Test Preparation Market in India 2022-2026

Test Preparation Market in India 2022-2026

Technavio has been monitoring the test preparation market in India and it is poised to grow by $ 9.07 bn during 2022-2026 progressing at a CAGR of 15.02% during the forecast period. Our report on the test preparation market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rising number of enrollments in test preparation courses and the increase in the number of startups.

The test preparation market in India analysis includes product and end-user segments.

Technavio's test preparation market in India is segmented as below:

By Product

  • University exams
  • Certification exams
  • High school exams
  • Elementary exams
  • Other exams
By End-user
  • Post-secondary
  • K-12
This study identifies the government initiatives on test preparationas one of the prime reasons driving the test preparation market growth in India during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on test preparation market in India covers the following areas:
  • Test preparation market sizing
  • Test preparation market forecast
  • Test preparation market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market vendors in India that include Bansal Classes Kota, CL Educate Ltd, FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd. Also, the test preparation market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Companies Mentioned

Bansal Classes Kota, CL Educate Ltd, FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Triumphant Institute Of Management Education Pvt. Ltd.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Education services
      • Inputs
      • Operations
      • Marketing and sales
      • Support activities
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table Global - Market size and forecast 2021 - 2026 ($ million)
        • Table Global market: Year-over-year growth 2021 - 2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2021 & 2026
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2021
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Comparison by Product
    • University exams - Market size and forecast 2021-2026
      • Table University exams - Market size and forecast 2021-2026 ($ million)
      • Table University exams - Year-over-year growth 2021-2026 (%)
    • Certification exams - Market size and forecast 2021- 2026
      • Table Certification exams - Market size and forecast 2021-2026 ($ million)
      • Table Certification exams - Year-over-year growth 2021-2026 (%)
    • High school exams - Market size and forecast 2021- 2026
      • Table High school exams - Market size and forecast 2021-2026 ($ million)
      • Table High school exams - Year-over-year growth 2021-2026 (%)
    • Elementary exams - Market size and forecast 2021-2026
      • Table Elementary exams - Market size and forecast 2021-2026 ($ million)
      • Table Elementary exams - Year-over-year growth 2021-2026 (%)
    • Other exams - Market size and forecast 2021-2026
      • Table Other exams - Market size and forecast 2021-2026 ($ million)
      • Table Other exams - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by End-user
    • Market segments
      • Table End-user - Market share 2021-2026 (%)
    • Comparison by End-user
      • Table Comparison by End-user
    • Post-secondary - Market size and forecast 2021-2026
      • Table Post-secondary - Market size and forecast 2021-2026 ($ million)
      • Table Post-secondary - Year-over-year growth 2021-2026 (%)
    • K-12 - Market size and forecast 2021-2026
      • Table K-12 - Market size and forecast 2021-2026 ($ million)
      • Table K-12 - Year-over-year growth 2021-2026 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user
  • Market Segmentation by Learning method
    • Market segments
      • Table Learning method - Market share 2021-2026 (%)
    • Comparison by Learning method
      • Table Comparison by Learning method
    • Offline learning - Market size and forecast 2021-2026
      • Table Offline learning - Market size and forecast 2021-2026 ($ million)
      • Table Offline learning - Year-over-year growth 2021-2026 (%)
    • Online learning - Market size and forecast 2021-2026
      • Table Online learning - Market size and forecast 2021-2026 ($ million)
      • Table Online learning - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Learning method
      • Table Market opportunity by Learning method
  • Customer landscape
    • Overview
      • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rising number of enrollments in test preparation courses
      • Increase in the number of startups
      • Government initiatives on test preparation
    • Market challenges
      • Increasing competition from private tutors
      • Abundance of free test preparation sources
      • Credibility issues
        • Table Impact of drivers and challenges
    • Market trends
      • Increasing use of analytics
      • High demand for government service and banking courses
      • Increasing emphasis on mobile-based learning
  • Vendor Landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Bansal Classes Kota
      • Table Bansal Classes Kota – Overview
      • Table Bansal Classes Kota - Product and service
      • Table Bansal Classes Kota - Key offerings
    • CL Educate Ltd
      • Table CL Educate Ltd – Overview
      • Table CL Educate Ltd - Product and service
      • Table CL Educate Ltd - Key offerings
    • FIITJEE Ltd.
      • Table FIITJEE Ltd. –Overview
      • Table FIITJEE Ltd. - Product and service
      • Table FIITJEE Ltd. - Key offerings
    • Handa Education Services Pvt Ltd
      • Table Handa Education Services Pvt Ltd – Overview
      • Table Handa Education Services Pvt Ltd - Product and service
      • Table Handa Education Services Pvt Ltd - Key offerings
    • IMS Learning Resources Pvt Ltd
      • Table IMS Learning Resources Pvt Ltd – Overview
      • Table IMS Learning Resources Pvt Ltd - Product and service
      • Table IMS Learning Resources Pvt Ltd - Key offerings
    • Kaplan Inc.
      • Table Kaplan Inc. –Overview
      • Table Kaplan Inc. - Product and service
      • Table Kaplan Inc. - Key offerings
    • Pearson Plc
      • Table Pearson Plc – Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Testbook Edu Solutions Pvt Ltd
      • Table Testbook Edu Solutions Pvt Ltd – Overview
      • Table Testbook Edu Solutions Pvt Ltd - Product and service
      • Table Testbook Edu Solutions Pvt Ltd - Key offerings
    • Think and Learn Pvt. Ltd.
      • Table Think and Learn Pvt. Ltd. –Overview
      • Table Think and Learn Pvt. Ltd. - Product and service
      • Table Think and Learn Pvt. Ltd. - Key offerings
    • Triumphant Institute Of Management Education Pvt. Ltd.
      • Table Triumphant Institute Of Management Education Pvt. Ltd. –Overview
      • Table Triumphant Institute Of Management Education Pvt. Ltd. - Product and service
      • Table Triumphant Institute Of Management Education Pvt. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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