Vietnam Retail Market 2023-2027

Retail Market in Vietnam 2023-2027

Technavio has been monitoring the retail market in Vietnam and it is poised to grow by $163.49 bn during 2023-2027, accelerating at a CAGR of 11.4% during the forecast period. Our report on the retail market in Vietnam provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing demand for convenience food products, the expansion of retail landscape, and the growing popularity of private-label brands.

Technavio's retail market in vietnam is segmented as below:

By Distribution Channel

  • Offline
  • Online
By Type
  • Grocery
  • Electronics and appliances
  • Home and garden
  • Health and beauty
  • Others
This study identifies urban lifestyles as one of the prime reasons driving the retail market growth during the next few years. Also, rising market activities by retailers and a growing preference for local brands will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the retail market in Vietnam covers the following areas:
  • Retail market sizing
  • Retail market forecast
  • Retail market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading retail market vendors that include 7-Eleven Inc., AEON CO. Ltd., Berli Jucker Public Co. Ltd., Central Group of Company, Central Retail Corp., Charoen Pokphand Foods PCL, Circle K, E Mart Co. Ltd., FPT Retail Joint Stock Co., Lotte Shopping Plaza Vietnam Co. Ltd., Masan Group, MM Mega Market Vietnam, Saigon Union of Trading Cooperatives, and SPAR International. Also, the retail market in Vietnam analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Vietnam - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Vietnam - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Vietnam: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Vietnam: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Retail market in Vietnam 2017 - 2021
      • Table Historic Market Size – Data Table on Retail market in Vietnam 2017 - 2021 ($ billion)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
    • End-User Segment Analysis 2017 - 2021
      • Table Historic Market Size – End-User Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors in 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Grocery - Market size and forecast 2022-2027
      • Table Chart on Grocery - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Grocery - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Grocery - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Grocery - Year-over-year growth 2022-2027 (%)
    • Electronics and appliances - Market size and forecast 2022-2027
      • Table Chart on Electronics and appliances - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Electronics and appliances - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Electronics and appliances - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Electronics and appliances - Year-over-year growth 2022-2027 (%)
    • Home and garden - Market size and forecast 2022-2027
      • Table Chart on Home and garden - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Home and garden - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Home and garden - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Home and garden - Year-over-year growth 2022-2027 (%)
    • Health and beauty - Market size and forecast 2022-2027
      • Table Chart on Health and beauty - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Health and beauty - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Health and beauty - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Health and beauty - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing demand for convenience food products
      • Expansion of retail landscape
      • Growing popularity of private-label brands
    • Market challenges
      • Issues related to logistics and supply chain operations
      • Underdeveloped infrastructure
      • Increasing number of counterfeit products
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Urban lifestyles
      • Rising market activities by retailers
      • Growing preference for local brands
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • 7-Eleven Inc.
      • Table 7-Eleven Inc. - Overview
      • Table 7-Eleven Inc. - Product / Service
      • Table 7-Eleven Inc. - Key offerings
    • AEON CO. Ltd.
      • Table AEON CO. Ltd. - Overview
      • Table AEON CO. Ltd. - Business segments
      • Table AEON CO. Ltd. - Key offerings
      • Table AEON CO. Ltd. - Segment focus
    • Berli Jucker Public Co. Ltd.
      • Table Berli Jucker Public Co. Ltd. - Overview
      • Table Berli Jucker Public Co. Ltd. - Business segments
      • Table Berli Jucker Public Co. Ltd. - Key news
      • Table Berli Jucker Public Co. Ltd. - Key offerings
      • Table Berli Jucker Public Co. Ltd. - Segment focus
    • Central Group of Company
      • Table Central Group of Company - Overview
      • Table Central Group of Company - Product / Service
      • Table Central Group of Company - Key news
      • Table Central Group of Company - Key offerings
    • Central Retail Corp.
      • Table Central Retail Corp. - Overview
      • Table Central Retail Corp. - Business segments
      • Table Central Retail Corp. - Key news
      • Table Central Retail Corp. - Key offerings
      • Table Central Retail Corp. - Segment focus
    • Charoen Pokphand Foods PCL
      • Table Charoen Pokphand Foods PCL - Overview
      • Table Charoen Pokphand Foods PCL - Business segments
      • Table Charoen Pokphand Foods PCL - Key news
      • Table Charoen Pokphand Foods PCL - Key offerings
      • Table Charoen Pokphand Foods PCL - Segment focus
    • Circle K
      • Table Circle K - Overview
      • Table Circle K - Product / Service
      • Table Circle K - Key offerings
    • E Mart Co. Ltd.
      • Table E Mart Co. Ltd. - Overview
      • Table E Mart Co. Ltd. - Product / Service
      • Table E Mart Co. Ltd. - Key offerings
    • FPT Retail Joint Stock Co.
      • Table FPT Retail Joint Stock Co. - Overview
      • Table FPT Retail Joint Stock Co. - Product / Service
      • Table FPT Retail Joint Stock Co. - Key offerings
    • Lotte Shopping Plaza Vietnam Co. Ltd.
      • Table Lotte Shopping Plaza Vietnam Co. Ltd. - Overview
      • Table Lotte Shopping Plaza Vietnam Co. Ltd. - Product / Service
      • Table Lotte Shopping Plaza Vietnam Co. Ltd. - Key offerings
    • Masan Group
      • Table Masan Group - Overview
      • Table Masan Group - Product / Service
      • Table Masan Group - Key offerings
    • MM Mega Market Vietnam
      • Table MM Mega Market Vietnam - Overview
      • Table MM Mega Market Vietnam - Product / Service
      • Table MM Mega Market Vietnam - Key offerings
    • Saigon Union of Trading Cooperatives
      • Table Saigon Union of Trading Cooperatives - Overview
      • Table Saigon Union of Trading Cooperatives - Product / Service
      • Table Saigon Union of Trading Cooperatives - Key offerings
    • SPAR International
      • Table SPAR International - Overview
      • Table SPAR International - Product / Service
      • Table SPAR International - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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