Vehicle Rental Market in Europe 2025-2029

Vehicle Rental Market In Europe 2025-2029


The vehicle rental market in europe is forecasted to grow by $ 21.46 bn during 2024-2029, accelerating at a CAGR of 8.8% % during the forecast period. The report on the vehicle rental market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing awareness about rental cars among european people, increasing demand for rental vehicles due to stringent regulations for emissions from personal vehicles, and rising popularity of road trips and outdoor adventures.

Technavio's vehicle rental market in europe is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Type
  • Short term
  • Long term
By Geographical Landscape
  • Europe
This study identifies the growing dependence on technology-driven rental vehicle service to increase customer base as one of the prime reasons driving the vehicle rental market in europe growth during the next few years. Also, rising shift toward electric and sustainable rental vehicle services and increasing use of analytics in vehicle renting data will lead to sizable demand in the market.

The report on the vehicle rental market in europe covers the following areas:
  • Vehicle Rental Market in Europe sizing
  • Vehicle Rental Market in Europe forecast
  • Vehicle Rental Market in Europe industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading vehicle rental market in europe vendors that include Avis Budget Group Inc., BNP Paribas SA, City Vehicle Rentals Ltd., Enterprise Holdings Inc., Europcar Group UK Ltd., Heisterkamp Transportation Solutions, Hertz Global Holdings Inc., LeasePlan Corp. NV, Petit Forestier, SIXT SE, and TIP Trailer Services Management B.V.. Also, the vehicle rental market in europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
Chart on Europe: Year-over-year growth 2024-2029 (%)
Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
5 Historic Market Size
5.1 Vehicle Rental Market in Europe 2019 - 2023
Historic Market Size - Data Table on Vehicle Rental Market in Europe 2019 - 2023 ($ billion)
5.2 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI impact on Vehicle Rental Market in Europe
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
8.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
8.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ billion)
Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ billion)
Data Table on Online - Market size and forecast 2024-2029 ($ billion)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ billion)
Data Table on Market opportunity by Distribution Channel ($ billion)
9 Market Segmentation by Type
9.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
9.3 Short term - Market size and forecast 2024-2029
Chart on Short term - Market size and forecast 2024-2029 ($ billion)
Data Table on Short term - Market size and forecast 2024-2029 ($ billion)
Chart on Short term - Year-over-year growth 2024-2029 (%)
Data Table on Short term - Year-over-year growth 2024-2029 (%)
9.4 Long term - Market size and forecast 2024-2029
Chart on Long term - Market size and forecast 2024-2029 ($ billion)
Data Table on Long term - Market size and forecast 2024-2029 ($ billion)
Chart on Long term - Year-over-year growth 2024-2029 (%)
Data Table on Long term - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape - 2024-2029 (%)
Data Table on Market share By Geographical Landscape - 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.4 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.5 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.6 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.7 Rest of Europe - Market size and forecast 2024-2029
Chart on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Table on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Avis Budget Group Inc.
Avis Budget Group Inc. - Overview
Avis Budget Group Inc. - Business segments
Avis Budget Group Inc. - Key offerings
Avis Budget Group Inc. - Segment focus
SWOT
14.5 BNP Paribas SA
BNP Paribas SA - Overview
BNP Paribas SA - Business segments
BNP Paribas SA - Key news
BNP Paribas SA - Key offerings
BNP Paribas SA - Segment focus
SWOT
14.6 City Vehicle Rentals Ltd.
City Vehicle Rentals Ltd. - Overview
City Vehicle Rentals Ltd. - Product / Service
City Vehicle Rentals Ltd. - Key offerings
SWOT
14.7 Enterprise Holdings Inc.
Enterprise Holdings Inc. - Overview
Enterprise Holdings Inc. - Product / Service
Enterprise Holdings Inc. - Key offerings
SWOT
14.8 Europcar Group UK Ltd.
Europcar Group UK Ltd. - Overview
Europcar Group UK Ltd. - Product / Service
Europcar Group UK Ltd. - Key news
Europcar Group UK Ltd. - Key offerings
SWOT
14.9 Heisterkamp Transportation Solutions
Heisterkamp Transportation Solutions - Overview
Heisterkamp Transportation Solutions - Product / Service
Heisterkamp Transportation Solutions - Key offerings
SWOT
14.10 Hertz Global Holdings Inc.
Hertz Global Holdings Inc. - Overview
Hertz Global Holdings Inc. - Business segments
Hertz Global Holdings Inc. - Key news
Hertz Global Holdings Inc. - Key offerings
Hertz Global Holdings Inc. - Segment focus
SWOT
14.11 LeasePlan Corp. NV
LeasePlan Corp. NV - Overview
LeasePlan Corp. NV - Product / Service
LeasePlan Corp. NV - Key offerings
SWOT
14.12 Petit Forestier
Petit Forestier - Overview
Petit Forestier - Product / Service
Petit Forestier - Key offerings
SWOT
14.13 SIXT SE
SIXT SE - Overview
SIXT SE - Business segments
SIXT SE - Key news
SIXT SE - Key offerings
SIXT SE - Segment focus
SWOT
14.14 TIP Trailer Services Management B.V.
TIP Trailer Services Management B.V. - Overview
TIP Trailer Services Management B.V. - Product / Service
TIP Trailer Services Management B.V. - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits11: Overview on criticality of inputs and factors of differentiation
Exhibits12: Overview on factors of disruption
Exhibits13: Impact of drivers and challenges in 2024 and 2029
Exhibits14: Parent Market
Exhibits15: Data Table on - Parent Market
Exhibits16: Market characteristics analysis
Exhibits17: Value chain analysis
Exhibits18: Offerings of companies included in the market definition
Exhibits19: Market segments
Exhibits20: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits21: Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
Exhibits22: Chart on Europe: Year-over-year growth 2024-2029 (%)
Exhibits23: Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
Exhibits24: Historic Market Size - Data Table on Vehicle Rental Market in Europe 2019 - 2023 ($ billion)
Exhibits25: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
Exhibits26: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits28: Five forces analysis - Comparison between 2024 and 2029
Exhibits29: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits30: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits31: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits32: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits33: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits34: Chart on Market condition - Five forces 2024 and 2029
Exhibits35: Chart on Distribution Channel - Market share 2024-2029 (%)
Exhibits36: Data Table on Distribution Channel - Market share 2024-2029 (%)
Exhibits37: Chart on Comparison by Distribution Channel
Exhibits38: Data Table on Comparison by Distribution Channel
Exhibits39: Chart on Offline - Market size and forecast 2024-2029 ($ billion)
Exhibits40: Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
Exhibits41: Chart on Offline - Year-over-year growth 2024-2029 (%)
Exhibits42: Data Table on Offline - Year-over-year growth 2024-2029 (%)
Exhibits43: Chart on Online - Market size and forecast 2024-2029 ($ billion)
Exhibits44: Data Table on Online - Market size and forecast 2024-2029 ($ billion)
Exhibits45: Chart on Online - Year-over-year growth 2024-2029 (%)
Exhibits46: Data Table on Online - Year-over-year growth 2024-2029 (%)
Exhibits47: Market opportunity by Distribution Channel ($ billion)
Exhibits48: Data Table on Market opportunity by Distribution Channel ($ billion)
Exhibits49: Chart on Type - Market share 2024-2029 (%)
Exhibits50: Data Table on Type - Market share 2024-2029 (%)
Exhibits51: Chart on Comparison by Type
Exhibits52: Data Table on Comparison by Type
Exhibits53: Chart on Short term - Market size and forecast 2024-2029 ($ billion)
Exhibits54: Data Table on Short term - Market size and forecast 2024-2029 ($ billion)
Exhibits55: Chart on Short term - Year-over-year growth 2024-2029 (%)
Exhibits56: Data Table on Short term - Year-over-year growth 2024-2029 (%)
Exhibits57: Chart on Long term - Market size and forecast 2024-2029 ($ billion)
Exhibits58: Data Table on Long term - Market size and forecast 2024-2029 ($ billion)
Exhibits59: Chart on Long term - Year-over-year growth 2024-2029 (%)
Exhibits60: Data Table on Long term - Year-over-year growth 2024-2029 (%)
Exhibits61: Market opportunity by Type ($ billion)
Exhibits62: Data Table on Market opportunity by Type ($ billion)
Exhibits63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits64: Chart on Market share By Geographical Landscape - 2024-2029 (%)
Exhibits65: Data Table on Market share By Geographical Landscape - 2024-2029 (%)
Exhibits66: Chart on Geographic comparison
Exhibits67: Data Table on Geographic comparison
Exhibits68: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits69: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits70: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits71: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits72: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits73: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits74: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits75: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits76: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits77: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits78: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits79: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits80: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits81: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits82: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits83: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits84: Chart on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits85: Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits86: Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
Exhibits87: Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
Exhibits88: Market opportunity By Geographical Landscape ($ billion)
Exhibits89: Data Table on Market opportunity By Geographical Landscape ($ billion)
Exhibits90: Impact of drivers and challenges in 2024 and 2029
Exhibits91: Overview on criticality of inputs and factors of differentiation
Exhibits92: Overview on factors of disruption
Exhibits93: Impact of key risks on business
Exhibits94: Companies covered
Exhibits95: Company ranking index
Exhibits96: Matrix on companies position and classification
Exhibits97: Avis Budget Group Inc. - Overview
Exhibits98: Avis Budget Group Inc. - Business segments
Exhibits99: Avis Budget Group Inc. - Key offerings
Exhibits100: Avis Budget Group Inc. - Segment focus
Exhibits101: SWOT
Exhibits102: BNP Paribas SA - Overview
Exhibits103: BNP Paribas SA - Business segments
Exhibits104: BNP Paribas SA - Key news
Exhibits105: BNP Paribas SA - Key offerings
Exhibits106: BNP Paribas SA - Segment focus
Exhibits107: SWOT
Exhibits108: City Vehicle Rentals Ltd. - Overview
Exhibits109: City Vehicle Rentals Ltd. - Product / Service
Exhibits110: City Vehicle Rentals Ltd. - Key offerings
Exhibits111: SWOT
Exhibits112: Enterprise Holdings Inc. - Overview
Exhibits113: Enterprise Holdings Inc. - Product / Service
Exhibits114: Enterprise Holdings Inc. - Key offerings
Exhibits115: SWOT
Exhibits116: Europcar Group UK Ltd. - Overview
Exhibits117: Europcar Group UK Ltd. - Product / Service
Exhibits118: Europcar Group UK Ltd. - Key news
Exhibits119: Europcar Group UK Ltd. - Key offerings
Exhibits120: SWOT
Exhibits121: Heisterkamp Transportation Solutions - Overview
Exhibits122: Heisterkamp Transportation Solutions - Product / Service
Exhibits123: Heisterkamp Transportation Solutions - Key offerings
Exhibits124: SWOT
Exhibits125: Hertz Global Holdings Inc. - Overview
Exhibits126: Hertz Global Holdings Inc. - Business segments
Exhibits127: Hertz Global Holdings Inc. - Key news
Exhibits128: Hertz Global Holdings Inc. - Key offerings
Exhibits129: Hertz Global Holdings Inc. - Segment focus
Exhibits130: SWOT
Exhibits131: LeasePlan Corp. NV - Overview
Exhibits132: LeasePlan Corp. NV - Product / Service
Exhibits133: LeasePlan Corp. NV - Key offerings
Exhibits134: SWOT
Exhibits135: Petit Forestier - Overview
Exhibits136: Petit Forestier - Product / Service
Exhibits137: Petit Forestier - Key offerings
Exhibits138: SWOT
Exhibits139: SIXT SE - Overview
Exhibits140: SIXT SE - Business segments
Exhibits141: SIXT SE - Key news
Exhibits142: SIXT SE - Key offerings
Exhibits143: SIXT SE - Segment focus
Exhibits144: SWOT
Exhibits145: TIP Trailer Services Management B.V. - Overview
Exhibits146: TIP Trailer Services Management B.V. - Product / Service
Exhibits147: TIP Trailer Services Management B.V. - Key offerings
Exhibits148: SWOT
Exhibits149: Inclusions checklist
Exhibits150: Exclusions checklist
Exhibits151: Currency conversion rates for US$
Exhibits152: Research methodology
Exhibits153: Information sources
Exhibits154: Data validation
Exhibits155: Validation techniques employed for market sizing
Exhibits156: Data synthesis
Exhibits157: 360 degree market analysis
Exhibits158: List of abbreviations

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