Sex Toys Market in Japan 2024-2028

Sex Toys Market In Japan 2024-2028


The sex toys market in japan is forecasted to grow by USD 1182.3 mn during 2023-2028, accelerating at a CAGR of 11.8% during the forecast period. The report on the sex toys market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing cases of ED leading to adoption of sex toys in japan, rapid growth of e-commerce platforms selling sex toys, and growing demand for remote-controlled sex toys.

Technavio's sex toys market in japan is segmented as below:
  • By Product
  • Adult vibrators
  • Dildos
  • Erection rings
  • Others
  • By Distribution Channel
  • Online
  • Offline
  • By Geographical Landscape
  • APAC
This study identifies the increasing exposure to sex toys as one of the prime reasons driving the sex toys market in japan growth during the next few years. Also, growing awareness of health benefits of sex toys and development of advanced sex toys will lead to sizable demand in the market.

The report on the sex toys market in japan covers the following areas:
  • Sex toys market in japan sizing
  • Sex toys market in japan forecast
  • Sex toys market in japan industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in japan vendors that include BMS Enterprises, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. Ltd., Kanojo Toys, LELOi AB, Luvu Brands Inc., TENGA Co. Ltd., and Virtuallyabout LLC. Also, the sex toys market in japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan: Year-over-year growth 2023-2028 (%)
Data Table on Japan: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Sex Toys Market in Japan 2018 - 2022
Historic Market Size - Data Table on Sex Toys Market in Japan 2018 - 2022 ($ million)
4.2 Product segment analysis 2018 - 2022
Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.3 Distribution Channel segment analysis 2018 - 2022
Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Product
6.1 Market segments
Chart on Product - Market share 2023-2028 (%)
Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
6.3 Adult vibrators - Market size and forecast 2023-2028
Chart on Adult vibrators - Market size and forecast 2023-2028 ($ million)
Data Table on Adult vibrators - Market size and forecast 2023-2028 ($ million)
Chart on Adult vibrators - Year-over-year growth 2023-2028 (%)
Data Table on Adult vibrators - Year-over-year growth 2023-2028 (%)
6.4 Dildos - Market size and forecast 2023-2028
Chart on Dildos - Market size and forecast 2023-2028 ($ million)
Data Table on Dildos - Market size and forecast 2023-2028 ($ million)
Chart on Dildos - Year-over-year growth 2023-2028 (%)
Data Table on Dildos - Year-over-year growth 2023-2028 (%)
6.5 Erection rings - Market size and forecast 2023-2028
Chart on Erection rings - Market size and forecast 2023-2028 ($ million)
Data Table on Erection rings - Market size and forecast 2023-2028 ($ million)
Chart on Erection rings - Year-over-year growth 2023-2028 (%)
Data Table on Erection rings - Year-over-year growth 2023-2028 (%)
6.6 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Distribution Channel
7.1 Market segments
Chart on Distribution Channel - Market share 2023-2028 (%)
Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
7.3 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ million)
Data Table on Online - Market size and forecast 2023-2028 ($ million)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
7.4 Offline - Market size and forecast 2023-2028
Chart on Offline - Market size and forecast 2023-2028 ($ million)
Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Chart on Offline - Year-over-year growth 2023-2028 (%)
Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 BMS Enterprises
BMS Enterprises - Overview
BMS Enterprises - Product / Service
BMS Enterprises - Key offerings
11.4 BMS Factory
BMS Factory - Overview
BMS Factory - Product / Service
BMS Factory - Key offerings
11.5 Church and Dwight Co. Inc.
Church and Dwight Co. Inc. - Overview
Church and Dwight Co. Inc. - Business segments
Church and Dwight Co. Inc. - Key offerings
Church and Dwight Co. Inc. - Segment focus
11.6 Doc Johnson Enterprises
Doc Johnson Enterprises - Overview
Doc Johnson Enterprises - Product / Service
Doc Johnson Enterprises - Key offerings
11.7 FUN FACTORY GmbH
FUN FACTORY GmbH - Overview
FUN FACTORY GmbH - Product / Service
FUN FACTORY GmbH - Key offerings
11.8 HYTTO PTE. Ltd.
HYTTO PTE. Ltd. - Overview
HYTTO PTE. Ltd. - Product / Service
HYTTO PTE. Ltd. - Key offerings
11.9 Kanojo Toys
Kanojo Toys - Overview
Kanojo Toys - Product / Service
Kanojo Toys - Key offerings
11.10 LELOi AB
LELOi AB - Overview
LELOi AB - Product / Service
LELOi AB - Key offerings
11.11 Luvu Brands Inc.
Luvu Brands Inc. - Overview
Luvu Brands Inc. - Business segments
Luvu Brands Inc. - Key offerings
Luvu Brands Inc. - Segment focus
11.12 TENGA Co. Ltd.
TENGA Co. Ltd. - Overview
TENGA Co. Ltd. - Product / Service
TENGA Co. Ltd. - Key offerings
11.13 Virtuallyabout LLC
Virtuallyabout LLC - Overview
Virtuallyabout LLC - Product / Service
Virtuallyabout LLC - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Company Market Positioning
Exhibits7: Parent Market
Exhibits8: Data Table on - Parent Market
Exhibits9: Market characteristics analysis
Exhibits10: Value Chain Analysis
Exhibits11: Offerings of companies included in the market definition
Exhibits12: Market segments
Exhibits13: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits14: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits15: Chart on Japan: Year-over-year growth 2023-2028 (%)
Exhibits16: Data Table on Japan: Year-over-year growth 2023-2028 (%)
Exhibits17: Historic Market Size - Data Table on Sex Toys Market in Japan 2018 - 2022 ($ million)
Exhibits18: Historic Market Size - Product Segment 2018 - 2022 ($ million)
Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits20: Five forces analysis - Comparison between 2023 and 2028
Exhibits21: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits26: Chart on Market condition - Five forces 2023 and 2028
Exhibits27: Chart on Product - Market share 2023-2028 (%)
Exhibits28: Data Table on Product - Market share 2023-2028 (%)
Exhibits29: Chart on Comparison by Product
Exhibits30: Data Table on Comparison by Product
Exhibits31: Chart on Adult vibrators - Market size and forecast 2023-2028 ($ million)
Exhibits32: Data Table on Adult vibrators - Market size and forecast 2023-2028 ($ million)
Exhibits33: Chart on Adult vibrators - Year-over-year growth 2023-2028 (%)
Exhibits34: Data Table on Adult vibrators - Year-over-year growth 2023-2028 (%)
Exhibits35: Chart on Dildos - Market size and forecast 2023-2028 ($ million)
Exhibits36: Data Table on Dildos - Market size and forecast 2023-2028 ($ million)
Exhibits37: Chart on Dildos - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Dildos - Year-over-year growth 2023-2028 (%)
Exhibits39: Chart on Erection rings - Market size and forecast 2023-2028 ($ million)
Exhibits40: Data Table on Erection rings - Market size and forecast 2023-2028 ($ million)
Exhibits41: Chart on Erection rings - Year-over-year growth 2023-2028 (%)
Exhibits42: Data Table on Erection rings - Year-over-year growth 2023-2028 (%)
Exhibits43: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits44: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits45: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits46: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits47: Market opportunity by Product ($ million)
Exhibits48: Data Table on Market opportunity by Product ($ million)
Exhibits49: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits50: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits51: Chart on Comparison by Distribution Channel
Exhibits52: Data Table on Comparison by Distribution Channel
Exhibits53: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits61: Market opportunity by Distribution Channel ($ million)
Exhibits62: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits64: Impact of drivers and challenges in 2023 and 2028
Exhibits65: Overview on criticality of inputs and factors of differentiation
Exhibits66: Overview on factors of disruption
Exhibits67: Impact of key risks on business
Exhibits68: Companies covered
Exhibits69: Matrix on companies position and classification
Exhibits70: BMS Enterprises - Overview
Exhibits71: BMS Enterprises - Product / Service
Exhibits72: BMS Enterprises - Key offerings
Exhibits73: BMS Factory - Overview
Exhibits74: BMS Factory - Product / Service
Exhibits75: BMS Factory - Key offerings
Exhibits76: Church and Dwight Co. Inc. - Overview
Exhibits77: Church and Dwight Co. Inc. - Business segments
Exhibits78: Church and Dwight Co. Inc. - Key offerings
Exhibits79: Church and Dwight Co. Inc. - Segment focus
Exhibits80: Doc Johnson Enterprises - Overview
Exhibits81: Doc Johnson Enterprises - Product / Service
Exhibits82: Doc Johnson Enterprises - Key offerings
Exhibits83: FUN FACTORY GmbH - Overview
Exhibits84: FUN FACTORY GmbH - Product / Service
Exhibits85: FUN FACTORY GmbH - Key offerings
Exhibits86: HYTTO PTE. Ltd. - Overview
Exhibits87: HYTTO PTE. Ltd. - Product / Service
Exhibits88: HYTTO PTE. Ltd. - Key offerings
Exhibits89: Kanojo Toys - Overview
Exhibits90: Kanojo Toys - Product / Service
Exhibits91: Kanojo Toys - Key offerings
Exhibits92: LELOi AB - Overview
Exhibits93: LELOi AB - Product / Service
Exhibits94: LELOi AB - Key offerings
Exhibits95: Luvu Brands Inc. - Overview
Exhibits96: Luvu Brands Inc. - Business segments
Exhibits97: Luvu Brands Inc. - Key offerings
Exhibits98: Luvu Brands Inc. - Segment focus
Exhibits99: TENGA Co. Ltd. - Overview
Exhibits100: TENGA Co. Ltd. - Product / Service
Exhibits101: TENGA Co. Ltd. - Key offerings
Exhibits102: Virtuallyabout LLC - Overview
Exhibits103: Virtuallyabout LLC - Product / Service
Exhibits104: Virtuallyabout LLC - Key offerings
Exhibits105: Inclusions checklist
Exhibits106: Exclusions checklist
Exhibits107: Currency conversion rates for US$
Exhibits108: Research methodology
Exhibits109: Information sources
Exhibits110: Data validation
Exhibits111: Validation techniques employed for market sizing
Exhibits112: Data synthesis
Exhibits113: 360 degree market analysis
Exhibits114: List of abbreviations

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