US Supplements Market 2023-2027

Global Supplements Market in US 2023-2027

Technavio has been monitoring the supplements market in US and is forecast to grow by USD 17708.13 mn during 2022-2027, accelerating at a CAGR of 6.72% during the forecast period. Our report on the supplements market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising awareness through social media marketing, a growing urban population, and an increasing number of sales outlets.

Technavio's supplements market is segmented as below:

By Product

  • Vitamins
  • Sports Nutrition
  • An herbal and botanical supplement
  • Meal replacement supplement
By Distribution Channel
  • Retail outlets
  • Online stores
This study identifies the increasing participation in sports and fitness activities as one of the prime reasons driving the supplements market growth during the next few years. Also, increased online sales and a rise in healthcare costs will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the supplements market covers the following areas:
  • Supplements market sizing
  • Supplements market forecast
  • Supplements market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading supplements markets in US vendors that include Akorn Operating Co. LLC, Amway Corp., Cyanotech Corp., ECNutra, Glanbia plc, GNC Holdings LLC, Gotham Cigars, Herbalife International of America Inc., Liquid Health Inc., Lonza Group Ltd., Mondelez International Inc., Nestle SA, Paragon Laboratories, Pfizer Inc., PipingRock Health Products LLC, SDC Nutrition Inc., Superior Supplement Manufacturing LLC, Supplement Manufacturing Partner, Vitakem Nutraceutical Inc., and Reckitt Benckiser Group PLC. Also, the supplements market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Product
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Supplements market in US 2017 - 2021
Exhibit 15: Historic Market Size - Data Table on Supplements market in US 2017 - 2021 ($ million)
4.2 Product Segment Analysis 2017 - 2021
Exhibit 16: Historic Market Size - Product Segment 2017 - 2021 ($ million)
4.3 Distribution Channel Segment Analysis 2017 - 2021
Exhibit 17: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
6.1 Market segments
Exhibit 25: Chart on Product - Market share 2022-2027 (%)
Exhibit 26: Data Table on Product - Market share 2022-2027 (%)
6.2 Comparison by Product
Exhibit 27: Chart on Comparison by Product
Exhibit 28: Data Table on Comparison by Product
6.3 Vitamins - Market size and forecast 2022-2027
Exhibit 29: Chart on Vitamins - Market size and forecast 2022-2027 ($ million)
Exhibit 30: Data Table on Vitamins - Market size and forecast 2022-2027 ($ million)
Exhibit 31: Chart on Vitamins - Year-over-year growth 2022-2027 (%)
Exhibit 32: Data Table on Vitamins - Year-over-year growth 2022-2027 (%)
6.4 Sports nutrition - Market size and forecast 2022-2027
Exhibit 33: Chart on Sports nutrition - Market size and forecast 2022-2027 ($ million)
Exhibit 34: Data Table on Sports nutrition - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Chart on Sports nutrition - Year-over-year growth 2022-2027 (%)
Exhibit 36: Data Table on Sports nutrition - Year-over-year growth 2022-2027 (%)
6.5 Herbal and botanical supplement - Market size and forecast 2022-2027
Exhibit 37: Chart on Herbal and botanical supplement - Market size and forecast 2022-2027 ($ million)
Exhibit 38: Data Table on Herbal and botanical supplement - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Chart on Herbal and botanical supplement - Year-over-year growth 2022-2027 (%)
Exhibit 40: Data Table on Herbal and botanical supplement - Year-over-year growth 2022-2027 (%)
6.6 Meal replacement supplement - Market size and forecast 2022-2027
Exhibit 41: Chart on Meal replacement supplement - Market size and forecast 2022-2027 ($ million)
Exhibit 42: Data Table on Meal replacement supplement - Market size and forecast 2022-2027 ($ million)
Exhibit 43: Chart on Meal replacement supplement - Year-over-year growth 2022-2027 (%)
Exhibit 44: Data Table on Meal replacement supplement - Year-over-year growth 2022-2027 (%)
6.7 Market opportunity by Product
Exhibit 45: Market opportunity by Product ($ million)
Exhibit 46: Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Distribution Channel
7.1 Market segments
Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)
7.2 Comparison by Distribution Channel
Exhibit 49: Chart on Comparison by Distribution Channel
Exhibit 50: Data Table on Comparison by Distribution Channel
7.3 Retail outlets - Market size and forecast 2022-2027
Exhibit 51: Chart on Retail outlets - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on Retail outlets - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on Retail outlets - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Retail outlets - Year-over-year growth 2022-2027 (%)
7.4 Online stores - Market size and forecast 2022-2027
Exhibit 55: Chart on Online stores - Market size and forecast 2022-2027 ($ million)
Exhibit 56: Data Table on Online stores - Market size and forecast 2022-2027 ($ million)
Exhibit 57: Chart on Online stores - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Online stores - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 59: Market opportunity by Distribution Channel ($ million)
Exhibit 60: Data Table on Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Exhibit 62: Impact of drivers and challenges in 2022 and 2027
9.4 Market trends
10 Vendor Landscape
10.1 Overview
10.2 Vendor landscape
Exhibit 63: Overview on Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
Exhibit 64: Overview on factors of disruption
10.4 Industry risks
Exhibit 65: Impact of key risks on business
11 Vendor Analysis
11.1 Vendors covered
Exhibit 66: Vendors covered
11.2 Market positioning of vendors
Exhibit 67: Matrix on vendor position and classification
11.3 Akorn Operating Co. LLC
Exhibit 68: Akorn Operating Co. LLC - Overview
Exhibit 69: Akorn Operating Co. LLC - Product / Service
Exhibit 70: Akorn Operating Co. LLC - Key offerings
11.4 Amway Corp.
Exhibit 71: Amway Corp. - Overview
Exhibit 72: Amway Corp. - Product / Service
Exhibit 73: Amway Corp. - Key news
Exhibit 74: Amway Corp. - Key offerings
11.5 Cyanotech Corp.
Exhibit 75: Cyanotech Corp. - Overview
Exhibit 76: Cyanotech Corp. - Product / Service
Exhibit 77: Cyanotech Corp. - Key offerings
11.6 ECNutra
Exhibit 78: ECNutra - Overview
Exhibit 79: ECNutra - Product / Service
Exhibit 80: ECNutra - Key offerings
11.7 Glanbia plc
Exhibit 81: Glanbia plc - Overview
Exhibit 82: Glanbia plc - Business segments
Exhibit 83: Glanbia plc - Key offerings
Exhibit 84: Glanbia plc - Segment focus
11.8 GNC Holdings LLC
Exhibit 85: GNC Holdings LLC - Overview
Exhibit 86: GNC Holdings LLC - Product / Service
Exhibit 87: GNC Holdings LLC - Key offerings
11.9 Gotham Cigars
Exhibit 88: Gotham Cigars - Overview
Exhibit 89: Gotham Cigars - Product / Service
Exhibit 90: Gotham Cigars - Key offerings
11.10 Herbalife International of America Inc.
Exhibit 91: Herbalife International of America Inc. - Overview
Exhibit 92: Herbalife International of America Inc. - Product / Service
Exhibit 93: Herbalife International of America Inc. - Key offerings
11.11 Liquid Health Inc.
Exhibit 94: Liquid Health Inc. - Overview
Exhibit 95: Liquid Health Inc. - Product / Service
Exhibit 96: Liquid Health Inc. - Key offerings
11.12 Lonza Group Ltd.
Exhibit 97: Lonza Group Ltd. - Overview
Exhibit 98: Lonza Group Ltd. - Business segments
Exhibit 99: Lonza Group Ltd. - Key news
Exhibit 100: Lonza Group Ltd. - Key offerings
Exhibit 101: Lonza Group Ltd. - Segment focus
11.13 Mondelez International Inc.
Exhibit 102: Mondelez International Inc. - Overview
Exhibit 103: Mondelez International Inc. - Business segments
Exhibit 104: Mondelez International Inc. - Key news
Exhibit 105: Mondelez International Inc. - Key offerings
Exhibit 106: Mondelez International Inc. - Segment focus
11.14 Nestle SA
Exhibit 107: Nestle SA - Overview
Exhibit 108: Nestle SA - Business segments
Exhibit 109: Nestle SA - Key news
Exhibit 110: Nestle SA - Key offerings
Exhibit 111: Nestle SA - Segment focus
11.15 Paragon Laboratories
Exhibit 112: Paragon Laboratories - Overview
Exhibit 113: Paragon Laboratories - Product / Service
Exhibit 114: Paragon Laboratories - Key offerings
11.16 SDC Nutrition Inc.
Exhibit 115: SDC Nutrition Inc. - Overview
Exhibit 116: SDC Nutrition Inc. - Product / Service
Exhibit 117: SDC Nutrition Inc. - Key offerings
11.17 Supplement Manufacturing Partner
Exhibit 118: Supplement Manufacturing Partner - Overview
Exhibit 119: Supplement Manufacturing Partner - Product / Service
Exhibit 120: Supplement Manufacturing Partner - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Exhibit 121: Inclusions checklist
Exhibit 122: Exclusions checklist
12.3 Currency conversion rates for US$
Exhibit 123: Currency conversion rates for US$
12.4 Research methodology
Exhibit 124: Research methodology
Exhibit 125: Validation techniques employed for market sizing
Exhibit 126: Information sources
12.5 List of abbreviations
Exhibit 127: List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Vendor Market Positioning
Exhibits7: Parent market
Exhibits8: Market Characteristics
Exhibits9: Offerings of vendors included in the market definition
Exhibits10: Market segments
Exhibits11: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits12: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits13: Chart on US: Year-over-year growth 2022-2027 (%)
Exhibits14: Data Table on US: Year-over-year growth 2022-2027 (%)
Exhibits15: Historic Market Size - Data Table on Supplements market in US 2017 - 2021 ($ million)
Exhibits16: Historic Market Size - Product Segment 2017 - 2021 ($ million)
Exhibits17: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
Exhibits18: Five forces analysis - Comparison between 2022 and 2027
Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits21: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits22: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits23: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits24: Chart on Market condition - Five forces 2022 and 2027
Exhibits25: Chart on Product - Market share 2022-2027 (%)
Exhibits26: Data Table on Product - Market share 2022-2027 (%)
Exhibits27: Chart on Comparison by Product
Exhibits28: Data Table on Comparison by Product
Exhibits29: Chart on Vitamins - Market size and forecast 2022-2027 ($ million)
Exhibits30: Data Table on Vitamins - Market size and forecast 2022-2027 ($ million)
Exhibits31: Chart on Vitamins - Year-over-year growth 2022-2027 (%)
Exhibits32: Data Table on Vitamins - Year-over-year growth 2022-2027 (%)
Exhibits33: Chart on Sports nutrition - Market size and forecast 2022-2027 ($ million)
Exhibits34: Data Table on Sports nutrition - Market size and forecast 2022-2027 ($ million)
Exhibits35: Chart on Sports nutrition - Year-over-year growth 2022-2027 (%)
Exhibits36: Data Table on Sports nutrition - Year-over-year growth 2022-2027 (%)
Exhibits37: Chart on Herbal and botanical supplement - Market size and forecast 2022-2027 ($ million)
Exhibits38: Data Table on Herbal and botanical supplement - Market size and forecast 2022-2027 ($ million)
Exhibits39: Chart on Herbal and botanical supplement - Year-over-year growth 2022-2027 (%)
Exhibits40: Data Table on Herbal and botanical supplement - Year-over-year growth 2022-2027 (%)
Exhibits41: Chart on Meal replacement supplement - Market size and forecast 2022-2027 ($ million)
Exhibits42: Data Table on Meal replacement supplement - Market size and forecast 2022-2027 ($ million)
Exhibits43: Chart on Meal replacement supplement - Year-over-year growth 2022-2027 (%)
Exhibits44: Data Table on Meal replacement supplement - Year-over-year growth 2022-2027 (%)
Exhibits45: Market opportunity by Product ($ million)
Exhibits46: Data Table on Market opportunity by Product ($ million)
Exhibits47: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibits48: Data Table on Distribution Channel - Market share 2022-2027 (%)
Exhibits49: Chart on Comparison by Distribution Channel
Exhibits50: Data Table on Comparison by Distribution Channel
Exhibits51: Chart on Retail outlets - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Retail outlets - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Retail outlets - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Retail outlets - Year-over-year growth 2022-2027 (%)
Exhibits55: Chart on Online stores - Market size and forecast 2022-2027 ($ million)
Exhibits56: Data Table on Online stores - Market size and forecast 2022-2027 ($ million)
Exhibits57: Chart on Online stores - Year-over-year growth 2022-2027 (%)
Exhibits58: Data Table on Online stores - Year-over-year growth 2022-2027 (%)
Exhibits59: Market opportunity by Distribution Channel ($ million)
Exhibits60: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits62: Impact of drivers and challenges in 2022 and 2027
Exhibits63: Overview on Criticality of inputs and Factors of differentiation
Exhibits64: Overview on factors of disruption
Exhibits65: Impact of key risks on business
Exhibits66: Vendors covered
Exhibits67: Matrix on vendor position and classification
Exhibits68: Akorn Operating Co. LLC - Overview
Exhibits69: Akorn Operating Co. LLC - Product / Service
Exhibits70: Akorn Operating Co. LLC - Key offerings
Exhibits71: Amway Corp. - Overview
Exhibits72: Amway Corp. - Product / Service
Exhibits73: Amway Corp. - Key news
Exhibits74: Amway Corp. - Key offerings
Exhibits75: Cyanotech Corp. - Overview
Exhibits76: Cyanotech Corp. - Product / Service
Exhibits77: Cyanotech Corp. - Key offerings
Exhibits78: ECNutra - Overview
Exhibits79: ECNutra - Product / Service
Exhibits80: ECNutra - Key offerings
Exhibits81: Glanbia plc - Overview
Exhibits82: Glanbia plc - Business segments
Exhibits83: Glanbia plc - Key offerings
Exhibits84: Glanbia plc - Segment focus
Exhibits85: GNC Holdings LLC - Overview
Exhibits86: GNC Holdings LLC - Product / Service
Exhibits87: GNC Holdings LLC - Key offerings
Exhibits88: Gotham Cigars - Overview
Exhibits89: Gotham Cigars - Product / Service
Exhibits90: Gotham Cigars - Key offerings
Exhibits91: Herbalife International of America Inc. - Overview
Exhibits92: Herbalife International of America Inc. - Product / Service
Exhibits93: Herbalife International of America Inc. - Key offerings
Exhibits94: Liquid Health Inc. - Overview
Exhibits95: Liquid Health Inc. - Product / Service
Exhibits96: Liquid Health Inc. - Key offerings
Exhibits97: Lonza Group Ltd. - Overview
Exhibits98: Lonza Group Ltd. - Business segments
Exhibits99: Lonza Group Ltd. - Key news
Exhibits100: Lonza Group Ltd. - Key offerings
Exhibits101: Lonza Group Ltd. - Segment focus
Exhibits102: Mondelez International Inc. - Overview
Exhibits103: Mondelez International Inc. - Business segments
Exhibits104: Mondelez International Inc. - Key news
Exhibits105: Mondelez International Inc. - Key offerings
Exhibits106: Mondelez International Inc. - Segment focus
Exhibits107: Nestle SA - Overview
Exhibits108: Nestle SA - Business segments
Exhibits109: Nestle SA - Key news
Exhibits110: Nestle SA - Key offerings
Exhibits111: Nestle SA - Segment focus
Exhibits112: Paragon Laboratories - Overview
Exhibits113: Paragon Laboratories - Product / Service
Exhibits114: Paragon Laboratories - Key offerings
Exhibits115: SDC Nutrition Inc. - Overview
Exhibits116: SDC Nutrition Inc. - Product / Service
Exhibits117: SDC Nutrition Inc. - Key offerings
Exhibits118: Supplement Manufacturing Partner - Overview
Exhibits119: Supplement Manufacturing Partner - Product / Service
Exhibits120: Supplement Manufacturing Partner - Key offerings
Exhibits121: Inclusions checklist
Exhibits122: Exclusions checklist
Exhibits123: Currency conversion rates for US$
Exhibits124: Research methodology
Exhibits125: Validation techniques employed for market sizing
Exhibits126: Information sources
Exhibits127: List of abbreviations

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