Tourism Market in Europe 2025-2029

Tourism Market In Europe 2025-2029

The tourism market in Europe is forecasted to grow by USD 250.97 billion during 2024-2029, accelerating at a CAGR of 5.7% during the forecast period. The report on the tourism market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by cultural and historical attractions in Europe, increasing disposable income, and government initiatives and visa policies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's tourism market in Europe is segmented as below:

By Service Type

  • Leisure tourism
  • Business tourism
By Type
  • Domestic
  • International
By Geographical Landscape
  • Europe
This study identifies the focus on sustainable and eco-tourism as one of the prime reasons driving the tourism market in Europe growth during the next few years. Also, expansion of digital nomad and long-stay tourism and shift toward experiential travel will lead to sizable demand in the market.

The report on the tourism market in Europe covers the following areas:
  • Tourism Market in Europe sizing
  • Tourism Market in Europe forecast
  • Tourism Market in Europe industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tourism market in Europe vendors that include BCD Travel, Butterfield and Robinson Inc., Choose Balkans, DERTOUR Group, Eskapas LLC, Euroventure Travel Ltd., Expat Explore Travel Ltd., G Adventures, Group Voyagers Inc., Insight Vacations, Palma d.o.o, Penguin Travel, Tauck, Thomas Cook Tourism, Top Deck Tours Ltd., Trafalgar, Travel Talk Adventures LTD., TUI AG, and Victor Tours. Also, the tourism market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Service Type
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
Chart on Europe: Year-over-year growth 2024-2029 (%)
Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
5 Historic Market Size
5.1 Tourism Market in Europe 2019 - 2023
Historic Market Size - Data Table on Tourism Market in Europe 2019 - 2023 ($ billion)
5.2 Service Type segment analysis 2019 - 2023
Historic Market Size - Service Type Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on Tourism Market in Europe
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Service Type
8.1 Market segments
Chart on Service Type - Market share 2024-2029 (%)
Data Table on Service Type - Market share 2024-2029 (%)
8.2 Comparison by Service Type
Chart on Comparison by Service Type
Data Table on Comparison by Service Type
8.3 Leisure tourism - Market size and forecast 2024-2029
Chart on Leisure tourism - Market size and forecast 2024-2029 ($ billion)
Data Table on Leisure tourism - Market size and forecast 2024-2029 ($ billion)
Chart on Leisure tourism - Year-over-year growth 2024-2029 (%)
Data Table on Leisure tourism - Year-over-year growth 2024-2029 (%)
8.4 Business tourism - Market size and forecast 2024-2029
Chart on Business tourism - Market size and forecast 2024-2029 ($ billion)
Data Table on Business tourism - Market size and forecast 2024-2029 ($ billion)
Chart on Business tourism - Year-over-year growth 2024-2029 (%)
Data Table on Business tourism - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Service Type
Market opportunity by Service Type ($ billion)
Data Table on Market opportunity by Service Type ($ billion)
9 Market Segmentation by Type
9.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
9.3 Domestic - Market size and forecast 2024-2029
Chart on Domestic - Market size and forecast 2024-2029 ($ billion)
Data Table on Domestic - Market size and forecast 2024-2029 ($ billion)
Chart on Domestic - Year-over-year growth 2024-2029 (%)
Data Table on Domestic - Year-over-year growth 2024-2029 (%)
9.4 International - Market size and forecast 2024-2029
Chart on International - Market size and forecast 2024-2029 ($ billion)
Data Table on International - Market size and forecast 2024-2029 ($ billion)
Chart on International - Year-over-year growth 2024-2029 (%)
Data Table on International - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape - 2024-2029 (%)
Data Table on Market share By Geographical Landscape - 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.4 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.5 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.6 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.7 Rest of Europe - Market size and forecast 2024-2029
Chart on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Table on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 BCD Travel
BCD Travel - Overview
BCD Travel - Product / Service
BCD Travel - Key offerings
SWOT
14.5 Butterfield and Robinson Inc.
Butterfield and Robinson Inc. - Overview
Butterfield and Robinson Inc. - Product / Service
Butterfield and Robinson Inc. - Key news
Butterfield and Robinson Inc. - Key offerings
SWOT
14.6 DERTOUR Group
DERTOUR Group - Overview
DERTOUR Group - Product / Service
DERTOUR Group - Key offerings
SWOT
14.7 Eskapas LLC
Eskapas LLC - Overview
Eskapas LLC - Product / Service
Eskapas LLC - Key offerings
SWOT
14.8 Euroventure Travel Ltd.
Euroventure Travel Ltd. - Overview
Euroventure Travel Ltd. - Product / Service
Euroventure Travel Ltd. - Key offerings
SWOT
14.9 Expat Explore Travel Ltd.
Expat Explore Travel Ltd. - Overview
Expat Explore Travel Ltd. - Product / Service
Expat Explore Travel Ltd. - Key offerings
SWOT
14.10 G Adventures
G Adventures - Overview
G Adventures - Product / Service
G Adventures - Key offerings
SWOT
14.11 Group Voyagers Inc.
Group Voyagers Inc. - Overview
Group Voyagers Inc. - Product / Service
Group Voyagers Inc. - Key offerings
SWOT
14.12 Insight Vacations
Insight Vacations - Overview
Insight Vacations - Product / Service
Insight Vacations - Key offerings
SWOT
14.13 Penguin Travel
Penguin Travel - Overview
Penguin Travel - Product / Service
Penguin Travel - Key offerings
SWOT
14.14 Tauck
Tauck - Overview
Tauck - Product / Service
Tauck - Key offerings
SWOT
14.15 Thomas Cook Tourism
Thomas Cook Tourism - Overview
Thomas Cook Tourism - Product / Service
Thomas Cook Tourism - Key offerings
SWOT
14.16 Top Deck Tours Ltd.
Top Deck Tours Ltd. - Overview
Top Deck Tours Ltd. - Product / Service
Top Deck Tours Ltd. - Key offerings
SWOT
14.17 Trafalgar
Trafalgar - Overview
Trafalgar - Product / Service
Trafalgar - Key offerings
SWOT
14.18 TUI AG
TUI AG - Overview
TUI AG - Business segments
TUI AG - Key offerings
TUI AG - Segment focus
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Service Type
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits11: Overview on criticality of inputs and factors of differentiation
Exhibits12: Overview on factors of disruption
Exhibits13: Impact of drivers and challenges in 2024 and 2029
Exhibits14: Parent Market
Exhibits15: Data Table on - Parent Market
Exhibits16: Market characteristics analysis
Exhibits17: Value chain analysis
Exhibits18: Offerings of companies included in the market definition
Exhibits19: Market segments
Exhibits20: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits21: Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
Exhibits22: Chart on Europe: Year-over-year growth 2024-2029 (%)
Exhibits23: Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
Exhibits24: Historic Market Size - Data Table on Tourism Market in Europe 2019 - 2023 ($ billion)
Exhibits25: Historic Market Size - Service Type Segment 2019 - 2023 ($ billion)
Exhibits26: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits28: Five forces analysis - Comparison between 2024 and 2029
Exhibits29: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits30: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits31: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits32: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits33: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits34: Chart on Market condition - Five forces 2024 and 2029
Exhibits35: Chart on Service Type - Market share 2024-2029 (%)
Exhibits36: Data Table on Service Type - Market share 2024-2029 (%)
Exhibits37: Chart on Comparison by Service Type
Exhibits38: Data Table on Comparison by Service Type
Exhibits39: Chart on Leisure tourism - Market size and forecast 2024-2029 ($ billion)
Exhibits40: Data Table on Leisure tourism - Market size and forecast 2024-2029 ($ billion)
Exhibits41: Chart on Leisure tourism - Year-over-year growth 2024-2029 (%)
Exhibits42: Data Table on Leisure tourism - Year-over-year growth 2024-2029 (%)
Exhibits43: Chart on Business tourism - Market size and forecast 2024-2029 ($ billion)
Exhibits44: Data Table on Business tourism - Market size and forecast 2024-2029 ($ billion)
Exhibits45: Chart on Business tourism - Year-over-year growth 2024-2029 (%)
Exhibits46: Data Table on Business tourism - Year-over-year growth 2024-2029 (%)
Exhibits47: Market opportunity by Service Type ($ billion)
Exhibits48: Data Table on Market opportunity by Service Type ($ billion)
Exhibits49: Chart on Type - Market share 2024-2029 (%)
Exhibits50: Data Table on Type - Market share 2024-2029 (%)
Exhibits51: Chart on Comparison by Type
Exhibits52: Data Table on Comparison by Type
Exhibits53: Chart on Domestic - Market size and forecast 2024-2029 ($ billion)
Exhibits54: Data Table on Domestic - Market size and forecast 2024-2029 ($ billion)
Exhibits55: Chart on Domestic - Year-over-year growth 2024-2029 (%)
Exhibits56: Data Table on Domestic - Year-over-year growth 2024-2029 (%)
Exhibits57: Chart on International - Market size and forecast 2024-2029 ($ billion)
Exhibits58: Data Table on International - Market size and forecast 2024-2029 ($ billion)
Exhibits59: Chart on International - Year-over-year growth 2024-2029 (%)
Exhibits60: Data Table on International - Year-over-year growth 2024-2029 (%)
Exhibits61: Market opportunity by Type ($ billion)
Exhibits62: Data Table on Market opportunity by Type ($ billion)
Exhibits63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits64: Chart on Market share By Geographical Landscape - 2024-2029 (%)
Exhibits65: Data Table on Market share By Geographical Landscape - 2024-2029 (%)
Exhibits66: Chart on Geographic comparison
Exhibits67: Data Table on Geographic comparison
Exhibits68: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits69: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits70: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits71: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits72: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits73: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits74: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits75: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits76: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits77: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits78: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits79: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits80: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits81: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits82: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits83: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits84: Chart on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits85: Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits86: Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
Exhibits87: Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
Exhibits88: Market opportunity By Geographical Landscape ($ billion)
Exhibits89: Data Table on Market opportunity By Geographical Landscape ($ billion)
Exhibits90: Impact of drivers and challenges in 2024 and 2029
Exhibits91: Overview on criticality of inputs and factors of differentiation
Exhibits92: Overview on factors of disruption
Exhibits93: Impact of key risks on business
Exhibits94: Companies covered
Exhibits95: Company ranking index
Exhibits96: Matrix on companies position and classification
Exhibits97: BCD Travel - Overview
Exhibits98: BCD Travel - Product / Service
Exhibits99: BCD Travel - Key offerings
Exhibits100: SWOT
Exhibits101: Butterfield and Robinson Inc. - Overview
Exhibits102: Butterfield and Robinson Inc. - Product / Service
Exhibits103: Butterfield and Robinson Inc. - Key news
Exhibits104: Butterfield and Robinson Inc. - Key offerings
Exhibits105: SWOT
Exhibits106: DERTOUR Group - Overview
Exhibits107: DERTOUR Group - Product / Service
Exhibits108: DERTOUR Group - Key offerings
Exhibits109: SWOT
Exhibits110: Eskapas LLC - Overview
Exhibits111: Eskapas LLC - Product / Service
Exhibits112: Eskapas LLC - Key offerings
Exhibits113: SWOT
Exhibits114: Euroventure Travel Ltd. - Overview
Exhibits115: Euroventure Travel Ltd. - Product / Service
Exhibits116: Euroventure Travel Ltd. - Key offerings
Exhibits117: SWOT
Exhibits118: Expat Explore Travel Ltd. - Overview
Exhibits119: Expat Explore Travel Ltd. - Product / Service
Exhibits120: Expat Explore Travel Ltd. - Key offerings
Exhibits121: SWOT
Exhibits122: G Adventures - Overview
Exhibits123: G Adventures - Product / Service
Exhibits124: G Adventures - Key offerings
Exhibits125: SWOT
Exhibits126: Group Voyagers Inc. - Overview
Exhibits127: Group Voyagers Inc. - Product / Service
Exhibits128: Group Voyagers Inc. - Key offerings
Exhibits129: SWOT
Exhibits130: Insight Vacations - Overview
Exhibits131: Insight Vacations - Product / Service
Exhibits132: Insight Vacations - Key offerings
Exhibits133: SWOT
Exhibits134: Penguin Travel - Overview
Exhibits135: Penguin Travel - Product / Service
Exhibits136: Penguin Travel - Key offerings
Exhibits137: SWOT
Exhibits138: Tauck - Overview
Exhibits139: Tauck - Product / Service
Exhibits140: Tauck - Key offerings
Exhibits141: SWOT
Exhibits142: Thomas Cook Tourism - Overview
Exhibits143: Thomas Cook Tourism - Product / Service
Exhibits144: Thomas Cook Tourism - Key offerings
Exhibits145: SWOT
Exhibits146: Top Deck Tours Ltd. - Overview
Exhibits147: Top Deck Tours Ltd. - Product / Service
Exhibits148: Top Deck Tours Ltd. - Key offerings
Exhibits149: SWOT
Exhibits150: Trafalgar - Overview
Exhibits151: Trafalgar - Product / Service
Exhibits152: Trafalgar - Key offerings
Exhibits153: SWOT
Exhibits154: TUI AG - Overview
Exhibits155: TUI AG - Business segments
Exhibits156: TUI AG - Key offerings
Exhibits157: TUI AG - Segment focus
Exhibits158: SWOT
Exhibits159: Inclusions checklist
Exhibits160: Exclusions checklist
Exhibits161: Currency conversion rates for US$
Exhibits162: Research methodology
Exhibits163: Information sources
Exhibits164: Data validation
Exhibits165: Validation techniques employed for market sizing
Exhibits166: Data synthesis
Exhibits167: 360 degree market analysis
Exhibits168: List of abbreviations

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