Test Preparation Market in India 2024-2028

Test Preparation Market In India 2023-2027

The test preparation market in India is forecasted to grow by USD 9.20 bn during 2022-2027, accelerating at a CAGR of 13.9% during the forecast period. The report on the test preparation market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising number of enrollments in test preparation courses, increase in number of Ed-Tech startups, and government initiatives on test preparation.

Technavio's test preparation market in India is segmented as below:

By End-user
  • Post-secondary
  • K-12
By Learning Method
  • Offline learning
  • Online learning
By Product
  • University exams
  • Certification exams
  • High school exams
  • Elementary exams
  • Other exams
By Geographical Landscape
  • APAC
This study identifies the increasing use of analytics in test preparation as one of the prime reasons driving the test preparation market in India growth during the next few years. Also, high demand for government service and banking courses and increasing emphasis on mobile-based learning will lead to sizable demand in the market.

The report on the test preparation market in India covers the following areas:
  • Test preparation market in India sizing
  • Test preparation market in India forecast
  • Test preparation market in India industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market in India vendors that include Adda247, ALLEN Career Institute Pvt. Ltd., Bansal Classes Kota, CL Educate Ltd., FIITJEE Ltd., Handa Education Services Pvt. Ltd., IMS Learning Resources Pvt. Ltd., Jamboree Education Pvt. Ltd., Manipal Global Education Services, Mindworkzz, Pearson PLC, Reliance Industries Ltd., Resonance Eduventures Ltd., Sorting Hat Technologies Pvt. Ltd., Testbook Edu Solutions Pvt. Ltd., Think and Learn Pvt. Ltd., Triumphant Institute Of Management Education Pvt. Ltd., Vedantu Innovations Pvt. Ltd., and Zee Learn Ltd.. Also, the test preparation market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Learning Method
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on India - Market size and forecast 2023-2028 ($ million)
Data Table on India - Market size and forecast 2023-2028 ($ million)
Chart on India: Year-over-year growth 2023-2028 (%)
Data Table on India: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Test Preparation Market in India 2018 - 2022
Historic Market Size - Data Table on Test Preparation Market in India 2018 - 2022 ($ million)
4.2 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.3 Learning Method segment analysis 2018 - 2022
Historic Market Size - Learning Method Segment 2018 - 2022 ($ million)
4.4 Product segment analysis 2018 - 2022
Historic Market Size - Product Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by End-user
6.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
6.3 Post-secondary - Market size and forecast 2023-2028
Chart on Post-secondary - Market size and forecast 2023-2028 ($ million)
Data Table on Post-secondary - Market size and forecast 2023-2028 ($ million)
Chart on Post-secondary - Year-over-year growth 2023-2028 (%)
Data Table on Post-secondary - Year-over-year growth 2023-2028 (%)
6.4 K-12 - Market size and forecast 2023-2028
Chart on K-12 - Market size and forecast 2023-2028 ($ million)
Data Table on K-12 - Market size and forecast 2023-2028 ($ million)
Chart on K-12 - Year-over-year growth 2023-2028 (%)
Data Table on K-12 - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Learning Method
7.1 Market segments
Chart on Learning Method - Market share 2023-2028 (%)
Data Table on Learning Method - Market share 2023-2028 (%)
7.2 Comparison by Learning Method
Chart on Comparison by Learning Method
Data Table on Comparison by Learning Method
7.3 Offline learning - Market size and forecast 2023-2028
Chart on Offline learning - Market size and forecast 2023-2028 ($ million)
Data Table on Offline learning - Market size and forecast 2023-2028 ($ million)
Chart on Offline learning - Year-over-year growth 2023-2028 (%)
Data Table on Offline learning - Year-over-year growth 2023-2028 (%)
7.4 Online learning - Market size and forecast 2023-2028
Chart on Online learning - Market size and forecast 2023-2028 ($ million)
Data Table on Online learning - Market size and forecast 2023-2028 ($ million)
Chart on Online learning - Year-over-year growth 2023-2028 (%)
Data Table on Online learning - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Learning Method
Market opportunity by Learning Method ($ million)
Data Table on Market opportunity by Learning Method ($ million)
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2023-2028 (%)
Data Table on Product - Market share 2023-2028 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 University exams - Market size and forecast 2023-2028
Chart on University exams - Market size and forecast 2023-2028 ($ million)
Data Table on University exams - Market size and forecast 2023-2028 ($ million)
Chart on University exams - Year-over-year growth 2023-2028 (%)
Data Table on University exams - Year-over-year growth 2023-2028 (%)
8.4 Certification exams - Market size and forecast 2023-2028
Chart on Certification exams - Market size and forecast 2023-2028 ($ million)
Data Table on Certification exams - Market size and forecast 2023-2028 ($ million)
Chart on Certification exams - Year-over-year growth 2023-2028 (%)
Data Table on Certification exams - Year-over-year growth 2023-2028 (%)
8.5 High school exams - Market size and forecast 2023-2028
Chart on High school exams - Market size and forecast 2023-2028 ($ million)
Data Table on High school exams - Market size and forecast 2023-2028 ($ million)
Chart on High school exams - Year-over-year growth 2023-2028 (%)
Data Table on High school exams - Year-over-year growth 2023-2028 (%)
8.6 Elementary exams - Market size and forecast 2023-2028
Chart on Elementary exams - Market size and forecast 2023-2028 ($ million)
Data Table on Elementary exams - Market size and forecast 2023-2028 ($ million)
Chart on Elementary exams - Year-over-year growth 2023-2028 (%)
Data Table on Elementary exams - Year-over-year growth 2023-2028 (%)
8.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
8.8 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 ALLEN Career Institute Pvt. Ltd.
ALLEN Career Institute Pvt. Ltd. - Overview
ALLEN Career Institute Pvt. Ltd. - Product / Service
ALLEN Career Institute Pvt. Ltd. - Key offerings
12.4 Bansal Classes Kota
Bansal Classes Kota - Overview
Bansal Classes Kota - Product / Service
Bansal Classes Kota - Key offerings
12.5 CL Educate Ltd.
CL Educate Ltd. - Overview
CL Educate Ltd. - Product / Service
CL Educate Ltd. - Key offerings
12.6 FIITJEE Ltd.
FIITJEE Ltd. - Overview
FIITJEE Ltd. - Product / Service
FIITJEE Ltd. - Key offerings
12.7 Handa Education Services Pvt. Ltd.
Handa Education Services Pvt. Ltd. - Overview
Handa Education Services Pvt. Ltd. - Product / Service
Handa Education Services Pvt. Ltd. - Key offerings
12.8 IMS Learning Resources Pvt. Ltd.
IMS Learning Resources Pvt. Ltd. - Overview
IMS Learning Resources Pvt. Ltd. - Product / Service
IMS Learning Resources Pvt. Ltd. - Key offerings
12.9 Mindworkzz
Mindworkzz - Overview
Mindworkzz - Product / Service
Mindworkzz - Key offerings
12.10 Pearson Plc
Pearson Plc - Overview
Pearson Plc - Business segments
Pearson Plc - Key news
Pearson Plc - Key offerings
Pearson Plc - Segment focus
12.11 Reliance Industries Ltd.
Reliance Industries Ltd. - Overview
Reliance Industries Ltd. - Business segments
Reliance Industries Ltd. - Key news
Reliance Industries Ltd. - Key offerings
Reliance Industries Ltd. - Segment focus
12.12 Sorting Hat Technologies Pvt. Ltd.
Sorting Hat Technologies Pvt. Ltd. - Overview
Sorting Hat Technologies Pvt. Ltd. - Product / Service
Sorting Hat Technologies Pvt. Ltd. - Key offerings
12.13 Testbook Edu Solutions Pvt. Ltd.
Testbook Edu Solutions Pvt. Ltd. - Overview
Testbook Edu Solutions Pvt. Ltd. - Product / Service
Testbook Edu Solutions Pvt. Ltd. - Key offerings
12.14 Think and Learn Pvt. Ltd.
Think and Learn Pvt. Ltd. - Overview
Think and Learn Pvt. Ltd. - Product / Service
Think and Learn Pvt. Ltd. - Key offerings
12.15 Triumphant Institute Of Management Education Pvt. Ltd.
Triumphant Institute Of Management Education Pvt. Ltd. - Overview
Triumphant Institute Of Management Education Pvt. Ltd. - Product / Service
Triumphant Institute Of Management Education Pvt. Ltd. - Key offerings
12.16 Vedantu Innovations Pvt. Ltd.
Vedantu Innovations Pvt. Ltd. - Overview
Vedantu Innovations Pvt. Ltd. - Product / Service
Vedantu Innovations Pvt. Ltd. - Key offerings
12.17 Zee Learn Ltd
Zee Learn Ltd - Overview
Zee Learn Ltd - Business segments
Zee Learn Ltd - Key offerings
Zee Learn Ltd - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by End-user
Exhibits5: Executive Summary - Chart on Market Segmentation by Learning Method
Exhibits6: Executive Summary - Chart on Market Segmentation by Product
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Parent Market
Exhibits9: Data Table on - Parent Market
Exhibits10: Market characteristics analysis
Exhibits11: Value Chain Analysis
Exhibits12: Offerings of companies included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on India - Market size and forecast 2023-2028 ($ million)
Exhibits15: Data Table on India - Market size and forecast 2023-2028 ($ million)
Exhibits16: Chart on India: Year-over-year growth 2023-2028 (%)
Exhibits17: Data Table on India: Year-over-year growth 2023-2028 (%)
Exhibits18: Historic Market Size - Data Table on Test Preparation Market in India 2018 - 2022 ($ million)
Exhibits19: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Learning Method Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Product Segment 2018 - 2022 ($ million)
Exhibits22: Five forces analysis - Comparison between 2023 and 2028
Exhibits23: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits24: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits25: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits26: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits27: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits28: Chart on Market condition - Five forces 2023 and 2028
Exhibits29: Chart on End-user - Market share 2023-2028 (%)
Exhibits30: Data Table on End-user - Market share 2023-2028 (%)
Exhibits31: Chart on Comparison by End-user
Exhibits32: Data Table on Comparison by End-user
Exhibits33: Chart on Post-secondary - Market size and forecast 2023-2028 ($ million)
Exhibits34: Data Table on Post-secondary - Market size and forecast 2023-2028 ($ million)
Exhibits35: Chart on Post-secondary - Year-over-year growth 2023-2028 (%)
Exhibits36: Data Table on Post-secondary - Year-over-year growth 2023-2028 (%)
Exhibits37: Chart on K-12 - Market size and forecast 2023-2028 ($ million)
Exhibits38: Data Table on K-12 - Market size and forecast 2023-2028 ($ million)
Exhibits39: Chart on K-12 - Year-over-year growth 2023-2028 (%)
Exhibits40: Data Table on K-12 - Year-over-year growth 2023-2028 (%)
Exhibits41: Market opportunity by End-user ($ million)
Exhibits42: Data Table on Market opportunity by End-user ($ million)
Exhibits43: Chart on Learning Method - Market share 2023-2028 (%)
Exhibits44: Data Table on Learning Method - Market share 2023-2028 (%)
Exhibits45: Chart on Comparison by Learning Method
Exhibits46: Data Table on Comparison by Learning Method
Exhibits47: Chart on Offline learning - Market size and forecast 2023-2028 ($ million)
Exhibits48: Data Table on Offline learning - Market size and forecast 2023-2028 ($ million)
Exhibits49: Chart on Offline learning - Year-over-year growth 2023-2028 (%)
Exhibits50: Data Table on Offline learning - Year-over-year growth 2023-2028 (%)
Exhibits51: Chart on Online learning - Market size and forecast 2023-2028 ($ million)
Exhibits52: Data Table on Online learning - Market size and forecast 2023-2028 ($ million)
Exhibits53: Chart on Online learning - Year-over-year growth 2023-2028 (%)
Exhibits54: Data Table on Online learning - Year-over-year growth 2023-2028 (%)
Exhibits55: Market opportunity by Learning Method ($ million)
Exhibits56: Data Table on Market opportunity by Learning Method ($ million)
Exhibits57: Chart on Product - Market share 2023-2028 (%)
Exhibits58: Data Table on Product - Market share 2023-2028 (%)
Exhibits59: Chart on Comparison by Product
Exhibits60: Data Table on Comparison by Product
Exhibits61: Chart on University exams - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on University exams - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on University exams - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on University exams - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Certification exams - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on Certification exams - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on Certification exams - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Certification exams - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on High school exams - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on High school exams - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on High school exams - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on High school exams - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on Elementary exams - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on Elementary exams - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on Elementary exams - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on Elementary exams - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits81: Market opportunity by Product ($ million)
Exhibits82: Data Table on Market opportunity by Product ($ million)
Exhibits83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits84: Impact of drivers and challenges in 2023 and 2028
Exhibits85: Overview on criticality of inputs and factors of differentiation
Exhibits86: Overview on factors of disruption
Exhibits87: Impact of key risks on business
Exhibits88: Companies covered
Exhibits89: Matrix on companies position and classification
Exhibits90: ALLEN Career Institute Pvt. Ltd. - Overview
Exhibits91: ALLEN Career Institute Pvt. Ltd. - Product / Service
Exhibits92: ALLEN Career Institute Pvt. Ltd. - Key offerings
Exhibits93: Bansal Classes Kota - Overview
Exhibits94: Bansal Classes Kota - Product / Service
Exhibits95: Bansal Classes Kota - Key offerings
Exhibits96: CL Educate Ltd. - Overview
Exhibits97: CL Educate Ltd. - Product / Service
Exhibits98: CL Educate Ltd. - Key offerings
Exhibits99: FIITJEE Ltd. - Overview
Exhibits100: FIITJEE Ltd. - Product / Service
Exhibits101: FIITJEE Ltd. - Key offerings
Exhibits102: Handa Education Services Pvt. Ltd. - Overview
Exhibits103: Handa Education Services Pvt. Ltd. - Product / Service
Exhibits104: Handa Education Services Pvt. Ltd. - Key offerings
Exhibits105: IMS Learning Resources Pvt. Ltd. - Overview
Exhibits106: IMS Learning Resources Pvt. Ltd. - Product / Service
Exhibits107: IMS Learning Resources Pvt. Ltd. - Key offerings
Exhibits108: Mindworkzz - Overview
Exhibits109: Mindworkzz - Product / Service
Exhibits110: Mindworkzz - Key offerings
Exhibits111: Pearson Plc - Overview
Exhibits112: Pearson Plc - Business segments
Exhibits113: Pearson Plc - Key news
Exhibits114: Pearson Plc - Key offerings
Exhibits115: Pearson Plc - Segment focus
Exhibits116: Reliance Industries Ltd. - Overview
Exhibits117: Reliance Industries Ltd. - Business segments
Exhibits118: Reliance Industries Ltd. - Key news
Exhibits119: Reliance Industries Ltd. - Key offerings
Exhibits120: Reliance Industries Ltd. - Segment focus
Exhibits121: Sorting Hat Technologies Pvt. Ltd. - Overview
Exhibits122: Sorting Hat Technologies Pvt. Ltd. - Product / Service
Exhibits123: Sorting Hat Technologies Pvt. Ltd. - Key offerings
Exhibits124: Testbook Edu Solutions Pvt. Ltd. - Overview
Exhibits125: Testbook Edu Solutions Pvt. Ltd. - Product / Service
Exhibits126: Testbook Edu Solutions Pvt. Ltd. - Key offerings
Exhibits127: Think and Learn Pvt. Ltd. - Overview
Exhibits128: Think and Learn Pvt. Ltd. - Product / Service
Exhibits129: Think and Learn Pvt. Ltd. - Key offerings
Exhibits130: Triumphant Institute Of Management Education Pvt. Ltd. - Overview
Exhibits131: Triumphant Institute Of Management Education Pvt. Ltd. - Product / Service
Exhibits132: Triumphant Institute Of Management Education Pvt. Ltd. - Key offerings
Exhibits133: Vedantu Innovations Pvt. Ltd. - Overview
Exhibits134: Vedantu Innovations Pvt. Ltd. - Product / Service
Exhibits135: Vedantu Innovations Pvt. Ltd. - Key offerings
Exhibits136: Zee Learn Ltd - Overview
Exhibits137: Zee Learn Ltd - Business segments
Exhibits138: Zee Learn Ltd - Key offerings
Exhibits139: Zee Learn Ltd - Segment focus
Exhibits140: Inclusions checklist
Exhibits141: Exclusions checklist
Exhibits142: Currency conversion rates for US$
Exhibits143: Research methodology
Exhibits144: Information sources
Exhibits145: Data validation
Exhibits146: Validation techniques employed for market sizing
Exhibits147: Data synthesis
Exhibits148: 360 degree market analysis
Exhibits149: List of abbreviations

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