Test Preparation Market in US 2024-2028

Test Preparation Market in US 2024-2028


Test Preparation Market 2024-2028

The test preparation market is forecasted to grow by USD 16279.7 million during 2023-2028, accelerating at a CAGR of 7.6% during the forecast period. The report on the test preparation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing emphasis on online mode of test preparation, rising demand for test preparation services in us, and growing popularity of personalized test preparation.

Technavio's test preparation market is segmented as below:

By End-user
  • Higher education
  • K-12
By Product
  • University exams
  • Certifications exams
  • High school exams
  • Elementary exams
  • Others
By Learning Method
  • Blended
  • Online
By Geographical Landscape
  • North America
This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market growth during the next few years. Also, increase in merger and acquisition activities and increasing use of analytical tools in test preparations will lead to sizable demand in the market.

The report on the test preparation market covers the following areas:
  • Test Preparation Market sizing
  • Test Preparation Market forecast
  • Test Preparation Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market vendors that include ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC. Also, the test preparation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Test Preparation Market in US 2018 - 2022
      • Table Historic Market Size - Data Table on Test Preparation Market in US 2018 - 2022 ($ million)
    • End-user segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Learning Method segment analysis 2018 - 2022
  • Additional Value/Volume Data
    • Test preparation market in US by Product Type 2023 - 2028 ($ million)
      • Table Market Size (value) - Data Table on Test preparation market in US by Product Type 2023 - 2028 ($ million)
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Higher education - Market size and forecast 2023-2028
      • Table Data Table on Higher education - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Higher education - Year-over-year growth 2023-2028 (%)
    • K-12 - Market size and forecast 2023-2028
      • Table Data Table on K-12 - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on K-12 - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • University exams - Market size and forecast 2023-2028
      • Table Data Table on University exams - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on University exams - Year-over-year growth 2023-2028 (%)
    • Certifications exams - Market size and forecast 2023-2028
      • Table Data Table on Certifications exams - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Certifications exams - Year-over-year growth 2023-2028 (%)
    • High school exams - Market size and forecast 2023-2028
      • Table Data Table on High school exams - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on High school exams - Year-over-year growth 2023-2028 (%)
    • Elementary exams - Market size and forecast 2023-2028
      • Table Data Table on Elementary exams - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Elementary exams - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Learning Method
    • Market segments
      • Table Data Table on Learning Method - Market share 2023-2028 (%)
    • Comparison by Learning Method
      • Table Data Table on Comparison by Learning Method
    • Blended - Market size and forecast 2023-2028
      • Table Data Table on Blended - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Blended - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Learning Method
      • Table Data Table on Market opportunity by Learning Method ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing emphasis on online mode of test preparation
      • Rising demand for test preparation services in US
      • Growing popularity of personalized test preparation
    • Market challenges
      • Availability of open-source test preparation materials
      • Rising number of test-optional institutes
      • Increasing competition from private tutors
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Technological advances in test preparation services
      • Increase in merger and acquisition activities
      • Increasing use of analytical tools in test preparations
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • ArborBridge
    • BenchPrep
    • C2 Educational System Inc.
    • Cengage Learning Holdings II Inc.
    • Club Z Inc.
    • CogniFit Inc.
    • Graham Holdings Co.
    • Imagine Learning LLC
    • Instructure Holdings Inc.
    • Magoosh
    • McGraw Hill LLC
    • Pearson Plc
    • PrepScholar
    • Sylvan Learning LLC
    • TPR Education LLC
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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