Retail Market in China 2025-2029

Retail Market In China 2024-2028

The retail market in China is forecasted to grow by USD 1192.7 bn during 2023-2028, accelerating at a CAGR of 8.09% during the forecast period. The report on the retail market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by premiumization of products, growing popularity of private-label brands, and value-added service.

Technavio's retail market in China is segmented as below:

By Product

  • Food and beverages
  • Apparel and footwear
  • Home improvement
  • Consumer electronics and appliances
  • Beauty and personal care
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • APAC
This study identifies the online and omni-channel trade as one of the prime reasons driving the retail market in China growth during the next few years. Also, expansion of fast fashion firms and innovation in in-store retailing will lead to sizable demand in the market.

The report on the retail market in China covers the following areas:
  • Retail market in China sizing
  • Retail market in China forecast
  • Retail market in China industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading retail market in China vendors that include Alibaba Group Holding Ltd., Bailian Group, Beijing Dangdang Kewen Electronic Commerce Co. Ltd., China Resources Enterprise Ltd., CK Hutchison Holdings Ltd., DFI Retail Group., E Mart Co. Ltd., GOME Retail Holdings Ltd., JD.com Inc., Lotte Corp., PetroChina Co. Ltd., Pinduoduo Inc., President Chain Store Corp., Quanlian Industrial Co. Ltd., Sun ART Retail Group Ltd., Suning.com Co. Ltd., Vipshop Holdings Ltd., Walmart Inc., and Yonghui Superstores Co. Ltd.. Also, the retail market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. IT presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China: Year-over-year growth 2024-2029 (%)
Data Table on China: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Retail Market in China 2019 - 2023
Historic Market Size - Data Table on Retail Market in China 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on Retail Market in China
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Food and beverages - Market size and forecast 2024-2029
Chart on Food and beverages - Market size and forecast 2024-2029 ($ billion)
Data Table on Food and beverages - Market size and forecast 2024-2029 ($ billion)
Chart on Food and beverages - Year-over-year growth 2024-2029 (%)
Data Table on Food and beverages - Year-over-year growth 2024-2029 (%)
8.4 Apparel and footwear - Market size and forecast 2024-2029
Chart on Apparel and footwear - Market size and forecast 2024-2029 ($ billion)
Data Table on Apparel and footwear - Market size and forecast 2024-2029 ($ billion)
Chart on Apparel and footwear - Year-over-year growth 2024-2029 (%)
Data Table on Apparel and footwear - Year-over-year growth 2024-2029 (%)
8.5 Home improvement - Market size and forecast 2024-2029
Chart on Home improvement - Market size and forecast 2024-2029 ($ billion)
Data Table on Home improvement - Market size and forecast 2024-2029 ($ billion)
Chart on Home improvement - Year-over-year growth 2024-2029 (%)
Data Table on Home improvement - Year-over-year growth 2024-2029 (%)
8.6 Consumer electronics and appliances - Market size and forecast 2024-2029
Chart on Consumer electronics and appliances - Market size and forecast 2024-2029 ($ billion)
Data Table on Consumer electronics and appliances - Market size and forecast 2024-2029 ($ billion)
Chart on Consumer electronics and appliances - Year-over-year growth 2024-2029 (%)
Data Table on Consumer electronics and appliances - Year-over-year growth 2024-2029 (%)
8.7 Beauty and personal care - Market size and forecast 2024-2029
Chart on Beauty and personal care - Market size and forecast 2024-2029 ($ billion)
Data Table on Beauty and personal care - Market size and forecast 2024-2029 ($ billion)
Chart on Beauty and personal care - Year-over-year growth 2024-2029 (%)
Data Table on Beauty and personal care - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by Product
Market opportunity by Product ($ billion)
Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ billion)
Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ billion)
Data Table on Online - Market size and forecast 2024-2029 ($ billion)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ billion)
Data Table on Market opportunity by Distribution Channel ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 AS Watson Group
AS Watson Group - Overview
AS Watson Group - Product / Service
AS Watson Group - Key offerings
SWOT
13.5 Alibaba Group Holding Ltd.
Alibaba Group Holding Ltd. - Overview
Alibaba Group Holding Ltd. - Business segments
Alibaba Group Holding Ltd. - Key news
Alibaba Group Holding Ltd. - Key offerings
Alibaba Group Holding Ltd. - Segment focus
SWOT
13.6 Bailian Group
Bailian Group - Overview
Bailian Group - Product / Service
Bailian Group - Key offerings
SWOT
13.7 Beijing Dangdang Kewen Electronic Commerce Co. Ltd.
Beijing Dangdang Kewen Electronic Commerce Co. Ltd. - Overview
Beijing Dangdang Kewen Electronic Commerce Co. Ltd. - Product / Service
Beijing Dangdang Kewen Electronic Commerce Co. Ltd. - Key offerings
SWOT
13.8 E Mart Co. Ltd.
E Mart Co. Ltd. - Overview
E Mart Co. Ltd. - Product / Service
E Mart Co. Ltd. - Key offerings
SWOT
13.9 GOME Retail Holdings Ltd.
GOME Retail Holdings Ltd. - Overview
GOME Retail Holdings Ltd. - Product / Service
GOME Retail Holdings Ltd. - Key offerings
SWOT
13.10 JD.com Inc.
JD.com Inc. - Overview
JD.com Inc. - Business segments
JD.com Inc. - Key offerings
JD.com Inc. - Segment focus
SWOT
13.11 Lotte Corp.
Lotte Corp. - Overview
Lotte Corp. - Product / Service
Lotte Corp. - Key offerings
SWOT
13.12 PDD Holdings Inc.
PDD Holdings Inc. - Overview
PDD Holdings Inc. - Product / Service
PDD Holdings Inc. - Key offerings
SWOT
13.13 PetroChina Co. Ltd.
PetroChina Co. Ltd. - Overview
PetroChina Co. Ltd. - Business segments
PetroChina Co. Ltd. - Key offerings
PetroChina Co. Ltd. - Segment focus
SWOT
13.14 Quanlian Industrial Co. Ltd.
Quanlian Industrial Co. Ltd. - Overview
Quanlian Industrial Co. Ltd. - Product / Service
Quanlian Industrial Co. Ltd. - Key offerings
SWOT
13.15 Sun Art Retail Group Ltd.
Sun Art Retail Group Ltd. - Overview
Sun Art Retail Group Ltd. - Product / Service
Sun Art Retail Group Ltd. - Key offerings
SWOT
13.16 Vipshop Holdings Ltd.
Vipshop Holdings Ltd. - Overview
Vipshop Holdings Ltd. - Business segments
Vipshop Holdings Ltd. - Key offerings
Vipshop Holdings Ltd. - Segment focus
SWOT
13.17 Walmart Inc.
Walmart Inc. - Overview
Walmart Inc. - Business segments
Walmart Inc. - Key news
Walmart Inc. - Key offerings
Walmart Inc. - Segment focus
SWOT
13.18 Yonghui Superstores Co. Ltd.
Yonghui Superstores Co. Ltd. - Overview
Yonghui Superstores Co. Ltd. - Product / Service
Yonghui Superstores Co. Ltd. - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Company Market Positioning
Exhibits7: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits8: Overview on criticality of inputs and factors of differentiation
Exhibits9: Overview on factors of disruption
Exhibits10: Impact of drivers and challenges in 2024 and 2029
Exhibits11: Parent Market
Exhibits12: Data Table on - Parent Market
Exhibits13: Market characteristics analysis
Exhibits14: Value chain analysis
Exhibits15: Offerings of companies included in the market definition
Exhibits16: Market segments
Exhibits17: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits18: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits19: Chart on China: Year-over-year growth 2024-2029 (%)
Exhibits20: Data Table on China: Year-over-year growth 2024-2029 (%)
Exhibits21: Historic Market Size - Data Table on Retail Market in China 2019 - 2023 ($ billion)
Exhibits22: Historic Market Size - Product Segment 2019 - 2023 ($ billion)
Exhibits23: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
Exhibits24: Five forces analysis - Comparison between 2024 and 2029
Exhibits25: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits26: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits27: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits28: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits29: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits30: Chart on Market condition - Five forces 2024 and 2029
Exhibits31: Chart on Product - Market share 2024-2029 (%)
Exhibits32: Data Table on Product - Market share 2024-2029 (%)
Exhibits33: Chart on Comparison by Product
Exhibits34: Data Table on Comparison by Product
Exhibits35: Chart on Food and beverages - Market size and forecast 2024-2029 ($ billion)
Exhibits36: Data Table on Food and beverages - Market size and forecast 2024-2029 ($ billion)
Exhibits37: Chart on Food and beverages - Year-over-year growth 2024-2029 (%)
Exhibits38: Data Table on Food and beverages - Year-over-year growth 2024-2029 (%)
Exhibits39: Chart on Apparel and footwear - Market size and forecast 2024-2029 ($ billion)
Exhibits40: Data Table on Apparel and footwear - Market size and forecast 2024-2029 ($ billion)
Exhibits41: Chart on Apparel and footwear - Year-over-year growth 2024-2029 (%)
Exhibits42: Data Table on Apparel and footwear - Year-over-year growth 2024-2029 (%)
Exhibits43: Chart on Home improvement - Market size and forecast 2024-2029 ($ billion)
Exhibits44: Data Table on Home improvement - Market size and forecast 2024-2029 ($ billion)
Exhibits45: Chart on Home improvement - Year-over-year growth 2024-2029 (%)
Exhibits46: Data Table on Home improvement - Year-over-year growth 2024-2029 (%)
Exhibits47: Chart on Consumer electronics and appliances - Market size and forecast 2024-2029 ($ billion)
Exhibits48: Data Table on Consumer electronics and appliances - Market size and forecast 2024-2029 ($ billion)
Exhibits49: Chart on Consumer electronics and appliances - Year-over-year growth 2024-2029 (%)
Exhibits50: Data Table on Consumer electronics and appliances - Year-over-year growth 2024-2029 (%)
Exhibits51: Chart on Beauty and personal care - Market size and forecast 2024-2029 ($ billion)
Exhibits52: Data Table on Beauty and personal care - Market size and forecast 2024-2029 ($ billion)
Exhibits53: Chart on Beauty and personal care - Year-over-year growth 2024-2029 (%)
Exhibits54: Data Table on Beauty and personal care - Year-over-year growth 2024-2029 (%)
Exhibits55: Market opportunity by Product ($ billion)
Exhibits56: Data Table on Market opportunity by Product ($ billion)
Exhibits57: Chart on Distribution Channel - Market share 2024-2029 (%)
Exhibits58: Data Table on Distribution Channel - Market share 2024-2029 (%)
Exhibits59: Chart on Comparison by Distribution Channel
Exhibits60: Data Table on Comparison by Distribution Channel
Exhibits61: Chart on Offline - Market size and forecast 2024-2029 ($ billion)
Exhibits62: Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
Exhibits63: Chart on Offline - Year-over-year growth 2024-2029 (%)
Exhibits64: Data Table on Offline - Year-over-year growth 2024-2029 (%)
Exhibits65: Chart on Online - Market size and forecast 2024-2029 ($ billion)
Exhibits66: Data Table on Online - Market size and forecast 2024-2029 ($ billion)
Exhibits67: Chart on Online - Year-over-year growth 2024-2029 (%)
Exhibits68: Data Table on Online - Year-over-year growth 2024-2029 (%)
Exhibits69: Market opportunity by Distribution Channel ($ billion)
Exhibits70: Data Table on Market opportunity by Distribution Channel ($ billion)
Exhibits71: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits72: Impact of drivers and challenges in 2024 and 2029
Exhibits73: Overview on criticality of inputs and factors of differentiation
Exhibits74: Overview on factors of disruption
Exhibits75: Impact of key risks on business
Exhibits76: Companies covered
Exhibits77: Company ranking index
Exhibits78: Matrix on companies position and classification
Exhibits79: AS Watson Group - Overview
Exhibits80: AS Watson Group - Product / Service
Exhibits81: AS Watson Group - Key offerings
Exhibits82: SWOT
Exhibits83: Alibaba Group Holding Ltd. - Overview
Exhibits84: Alibaba Group Holding Ltd. - Business segments
Exhibits85: Alibaba Group Holding Ltd. - Key news
Exhibits86: Alibaba Group Holding Ltd. - Key offerings
Exhibits87: Alibaba Group Holding Ltd. - Segment focus
Exhibits88: SWOT
Exhibits89: Bailian Group - Overview
Exhibits90: Bailian Group - Product / Service
Exhibits91: Bailian Group - Key offerings
Exhibits92: SWOT
Exhibits93: Beijing Dangdang Kewen Electronic Commerce Co. Ltd. - Overview
Exhibits94: Beijing Dangdang Kewen Electronic Commerce Co. Ltd. - Product / Service
Exhibits95: Beijing Dangdang Kewen Electronic Commerce Co. Ltd. - Key offerings
Exhibits96: SWOT
Exhibits97: E Mart Co. Ltd. - Overview
Exhibits98: E Mart Co. Ltd. - Product / Service
Exhibits99: E Mart Co. Ltd. - Key offerings
Exhibits100: SWOT
Exhibits101: GOME Retail Holdings Ltd. - Overview
Exhibits102: GOME Retail Holdings Ltd. - Product / Service
Exhibits103: GOME Retail Holdings Ltd. - Key offerings
Exhibits104: SWOT
Exhibits105: JD.com Inc. - Overview
Exhibits106: JD.com Inc. - Business segments
Exhibits107: JD.com Inc. - Key offerings
Exhibits108: JD.com Inc. - Segment focus
Exhibits109: SWOT
Exhibits110: Lotte Corp. - Overview
Exhibits111: Lotte Corp. - Product / Service
Exhibits112: Lotte Corp. - Key offerings
Exhibits113: SWOT
Exhibits114: PDD Holdings Inc. - Overview
Exhibits115: PDD Holdings Inc. - Product / Service
Exhibits116: PDD Holdings Inc. - Key offerings
Exhibits117: SWOT
Exhibits118: PetroChina Co. Ltd. - Overview
Exhibits119: PetroChina Co. Ltd. - Business segments
Exhibits120: PetroChina Co. Ltd. - Key offerings
Exhibits121: PetroChina Co. Ltd. - Segment focus
Exhibits122: SWOT
Exhibits123: Quanlian Industrial Co. Ltd. - Overview
Exhibits124: Quanlian Industrial Co. Ltd. - Product / Service
Exhibits125: Quanlian Industrial Co. Ltd. - Key offerings
Exhibits126: SWOT
Exhibits127: Sun Art Retail Group Ltd. - Overview
Exhibits128: Sun Art Retail Group Ltd. - Product / Service
Exhibits129: Sun Art Retail Group Ltd. - Key offerings
Exhibits130: SWOT
Exhibits131: Vipshop Holdings Ltd. - Overview
Exhibits132: Vipshop Holdings Ltd. - Business segments
Exhibits133: Vipshop Holdings Ltd. - Key offerings
Exhibits134: Vipshop Holdings Ltd. - Segment focus
Exhibits135: SWOT
Exhibits136: Walmart Inc. - Overview
Exhibits137: Walmart Inc. - Business segments
Exhibits138: Walmart Inc. - Key news
Exhibits139: Walmart Inc. - Key offerings
Exhibits140: Walmart Inc. - Segment focus
Exhibits141: SWOT
Exhibits142: Yonghui Superstores Co. Ltd. - Overview
Exhibits143: Yonghui Superstores Co. Ltd. - Product / Service
Exhibits144: Yonghui Superstores Co. Ltd. - Key offerings
Exhibits145: SWOT
Exhibits146: Inclusions checklist
Exhibits147: Exclusions checklist
Exhibits148: Currency conversion rates for US$
Exhibits149: Research methodology
Exhibits150: Information sources
Exhibits151: Data validation
Exhibits152: Validation techniques employed for market sizing
Exhibits153: Data synthesis
Exhibits154: 360 degree market analysis
Exhibits155: List of abbreviations

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