Vacation Rental Market in Europe 2024-2028

Vacation Rental Market In Europe 2023-2027


The vacation rental market in Europe is forecasted to grow by USD 60.18 bn during 2022-2027, accelerating at a CAGR of 12.73% during the forecast period. The report on the vacation rental market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in the number of tourists in Europe, rapid growth of online booking for vacation rental properties, and technological advancements in vacation rental property booking.

Technavio's vacation rental market in Europe is segmented as below:
  • By Mode Of Booking
  • Offline
  • Online
  • By Management
  • Managed by owners
  • Professionally managed
This study identifies the adoption of effective promotional strategies as one of the prime reasons driving the vacation rental market in Europe growth during the next few years. Also, improved booking process and proliferation of vacation rental business services, and increased professionalism will lead to sizable demand in the market.

The report on the vacation rental market in Europe covers the following areas:
  • Vacation rental market in Europe sizing
  • Vacation rental market in Europe forecast
  • Vacation rental market in Europe industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading vacation rental market in Europe vendors that include 9flats.com PTE Ltd., Airbnb Inc., atraveo GmbH, Bennington Properties LLC, Bluefish Vacation Rentals, Booking Holdings Inc., Clickstay Ltd., Elite Destination Homes, Expedia Group Inc., Holiday Lettings, HomeToGo GmbH, Mi Kasa Tu Kasa Bacalar, Platinum Equity Advisors LLC, RedAwning.com Inc., Rental Escapes, Sonder Holdings Inc., TripAdvisor LLC, Vacasa Inc., World Travel Holdings, and Wyndham Destinations Inc.. Also, the vacation rental market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Mode of Booking
Executive Summary - Chart on Market Segmentation by Management
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
Chart on Europe: Year-over-year growth 2023-2028 (%)
Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
4 Historic Market Size
4.1 Vacation Rental Market in Europe 2018 - 2022
Historic Market Size - Data Table on Vacation Rental Market in Europe 2018 - 2022 ($ billion)
4.2 Mode of Booking segment analysis 2018 - 2022
Historic Market Size - Mode of Booking Segment 2018 - 2022 ($ billion)
4.3 Management segment analysis 2018 - 2022
Historic Market Size - Management Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Mode of Booking
6.1 Market segments
Chart on Mode of Booking - Market share 2023-2028 (%)
Data Table on Mode of Booking - Market share 2023-2028 (%)
6.2 Comparison by Mode of Booking
Chart on Comparison by Mode of Booking
Data Table on Comparison by Mode of Booking
6.3 Offline - Market size and forecast 2023-2028
Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Chart on Offline - Year-over-year growth 2023-2028 (%)
Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ billion)
Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Mode of Booking
Market opportunity by Mode of Booking ($ billion)
Data Table on Market opportunity by Mode of Booking ($ billion)
7 Market Segmentation by Management
7.1 Market segments
Chart on Management - Market share 2023-2028 (%)
Data Table on Management - Market share 2023-2028 (%)
7.2 Comparison by Management
Chart on Comparison by Management
Data Table on Comparison by Management
7.3 Managed by owners - Market size and forecast 2023-2028
Chart on Managed by owners - Market size and forecast 2023-2028 ($ billion)
Data Table on Managed by owners - Market size and forecast 2023-2028 ($ billion)
Chart on Managed by owners - Year-over-year growth 2023-2028 (%)
Data Table on Managed by owners - Year-over-year growth 2023-2028 (%)
7.4 Professionally managed - Market size and forecast 2023-2028
Chart on Professionally managed - Market size and forecast 2023-2028 ($ billion)
Data Table on Professionally managed - Market size and forecast 2023-2028 ($ billion)
Chart on Professionally managed - Year-over-year growth 2023-2028 (%)
Data Table on Professionally managed - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Management
Market opportunity by Management ($ billion)
Data Table on Market opportunity by Management ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape - 2023-2028 (%)
Data Table on Market share By Geographical Landscape - 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ billion)
Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
9.4 France - Market size and forecast 2023-2028
Chart on France - Market size and forecast 2023-2028 ($ billion)
Data Table on France - Market size and forecast 2023-2028 ($ billion)
Chart on France - Year-over-year growth 2023-2028 (%)
Data Table on France - Year-over-year growth 2023-2028 (%)
9.5 Italy - Market size and forecast 2023-2028
Chart on Italy - Market size and forecast 2023-2028 ($ billion)
Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
Chart on Italy - Year-over-year growth 2023-2028 (%)
Data Table on Italy - Year-over-year growth 2023-2028 (%)
9.6 Spain - Market size and forecast 2023-2028
Chart on Spain - Market size and forecast 2023-2028 ($ billion)
Data Table on Spain - Market size and forecast 2023-2028 ($ billion)
Chart on Spain - Year-over-year growth 2023-2028 (%)
Data Table on Spain - Year-over-year growth 2023-2028 (%)
9.7 Rest of Europe - Market size and forecast 2023-2028
Chart on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)
9.8 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Table on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
9flats.com PTE Ltd.
9flats.com PTE Ltd. - Overview
9flats.com PTE Ltd. - Product / Service
9flats.com PTE Ltd. - Key offerings
12.4 Airbnb Inc.
Airbnb Inc. - Overview
Airbnb Inc. - Product / Service
Airbnb Inc. - Key offerings
12.5 Bennington Properties LLC
Bennington Properties LLC - Overview
Bennington Properties LLC - Product / Service
Bennington Properties LLC - Key offerings
12.6 Bluefish Vacation Rentals
Bluefish Vacation Rentals - Overview
Bluefish Vacation Rentals - Product / Service
Bluefish Vacation Rentals - Key offerings
12.7 Booking Holdings Inc.
Booking Holdings Inc. - Overview
Booking Holdings Inc. - Product / Service
Booking Holdings Inc. - Key offerings
12.8 Clickstay Ltd.
Clickstay Ltd. - Overview
Clickstay Ltd. - Product / Service
Clickstay Ltd. - Key offerings
12.9 Elite Destination Homes
Elite Destination Homes - Overview
Elite Destination Homes - Product / Service
Elite Destination Homes - Key offerings
12.10 Expedia Group Inc.
Expedia Group Inc. - Overview
Expedia Group Inc. - Business segments
Expedia Group Inc. - Key offerings
Expedia Group Inc. - Segment focus
12.11 Holiday Lettings
Holiday Lettings - Overview
Holiday Lettings - Product / Service
Holiday Lettings - Key offerings
12.12 HomeToGo GmbH
HomeToGo GmbH - Overview
HomeToGo GmbH - Product / Service
HomeToGo GmbH - Key offerings
12.13 Platinum Equity Advisors LLC
Platinum Equity Advisors LLC - Overview
Platinum Equity Advisors LLC - Product / Service
Platinum Equity Advisors LLC - Key offerings
12.14 TripAdvisor Inc.
TripAdvisor Inc. - Overview
TripAdvisor Inc. - Business segments
TripAdvisor Inc. - Key offerings
TripAdvisor Inc. - Segment focus
12.15 Vacasa Inc.
Vacasa Inc. - Overview
Vacasa Inc. - Product / Service
Vacasa Inc. - Key offerings
12.16 World Travel Holdings
World Travel Holdings - Overview
World Travel Holdings - Product / Service
World Travel Holdings - Key offerings
12.17 Wyndham Destinations Inc.
Wyndham Destinations Inc. - Overview
Wyndham Destinations Inc. - Product / Service
Wyndham Destinations Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Mode of Booking
Exhibits6: Executive Summary - Chart on Market Segmentation by Management
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
Exhibits18: Chart on Europe: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
Exhibits20: Historic Market Size - Data Table on Vacation Rental Market in Europe 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Mode of Booking Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Management Segment 2018 - 2022 ($ billion)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits24: Five forces analysis - Comparison between 2023 and 2028
Exhibits25: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits26: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits27: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits28: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits29: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits30: Chart on Market condition - Five forces 2023 and 2028
Exhibits31: Chart on Mode of Booking - Market share 2023-2028 (%)
Exhibits32: Data Table on Mode of Booking - Market share 2023-2028 (%)
Exhibits33: Chart on Comparison by Mode of Booking
Exhibits34: Data Table on Comparison by Mode of Booking
Exhibits35: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibits37: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits39: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibits41: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits42: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits43: Market opportunity by Mode of Booking ($ billion)
Exhibits44: Data Table on Market opportunity by Mode of Booking ($ billion)
Exhibits45: Chart on Management - Market share 2023-2028 (%)
Exhibits46: Data Table on Management - Market share 2023-2028 (%)
Exhibits47: Chart on Comparison by Management
Exhibits48: Data Table on Comparison by Management
Exhibits49: Chart on Managed by owners - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Data Table on Managed by owners - Market size and forecast 2023-2028 ($ billion)
Exhibits51: Chart on Managed by owners - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Managed by owners - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Professionally managed - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Data Table on Professionally managed - Market size and forecast 2023-2028 ($ billion)
Exhibits55: Chart on Professionally managed - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Professionally managed - Year-over-year growth 2023-2028 (%)
Exhibits57: Market opportunity by Management ($ billion)
Exhibits58: Data Table on Market opportunity by Management ($ billion)
Exhibits59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits60: Chart on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits61: Data Table on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits62: Chart on Geographic comparison
Exhibits63: Data Table on Geographic comparison
Exhibits64: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits65: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits66: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits67: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits68: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibits69: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibits70: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits71: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits72: Chart on Italy - Market size and forecast 2023-2028 ($ billion)
Exhibits73: Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
Exhibits74: Chart on Italy - Year-over-year growth 2023-2028 (%)
Exhibits75: Data Table on Italy - Year-over-year growth 2023-2028 (%)
Exhibits76: Chart on Spain - Market size and forecast 2023-2028 ($ billion)
Exhibits77: Data Table on Spain - Market size and forecast 2023-2028 ($ billion)
Exhibits78: Chart on Spain - Year-over-year growth 2023-2028 (%)
Exhibits79: Data Table on Spain - Year-over-year growth 2023-2028 (%)
Exhibits80: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits81: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
Exhibits83: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)
Exhibits84: Market opportunity By Geographical Landscape ($ billion)
Exhibits85: Data Table on Market opportunity By Geographical Landscape ($ billion)
Exhibits86: Impact of drivers and challenges in 2023 and 2028
Exhibits87: Overview on criticality of inputs and factors of differentiation
Exhibits88: Overview on factors of disruption
Exhibits89: Impact of key risks on business
Exhibits90: Companies covered
Exhibits91: Matrix on companies position and classification
Exhibits92: 9flats.com PTE Ltd. - Overview
Exhibits93: 9flats.com PTE Ltd. - Product / Service
Exhibits94: 9flats.com PTE Ltd. - Key offerings
Exhibits95: Airbnb Inc. - Overview
Exhibits96: Airbnb Inc. - Product / Service
Exhibits97: Airbnb Inc. - Key offerings
Exhibits98: Bennington Properties LLC - Overview
Exhibits99: Bennington Properties LLC - Product / Service
Exhibits100: Bennington Properties LLC - Key offerings
Exhibits101: Bluefish Vacation Rentals - Overview
Exhibits102: Bluefish Vacation Rentals - Product / Service
Exhibits103: Bluefish Vacation Rentals - Key offerings
Exhibits104: Booking Holdings Inc. - Overview
Exhibits105: Booking Holdings Inc. - Product / Service
Exhibits106: Booking Holdings Inc. - Key offerings
Exhibits107: Clickstay Ltd. - Overview
Exhibits108: Clickstay Ltd. - Product / Service
Exhibits109: Clickstay Ltd. - Key offerings
Exhibits110: Elite Destination Homes - Overview
Exhibits111: Elite Destination Homes - Product / Service
Exhibits112: Elite Destination Homes - Key offerings
Exhibits113: Expedia Group Inc. - Overview
Exhibits114: Expedia Group Inc. - Business segments
Exhibits115: Expedia Group Inc. - Key offerings
Exhibits116: Expedia Group Inc. - Segment focus
Exhibits117: Holiday Lettings - Overview
Exhibits118: Holiday Lettings - Product / Service
Exhibits119: Holiday Lettings - Key offerings
Exhibits120: HomeToGo GmbH - Overview
Exhibits121: HomeToGo GmbH - Product / Service
Exhibits122: HomeToGo GmbH - Key offerings
Exhibits123: Platinum Equity Advisors LLC - Overview
Exhibits124: Platinum Equity Advisors LLC - Product / Service
Exhibits125: Platinum Equity Advisors LLC - Key offerings
Exhibits126: TripAdvisor Inc. - Overview
Exhibits127: TripAdvisor Inc. - Business segments
Exhibits128: TripAdvisor Inc. - Key offerings
Exhibits129: TripAdvisor Inc. - Segment focus
Exhibits130: Vacasa Inc. - Overview
Exhibits131: Vacasa Inc. - Product / Service
Exhibits132: Vacasa Inc. - Key offerings
Exhibits133: World Travel Holdings - Overview
Exhibits134: World Travel Holdings - Product / Service
Exhibits135: World Travel Holdings - Key offerings
Exhibits136: Wyndham Destinations Inc. - Overview
Exhibits137: Wyndham Destinations Inc. - Product / Service
Exhibits138: Wyndham Destinations Inc. - Key offerings
Exhibits139: Inclusions checklist
Exhibits140: Exclusions checklist
Exhibits141: Currency conversion rates for US$
Exhibits142: Research methodology
Exhibits143: Information sources
Exhibits144: Data validation
Exhibits145: Validation techniques employed for market sizing
Exhibits146: Data synthesis
Exhibits147: 360 degree market analysis
Exhibits148: List of abbreviations

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