US Tequila Market 2023-2027

Tequila Market in US 2023-2027

Technavio has been monitoring the tequila market in US and is forecast to grow by 89.21 mn L during 2022-2027, accelerating at a CAGR of 5.99% during the forecast period. Our report on the tequila market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing number of strategic alliances, growing demand from millennials, and the growing influence of online retailing.

Technavio's tequila market in US is segmented as below:

By Product

  • Premium tequila
  • Super-premium tequila
  • Value tequila
  • High-end premium tequila
By Distribution Channel
  • On-trade
  • Off-trade
This study identifies the increasing popularity of tequila among millennial consumers as one of the prime reasons driving the tequila market growth during the next few years. Also, growing online sales and increasing health consciousness among consumers will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the tequila market in US covers the following areas:
  • Tequila market sizing
  • Tequila market forecast
  • Tequila market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tequila market vendors that include Ambhar Global Spirits LLC, Becle SAB de CV, Brown Forman Corp., Casa Aceves Spirits, Charbay Distillery, Davide Campari Milano NV, Eastside Distilling Inc., El Grado Spirits LLC, Heaven Hill Sales Co., Lucas Bols Amsterdam BV, Suntory Holdings Ltd., Tequila 512, Tequila Fortaleza, Tequilera Corralejo SA de CV, William Grant and Sons Ltd, Bacardi Ltd., Constellation Brands Inc., Diageo Plc, Pernod Ricard SA, and Casa Komos Brands Group. Also, the tequila market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 (million L)
      • Table Data Table on US - Market size and forecast 2022-2027 (million L)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Tequila market in US 2017 - 2021
      • Table Historic market size – Data table on tequila market in US 2017 - 2021 (million L)
    • Product Segment Analysis 2017 - 2021
      • Table Historic market size – Product segment 2017 - 2021 (million L)
    • Distribution channel Segment Analysis 2017 - 2021
      • Table Historic market size – Distribution channel segment 2017 - 2021 (million L)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Premium tequila - Market size and forecast 2022-2027
      • Table Chart on Premium tequila- Market size and forecast 2022-2027 (million L)
      • Table Data Table on Premium tequila- Market size and forecast 2022-2027 (million L)
      • Table Chart on Premium tequila- Year-over-year growth 2022-2027 (%)
      • Table Data Table on Premium tequila- Year-over-year growth 2022-2027 (%)
    • Super-premium tequila - Market size and forecast 2022- 2027
      • Table Chart on Super-premium tequila- Market size and forecast 2022-2027 (million L)
      • Table Data Table on Super-premium tequila- Market size and forecast 2022-2027 (million L)
      • Table Chart on Super-premium tequila- Year-over-year growth 2022-2027 (%)
      • Table Data Table on Super-premium tequila- Year-over-year growth 2022-2027 (%)
    • Value tequila - Market size and forecast 2022-2027
      • Table Chart on Value tequila- Market size and forecast 2022-2027 (million L)
      • Table Data Table on Value tequila- Market size and forecast 2022-2027 (million L)
      • Table Chart on Value tequila- Year-over-year growth 2022-2027 (%)
      • Table Data Table on Value tequila- Year-over-year growth 2022-2027 (%)
    • High-end premium tequila - Market size and forecast 2022-2027
      • Table Chart on High-end premium tequila- Market size and forecast 2022-2027 (million L)
      • Table Data Table on High-end premium tequila- Market size and forecast 2022-2027 (million L)
      • Table Chart on High-end premium tequila- Year-over-year growth 2022-2027 (%)
      • Table Data Table on High-end premium tequila- Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product (million L)
      • Table Data Table on Market opportunity by Product (million L)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • On-trade - Market size and forecast 2022-2027
      • Table Chart on On-trade- Market size and forecast 2022-2027 (million L)
      • Table Data Table on On-trade- Market size and forecast 2022-2027 (million L)
      • Table Chart on On-trade- Year-over-year growth 2022-2027 (%)
      • Table Data Table on On-trade- Year-over-year growth 2022-2027 (%)
    • Off-trade - Market size and forecast 2022-2027
      • Table Chart on Off-trade- Market size and forecast 2022-2027 (million L)
      • Table Data Table on Off-trade- Market size and forecast 2022-2027 (million L)
      • Table Chart on Off-trade- Year-over-year growth 2022-2027 (%)
      • Table Data Table on Off-trade- Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel (million L)
      • Table Data Table on Market opportunity by Distribution Channel (million L)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing number of strategic alliances
      • Growing demand from Millennials
      • Growing influence of online retailing
    • Market challenges
      • Fatalities caused due to alcohol-impaired driving
      • Increasing competition from other alcoholic beverages
      • Regulations on advertising
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increasing popularity of tequila among millennial consumers
      • Growing online sales
      • Increasing health consciousness among consumers
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Ambhar Global Spirits LLC
      • Table Ambhar Global Spirits LLC - Overview
      • Table Ambhar Global Spirits LLC - Product / Service
      • Table Ambhar Global Spirits LLC - Key offerings
    • Bacardi Ltd.
      • Table Bacardi Ltd. - Overview
      • Table Bacardi Ltd. - Product / Service
      • Table Bacardi Ltd. - Key offerings
    • Becle SAB de CV
      • Table Becle SAB de CV - Overview
      • Table Becle SAB de CV - Business segments
      • Table Becle SAB de CV - Key offerings
      • Table Becle SAB de CV - Segment focus
    • Brown Forman Corp.
      • Table Brown Forman Corp. - Overview
      • Table Brown Forman Corp. - Product / Service
      • Table Brown Forman Corp. - Key offerings
    • Charbay Distillery
      • Table Charbay Distillery - Overview
      • Table Charbay Distillery - Product / Service
      • Table Charbay Distillery - Key offerings
    • Constellation Brands Inc.
      • Table Constellation Brands Inc. - Overview
      • Table Constellation Brands Inc. - Business segments
      • Table Constellation Brands Inc. - Key offerings
      • Table Constellation Brands Inc. - Segment focus
    • Davide Campari Milano NV
      • Table Davide Campari Milano NV - Overview
      • Table Davide Campari Milano NV - Business segments
      • Table Davide Campari Milano NV - Key offerings
      • Table Davide Campari Milano NV - Segment focus
    • Diageo Plc
      • Table Diageo Plc - Overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Key offerings
      • Table Diageo Plc - Segment focus
    • Eastside Distilling Inc.
      • Table Eastside Distilling Inc. - Overview
      • Table Eastside Distilling Inc. - Product / Service
      • Table Eastside Distilling Inc. - Key news
      • Table Eastside Distilling Inc. - Key offerings
    • El Grado Spirits LLC
      • Table El Grado Spirits LLC - Overview
      • Table El Grado Spirits LLC - Product / Service
      • Table El Grado Spirits LLC - Key offerings
    • Lucas Bols Amsterdam BV
      • Table Lucas Bols Amsterdam BV - Overview
      • Table Lucas Bols Amsterdam BV - Product / Service
      • Table Lucas Bols Amsterdam BV - Key offerings
    • Pernod Ricard SA
      • Table Pernod Ricard SA - Overview
      • Table Pernod Ricard SA - Product / Service
      • Table Pernod Ricard SA - Key offerings
    • Suntory Holdings Ltd.
      • Table Suntory Holdings Ltd. - Overview
      • Table Suntory Holdings Ltd. - Business segments
      • Table Suntory Holdings Ltd. - Key offerings
      • Table Suntory Holdings Ltd. - Segment focus
    • Tequila 512
      • Table Tequila 512 - Overview
      • Table Tequila 512 - Product / Service
      • Table Tequila 512 - Key offerings
    • Tequila Fortaleza
      • Table Tequila Fortaleza - Overview
      • Table Tequila Fortaleza - Product / Service
      • Table Tequila Fortaleza - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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