Test Preparation Market in US 2023-2027

Test Preparation Market In US 2023-2027


The test preparation market in US is forecasted to grow by USD 14,718.64 mn during 2022-2027, accelerating at a CAGR of 7.32% during the forecast period. The report on the test preparation market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing emphasis on online mode of test preparation, rising demand for test preparation services in the US, and rising popularity of personalized test preparation.

Technavio's test preparation market in US is segmented as below:

By End-user
  • Higher education
  • K-12
By Learning Method
  • Blended
  • Online
By Product
  • University exams
  • Certifications exams
  • High school exams
  • Elementary exams
  • Other exams
This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market in US growth during the next few years. Also, an increase in merger and acquisition activities and increasing use of analytical tools in test preparations will lead to sizable demand in the market.

The report on the test preparation market in US covers the following areas:
  • Test preparation market in US sizing
  • Test preparation market in US forecast
  • Test preparation market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market in US vendors that include ArborBridge Inc., BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC. Also, the test preparation market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Country Market Characteristics
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Learning Method
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Test preparation market in US 2017 - 2021
      • Table Historic Market Size - Data Table on test preparation market in US 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-user Segment 2017 - 2021 ($ million)
    • Learning Method Segment Analysis 2017 - 2021
      • Table Historic Market Size - Learning Method Segment 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Higher education - Market size and forecast 2022-2027
      • Table Chart on Higher education - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Higher education - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Higher education - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Higher education - Year-over-year growth 2022-2027 (%)
    • K-12 - Market size and forecast 2022-2027
      • Table Chart on K-12 - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on K-12 - Market size and forecast 2022-2027 ($ million)
      • Table Chart on K-12 - Year-over-year growth 2022-2027 (%)
      • Table Data Table on K-12 - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Learning Method
    • Market segments
      • Table Chart on Learning Method - Market share 2022-2027 (%)
      • Table Data Table on Learning Method - Market share 2022-2027 (%)
    • Comparison by Learning Method
      • Table Chart on Comparison by Learning Method
      • Table Data Table on Comparison by Learning Method
    • Blended - Market size and forecast 2022-2027
      • Table Chart on Blended - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Blended - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Blended - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Blended - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Learning Method
      • Table Market opportunity by Learning Method ($ million)
      • Table Data Table on Market opportunity by Learning Method ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • University exams - Market size and forecast 2022-2027
      • Table Chart on University exams - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on University exams - Market size and forecast 2022-2027 ($ million)
      • Table Chart on University exams - Year-over-year growth 2022-2027 (%)
      • Table Data Table on University exams - Year-over-year growth 2022-2027 (%)
    • Certifications exams - Market size and forecast 2022- 2027
      • Table Chart on Certifications exams - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Certifications exams - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Certifications exams - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Certifications exams - Year-over-year growth 2022-2027 (%)
    • High school exams - Market size and forecast 2022-2027
      • Table Chart on High school exams - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on High school exams - Market size and forecast 2022-2027 ($ million)
      • Table Chart on High school exams - Year-over-year growth 2022-2027 (%)
      • Table Data Table on High school exams - Year-over-year growth 2022-2027 (%)
    • Elementary exams - Market size and forecast 2022-2027
      • Table Chart on Elementary exams - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Elementary exams - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Elementary exams - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Elementary exams - Year-over-year growth 2022-2027 (%)
    • Other exams - Market size and forecast 2022-2027
      • Table Chart on Other exams - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Other exams - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Other exams - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Other exams - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing emphasis on online mode of test preparation
      • Rising demand for test preparation services in the US
      • Rising popularity of personalized test preparation
    • Market challenges
      • Availability of open-source test preparation materials
      • Rising number of test-optional institutes
      • Increasing competition from private tutors
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Technological advances in test preparation services
      • Increase in merger and acquisition activities
      • Increasing use of analytical tools in test preparations
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • ArborBridge Inc.
      • Table ArborBridge Inc. - Overview
      • Table ArborBridge Inc. - Product / Service
      • Table ArborBridge Inc. - Key offerings
    • BenchPrep
      • Table BenchPrep - Overview
      • Table BenchPrep - Product / Service
      • Table BenchPrep - Key news
      • Table BenchPrep - Key offerings
    • C2 Educational System Inc.
      • Table C2 Educational System Inc. - Overview
      • Table C2 Educational System Inc. - Product / Service
      • Table C2 Educational System Inc. - Key offerings
    • Cengage Learning Holdings II Inc.
      • Table Cengage Learning Holdings II Inc. - Overview
      • Table Cengage Learning Holdings II Inc. - Business segments
      • Table Cengage Learning Holdings II Inc. - Key offerings
      • Table Cengage Learning Holdings II Inc. - Segment focus
    • Club Z Inc.
      • Table Club Z Inc. - Overview
      • Table Club Z Inc. - Product / Service
      • Table Club Z Inc. - Key offerings
    • CogniFit Inc.
      • Table CogniFit Inc. - Overview
      • Table CogniFit Inc. - Product / Service
      • Table CogniFit Inc. - Key offerings
    • Graham Holdings Co.
      • Table Graham Holdings Co. - Overview
      • Table Graham Holdings Co. - Business segments
      • Table Graham Holdings Co. - Key offerings
      • Table Graham Holdings Co. - Segment focus
    • Imagine Learning LLC
      • Table Imagine Learning LLC - Overview
      • Table Imagine Learning LLC - Product / Service
      • Table Imagine Learning LLC - Key offerings
    • Instructure Holdings Inc.
      • Table Instructure Holdings Inc. - Overview
      • Table Instructure Holdings Inc. - Product / Service
      • Table Instructure Holdings Inc. - Key offerings
    • Magoosh
      • Table Magoosh - Overview
      • Table Magoosh - Product / Service
      • Table Magoosh - Key offerings
    • McGraw Hill LLC
      • Table McGraw Hill LLC - Overview
      • Table McGraw Hill LLC - Business segments
      • Table McGraw Hill LLC - Key offerings
      • Table McGraw Hill LLC - Segment focus
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • PrepScholar
      • Table PrepScholar - Overview
      • Table PrepScholar - Product / Service
      • Table PrepScholar - Key offerings
    • Sylvan Learning LLC
      • Table Sylvan Learning LLC - Overview
      • Table Sylvan Learning LLC - Product / Service
      • Table Sylvan Learning LLC - Key offerings
    • TPR Education LLC
      • Table TPR Education LLC - Overview
      • Table TPR Education LLC - Product / Service
      • Table TPR Education LLC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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