Sauna Market in US 2025-2029

Sauna Market In US 2025-2029


The sauna market in us is forecasted to grow by $ 151.3 mn during 2024-2029, accelerating at a CAGR of 6.4% % during the forecast period. The report on the sauna market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing focus on wellness and self-care, growing aging population in us, and growing tourism and hospitality industry in us.

Technavio's sauna market in us is segmented as below:

By End-user
  • Hotel
  • Gym
  • Household
  • Others
By Product Type
  • Traditional
  • Steam
  • Infrared
By Geographical Landscape
  • North America
This study identifies the growing adoption of home saunas as one of the prime reasons driving the sauna market in us growth during the next few years. Also, growing advancement in sauna technology and growing focus on future applications of sauna in personal healthcare will lead to sizable demand in the market.

The report on the sauna market in us covers the following areas:
  • Sauna Market in US sizing
  • Sauna Market in US forecast
  • Sauna Market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sauna market in us vendors that include Almost Heaven Group LLC, Bsaunas Inc., Cedarbrook Sauna and Steam, Divine Environments Inc., Golden design Inc., Great Bay Spa and Sauna, Harvia Plc, Health Mate Sauna, Heavenly Heat Saunas, KLAFS GmbH, Nootka Collective Inc., QCA Spas Inc., Rocky Mountain Saunas, Salus Saunas, Sauna360 Group Oy, Sunlighten Inc., Superior Sauna, and ThermaSol Steam Bath LLC. Also, the sauna market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Product Type
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US: Year-over-year growth 2024-2029 (%)
Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Sauna Market in US 2019 - 2023
Historic Market Size - Data Table on Sauna Market in US 2019 - 2023 ($ million)
5.2 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.3 Product Type segment analysis 2019 - 2023
Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Sauna Market in US
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Hotel - Market size and forecast 2024-2029
Chart on Hotel - Market size and forecast 2024-2029 ($ million)
Data Table on Hotel - Market size and forecast 2024-2029 ($ million)
Chart on Hotel - Year-over-year growth 2024-2029 (%)
Data Table on Hotel - Year-over-year growth 2024-2029 (%)
8.4 Gym - Market size and forecast 2024-2029
Chart on Gym - Market size and forecast 2024-2029 ($ million)
Data Table on Gym - Market size and forecast 2024-2029 ($ million)
Chart on Gym - Year-over-year growth 2024-2029 (%)
Data Table on Gym - Year-over-year growth 2024-2029 (%)
8.5 Household - Market size and forecast 2024-2029
Chart on Household - Market size and forecast 2024-2029 ($ million)
Data Table on Household - Market size and forecast 2024-2029 ($ million)
Chart on Household - Year-over-year growth 2024-2029 (%)
Data Table on Household - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Product Type
9.1 Market segments
Chart on Product Type - Market share 2024-2029 (%)
Data Table on Product Type - Market share 2024-2029 (%)
9.2 Comparison by Product Type
Chart on Comparison by Product Type
Data Table on Comparison by Product Type
9.3 Traditional - Market size and forecast 2024-2029
Chart on Traditional - Market size and forecast 2024-2029 ($ million)
Data Table on Traditional - Market size and forecast 2024-2029 ($ million)
Chart on Traditional - Year-over-year growth 2024-2029 (%)
Data Table on Traditional - Year-over-year growth 2024-2029 (%)
9.4 Steam - Market size and forecast 2024-2029
Chart on Steam - Market size and forecast 2024-2029 ($ million)
Data Table on Steam - Market size and forecast 2024-2029 ($ million)
Chart on Steam - Year-over-year growth 2024-2029 (%)
Data Table on Steam - Year-over-year growth 2024-2029 (%)
9.5 Infrared - Market size and forecast 2024-2029
Chart on Infrared - Market size and forecast 2024-2029 ($ million)
Data Table on Infrared - Market size and forecast 2024-2029 ($ million)
Chart on Infrared - Year-over-year growth 2024-2029 (%)
Data Table on Infrared - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Product Type
Market opportunity by Product Type ($ million)
Data Table on Market opportunity by Product Type ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Almost Heaven Group LLC
Almost Heaven Group LLC - Overview
Almost Heaven Group LLC - Product / Service
Almost Heaven Group LLC - Key offerings
SWOT
13.5 Bsaunas Inc.
Bsaunas Inc. - Overview
Bsaunas Inc. - Product / Service
Bsaunas Inc. - Key offerings
SWOT
13.6 Divine Environments Inc.
Divine Environments Inc. - Overview
Divine Environments Inc. - Product / Service
Divine Environments Inc. - Key offerings
SWOT
13.7 Golden design Inc.
Golden design Inc. - Overview
Golden design Inc. - Product / Service
Golden design Inc. - Key offerings
SWOT
13.8 Harvia Plc
Harvia Plc - Overview
Harvia Plc - Product / Service
Harvia Plc - Key offerings
SWOT
13.9 Health Mate Sauna
Health Mate Sauna - Overview
Health Mate Sauna - Product / Service
Health Mate Sauna - Key offerings
SWOT
13.10 Heavenly Heat Saunas
Heavenly Heat Saunas - Overview
Heavenly Heat Saunas - Product / Service
Heavenly Heat Saunas - Key offerings
SWOT
13.11 KLAFS GmbH
KLAFS GmbH - Overview
KLAFS GmbH - Product / Service
KLAFS GmbH - Key offerings
SWOT
13.12 Nootka Collective Inc.
Nootka Collective Inc. - Overview
Nootka Collective Inc. - Product / Service
Nootka Collective Inc. - Key offerings
SWOT
13.13 QCA Spas Inc.
QCA Spas Inc. - Overview
QCA Spas Inc. - Product / Service
QCA Spas Inc. - Key offerings
SWOT
13.14 Rocky Mountain Saunas
Rocky Mountain Saunas - Overview
Rocky Mountain Saunas - Product / Service
Rocky Mountain Saunas - Key offerings
SWOT
13.15 Salus Saunas
Salus Saunas - Overview
Salus Saunas - Product / Service
Salus Saunas - Key offerings
SWOT
13.16 Sauna360 Group Oy
Sauna360 Group Oy - Overview
Sauna360 Group Oy - Product / Service
Sauna360 Group Oy - Key offerings
SWOT
13.17 Sunlighten Inc.
Sunlighten Inc. - Overview
Sunlighten Inc. - Product / Service
Sunlighten Inc. - Key offerings
SWOT
13.18 ThermaSol Steam Bath LLC
ThermaSol Steam Bath LLC - Overview
ThermaSol Steam Bath LLC - Product / Service
ThermaSol Steam Bath LLC - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by End-user
Exhibits5: Executive Summary - Chart on Market Segmentation by Product Type
Exhibits6: Executive Summary - Chart on Company Market Positioning
Exhibits7: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits8: Overview on criticality of inputs and factors of differentiation
Exhibits9: Overview on factors of disruption
Exhibits10: Impact of drivers and challenges in 2024 and 2029
Exhibits11: Parent Market
Exhibits12: Data Table on - Parent Market
Exhibits13: Market characteristics analysis
Exhibits14: Value chain analysis
Exhibits15: Offerings of companies included in the market definition
Exhibits16: Market segments
Exhibits17: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits18: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits19: Chart on US: Year-over-year growth 2024-2029 (%)
Exhibits20: Data Table on US: Year-over-year growth 2024-2029 (%)
Exhibits21: Historic Market Size - Data Table on Sauna Market in US 2019 - 2023 ($ million)
Exhibits22: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits23: Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
Exhibits24: Five forces analysis - Comparison between 2024 and 2029
Exhibits25: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits26: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits27: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits28: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits29: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits30: Chart on Market condition - Five forces 2024 and 2029
Exhibits31: Chart on End-user - Market share 2024-2029 (%)
Exhibits32: Data Table on End-user - Market share 2024-2029 (%)
Exhibits33: Chart on Comparison by End-user
Exhibits34: Data Table on Comparison by End-user
Exhibits35: Chart on Hotel - Market size and forecast 2024-2029 ($ million)
Exhibits36: Data Table on Hotel - Market size and forecast 2024-2029 ($ million)
Exhibits37: Chart on Hotel - Year-over-year growth 2024-2029 (%)
Exhibits38: Data Table on Hotel - Year-over-year growth 2024-2029 (%)
Exhibits39: Chart on Gym - Market size and forecast 2024-2029 ($ million)
Exhibits40: Data Table on Gym - Market size and forecast 2024-2029 ($ million)
Exhibits41: Chart on Gym - Year-over-year growth 2024-2029 (%)
Exhibits42: Data Table on Gym - Year-over-year growth 2024-2029 (%)
Exhibits43: Chart on Household - Market size and forecast 2024-2029 ($ million)
Exhibits44: Data Table on Household - Market size and forecast 2024-2029 ($ million)
Exhibits45: Chart on Household - Year-over-year growth 2024-2029 (%)
Exhibits46: Data Table on Household - Year-over-year growth 2024-2029 (%)
Exhibits47: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits48: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits49: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits50: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits51: Market opportunity by End-user ($ million)
Exhibits52: Data Table on Market opportunity by End-user ($ million)
Exhibits53: Chart on Product Type - Market share 2024-2029 (%)
Exhibits54: Data Table on Product Type - Market share 2024-2029 (%)
Exhibits55: Chart on Comparison by Product Type
Exhibits56: Data Table on Comparison by Product Type
Exhibits57: Chart on Traditional - Market size and forecast 2024-2029 ($ million)
Exhibits58: Data Table on Traditional - Market size and forecast 2024-2029 ($ million)
Exhibits59: Chart on Traditional - Year-over-year growth 2024-2029 (%)
Exhibits60: Data Table on Traditional - Year-over-year growth 2024-2029 (%)
Exhibits61: Chart on Steam - Market size and forecast 2024-2029 ($ million)
Exhibits62: Data Table on Steam - Market size and forecast 2024-2029 ($ million)
Exhibits63: Chart on Steam - Year-over-year growth 2024-2029 (%)
Exhibits64: Data Table on Steam - Year-over-year growth 2024-2029 (%)
Exhibits65: Chart on Infrared - Market size and forecast 2024-2029 ($ million)
Exhibits66: Data Table on Infrared - Market size and forecast 2024-2029 ($ million)
Exhibits67: Chart on Infrared - Year-over-year growth 2024-2029 (%)
Exhibits68: Data Table on Infrared - Year-over-year growth 2024-2029 (%)
Exhibits69: Market opportunity by Product Type ($ million)
Exhibits70: Data Table on Market opportunity by Product Type ($ million)
Exhibits71: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits72: Impact of drivers and challenges in 2024 and 2029
Exhibits73: Overview on criticality of inputs and factors of differentiation
Exhibits74: Overview on factors of disruption
Exhibits75: Impact of key risks on business
Exhibits76: Companies covered
Exhibits77: Company ranking index
Exhibits78: Matrix on companies position and classification
Exhibits79: Almost Heaven Group LLC - Overview
Exhibits80: Almost Heaven Group LLC - Product / Service
Exhibits81: Almost Heaven Group LLC - Key offerings
Exhibits82: SWOT
Exhibits83: Bsaunas Inc. - Overview
Exhibits84: Bsaunas Inc. - Product / Service
Exhibits85: Bsaunas Inc. - Key offerings
Exhibits86: SWOT
Exhibits87: Divine Environments Inc. - Overview
Exhibits88: Divine Environments Inc. - Product / Service
Exhibits89: Divine Environments Inc. - Key offerings
Exhibits90: SWOT
Exhibits91: Golden design Inc. - Overview
Exhibits92: Golden design Inc. - Product / Service
Exhibits93: Golden design Inc. - Key offerings
Exhibits94: SWOT
Exhibits95: Harvia Plc - Overview
Exhibits96: Harvia Plc - Product / Service
Exhibits97: Harvia Plc - Key offerings
Exhibits98: SWOT
Exhibits99: Health Mate Sauna - Overview
Exhibits100: Health Mate Sauna - Product / Service
Exhibits101: Health Mate Sauna - Key offerings
Exhibits102: SWOT
Exhibits103: Heavenly Heat Saunas - Overview
Exhibits104: Heavenly Heat Saunas - Product / Service
Exhibits105: Heavenly Heat Saunas - Key offerings
Exhibits106: SWOT
Exhibits107: KLAFS GmbH - Overview
Exhibits108: KLAFS GmbH - Product / Service
Exhibits109: KLAFS GmbH - Key offerings
Exhibits110: SWOT
Exhibits111: Nootka Collective Inc. - Overview
Exhibits112: Nootka Collective Inc. - Product / Service
Exhibits113: Nootka Collective Inc. - Key offerings
Exhibits114: SWOT
Exhibits115: QCA Spas Inc. - Overview
Exhibits116: QCA Spas Inc. - Product / Service
Exhibits117: QCA Spas Inc. - Key offerings
Exhibits118: SWOT
Exhibits119: Rocky Mountain Saunas - Overview
Exhibits120: Rocky Mountain Saunas - Product / Service
Exhibits121: Rocky Mountain Saunas - Key offerings
Exhibits122: SWOT
Exhibits123: Salus Saunas - Overview
Exhibits124: Salus Saunas - Product / Service
Exhibits125: Salus Saunas - Key offerings
Exhibits126: SWOT
Exhibits127: Sauna360 Group Oy - Overview
Exhibits128: Sauna360 Group Oy - Product / Service
Exhibits129: Sauna360 Group Oy - Key offerings
Exhibits130: SWOT
Exhibits131: Sunlighten Inc. - Overview
Exhibits132: Sunlighten Inc. - Product / Service
Exhibits133: Sunlighten Inc. - Key offerings
Exhibits134: SWOT
Exhibits135: ThermaSol Steam Bath LLC - Overview
Exhibits136: ThermaSol Steam Bath LLC - Product / Service
Exhibits137: ThermaSol Steam Bath LLC - Key offerings
Exhibits138: SWOT
Exhibits139: Inclusions checklist
Exhibits140: Exclusions checklist
Exhibits141: Currency conversion rates for US$
Exhibits142: Research methodology
Exhibits143: Information sources
Exhibits144: Data validation
Exhibits145: Validation techniques employed for market sizing
Exhibits146: Data synthesis
Exhibits147: 360 degree market analysis
Exhibits148: List of abbreviations

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