

According to the National Health Survey data for 2019-2021, a significant portion of women in the country face challenges related to abdominal obesity. Overall, 40% of women are considered abdominally obese; this issue is more pronounced in certain age groups, with 49.3% of women aged 30-39 and 56.7% of women aged 40-49 crossing the cut-off mark for abdominal obesity. When measured using Body Mass Index (BMI), only 23% of women fall into the category of obesity. This discrepancy indicates that some women with a healthy BMI still suffer from abdominal obesity.

Regional differences also highlight the high prevalence of abdominal obesity. Southern states like Kerala (65.4%) and Tamil Nadu (57.9%) and northern states like Punjab (62.5%) and Delhi (59%) show particularly high rates. These statistics underscore a significant health issue that affects a large number of women across various regions. In response to the growing need for size-inclusive fashion, a new wave of women entrepreneurs in India is stepping up to improve the shopping experience for plus-size women.

Recognizing that ‘one size does not fit all,’ these entrepreneurs are making strides in creating fashion that accommodates a wider range of body types. This movement towards inclusivity is not only about providing more options but also about addressing the unique challenges and enhancing the confidence of plus-size women through better-fitting and stylish clothing options.

For example, in 2021, Jeevika Tyagi and Kanupriya Mundhra co-founded Aastey, a Mumbai-based direct-to-consumer startup pioneering sustainable fashion with a focus on size inclusivity. Aastey is India’s first D2C brand to master the production of recycled polyester apparel. This venture not only addresses the growing demand for women’s plus size clothing brands but also exemplifies the innovative spirit of rising women entrepreneurs in the Indian fashion industry.

SEGMENTATION ANALYSIS

The report on the India women plus size clothing market includes the segmentation analysis based on type, product type, age, size and distribution channel.

Market by Type:
• Casual Wear
• Formal Wear
• Sports Wear
• Other Types

Market by Product Type:
• Tops, Tees & Shirts
• Dresses & Jumpsuits
• Innerwear
• Trousers & Jeans
• Other Product Types

Market by Age:
• Below 15 Years
• 15-25 Years
• 26-50 Years
• Above 50 Years

Market by Size:
• 1 XL
• 2 XL
• 3 XL
• 4 XL
• Above 4 XL

Market by Distribution Channel:
• Online Channels
• Hypermarkets
• Specialty Stores
• Franchised Stores
• Other Distribution Channels

Inkwood Research’s report on the India women plus size clothing market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes Competitive Landscape, Key Buying Criteria, and Value Chain Analysis.

COMPETITIVE INSIGHTS

Key players operating the India women plus size clothing market include Aastey, Amydus, BlissClub, Doodlage, Faballey, Lastinch, The Pink Moon, TrueBrowns Lifestyle etc.

BlissClub is an Indian clothing retailer that focuses on women’s plus-size fashion. It is an Indian activewear brand designed specifically for women in India. BlissClub offers activewear for women, including leggings, sports bras, tank tops, and sets. The company was founded in 2020 by Minu Margaret.