Ketchup Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2030
The report on the global ketchup market provides qualitative and quantitative analysis for the period from 2021-2030. The revenue generated by the market was USD 16.6 billion in 2022 and is expected treach USD 24.1 billion in 2030, with a CAGR of 4.1% in the forecasted period 2023-2030. The study on ketchup market covers the analysis of the leading geographies such as North America, Europe, Asia Pacific, and RoW for the period of 2021-2030.
Ketchup is a mandatory product while eating several food items such as pizza, burgers, fries, etc for many people across the world. People consume ketchup with traditional as well as modern food, especially the millennial population. This population highly consumes ketchup and motivates younger and elder people teat, which further propels the market's growth. Additionally, several variants of tomatketchup are enjoyed and consumed by a large proportion of the population that includes snacks sauce, hot sauces, sweet sauces, and tangy sauces which is pushing the ketchup concentrate manufacturers tprepare and bring new flavors intthe market. Thus, increasing penetration of new, flavourful, and quality products is boosting the growth of the market. Along with this rising demand from various end user such as hotels and restaurants from fast-food chains alssupports the market growth. The innovation and development in the food industry and increasing consumption of continental food is providing growth opportunity tthe market.
The extensive shelf space found in hypermarkets and supermarkets enables them toffer a diverse selection of ketchup brands and variants. This broad availability appeals ta larger customer base and enhances the likelihood of consumers discovering their preferred ketchup product. Additionally, these establishments provide consumers with a convenient one-stop shopping experience, serving as a convenient destination for purchasing groceries, including ketchup. Shoppers can effortlessly locate ketchup alongside other food items, simplifying the process of incorporating it inttheir overall grocery shopping routine. Moreover, Hypermarkets and supermarkets have a significant advantage when it comes tpurchasing ketchup due ttheir substantial buying power. They are able tnegotiate favorable deals and competitive prices with ketchup suppliers, thanks tthe large volumes of products they order. This advantage sets them apart from smaller stores or specialty shops that may not have the same leverage in negotiations. By buying in bulk and securing advantageous pricing arrangements, hypermarkets and supermarkets can pass on these cost savings ttheir customers, offering ketchup at more affordable and competitive prices.
The market is anticipated tbe dominated by the North America region. U.S., and Canada both the countries are both contributing highly tthe growth of the ketchup market owing tthe high population in the country. The consumer's food preferences are different in these countries due twhich they consume ketchup in snacks, main course. Most of the population is working and goes through hectic work schedules, smost of the time they consume ready-made food. Ketchup is consumed with a variety of ready-to-eat food items, and the high consumption of fast food or ready-to-eat food by the large-scale population propels the growth of the market in the North America region. Additionally, the high demand for different types or flavors of ketchup from hotels and restaurants is alssupporting the growth of the ketchup market in the region. Ketchup is not only a popular condiment in the region but alshighly used in food preparation. There are many different brands of ketchup, that manufactures unique, flavorful, and quality products, sthis ketchup is used in many dishes at the time of preparation as an ingredient. Thus, the high use of ketchup as a food ingredient is providing growth tthe market. Moreover, the Asia-Pacific region may alsgrab a high share of the ketchup market during the forecasted period owing tthe high consumption of fast food in the region.
Report Findings
1) Drivers
Increasing demand for convenient food products and fast food is expected tcontribute toward the market for ketchup over the forecast period.
The rising expansion of the food and beverage industry is driving the growth of the market.
2) Restraints
The allergic reaction caused by specific ingredients involved in the ketchup may hamper the market growth.
3) Opportunities
The innovation and development in the food industry and increasing consumption of continental food is providing growth opportunity tthe market.
Research Methodology
A) Primary Research
Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include
1. Key Opinion Leaders associated with Infinium Global Research
2. Internal and External subject matter experts
3. Professionals and participants from the industry
Our primary research respondents typically include
1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/ country managers
5. Vice President level executives.
B) Secondary Research
Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. At Infinium Global Research, each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.
The secondary sources of the data typically include
1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies
Segment Covered
The global ketchup market is segmented on the basis of product, and distribution channel.
The Global Ketchup Market by Product
Flavored Ketchup
Original Ketchup
The Global Ketchup Market by Distribution Channel
Hypermarket/Supermarket
Convenience Stores
Online Stores
Others
Company Profiles
The companies covered in the report include
Conagra Brands, Inc.
Hindustan Unilever Limited
Del Monte Foods, Inc
Annie's Homegrown (acquired by General Mills)
Bolton Group
Nestlé
The Kraft Heinz Company
CAMPBELL SOUP COMPANY
Kagome Co., Ltd.
General Mills Inc.
What does this Report Deliver?
1. Comprehensive analysis of the global as well as regional markets of the ketchup market.
2. Complete coverage of all the segments in the ketchup market tanalyze the trends, developments in the global market and forecast of market size up t2030.
3. Comprehensive analysis of the companies operating in the global ketchup market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. IGR- Growth Matrix presents an analysis of the product segments and geographies that market players should focus tinvest, consolidate, expand and/or diversify.