Seed Market in Europe 2024-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	146 Pages	TechNavio	July, 2024	INF19287899

Best Price Guarantee
Price	from $2,500
Length	146 Pages
Publisher	TechNavio
Published Date	July, 2024
SKU	INF19287899

Seed Market in Europe2023-2027

The seed market in Europe is forecasted to grow by USD 6,627.22 million during 2022-2027, accelerating at a CAGR of 7.71% during the forecast period. The report on the seed market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for biofuels, increasing investments in agricultural research, and growth in usage of oilseeds by animal feed manufacturers.

Technavio's seed market is segmented as below:

By Product
Conventional seeds
GM seeds
By Type
Grain seeds and oil seeds
Fruits and vegetable seeds
Others

This study identifies the growing usage of seeds with advanced generation traits as one of the prime reasons driving the seed market growth during the next few years. Also, innovations in seed technology and increasing adoption of conventional seeds due to trend of organic farming will lead to sizable demand in the market.

The report on the seed market covers the following areas:

Seed market in Europe sizing
Seed market in Europe forecast
seed market in Europe industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading seed market in Europe vendors that include BASF SE, Bayer AG, Bejo Zaden BV, Corteva Inc., DLF Seeds AS, Enza Zaden Beheer B.V., FMC Corp., Gans Dunhaung Seed, Groupe Limagrain, KWS SAAT SE and Co. KGaA, Land O Lakes Inc., Mahyco Pvt. Ltd., Rijk Zwaan Zaadteelt en Zaadhandel BV, Royal Barenbrug Group, Sakata Seed Corp., Syngenta Crop Protection AG, Takii and Co. Ltd., and UPL Ltd.. Also, the seed market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Country Market Characteristics; Executive Summary - Chart on Market By Geographical Landscape; Executive Summary - Chart on Market Segmentation by Product; Executive Summary - Chart on Market Segmentation by Type; Executive Summary - Chart on Incremental Growth; Executive Summary - Data Table on Incremental Growth; Executive Summary - Chart on Company Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Parent Market; Data Table on - Parent Market; 2.2 Market characteristics; Market characteristics analysis; 2.3 Value chain analysis; Value Chain Analysis
3 Market Sizing: 3.1 Market definition; Offerings of companies included in the market definition; 3.2 Market segment analysis; Market segments; 3.3 Market size 2023; 3.4 Market outlook: Forecast for 2023-2028; Chart on Europe - Market size and forecast 2023-2028 ($ million); Data Table on Regional - Market size and forecast 2023-2028 ($ million); Chart on Europe: Year-over-year growth 2023-2028 (%); Data Table on Regional - Market size and forecast 2023-2028 ($ million)
4 Historic Market Size: 4.1 Seed Market in Europe 2018 - 2022; Historic Market Size - Data Table on Seed Market in Europe 2018 - 2022 ($ million); 4.2 Product segment analysis 2018 - 2022; Historic Market Size - Product Segment 2018 - 2022 ($ million); 4.3 Type segment analysis 2018 - 2022; Historic Market Size - Type Segment 2018 - 2022 ($ million); 4.4 Geography segment analysis 2018 - 2022; Historic Market Size - Geography Segment 2018 - 2022 ($ million)
5 Five Forces Analysis: 5.1 Five forces summary; Five forces analysis - Comparison between 2023 and 2028; 5.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2023 and 2028; 5.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2023 and 2028; 5.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2023 and 2028; 5.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2023 and 2028; 5.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2023 and 2028; 5.7 Market condition; Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Product: 6.1 Market segments; Chart on Product - Market share 2023-2028 (%); Data Table on Product - Market share 2023-2028 (%); 6.2 Comparison by Product; Chart on Comparison by Product; Data Table on Comparison by Product; 6.3 Conventional seeds - Market size and forecast 2023-2028; Chart on Conventional seeds - Market size and forecast 2023-2028 ($ million); Data Table on Conventional seeds - Market size and forecast 2023-2028 ($ million); Chart on Conventional seeds - Year-over-year growth 2023-2028 (%); Data Table on Conventional seeds - Year-over-year growth 2023-2028 (%); 6.4 GM seeds - Market size and forecast 2023-2028; Chart on GM seeds - Market size and forecast 2023-2028 ($ million); Data Table on GM seeds - Market size and forecast 2023-2028 ($ million); Chart on GM seeds - Year-over-year growth 2023-2028 (%); Data Table on GM seeds - Year-over-year growth 2023-2028 (%); 6.5 Market opportunity by Product; Market opportunity by Product ($ million); Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Type: 7.1 Market segments; Chart on Type - Market share 2023-2028 (%); Data Table on Type - Market share 2023-2028 (%); 7.2 Comparison by Type; Chart on Comparison by Type; Data Table on Comparison by Type; 7.3 Grain seeds and oil seeds - Market size and forecast 2023-2028; Chart on Grain seeds and oil seeds - Market size and forecast 2023-2028 ($ million); Data Table on Grain seeds and oil seeds - Market size and forecast 2023-2028 ($ million); Chart on Grain seeds and oil seeds - Year-over-year growth 2023-2028 (%); Data Table on Grain seeds and oil seeds - Year-over-year growth 2023-2028 (%); 7.4 Fruits and vegetable seeds - Market size and forecast 2023-2028; Chart on Fruits and vegetable seeds - Market size and forecast 2023-2028 ($ million); Data Table on Fruits and vegetable seeds - Market size and forecast 2023-2028 ($ million); Chart on Fruits and vegetable seeds - Year-over-year growth 2023-2028 (%); Data Table on Fruits and vegetable seeds - Year-over-year growth 2023-2028 (%); 7.5 Others - Market size and forecast 2023-2028; Chart on Others - Market size and forecast 2023-2028 ($ million); Data Table on Others - Market size and forecast 2023-2028 ($ million); Chart on Others - Year-over-year growth 2023-2028 (%); Data Table on Others - Year-over-year growth 2023-2028 (%); 7.6 Market opportunity by Type; Market opportunity by Type ($ million); Data Table on Market opportunity by Type ($ million)
8 Customer Landscape: 8.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape: 9.1 Geographic segmentation; Chart on Market share By Geographical Landscape - 2023-2028 (%); Data Table on Market share By Geographical Landscape - 2023-2028 (%); 9.2 Geographic comparison; Chart on Geographic comparison; Data Table on Geographic comparison; 9.3 France - Market size and forecast 2023-2028; Chart on France - Market size and forecast 2023-2028 ($ million); Data Table on France - Market size and forecast 2023-2028 ($ million); Chart on France - Year-over-year growth 2023-2028 (%); Data Table on France - Year-over-year growth 2023-2028 (%); 9.4 Germany - Market size and forecast 2023-2028; Chart on Germany - Market size and forecast 2023-2028 ($ million); Data Table on Germany - Market size and forecast 2023-2028 ($ million); Chart on Germany - Year-over-year growth 2023-2028 (%); Data Table on Germany - Year-over-year growth 2023-2028 (%); 9.5 UK - Market size and forecast 2023-2028; Chart on UK - Market size and forecast 2023-2028 ($ million); Data Table on UK - Market size and forecast 2023-2028 ($ million); Chart on UK - Year-over-year growth 2023-2028 (%); Data Table on UK - Year-over-year growth 2023-2028 (%); 9.6 Italy - Market size and forecast 2023-2028; Chart on Italy - Market size and forecast 2023-2028 ($ million); Data Table on Italy - Market size and forecast 2023-2028 ($ million); Chart on Italy - Year-over-year growth 2023-2028 (%); Data Table on Italy - Year-over-year growth 2023-2028 (%); 9.7 Rest of Europe - Market size and forecast 2023-2028; Chart on Rest of Europe - Market size and forecast 2023-2028 ($ million); Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ million); Chart on Rest of Europe - Year-over-year growth 2023-2028 (%); Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%); 9.8 Market opportunity By Geographical Landscape; Market opportunity By Geographical Landscape ($ million); Data Table on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints: 10.1 Market drivers; 10.2 Market challenges; 10.3 Impact of drivers and challenges; Impact of drivers and challenges in 2023 and 2028; 10.4 Market opportunities/restraints
11 Competitive Landscape: 11.1 Overview; 11.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 11.3 Landscape disruption; Overview on factors of disruption; 11.4 Industry risks; Impact of key risks on business
12 Competitive Analysis: 12.1 Companies profiled; Companies covered; 12.2 Market positioning of companies; Matrix on companies position and classification; 12.3 BASF SE; BASF SE - Overview; BASF SE - Business segments; BASF SE - Key news; BASF SE - Key offerings; BASF SE - Segment focus; 12.4 Bayer AG; Bayer AG - Overview; Bayer AG - Business segments; Bayer AG - Key news; Bayer AG - Key offerings; Bayer AG - Segment focus; 12.5 Bejo Zaden BV; Bejo Zaden BV - Overview; Bejo Zaden BV - Product / Service; Bejo Zaden BV - Key offerings; 12.6 Corteva Inc.; Corteva Inc. - Overview; Corteva Inc. - Business segments; Corteva Inc. - Key news; Corteva Inc. - Key offerings; Corteva Inc. - Segment focus; 12.7 DLF Seeds AS; DLF Seeds AS - Overview; DLF Seeds AS - Product / Service; DLF Seeds AS - Key offerings; 12.8 Enza Zaden Beheer B.V.; Enza Zaden Beheer B.V. - Overview; Enza Zaden Beheer B.V. - Product / Service; Enza Zaden Beheer B.V. - Key offerings; 12.9 Gans Dunhaung Seed; Gans Dunhaung Seed - Overview; Gans Dunhaung Seed - Product / Service; Gans Dunhaung Seed - Key offerings; 12.10 Groupe Limagrain; Groupe Limagrain - Overview; Groupe Limagrain - Product / Service; Groupe Limagrain - Key offerings; 12.11 KWS SAAT SE and Co. KGaA; KWS SAAT SE and Co. KGaA - Overview; KWS SAAT SE and Co. KGaA - Business segments; KWS SAAT SE and Co. KGaA - Key offerings; KWS SAAT SE and Co. KGaA - Segment focus; 12.12 Land O Lakes Inc.; Land O Lakes Inc. - Overview; Land O Lakes Inc. - Product / Service; Land O Lakes Inc. - Key offerings; 12.13 Mahyco Pvt. Ltd.; Mahyco Pvt. Ltd. - Overview; Mahyco Pvt. Ltd. - Product / Service; Mahyco Pvt. Ltd. - Key offerings; 12.14 Rijk Zwaan Zaadteelt en Zaadhandel BV; Rijk Zwaan Zaadteelt en Zaadhandel BV - Overview; Rijk Zwaan Zaadteelt en Zaadhandel BV - Product / Service; Rijk Zwaan Zaadteelt en Zaadhandel BV - Key offerings; 12.15 Sakata Seed Corp.; Sakata Seed Corp. - Overview; Sakata Seed Corp. - Business segments; Sakata Seed Corp. - Key news; Sakata Seed Corp. - Key offerings; Sakata Seed Corp. - Segment focus; 12.16 Syngenta Crop Protection AG; Syngenta Crop Protection AG - Overview; Syngenta Crop Protection AG - Product / Service; Syngenta Crop Protection AG - Key news; Syngenta Crop Protection AG - Key offerings; 12.17 Takii and Co. Ltd.; Takii and Co. Ltd. - Overview; Takii and Co. Ltd. - Product / Service; Takii and Co. Ltd. - Key offerings
13 Appendix: 13.1 Scope of the report; 13.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 13.3 Currency conversion rates for US$; Currency conversion rates for US$; 13.4 Research methodology; Research methodology; 13.5 Data procurement; Information sources; 13.6 Data validation; Data validation; 13.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 13.8 Data synthesis; Data synthesis; 13.9 360 degree market analysis; 360 degree market analysis; 13.10 List of abbreviations; List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Country Market Characteristics; Exhibits4: Executive Summary - Chart on Market By Geographical Landscape; Exhibits5: Executive Summary - Chart on Market Segmentation by Product; Exhibits6: Executive Summary - Chart on Market Segmentation by Type; Exhibits7: Executive Summary - Chart on Incremental Growth; Exhibits8: Executive Summary - Data Table on Incremental Growth; Exhibits9: Executive Summary - Chart on Company Market Positioning; Exhibits10: Parent Market; Exhibits11: Data Table on - Parent Market; Exhibits12: Market characteristics analysis; Exhibits13: Value Chain Analysis; Exhibits14: Offerings of companies included in the market definition; Exhibits15: Market segments; Exhibits16: Chart on Europe - Market size and forecast 2023-2028 ($ million); Exhibits17: Data Table on Regional - Market size and forecast 2023-2028 ($ million); Exhibits18: Chart on Europe: Year-over-year growth 2023-2028 (%); Exhibits19: Data Table on Regional - Market size and forecast 2023-2028 ($ million); Exhibits20: Historic Market Size - Data Table on Seed Market in Europe 2018 - 2022 ($ million); Exhibits21: Historic Market Size - Product Segment 2018 - 2022 ($ million); Exhibits22: Historic Market Size - Type Segment 2018 - 2022 ($ million); Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million); Exhibits24: Five forces analysis - Comparison between 2023 and 2028; Exhibits25: Bargaining power of buyers - Impact of key factors 2023 and 2028; Exhibits26: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; Exhibits27: Threat of new entrants - Impact of key factors in 2023 and 2028; Exhibits28: Threat of substitutes - Impact of key factors in 2023 and 2028; Exhibits29: Threat of rivalry - Impact of key factors in 2023 and 2028; Exhibits30: Chart on Market condition - Five forces 2023 and 2028; Exhibits31: Chart on Product - Market share 2023-2028 (%); Exhibits32: Data Table on Product - Market share 2023-2028 (%); Exhibits33: Chart on Comparison by Product; Exhibits34: Data Table on Comparison by Product; Exhibits35: Chart on Conventional seeds - Market size and forecast 2023-2028 ($ million); Exhibits36: Data Table on Conventional seeds - Market size and forecast 2023-2028 ($ million); Exhibits37: Chart on Conventional seeds - Year-over-year growth 2023-2028 (%); Exhibits38: Data Table on Conventional seeds - Year-over-year growth 2023-2028 (%); Exhibits39: Chart on GM seeds - Market size and forecast 2023-2028 ($ million); Exhibits40: Data Table on GM seeds - Market size and forecast 2023-2028 ($ million); Exhibits41: Chart on GM seeds - Year-over-year growth 2023-2028 (%); Exhibits42: Data Table on GM seeds - Year-over-year growth 2023-2028 (%); Exhibits43: Market opportunity by Product ($ million); Exhibits44: Data Table on Market opportunity by Product ($ million); Exhibits45: Chart on Type - Market share 2023-2028 (%); Exhibits46: Data Table on Type - Market share 2023-2028 (%); Exhibits47: Chart on Comparison by Type; Exhibits48: Data Table on Comparison by Type; Exhibits49: Chart on Grain seeds and oil seeds - Market size and forecast 2023-2028 ($ million); Exhibits50: Data Table on Grain seeds and oil seeds - Market size and forecast 2023-2028 ($ million); Exhibits51: Chart on Grain seeds and oil seeds - Year-over-year growth 2023-2028 (%); Exhibits52: Data Table on Grain seeds and oil seeds - Year-over-year growth 2023-2028 (%); Exhibits53: Chart on Fruits and vegetable seeds - Market size and forecast 2023-2028 ($ million); Exhibits54: Data Table on Fruits and vegetable seeds - Market size and forecast 2023-2028 ($ million); Exhibits55: Chart on Fruits and vegetable seeds - Year-over-year growth 2023-2028 (%); Exhibits56: Data Table on Fruits and vegetable seeds - Year-over-year growth 2023-2028 (%); Exhibits57: Chart on Others - Market size and forecast 2023-2028 ($ million); Exhibits58: Data Table on Others - Market size and forecast 2023-2028 ($ million); Exhibits59: Chart on Others - Year-over-year growth 2023-2028 (%); Exhibits60: Data Table on Others - Year-over-year growth 2023-2028 (%); Exhibits61: Market opportunity by Type ($ million); Exhibits62: Data Table on Market opportunity by Type ($ million); Exhibits63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits64: Chart on Market share By Geographical Landscape - 2023-2028 (%); Exhibits65: Data Table on Market share By Geographical Landscape - 2023-2028 (%); Exhibits66: Chart on Geographic comparison; Exhibits67: Data Table on Geographic comparison; Exhibits68: Chart on France - Market size and forecast 2023-2028 ($ million); Exhibits69: Data Table on France - Market size and forecast 2023-2028 ($ million); Exhibits70: Chart on France - Year-over-year growth 2023-2028 (%); Exhibits71: Data Table on France - Year-over-year growth 2023-2028 (%); Exhibits72: Chart on Germany - Market size and forecast 2023-2028 ($ million); Exhibits73: Data Table on Germany - Market size and forecast 2023-2028 ($ million); Exhibits74: Chart on Germany - Year-over-year growth 2023-2028 (%); Exhibits75: Data Table on Germany - Year-over-year growth 2023-2028 (%); Exhibits76: Chart on UK - Market size and forecast 2023-2028 ($ million); Exhibits77: Data Table on UK - Market size and forecast 2023-2028 ($ million); Exhibits78: Chart on UK - Year-over-year growth 2023-2028 (%); Exhibits79: Data Table on UK - Year-over-year growth 2023-2028 (%); Exhibits80: Chart on Italy - Market size and forecast 2023-2028 ($ million); Exhibits81: Data Table on Italy - Market size and forecast 2023-2028 ($ million); Exhibits82: Chart on Italy - Year-over-year growth 2023-2028 (%); Exhibits83: Data Table on Italy - Year-over-year growth 2023-2028 (%); Exhibits84: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ million); Exhibits85: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ million); Exhibits86: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%); Exhibits87: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%); Exhibits88: Market opportunity By Geographical Landscape ($ million); Exhibits89: Data Table on Market opportunity By Geographical Landscape ($ million); Exhibits90: Impact of drivers and challenges in 2023 and 2028; Exhibits91: Overview on criticality of inputs and factors of differentiation; Exhibits92: Overview on factors of disruption; Exhibits93: Impact of key risks on business; Exhibits94: Companies covered; Exhibits95: Matrix on companies position and classification; Exhibits96: BASF SE - Overview; Exhibits97: BASF SE - Business segments; Exhibits98: BASF SE - Key news; Exhibits99: BASF SE - Key offerings; Exhibits100: BASF SE - Segment focus; Exhibits101: Bayer AG - Overview; Exhibits102: Bayer AG - Business segments; Exhibits103: Bayer AG - Key news; Exhibits104: Bayer AG - Key offerings; Exhibits105: Bayer AG - Segment focus; Exhibits106: Bejo Zaden BV - Overview; Exhibits107: Bejo Zaden BV - Product / Service; Exhibits108: Bejo Zaden BV - Key offerings; Exhibits109: Corteva Inc. - Overview; Exhibits110: Corteva Inc. - Business segments; Exhibits111: Corteva Inc. - Key news; Exhibits112: Corteva Inc. - Key offerings; Exhibits113: Corteva Inc. - Segment focus; Exhibits114: DLF Seeds AS - Overview; Exhibits115: DLF Seeds AS - Product / Service; Exhibits116: DLF Seeds AS - Key offerings; Exhibits117: Enza Zaden Beheer B.V. - Overview; Exhibits118: Enza Zaden Beheer B.V. - Product / Service; Exhibits119: Enza Zaden Beheer B.V. - Key offerings; Exhibits120: Gans Dunhaung Seed - Overview; Exhibits121: Gans Dunhaung Seed - Product / Service; Exhibits122: Gans Dunhaung Seed - Key offerings; Exhibits123: Groupe Limagrain - Overview; Exhibits124: Groupe Limagrain - Product / Service; Exhibits125: Groupe Limagrain - Key offerings; Exhibits126: KWS SAAT SE and Co. KGaA - Overview; Exhibits127: KWS SAAT SE and Co. KGaA - Business segments; Exhibits128: KWS SAAT SE and Co. KGaA - Key offerings; Exhibits129: KWS SAAT SE and Co. KGaA - Segment focus; Exhibits130: Land O Lakes Inc. - Overview; Exhibits131: Land O Lakes Inc. - Product / Service; Exhibits132: Land O Lakes Inc. - Key offerings; Exhibits133: Mahyco Pvt. Ltd. - Overview; Exhibits134: Mahyco Pvt. Ltd. - Product / Service; Exhibits135: Mahyco Pvt. Ltd. - Key offerings; Exhibits136: Rijk Zwaan Zaadteelt en Zaadhandel BV - Overview; Exhibits137: Rijk Zwaan Zaadteelt en Zaadhandel BV - Product / Service; Exhibits138: Rijk Zwaan Zaadteelt en Zaadhandel BV - Key offerings; Exhibits139: Sakata Seed Corp. - Overview; Exhibits140: Sakata Seed Corp. - Business segments; Exhibits141: Sakata Seed Corp. - Key news; Exhibits142: Sakata Seed Corp. - Key offerings; Exhibits143: Sakata Seed Corp. - Segment focus; Exhibits144: Syngenta Crop Protection AG - Overview; Exhibits145: Syngenta Crop Protection AG - Product / Service; Exhibits146: Syngenta Crop Protection AG - Key news; Exhibits147: Syngenta Crop Protection AG - Key offerings; Exhibits148: Takii and Co. Ltd. - Overview; Exhibits149: Takii and Co. Ltd. - Product / Service; Exhibits150: Takii and Co. Ltd. - Key offerings; Exhibits151: Inclusions checklist; Exhibits152: Exclusions checklist; Exhibits153: Currency conversion rates for US$; Exhibits154: Research methodology; Exhibits155: Information sources; Exhibits156: Data validation; Exhibits157: Validation techniques employed for market sizing; Exhibits158: Data synthesis; Exhibits159: 360 degree market analysis; Exhibits160: List of abbreviations