Australia Wine Market Forecast 2023-2030

Australia Wine Market Forecast 2023-2030


KEY FINDINGS

The Australia wine market is set to grow with a CAGR of 8.63% in terms of revenue and 2.37% in terms of volume during the forecast period, 2023 to 2030. The market’s growth is credited to the shift in the country’s wine-consuming population as well as the expansion of wine sales through e-commerce.

MARKET INSIGHTS

Australia boasts a rich and diverse wine landscape, encompassing over 100 grape varieties and spanning 65 distinct wine regions. With a total expanse of around 160,000 hectares, the prominent wine-producing states are New South Wales, South Australia, and Victoria. Notably, Cabernet Sauvignon and Shiraz, thriving in warmer climates, are prominent in New South Wales and South Australia, while Pinot Noir is a standout in Victoria. Recent years have also witnessed a trend of producers opting for Sauvignon Blanc, Cabernet Sauvignon, and Pinot Noir, resulting in a shift from the once-dominant Shiraz and Chardonnay plantings.

A pivotal catalyst propelling the Australia wine market forward is the evolving demographic of wine consumers within the country. The surge in wine consumption is being attributed to individuals below the legal drinking age (LDA) and the millennial generation. In this regard, the millennials are spearheading the growth of wine sales through e-commerce platforms. This digital realm, particularly the direct-from-producer channel, thrives on narratives that foster personal connections with customers, promoting the sale of unique offerings in contrast to traditional retail avenues. Such factors, in turn, are set to augment the market growth in Australia during the forecast period.

COMPETITIVE INSIGHTS

Some of the top players operating in the market are Barbadillo Group, Accolade Wines Ltd, Brown Brothers, etc.

Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments


1. Research Scope & Methodology
1.1. Study Objectives
1.2. Methodology
1.3. Assumptions & Limitations
2. Executive Summary
2.1. Market Size & Estimates
2.2. Country Snapshot
2.3. Country Analysis
2.4. Scope Of Study
2.5. Crisis Scenario Analysis
2.5.1. Impact Of Covid-19 On Wine Market
3. Market Dynamics
3.1. Key Growth Enablers
3.1.1. High Popularity & Demand For Organic Wine
3.1.2. Increasing Adoption Of E-commerce For Wine Sales
3.1.3. Health Benefits Associated With Wine Consumption
3.2. Key Challenges
3.2.1. Decrease In Australian Wine Exports
3.2.2. Climatic Changes Impacting Wine Production
4. Key Analytics
4.1. Key Market Trends
4.2. Pest Analysis
4.3. Porter’s Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Value Chain Analysis
4.6. Key Buying Criteria
4.7. Market Share Analysis, In 2021 & 2022 (In %)
4.8. Brand Share Analysis, In 2021 & 2022 (In %)
5. Market By Product (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
5.1. Fortified Wine And Vermouth
5.1.1. Port
5.1.2. Sherry
5.1.3. Vermouth
5.1.4. Other Fortified Wine
5.2. Non-grape Wine
5.2.1. Apple Wine
5.2.2. Other Non-grape Wine
5.3. Sparkling Wine
5.3.1. Champagne
5.3.2. Other Sparkling Wine
5.4. Still Light Grape Wine
5.4.1. Still Red Wine
5.4.2. Still Rosé Wine
5.4.3. Still White Wine
6. Market By Trade (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
6.1. Off-trade
6.2. On-trade
7. Market By Price Range - Sparkling Wine
8. Market By Price Range - Still Red Wine
9. Market By Price Range - Still Rosé Wine
10. Market By Price Range - Still White Wine
11. Competitive Landscape
11.1. Key Strategic Developments
11.1.1. Acquisitions
11.1.2. Product Launches & Developments
11.1.3. Partnerships
11.1.4. Business Expansions
11.2. Company Profiles
11.2.1. Accolade Wines Ltd
11.2.2. Barbadillo Group
11.2.3. Brown Brothers
11.2.4. Campari Australia Pty Ltd
11.2.5. De Bortoli Wines Pty Ltd

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings