China Baby Food Products Market Forecast 2025-2032

China Baby Food Products Market Forecast 2025-2032

The China baby food products market is expected to grow at a CAGR of -3.97% during the forecast period from 2025 to 2032. The market was valued at $22202.54 million in 2024 and is estimated to reach a revenue of $15779.70 million by 2032. In terms of volume, the China baby food products market is expected to grow at a CAGR of -3.71% during the forecast period. The market was valued at 694.55 kilotons in 2024 and is estimated to reach a volume of 506.22 kilotons by 2032.

MARKET INSIGHTS

The China baby food products market is undergoing significant changes due to a declining birth rate, which has been steadily decreasing since 2016. The number of births in China dropped below 10 million in 2022 and further declined to 9.02 million in 2023. This trend, driven by factors such as a sluggish post-pandemic economic recovery, rising living costs, and uncertainty about the future, is expected to persist long term. These demographic shifts are influencing the baby food products market, with forecasts predicting a mid-single-digit reduction in the retail value of baby food products, including milk formula, in 2024. Despite these challenges, the market remains resilient, bolstered by substantial investments from key players.

Leading companies such as Heilongjiang Feihe Dairy Co Ltd and Nutricia Nutritionals Co Ltd are expected to maintain dominant market shares by value despite declining birth rates. The introduction of stricter baby food standards in 2023, mandating enhanced product testing and registration, has compelled several small and medium-sized enterprises to cease operations in the market. This consolidation has strengthened the dominance of established brands, enabling them to adapt to market challenges. While some producers have experienced sales declines, others have demonstrated resilience, maintaining steady performance and underscoring the durability of the market's top players.

The stringent regulations introduced in 2023 have also shifted industry priorities toward product innovation and ingredient transparency. Manufacturers are increasingly focusing on clean labels and simplified ingredient lists to meet the growing consumer demand for trust and clarity in food sources. These regulatory changes, while challenging, have pushed manufacturers to innovate, focusing on transparency and creating product offerings that align with new market standards and consumer expectations.

The late 2023 approval of human milk oligosaccharides (HMO) as a nutritional fortifier for infant formula has triggered a surge in new product development. Leading companies such as Yili and Feihe have introduced HMO-enriched offerings, targeting the growing demand from health-conscious parents prioritizing infant gut health and immunity. These advancements in nutritional science are shaping the future of China’s baby food products market, reflecting a strong focus on innovation to meet evolving consumer needs.

SEGMENTATION ANALYSIS

The report on the China baby food products market includes segmentation analysis on the basis of category and distribution channel.

Market by Category:
• Dried Baby Food
• Prepared Baby Food
• Other Baby Food
• Milk Formula

o Standard Milk Formula

o Follow-On Milk Formula

o Growing-Up Milk Formula

o Special Baby Milk Formula

Market by Distribution Channel:
• Retail Offline
• Retail E-Commerce

Inkwood Research’s report on the China baby food products market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.

COMPETITIVE INSIGHTS

Some of the prominent players in the China baby food products market include Heilongjiang Feihe Dairy Co Ltd, Nutricia Nutritionals Co Ltd, Inner Mongolia Yili Industrial Group Co Ltd, etc.

Heilongjiang Feihe Dairy Co Ltd is a leading Chinese dairy company specializing in the production, development, and marketing of a diverse range of dairy products, including infant milk formula, adult nutrition products, and other milk-based goods. The company maintains a vertically integrated supply chain, managing all stages from raw milk production to final product distribution to ensure rigorous quality control. With a strong emphasis on research and innovation, Feihe addresses diverse nutritional needs while prioritizing the use of locally sourced ingredients. The company has expanded its presence to multiple international markets, including Asia and North America, delivering high-quality products globally. Its headquarters is located in Heilongjiang Province, China.

Please Note: Report includes PDF + Excel