Retail Market In Vietnam 2024-2028

Retail Market In Vietnam 2024-2028


The retail market in Vietnam is forecasted to grow by USD 226.4 bn during 2023-2028, accelerating at a CAGR of 13.64% during the forecast period. The report on the retail market in Vietnam provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for convenience food products, expansion of retail landscape in Vietnam, and growing popularity of private-label brands.

Technavio's retail market in Vietnam is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Type
  • Grocery
  • Electronics and appliances
  • Home and garden
  • Health and beauty
  • Others
By Geographical Landscape
  • APAC
This study identifies the emergence of urban lifestyles in Vietnam as one of the prime reasons driving the retail market in Vietnam growth during the next few years. Also, rising market activities by retailers and growing preference for local brands will lead to sizable demand in the market.

The report on the retail market in Vietnam covers the following areas:
  • Retail market in Vietnam sizing
  • Retail market in Vietnam forecast
  • Retail market in Vietnam industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading retail market in Vietnam vendors that include 7 Eleven Inc., AEON CO. LTD., Berli Jucker Public Co. Ltd., Central Group of Company, Central Retail Corp., Charoen Pokphand Foods PCL, Circle K, E Mart Co. Ltd., FPT Retail Joint Stock Co., Lotte Shopping Plaza Vietnam Co. Ltd., Masan Group, MM Mega Market Vietnam, Saigon Union of Trading Cooperatives, and SPAR International. Also, the retail market in Vietnam analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Vietnam - Market size and forecast 2023-2028 ($ billion)
Data Table on Vietnam - Market size and forecast 2023-2028 ($ billion)
Chart on Vietnam: Year-over-year growth 2023-2028 (%)
Data Table on Vietnam: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Retail Market in Vietnam 2018 - 2022
Historic Market Size - Data Table on Retail Market in Vietnam 2018 - 2022 ($ billion)
4.2 Distribution Channel segment analysis 2018 - 2022
Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.3 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
6.1 Market segments
Chart on Distribution Channel - Market share 2023-2028 (%)
Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Chart on Offline - Year-over-year growth 2023-2028 (%)
Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ billion)
Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ billion)
Data Table on Market opportunity by Distribution Channel ($ billion)
7 Market Segmentation by Type
7.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
7.3 Grocery - Market size and forecast 2023-2028
Chart on Grocery - Market size and forecast 2023-2028 ($ billion)
Data Table on Grocery - Market size and forecast 2023-2028 ($ billion)
Chart on Grocery - Year-over-year growth 2023-2028 (%)
Data Table on Grocery - Year-over-year growth 2023-2028 (%)
7.4 Electronics and appliances - Market size and forecast 2023-2028
Chart on Electronics and appliances - Market size and forecast 2023-2028 ($ billion)
Data Table on Electronics and appliances - Market size and forecast 2023-2028 ($ billion)
Chart on Electronics and appliances - Year-over-year growth 2023-2028 (%)
Data Table on Electronics and appliances - Year-over-year growth 2023-2028 (%)
7.5 Home and garden - Market size and forecast 2023-2028
Chart on Home and garden - Market size and forecast 2023-2028 ($ billion)
Data Table on Home and garden - Market size and forecast 2023-2028 ($ billion)
Chart on Home and garden - Year-over-year growth 2023-2028 (%)
Data Table on Home and garden - Year-over-year growth 2023-2028 (%)
7.6 Health and beauty - Market size and forecast 2023-2028
Chart on Health and beauty - Market size and forecast 2023-2028 ($ billion)
Data Table on Health and beauty - Market size and forecast 2023-2028 ($ billion)
Chart on Health and beauty - Year-over-year growth 2023-2028 (%)
Data Table on Health and beauty - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ billion)
Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
7 Eleven Inc.
7 Eleven Inc. - Overview
7 Eleven Inc. - Product / Service
7 Eleven Inc. - Key offerings
11.4 AEON CO. LTD.
AEON CO. LTD. - Overview
AEON CO. LTD. - Business segments
AEON CO. LTD. - Key offerings
AEON CO. LTD. - Segment focus
11.5 Berli Jucker Public Co. Ltd.
Berli Jucker Public Co. Ltd. - Overview
Berli Jucker Public Co. Ltd. - Business segments
Berli Jucker Public Co. Ltd. - Key news
Berli Jucker Public Co. Ltd. - Key offerings
Berli Jucker Public Co. Ltd. - Segment focus
11.6 Central Group of Company
Central Group of Company - Overview
Central Group of Company - Product / Service
Central Group of Company - Key offerings
11.7 Central Retail Corp.
Central Retail Corp. - Overview
Central Retail Corp. - Business segments
Central Retail Corp. - Key news
Central Retail Corp. - Key offerings
Central Retail Corp. - Segment focus
11.8 Charoen Pokphand Foods PCL
Charoen Pokphand Foods PCL - Overview
Charoen Pokphand Foods PCL - Business segments
Charoen Pokphand Foods PCL - Key news
Charoen Pokphand Foods PCL - Key offerings
Charoen Pokphand Foods PCL - Segment focus
11.9 Circle K
Circle K - Overview
Circle K - Product / Service
Circle K - Key offerings
11.10 E Mart Co. Ltd.
E Mart Co. Ltd. - Overview
E Mart Co. Ltd. - Product / Service
E Mart Co. Ltd. - Key offerings
11.11 FPT Retail Joint Stock Co.
FPT Retail Joint Stock Co. - Overview
FPT Retail Joint Stock Co. - Product / Service
FPT Retail Joint Stock Co. - Key offerings
11.12 Lotte Shopping Plaza Vietnam Co. Ltd.
Lotte Shopping Plaza Vietnam Co. Ltd. - Overview
Lotte Shopping Plaza Vietnam Co. Ltd. - Product / Service
Lotte Shopping Plaza Vietnam Co. Ltd. - Key offerings
11.13 Masan Group
Masan Group - Overview
Masan Group - Business segments
Masan Group - Key offerings
Masan Group - Segment focus
11.14 MM Mega Market Vietnam
MM Mega Market Vietnam - Overview
MM Mega Market Vietnam - Product / Service
MM Mega Market Vietnam - Key offerings
11.15 Saigon Union of Trading Cooperatives
Saigon Union of Trading Cooperatives - Overview
Saigon Union of Trading Cooperatives - Product / Service
Saigon Union of Trading Cooperatives - Key offerings
11.16 SPAR International
SPAR International - Overview
SPAR International - Product / Service
SPAR International - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Company Market Positioning
Exhibits7: Parent Market
Exhibits8: Data Table on - Parent Market
Exhibits9: Market characteristics analysis
Exhibits10: Value Chain Analysis
Exhibits11: Offerings of companies included in the market definition
Exhibits12: Market segments
Exhibits13: Chart on Vietnam - Market size and forecast 2023-2028 ($ billion)
Exhibits14: Data Table on Vietnam - Market size and forecast 2023-2028 ($ billion)
Exhibits15: Chart on Vietnam: Year-over-year growth 2023-2028 (%)
Exhibits16: Data Table on Vietnam: Year-over-year growth 2023-2028 (%)
Exhibits17: Historic Market Size - Data Table on Retail Market in Vietnam 2018 - 2022 ($ billion)
Exhibits18: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
Exhibits19: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits20: Five forces analysis - Comparison between 2023 and 2028
Exhibits21: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits26: Chart on Market condition - Five forces 2023 and 2028
Exhibits27: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits28: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits29: Chart on Comparison by Distribution Channel
Exhibits30: Data Table on Comparison by Distribution Channel
Exhibits31: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibits32: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibits33: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits34: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits35: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibits37: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits39: Market opportunity by Distribution Channel ($ billion)
Exhibits40: Data Table on Market opportunity by Distribution Channel ($ billion)
Exhibits41: Chart on Type - Market share 2023-2028 (%)
Exhibits42: Data Table on Type - Market share 2023-2028 (%)
Exhibits43: Chart on Comparison by Type
Exhibits44: Data Table on Comparison by Type
Exhibits45: Chart on Grocery - Market size and forecast 2023-2028 ($ billion)
Exhibits46: Data Table on Grocery - Market size and forecast 2023-2028 ($ billion)
Exhibits47: Chart on Grocery - Year-over-year growth 2023-2028 (%)
Exhibits48: Data Table on Grocery - Year-over-year growth 2023-2028 (%)
Exhibits49: Chart on Electronics and appliances - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Data Table on Electronics and appliances - Market size and forecast 2023-2028 ($ billion)
Exhibits51: Chart on Electronics and appliances - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Electronics and appliances - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Home and garden - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Data Table on Home and garden - Market size and forecast 2023-2028 ($ billion)
Exhibits55: Chart on Home and garden - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Home and garden - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Health and beauty - Market size and forecast 2023-2028 ($ billion)
Exhibits58: Data Table on Health and beauty - Market size and forecast 2023-2028 ($ billion)
Exhibits59: Chart on Health and beauty - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Health and beauty - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits62: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits65: Market opportunity by Type ($ billion)
Exhibits66: Data Table on Market opportunity by Type ($ billion)
Exhibits67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits68: Impact of drivers and challenges in 2023 and 2028
Exhibits69: Overview on criticality of inputs and factors of differentiation
Exhibits70: Overview on factors of disruption
Exhibits71: Impact of key risks on business
Exhibits72: Companies covered
Exhibits73: Matrix on companies position and classification
Exhibits74: 7 Eleven Inc. - Overview
Exhibits75: 7 Eleven Inc. - Product / Service
Exhibits76: 7 Eleven Inc. - Key offerings
Exhibits77: AEON CO. LTD. - Overview
Exhibits78: AEON CO. LTD. - Business segments
Exhibits79: AEON CO. LTD. - Key offerings
Exhibits80: AEON CO. LTD. - Segment focus
Exhibits81: Berli Jucker Public Co. Ltd. - Overview
Exhibits82: Berli Jucker Public Co. Ltd. - Business segments
Exhibits83: Berli Jucker Public Co. Ltd. - Key news
Exhibits84: Berli Jucker Public Co. Ltd. - Key offerings
Exhibits85: Berli Jucker Public Co. Ltd. - Segment focus
Exhibits86: Central Group of Company - Overview
Exhibits87: Central Group of Company - Product / Service
Exhibits88: Central Group of Company - Key offerings
Exhibits89: Central Retail Corp. - Overview
Exhibits90: Central Retail Corp. - Business segments
Exhibits91: Central Retail Corp. - Key news
Exhibits92: Central Retail Corp. - Key offerings
Exhibits93: Central Retail Corp. - Segment focus
Exhibits94: Charoen Pokphand Foods PCL - Overview
Exhibits95: Charoen Pokphand Foods PCL - Business segments
Exhibits96: Charoen Pokphand Foods PCL - Key news
Exhibits97: Charoen Pokphand Foods PCL - Key offerings
Exhibits98: Charoen Pokphand Foods PCL - Segment focus
Exhibits99: Circle K - Overview
Exhibits100: Circle K - Product / Service
Exhibits101: Circle K - Key offerings
Exhibits102: E Mart Co. Ltd. - Overview
Exhibits103: E Mart Co. Ltd. - Product / Service
Exhibits104: E Mart Co. Ltd. - Key offerings
Exhibits105: FPT Retail Joint Stock Co. - Overview
Exhibits106: FPT Retail Joint Stock Co. - Product / Service
Exhibits107: FPT Retail Joint Stock Co. - Key offerings
Exhibits108: Lotte Shopping Plaza Vietnam Co. Ltd. - Overview
Exhibits109: Lotte Shopping Plaza Vietnam Co. Ltd. - Product / Service
Exhibits110: Lotte Shopping Plaza Vietnam Co. Ltd. - Key offerings
Exhibits111: Masan Group - Overview
Exhibits112: Masan Group - Business segments
Exhibits113: Masan Group - Key offerings
Exhibits114: Masan Group - Segment focus
Exhibits115: MM Mega Market Vietnam - Overview
Exhibits116: MM Mega Market Vietnam - Product / Service
Exhibits117: MM Mega Market Vietnam - Key offerings
Exhibits118: Saigon Union of Trading Cooperatives - Overview
Exhibits119: Saigon Union of Trading Cooperatives - Product / Service
Exhibits120: Saigon Union of Trading Cooperatives - Key offerings
Exhibits121: SPAR International - Overview
Exhibits122: SPAR International - Product / Service
Exhibits123: SPAR International - Key offerings
Exhibits124: Inclusions checklist
Exhibits125: Exclusions checklist
Exhibits126: Currency conversion rates for US$
Exhibits127: Research methodology
Exhibits128: Information sources
Exhibits129: Data validation
Exhibits130: Validation techniques employed for market sizing
Exhibits131: Data synthesis
Exhibits132: 360 degree market analysis
Exhibits133: List of abbreviations

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