Social Media Analytics Market in MEA 2022-2026

Social Media Analytics Market in MEA 2022-2026

Technavio has been monitoring the social media analytics market in MEA and it is poised to grow by $ 613.37 mn during 2022-2026, progressing at a CAGR of 24.28% during the forecast period. Our report on the social media analytics market in MEA provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing availability and complexity of data and the penetration of smartphones. In addition, the growing availability and complexity of data is anticipated to boost the growth of the market as well.

The social media analytics market in MEA analysis includes end-user and application segments.

Technavio's social media analytics market in MEA is segmented as below:

By End-user

• Retail
• Government
• Media and entertainment
• Travel
• Others

By Application

• Customer benchmarking
• Product enhancement
• Analyzing marketing techniques
• Others

This study identifies the increasing number of social media users in MEAas one of the prime reasons driving the social media analytics market growth in MEA during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on social media analytics market in MEA covers the following areas:

• Social media analytics market sizing
• Social media analytics market forecast
• Social media analytics market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors in MEA that include Adobe Inc., Audiense Ltd., GoodData Corp., International Business Machines Corp., NetBase Solutions Inc, Oktopost Technologies Inc., Oracle Corp., quintly GmbH, Salesforce.com Inc., and Sprout Social Inc. Also, the social media analytics market in MEA analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.