Wearables Market in US 2024-2028

Wearables Market In US 2024-2028


The wearables market in US is forecasted to grow by USD 34.53 bn during 2023-2028, accelerating at a CAGR of 16.47% during the forecast period. The report on the wearables market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing preference for wearables devices for payment, increasing focus on fitness and healthy lifestyle orientation, and development of miniaturized electronic components.

Technavio's wearables market in US is segmented as below:

By Distribution Channel
  • Online
  • Offline
By Product
  • Smart watches
  • Wireless headphones
  • HMDs
  • Smart bands
  • Others
By Application
  • Consumer electronics
  • Healthcare
  • Enterprise and industrial
  • Others
This study identifies the focus on development of low-power electronics as one of the prime reasons driving the wearables market in US growth during the next few years. Also, growing number of partnerships and M and A activities and emergence of hybrid smartwatch market will lead to sizable demand in the market.

The report on the wearables market in US covers the following areas:
  • Wearables market in US sizing
  • Wearables market in US forecast
  • Wearables market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wearables market in US vendors that include Adidas AG, Alphabet Inc., ASUSTeK Computer Inc., Capri Holdings Ltd., Casio Computer Co. Ltd., Fossil Group Inc., Garmin Ltd., HTC Corp., Huawei Technologies Co. Ltd., Lenovo Group Ltd., LG Electronics Inc., Motorola Solutions Inc., Nike Inc., Nokia Corp., Polar Electro Oy, Samsung Electronics Co. Ltd., Sony Group Corp., TomTom NV, Xiaomi Communications Co. Ltd., and Apple Inc.. Also, the wearables market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US: Year-over-year growth 2023-2028 (%)
      • Table Data Table on US: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Wearables market in US 2018 - 2022
      • Table Historic Market Size – Data Table on wearables market in US 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Smart watches - Market size and forecast 2023-2028
      • Table Chart on Smart watches - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Smart watches - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Smart watches - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Smart watches - Year-over-year growth 2023-2028 (%)
    • Wireless headphones - Market size and forecast 2023- 2028
      • Table Chart on Wireless headphones - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Wireless headphones - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Wireless headphones - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Wireless headphones - Year-over-year growth 2023-2028 (%)
    • HMDs - Market size and forecast 2023-2028
      • Table Chart on HMDs - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on HMDs - Market size and forecast 2023-2028 ($ million)
      • Table Chart on HMDs - Year-over-year growth 2023-2028 (%)
      • Table Data Table on HMDs - Year-over-year growth 2023-2028 (%)
    • Smart bands - Market size and forecast 2023-2028
      • Table Chart on Smart bands - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Smart bands - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Smart bands - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Smart bands - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Consumer electronics - Market size and forecast 2023- 2028
      • Table Chart on Consumer electronics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Consumer electronics - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Consumer electronics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Consumer electronics - Year-over-year growth 2023-2028 (%)
    • Healthcare - Market size and forecast 2023-2028
      • Table Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Healthcare - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
    • Enterprise and industrial - Market size and forecast 2023- 2028
      • Table Chart on Enterprise and industrial - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Enterprise and industrial - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Enterprise and industrial - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Enterprise and industrial - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing preference for wearables devices for payment
      • Increasing focus on fitness and healthy lifestyle orientation
      • Development of miniaturized electronic components
    • Market challenges
      • Growing market for counterfeit products
      • Increasing concerns over data security and privacy
      • Unappealing designs
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Focus on development of low-power electronics
      • Growing number of partnerships and M and A activities
      • Emergence of hybrid smartwatch market
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adidas AG
      • Table Adidas AG - Overview
      • Table Adidas AG - Business segments
      • Table Adidas AG - Key news
      • Table Adidas AG - Key offerings
      • Table Adidas AG - Segment focus
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Casio Computer Co. Ltd.
      • Table Casio Computer Co. Ltd. - Overview
      • Table Casio Computer Co. Ltd. - Business segments
      • Table Casio Computer Co. Ltd. - Key news
      • Table Casio Computer Co. Ltd. - Key offerings
      • Table Casio Computer Co. Ltd. - Segment focus
    • Garmin Ltd.
      • Table Garmin Ltd. - Overview
      • Table Garmin Ltd. - Business segments
      • Table Garmin Ltd. - Key offerings
      • Table Garmin Ltd. - Segment focus
    • HTC Corp.
      • Table HTC Corp. - Overview
      • Table HTC Corp. - Product / Service
      • Table HTC Corp. - Key offerings
    • Huawei Technologies Co. Ltd.
      • Table Huawei Technologies Co. Ltd. - Overview
      • Table Huawei Technologies Co. Ltd. - Business segments
      • Table Huawei Technologies Co. Ltd. - Key news
      • Table Huawei Technologies Co. Ltd. - Key offerings
      • Table Huawei Technologies Co. Ltd. - Segment focus
    • Lenovo Group Ltd.
      • Table Lenovo Group Ltd. - Overview
      • Table Lenovo Group Ltd. - Business segments
      • Table Lenovo Group Ltd. - Key offerings
      • Table Lenovo Group Ltd. - Segment focus
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Overview
      • Table LG Electronics Inc. - Product / Service
      • Table LG Electronics Inc. - Key offerings
    • Motorola Solutions Inc.
      • Table Motorola Solutions Inc. - Overview
      • Table Motorola Solutions Inc. - Business segments
      • Table Motorola Solutions Inc. - Key offerings
      • Table Motorola Solutions Inc. - Segment focus
    • Nike Inc.
      • Table Nike Inc. - Overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Key news
      • Table Nike Inc. - Key offerings
      • Table Nike Inc. - Segment focus
    • Polar Electro Oy
      • Table Polar Electro Oy - Overview
      • Table Polar Electro Oy - Product / Service
      • Table Polar Electro Oy - Key offerings
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • Xiaomi Communications Co. Ltd.
      • Table Xiaomi Communications Co. Ltd. - Overview
      • Table Xiaomi Communications Co. Ltd. - Business segments
      • Table Xiaomi Communications Co. Ltd. - Key news
      • Table Xiaomi Communications Co. Ltd. - Key offerings
      • Table Xiaomi Communications Co. Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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