Canada Women Plus Size Clothing Market Forecast 2024-2032

Canada Women Plus Size Clothing Market Forecast 2024-2032

The Canada women plus size clothing market is expected to grow with a CAGR of 5.98% during the forecast period, 2024-2032.

MARKET INSIGHTS

As per the 2022 Canadian Community Health Survey, the prevalence of obesity among women in Canada stood at 30%. This significant statistic underscores the growing need for plus-size clothing options that cater to a diverse range of body types. Organizations like Body Confidence Canada (BCC) are at the forefront of advocating for equitable and inclusive imagery, messaging, practices, and policies that support body diversity. BCC’s efforts aim to challenge and transform societal norms around body image, promoting a more inclusive and accepting environment for women of all sizes.

The women’s plus-size clothing market in Canada is poised for substantial growth, driven by the increasing prevalence of obesity and the rising demand for inclusive fashion. The retail industry is beginning to recognize the importance of catering to a wider range of body types, and this is reflected in the expanding availability of plus-size clothing options. This shift is not only a response to consumer demand but also a recognition of the need for greater representation and inclusivity in fashion.

As per industry sources, in 2023, e-commerce apparel sales in Canada were projected to exceed $12 billion, marking a slight increase from 2022. This growth highlights the significant role of online shopping in the fashion industry, providing a platform for brands to reach a broader audience and offer a more extensive range of sizes. The convenience and accessibility of e-commerce have made it easier for consumers to find and purchase plus-size clothing, further fueling the market’s expansion.

According to studies, between 2019-2021, e-commerce fashion revenue in Canada more than doubled, reflecting the rapid growth of online retail and the increasing demand for diverse and inclusive fashion options. This trend indicates a promising future for the plus-size clothing market, with more brands likely to embrace inclusivity and cater to the needs of all consumers.

SEGMENTATION ANALYSIS

The report on the Canada women plus size clothing market includes the segmentation analysis based on type, product type, age, size and distribution channel.

Market by Type:
• Casual Wear
• Formal Wear
• Sports Wear
• Other Types

Market by Product Type:
• Tops, Tees & Shirts
• Dresses & Jumpsuits
• Innerwear
• Trousers & Jeans
• Other Product Types

Market by Age:
• Below 15 Years
• 15-25 Years
• 26-50 Years
• Above 50 Years

Market by Size:
• 1 XL
• 2 XL
• 3 XL
• 4 XL
• Above 4 XL

Market by Distribution Channel:
• Online Channels
• Hypermarkets
• Specialty Stores
• Franchised Stores
• Other Distribution Channels

Inkwood Research’s report on the Canada women plus size clothing market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes Competitive Landscape, Key Buying Criteria, and Value Chain Analysis.

COMPETITIVE INSIGHTS

Key players operating the Canada women plus size clothing market include ASOS, Beaton, Hennes & Mauritz (H & M) AB, Reitmans (Canada) Ltd, Sportive Plus, Womance etc.

H&M is a global fashion retailer which also offers a wide range of styles and sizes catering to women’s plus-size needs. H&M was founded in 1947 by Erling Persson in Västerås, Sweden. As of June 2024, H&M Group operates in 75 geographical markets with over 4,800 stores under various company brands.