E-commerce Market in Poland 2024-2028

E-commerce Market In Poland 2024-2028


The e-commerce market in poland is forecasted to grow by USD 46901 mn during 2023-2028, accelerating at a CAGR of 20.5% during the forecast period. The report on the e-commerce market in poland provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advantages of e-commerce platforms, growth of digital payment options, and rise in online spending and smartphone penetration.

Technavio's e-commerce market in poland is segmented as below:
  • By Type
  • B2B
  • B2C
  • By Application
  • Home appliances
  • Fashion products
  • Groceries
  • Books
  • Others
  • By Geographical Landscape
  • Europe
This study identifies the emergence of omnichannel retailing as one of the prime reasons driving the e-commerce market in poland growth during the next few years. Also, brick-and-mortar stores shifting to e-commerce and enhancement of consumer experience through technologies will lead to sizable demand in the market.

The report on the e-commerce market in poland covers the following areas:
  • E-commerce market in poland sizing
  • E-commerce market in poland forecast
  • E-commerce market in poland industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce market in poland vendors that include 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, eBay Inc., Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., Zalando SE, and zooplus SE. Also, the e-commerce market in poland analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Poland - Market size and forecast 2023-2028 ($ million)
Data Table on Poland - Market size and forecast 2023-2028 ($ million)
Chart on Poland: Year-over-year growth 2023-2028 (%)
Data Table on Poland: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 E-Commerce Market in Poland 2018 - 2022
Historic Market Size - Data Table on E-Commerce Market in Poland 2018 - 2022 ($ million)
4.2 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Application segment analysis 2018 - 2022
Historic Market Size - Application Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
6.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
6.3 B2B - Market size and forecast 2023-2028
Chart on B2B - Market size and forecast 2023-2028 ($ million)
Data Table on B2B - Market size and forecast 2023-2028 ($ million)
Chart on B2B - Year-over-year growth 2023-2028 (%)
Data Table on B2B - Year-over-year growth 2023-2028 (%)
6.4 B2C - Market size and forecast 2023-2028
Chart on B2C - Market size and forecast 2023-2028 ($ million)
Data Table on B2C - Market size and forecast 2023-2028 ($ million)
Chart on B2C - Year-over-year growth 2023-2028 (%)
Data Table on B2C - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
7 Market Segmentation by Application
7.1 Market segments
Chart on Application - Market share 2023-2028 (%)
Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
7.3 Home appliances - Market size and forecast 2023-2028
Chart on Home appliances - Market size and forecast 2023-2028 ($ million)
Data Table on Home appliances - Market size and forecast 2023-2028 ($ million)
Chart on Home appliances - Year-over-year growth 2023-2028 (%)
Data Table on Home appliances - Year-over-year growth 2023-2028 (%)
7.4 Fashion products - Market size and forecast 2023-2028
Chart on Fashion products - Market size and forecast 2023-2028 ($ million)
Data Table on Fashion products - Market size and forecast 2023-2028 ($ million)
Chart on Fashion products - Year-over-year growth 2023-2028 (%)
Data Table on Fashion products - Year-over-year growth 2023-2028 (%)
7.5 Groceries - Market size and forecast 2023-2028
Chart on Groceries - Market size and forecast 2023-2028 ($ million)
Data Table on Groceries - Market size and forecast 2023-2028 ($ million)
Chart on Groceries - Year-over-year growth 2023-2028 (%)
Data Table on Groceries - Year-over-year growth 2023-2028 (%)
7.6 Books - Market size and forecast 2023-2028
Chart on Books - Market size and forecast 2023-2028 ($ million)
Data Table on Books - Market size and forecast 2023-2028 ($ million)
Chart on Books - Year-over-year growth 2023-2028 (%)
Data Table on Books - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
303 AVENUE SP. Z O.O.
303 AVENUE SP. Z O.O. - Overview
303 AVENUE SP. Z O.O. - Product / Service
303 AVENUE SP. Z O.O. - Key offerings
11.4 Allegro.pl Sp. z o.o.
Allegro.pl Sp. z o.o. - Overview
Allegro.pl Sp. z o.o. - Product / Service
Allegro.pl Sp. z o.o. - Key offerings
11.5 Amazon.com Inc.
Amazon.com Inc. - Overview
Amazon.com Inc. - Business segments
Amazon.com Inc. - Key news
Amazon.com Inc. - Key offerings
Amazon.com Inc. - Segment focus
11.6 Ceneo.pl sp z.o.o
Ceneo.pl sp z.o.o - Overview
Ceneo.pl sp z.o.o - Product / Service
Ceneo.pl sp z.o.o - Key offerings
11.7 Decathlon SA
Decathlon SA - Overview
Decathlon SA - Product / Service
Decathlon SA - Key offerings
11.8 eBay Inc.
eBay Inc. - Overview
eBay Inc. - Product / Service
eBay Inc. - Key news
eBay Inc. - Key offerings
11.9 Empik Group
Empik Group - Overview
Empik Group - Product / Service
Empik Group - Key offerings
11.10 Inter IKEA Holding BV
Inter IKEA Holding BV - Overview
Inter IKEA Holding BV - Product / Service
Inter IKEA Holding BV - Key news
Inter IKEA Holding BV - Key offerings
11.11 Media Expert Group
Media Expert Group - Overview
Media Expert Group - Product / Service
Media Expert Group - Key offerings
11.12 OLX Global BV
OLX Global BV - Overview
OLX Global BV - Product / Service
OLX Global BV - Key offerings
11.13 Organic Farma Zdrowia SA
Organic Farma Zdrowia SA - Overview
Organic Farma Zdrowia SA - Product / Service
Organic Farma Zdrowia SA - Key offerings
11.14 Ubuy Co.
Ubuy Co. - Overview
Ubuy Co. - Product / Service
Ubuy Co. - Key offerings
11.15 X Kom Sp. Z.o.o.
X Kom Sp. Z.o.o. - Overview
X Kom Sp. Z.o.o. - Product / Service
X Kom Sp. Z.o.o. - Key offerings
11.16 Zalando SE
Zalando SE - Overview
Zalando SE - Product / Service
Zalando SE - Key offerings
11.17 zooplus SE
zooplus SE - Overview
zooplus SE - Product / Service
zooplus SE - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Type
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Company Market Positioning
Exhibits7: Parent Market
Exhibits8: Data Table on - Parent Market
Exhibits9: Market characteristics analysis
Exhibits10: Value Chain Analysis
Exhibits11: Offerings of companies included in the market definition
Exhibits12: Market segments
Exhibits13: Chart on Poland - Market size and forecast 2023-2028 ($ million)
Exhibits14: Data Table on Poland - Market size and forecast 2023-2028 ($ million)
Exhibits15: Chart on Poland: Year-over-year growth 2023-2028 (%)
Exhibits16: Data Table on Poland: Year-over-year growth 2023-2028 (%)
Exhibits17: Historic Market Size - Data Table on E-Commerce Market in Poland 2018 - 2022 ($ million)
Exhibits18: Historic Market Size - Type Segment 2018 - 2022 ($ million)
Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ million)
Exhibits20: Five forces analysis - Comparison between 2023 and 2028
Exhibits21: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits26: Chart on Market condition - Five forces 2023 and 2028
Exhibits27: Chart on Type - Market share 2023-2028 (%)
Exhibits28: Data Table on Type - Market share 2023-2028 (%)
Exhibits29: Chart on Comparison by Type
Exhibits30: Data Table on Comparison by Type
Exhibits31: Chart on B2B - Market size and forecast 2023-2028 ($ million)
Exhibits32: Data Table on B2B - Market size and forecast 2023-2028 ($ million)
Exhibits33: Chart on B2B - Year-over-year growth 2023-2028 (%)
Exhibits34: Data Table on B2B - Year-over-year growth 2023-2028 (%)
Exhibits35: Chart on B2C - Market size and forecast 2023-2028 ($ million)
Exhibits36: Data Table on B2C - Market size and forecast 2023-2028 ($ million)
Exhibits37: Chart on B2C - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on B2C - Year-over-year growth 2023-2028 (%)
Exhibits39: Market opportunity by Type ($ million)
Exhibits40: Data Table on Market opportunity by Type ($ million)
Exhibits41: Chart on Application - Market share 2023-2028 (%)
Exhibits42: Data Table on Application - Market share 2023-2028 (%)
Exhibits43: Chart on Comparison by Application
Exhibits44: Data Table on Comparison by Application
Exhibits45: Chart on Home appliances - Market size and forecast 2023-2028 ($ million)
Exhibits46: Data Table on Home appliances - Market size and forecast 2023-2028 ($ million)
Exhibits47: Chart on Home appliances - Year-over-year growth 2023-2028 (%)
Exhibits48: Data Table on Home appliances - Year-over-year growth 2023-2028 (%)
Exhibits49: Chart on Fashion products - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on Fashion products - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on Fashion products - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Fashion products - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Groceries - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Groceries - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Groceries - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Groceries - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Books - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on Books - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on Books - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Books - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits65: Market opportunity by Application ($ million)
Exhibits66: Data Table on Market opportunity by Application ($ million)
Exhibits67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits68: Impact of drivers and challenges in 2023 and 2028
Exhibits69: Overview on criticality of inputs and factors of differentiation
Exhibits70: Overview on factors of disruption
Exhibits71: Impact of key risks on business
Exhibits72: Companies covered
Exhibits73: Matrix on companies position and classification
Exhibits74: 303 AVENUE SP. Z O.O. - Overview
Exhibits75: 303 AVENUE SP. Z O.O. - Product / Service
Exhibits76: 303 AVENUE SP. Z O.O. - Key offerings
Exhibits77: Allegro.pl Sp. z o.o. - Overview
Exhibits78: Allegro.pl Sp. z o.o. - Product / Service
Exhibits79: Allegro.pl Sp. z o.o. - Key offerings
Exhibits80: Amazon.com Inc. - Overview
Exhibits81: Amazon.com Inc. - Business segments
Exhibits82: Amazon.com Inc. - Key news
Exhibits83: Amazon.com Inc. - Key offerings
Exhibits84: Amazon.com Inc. - Segment focus
Exhibits85: Ceneo.pl sp z.o.o - Overview
Exhibits86: Ceneo.pl sp z.o.o - Product / Service
Exhibits87: Ceneo.pl sp z.o.o - Key offerings
Exhibits88: Decathlon SA - Overview
Exhibits89: Decathlon SA - Product / Service
Exhibits90: Decathlon SA - Key offerings
Exhibits91: eBay Inc. - Overview
Exhibits92: eBay Inc. - Product / Service
Exhibits93: eBay Inc. - Key news
Exhibits94: eBay Inc. - Key offerings
Exhibits95: Empik Group - Overview
Exhibits96: Empik Group - Product / Service
Exhibits97: Empik Group - Key offerings
Exhibits98: Inter IKEA Holding BV - Overview
Exhibits99: Inter IKEA Holding BV - Product / Service
Exhibits100: Inter IKEA Holding BV - Key news
Exhibits101: Inter IKEA Holding BV - Key offerings
Exhibits102: Media Expert Group - Overview
Exhibits103: Media Expert Group - Product / Service
Exhibits104: Media Expert Group - Key offerings
Exhibits105: OLX Global BV - Overview
Exhibits106: OLX Global BV - Product / Service
Exhibits107: OLX Global BV - Key offerings
Exhibits108: Organic Farma Zdrowia SA - Overview
Exhibits109: Organic Farma Zdrowia SA - Product / Service
Exhibits110: Organic Farma Zdrowia SA - Key offerings
Exhibits111: Ubuy Co. - Overview
Exhibits112: Ubuy Co. - Product / Service
Exhibits113: Ubuy Co. - Key offerings
Exhibits114: X Kom Sp. Z.o.o. - Overview
Exhibits115: X Kom Sp. Z.o.o. - Product / Service
Exhibits116: X Kom Sp. Z.o.o. - Key offerings
Exhibits117: Zalando SE - Overview
Exhibits118: Zalando SE - Product / Service
Exhibits119: Zalando SE - Key offerings
Exhibits120: zooplus SE - Overview
Exhibits121: zooplus SE - Product / Service
Exhibits122: zooplus SE - Key offerings
Exhibits123: Inclusions checklist
Exhibits124: Exclusions checklist
Exhibits125: Currency conversion rates for US$
Exhibits126: Research methodology
Exhibits127: Information sources
Exhibits128: Data validation
Exhibits129: Validation techniques employed for market sizing
Exhibits130: Data synthesis
Exhibits131: 360 degree market analysis
Exhibits132: List of abbreviations

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