US Sexual Wellness Market 2023-2027

Sexual Wellness Market in US 2023-2027

Technavio has been monitoring the sexual wellness market in US and it is poised to grow by $6472.19 mn during 2023-2027, accelerating at a CAGR of 8.3% during the forecast period. Our report on the sexual wellness market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing therapeutic uses of sexual wellness products, evolving consumer perspectives, and the availability of sexual wellness products online.

Technavio's sexual wellness market in US is segmented as below:

By Distribution Channel

  • Offline
  • Online
By Product
  • Sex toys
  • Condoms
  • Erotic lingerie
  • Personal lubricants
  • Others
By End-user
  • Men
  • Women
  • LGBT community
This study identifies the increasing use of female condoms as one of the prime reasons driving the sexual wellness market growth in US during the next few years. Also, increasing exposure to sex toys and growing awareness of the health benefits of sex toys will lead to sizable demand in the market.

Technavio presents a detailed picture of the market through the study, synthesis, and summation of data from multiple sources through an analysis of key parameters. Our report on the sexual wellness market in US covers the following areas:
  • Sexual wellness market sizing
  • Sexual wellness market forecast
  • Sexual wellness market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sexual wellness market vendors in US that include PHC Inc., Ann Summers Ltd., Ansell Ltd., Bijoux Indiscrets SL, Church and Dwight Co. Inc., Dame Products Inc., GLYDE, Good Clean Love Inc., HYTTO PTE. Ltd., JIMMYJANE, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Lovelife Toys, Luvu Brands Inc., Pure Romance, Reckitt Benckiser Group PLC, Sagami Rubber Industries Co. Ltd., Veru Inc., and WOW Tech International GmbH. Also, the sexual wellness market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market through the study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Country Market Characteristics
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Sexual Wellness Market in US 2017 - 2021
      • Table Historic Market Size - Data Table on Sexual Wellness Market in US 2017 - 2021 ($ million)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ million)
    • End-User Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-User Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Sex toys - Market size and forecast 2022-2027
      • Table Chart on Sex toys - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Sex toys - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Sex toys - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Sex toys - Year-over-year growth 2022-2027 (%)
    • Condoms - Market size and forecast 2022-2027
      • Table Chart on Condoms - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Condoms - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Condoms - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Condoms - Year-over-year growth 2022-2027 (%)
    • Erotic lingerie - Market size and forecast 2022-2027
      • Table Chart on Erotic lingerie - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Erotic lingerie - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Erotic lingerie - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Erotic lingerie - Year-over-year growth 2022-2027 (%)
    • Personal lubricants - Market size and forecast 2022-2027
      • Table Chart on Personal lubricants - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Personal lubricants - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Personal lubricants - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Personal lubricants - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Men - Market size and forecast 2022-2027
      • Table Chart on Men - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Men - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Men - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Men - Year-over-year growth 2022-2027 (%)
    • Women - Market size and forecast 2022-2027
      • Table Chart on Women - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Women - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Women - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Women - Year-over-year growth 2022-2027 (%)
    • LGBT community - Market size and forecast 2022-2027
      • Table Chart on LGBT community - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on LGBT community - Market size and forecast 2022-2027 ($ million)
      • Table Chart on LGBT community - Year-over-year growth 2022-2027 (%)
      • Table Data Table on LGBT community - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing therapeutic uses of sexual wellness products
      • Evolving consumer perspectives
      • Availability of sexual wellness products online
    • Market challenges
      • Increase in side effects
      • Irregularity in sex education
      • Lack of clarity in regulations
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increasing use of female condoms
      • Increasing exposure to sex toys
      • Growing awareness of health benefits of sex toy
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Ann Summers Ltd.
      • Table Ann Summers Ltd. - Overview
      • Table Ann Summers Ltd. - Product / Service
      • Table Ann Summers Ltd. - Key offerings
    • Ansell Ltd.
      • Table Ansell Ltd. - Overview
      • Table Ansell Ltd. - Business segments
      • Table Ansell Ltd. - Key news
      • Table Ansell Ltd. - Key offerings
      • Table Ansell Ltd. - Segment focus
    • Bijoux Indiscrets SL
      • Table Bijoux Indiscrets SL - Overview
      • Table Bijoux Indiscrets SL - Product / Service
      • Table Bijoux Indiscrets SL - Key offerings
    • Church and Dwight Co. Inc.
      • Table Church and Dwight Co. Inc. - Overview
      • Table Church and Dwight Co. Inc. - Business segments
      • Table Church and Dwight Co. Inc. - Key news
      • Table Church and Dwight Co. Inc. - Key offerings
      • Table Church and Dwight Co. Inc. - Segment focus
    • Dame Products Inc.
      • Table Dame Products Inc. - Overview
      • Table Dame Products Inc. - Product / Service
      • Table Dame Products Inc. - Key offerings
    • GLYDE
      • Table GLYDE - Overview
      • Table GLYDE - Product / Service
      • Table GLYDE - Key offerings
    • Good Clean Love Inc.
      • Table Good Clean Love Inc. - Overview
      • Table Good Clean Love Inc. - Product / Service
      • Table Good Clean Love Inc. - Key offerings
    • HYTTO PTE. Ltd.
      • Table HYTTO PTE. Ltd. - Overview
      • Table HYTTO PTE. Ltd. - Product / Service
      • Table HYTTO PTE. Ltd. - Key offerings
    • KESSEL medintim GmbH
      • Table KESSEL medintim GmbH - Overview
      • Table KESSEL medintim GmbH - Product / Service
      • Table KESSEL medintim GmbH - Key offerings
    • LELOi AB
      • Table LELOi AB - Overview
      • Table LELOi AB - Product / Service
      • Table LELOi AB - Key offerings
    • Lovehoney Group Ltd.
      • Table Lovehoney Group Ltd. - Overview
      • Table Lovehoney Group Ltd. - Product / Service
      • Table Lovehoney Group Ltd. - Key offerings
    • Luvu Brands Inc.
      • Table Luvu Brands Inc. - Overview
      • Table Luvu Brands Inc. - Business segments
      • Table Luvu Brands Inc. - Key offerings
      • Table Luvu Brands Inc. - Segment focus
    • PHC Inc.
      • Table PHC Inc. - Overview
      • Table PHC Inc. - Product / Service
      • Table PHC Inc. - Key offerings
    • Reckitt Benckiser Group PLC
      • Table Reckitt Benckiser Group PLC - Overview
      • Table Reckitt Benckiser Group PLC - Business segments
      • Table Reckitt Benckiser Group PLC - Key offerings
      • Table Reckitt Benckiser Group PLC - Segment focus
    • WOW Tech International GmbH
      • Table WOW Tech International GmbH - Overview
      • Table WOW Tech International GmbH - Product / Service
      • Table WOW Tech International GmbH - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings