E-cigarette Market in UK 2024-2028

E-cigarette Market In UK 2024-2028


The e-cigarette market in UK is forecasted to grow by USD 1.61 bn during 2023-2028, accelerating at a CAGR of 13.3% during the forecast period. The report on the e-cigarette market in UK provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by safer than other tobacco products, product launches, and high availability of e-cigarettes across different distribution formats.

Technavio's e-cigarette market in UK is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Modular e-cigarette
  • Next-generation products
  • Rechargeable e-cigarette
  • Disposable e-cigarette
By Gender
  • Male
  • Female
This study identifies the product innovations in e-cigarette as one of the prime reasons driving the e-cigarette market in UK growth during the next few years. Also, prominence of private-label brands and impending Brexit influencing e-cigarette will lead to sizable demand in the market.

The report on the e-cigarette market in UK covers the following areas:
  • E-cigarette market in UK sizing
  • E-cigarette market in UK forecast
  • E-cigarette market in UK industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette market in UK vendors that include 1111 EC Service Ltd., British American Tobacco Plc, Flavour Warehouse Ltd., Geekvape, Imperial Brands Plc, Innokin Technology Ltd., J WELL France Sarl, Japan Tobacco Inc., LOSTVAPE, Pax Labs Inc., Philip Morris International Inc., RELX International Enterprise HK Ltd., Shenzhen IVPS Technology Co. Ltd., SMOORE International Holdings Ltd., and VOOPOO. Also, the e-cigarette market in UK analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Gender
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK: Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • E-cigarette market in UK 2018 - 2022
      • Table Historic Market Size – Data Table on e-cigarette market in UK 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Gender Segment Analysis 2018 - 2022
      • Table Historic Market Size – Gender Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Modular e-cigarette - Market size and forecast 2023- 2028
      • Table Chart on Modular e-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Modular e-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Modular e-cigarette - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Modular e-cigarette - Year-over-year growth 2023-2028 (%)
    • Next-generation products - Market size and forecast 2023-2028
      • Table Chart on Next-generation products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Next-generation products - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Next-generation products - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Next-generation products - Year-over-year growth 2023-2028 (%)
    • Rechargeable e-cigarette - Market size and forecast 2023-2028
      • Table Chart on Rechargeable e-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rechargeable e-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rechargeable e-cigarette - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rechargeable e-cigarette - Year-over-year growth 2023-2028 (%)
    • Disposable e-cigarette - Market size and forecast 2023- 2028
      • Table Chart on Disposable e-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Disposable e-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Disposable e-cigarette - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Disposable e-cigarette - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Gender
    • Market segments
      • Table Chart on Gender - Market share 2023-2028 (%)
      • Table Data Table on Gender - Market share 2023-2028 (%)
    • Comparison by Gender
      • Table Chart on Comparison by Gender
      • Table Data Table on Comparison by Gender
    • Male - Market size and forecast 2023-2028
      • Table Chart on Male - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Male - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Male - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Male - Year-over-year growth 2023-2028 (%)
    • Female - Market size and forecast 2023-2028
      • Table Chart on Female - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Female - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Female - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Female - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Gender
      • Table Market opportunity by Gender ($ million)
      • Table Data Table on Market opportunity by Gender ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Safer than other tobacco products
      • Product launches
      • High availability of e-cigarettes across different distribution formats
    • Market challenges
      • Presence of substitute products
      • Health issues due to e-cigarettes
      • Stringent regulations to curb usage of e-cigarettes
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Product innovations in E-cigarette
      • Prominence of private-label brands
      • Impending Brexit influencing E-cigarette
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • 1111 EC Service Ltd.
      • Table 1111 EC Service Ltd. - Overview
      • Table 1111 EC Service Ltd. - Product / Service
      • Table 1111 EC Service Ltd. - Key offerings
    • British American Tobacco Plc
      • Table British American Tobacco Plc - Overview
      • Table British American Tobacco Plc - Business segments
      • Table British American Tobacco Plc - Key news
      • Table British American Tobacco Plc - Key offerings
      • Table British American Tobacco Plc - Segment focus
    • Flavour Warehouse Ltd.
      • Table Flavour Warehouse Ltd. - Overview
      • Table Flavour Warehouse Ltd. - Product / Service
      • Table Flavour Warehouse Ltd. - Key offerings
    • Geekvape
      • Table Geekvape - Overview
      • Table Geekvape - Product / Service
      • Table Geekvape - Key offerings
    • Imperial Brands Plc
      • Table Imperial Brands Plc - Overview
      • Table Imperial Brands Plc - Business segments
      • Table Imperial Brands Plc - Key news
      • Table Imperial Brands Plc - Key offerings
      • Table Imperial Brands Plc - Segment focus
    • Innokin Technology Ltd.
      • Table Innokin Technology Ltd. - Overview
      • Table Innokin Technology Ltd. - Product / Service
      • Table Innokin Technology Ltd. - Key offerings
    • J WELL France Sarl
      • Table J WELL France Sarl - Overview
      • Table J WELL France Sarl - Product / Service
      • Table J WELL France Sarl - Key offerings
    • Japan Tobacco Inc.
      • Table Japan Tobacco Inc. - Overview
      • Table Japan Tobacco Inc. - Business segments
      • Table Japan Tobacco Inc. - Key news
      • Table Japan Tobacco Inc. - Key offerings
      • Table Japan Tobacco Inc. - Segment focus
    • LOSTVAPE
      • Table LOSTVAPE - Overview
      • Table LOSTVAPE - Product / Service
      • Table LOSTVAPE - Key offerings
    • Pax Labs Inc.
      • Table Pax Labs Inc. - Overview
      • Table Pax Labs Inc. - Product / Service
      • Table Pax Labs Inc. - Key offerings
    • Philip Morris International Inc.
      • Table Philip Morris International Inc. - Overview
      • Table Philip Morris International Inc. - Business segments
      • Table Philip Morris International Inc. - Key offerings
      • Table Philip Morris International Inc. - Segment focus
    • RELX International Enterprise HK Ltd.
      • Table RELX International Enterprise HK Ltd. - Overview
      • Table RELX International Enterprise HK Ltd. - Product / Service
      • Table RELX International Enterprise HK Ltd. - Key offerings
    • Shenzhen IVPS Technology Co. Ltd.
      • Table Shenzhen IVPS Technology Co. Ltd. - Overview
      • Table Shenzhen IVPS Technology Co. Ltd. - Product / Service
      • Table Shenzhen IVPS Technology Co. Ltd. - Key offerings
    • SMOORE International Holdings Ltd.
      • Table SMOORE International Holdings Ltd. - Overview
      • Table SMOORE International Holdings Ltd. - Product / Service
      • Table SMOORE International Holdings Ltd. - Key offerings
    • VOOPOO
      • Table VOOPOO - Overview
      • Table VOOPOO - Product / Service
      • Table VOOPOO - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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