Pickup Truck Market in US 2025-2029

Global Pickup Truck Market In US 2024-2028

The pickup truck market in us is forecasted to grow by USD 49.4 bn during 2023-2028, accelerating at a CAGR of 4.6% during the forecast period. The report on the pickup truck market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased utility of pickup trucks, increasing product portfolio for pickup trucks, and increasing penetration of advanced driver assistance features in pickup trucks in us.

Technavio's pickup truck market in us is segmented as below:

By Product

  • Full-size pickup truck
  • Small-size and mid-size pickup truck
By Type
  • Extended cab and crew cab
  • Regular cab
By Geographical Landscape
  • North America
This study identifies the increasing incorporation of lighter materials in pickup truck manufacturing as one of the prime reasons driving the pickup truck market in us growth during the next few years. Also, development of electric pickup trucks and adoption of autonomous technologies in electric pickup trucks will lead to sizable demand in the market.

The report on the pickup truck market in us covers the following areas:
  • Pickup truck market in us sizing
  • Pickup truck market in us forecast
  • Pickup truck market in us industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pickup truck market in us vendors that include Ford Motor Co., General Electric Co., Honda Motor Co. Ltd., Hyundai Motor Co., Isuzu Motors Ltd., Mitsubishi Motors Corp., Nissan Motor Co. Ltd., Rivian Automotive LLC, Stellantis NV, Tesla Inc., Toyota Motor Corp., and Volkswagen AG. Also, the pickup truck market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US: Year-over-year growth 2024-2029 (%)
Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Pickup Truck Market in US 2019 - 2023
Historic Market Size - Data Table on Pickup Truck Market in US 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI Impact on Pickup Truck Market in US
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Full-size pickup truck - Market size and forecast 2024-2029
Chart on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Data Table on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Chart on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
Data Table on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
8.4 Small-size and mid-size pickup truck - Market size and forecast 2024-2029
Chart on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Data Table on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Chart on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
Data Table on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Product
Market opportunity by Product ($ billion)
Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Type
9.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
9.3 Extended cab and crew cab - Market size and forecast 2024-2029
Chart on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Data Table on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Chart on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
Data Table on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
9.4 Regular cab - Market size and forecast 2024-2029
Chart on Regular cab - Market size and forecast 2024-2029 ($ billion)
Data Table on Regular cab - Market size and forecast 2024-2029 ($ billion)
Chart on Regular cab - Year-over-year growth 2024-2029 (%)
Data Table on Regular cab - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Chevrolet
Chevrolet - Overview
Chevrolet - Product / Service
Chevrolet - Key offerings
SWOT
13.5 Ford Motor Co.
Ford Motor Co. - Overview
Ford Motor Co. - Business segments
Ford Motor Co. - Key offerings
Ford Motor Co. - Segment focus
SWOT
13.6 Honda Motor Co. Ltd.
Honda Motor Co. Ltd. - Overview
Honda Motor Co. Ltd. - Business segments
Honda Motor Co. Ltd. - Key news
Honda Motor Co. Ltd. - Key offerings
Honda Motor Co. Ltd. - Segment focus
SWOT
13.7 Hyundai Motor Co.
Hyundai Motor Co. - Overview
Hyundai Motor Co. - Business segments
Hyundai Motor Co. - Key news
Hyundai Motor Co. - Key offerings
Hyundai Motor Co. - Segment focus
SWOT
13.8 Isuzu Motors Ltd.
Isuzu Motors Ltd. - Overview
Isuzu Motors Ltd. - Product / Service
Isuzu Motors Ltd. - Key news
Isuzu Motors Ltd. - Key offerings
SWOT
13.9 Mitsubishi Motors Corp.
Mitsubishi Motors Corp. - Overview
Mitsubishi Motors Corp. - Business segments
Mitsubishi Motors Corp. - Key news
Mitsubishi Motors Corp. - Key offerings
Mitsubishi Motors Corp. - Segment focus
SWOT
13.10 Nissan Motor Co. Ltd.
Nissan Motor Co. Ltd. - Overview
Nissan Motor Co. Ltd. - Business segments
Nissan Motor Co. Ltd. - Key news
Nissan Motor Co. Ltd. - Key offerings
Nissan Motor Co. Ltd. - Segment focus
SWOT
13.11 Rivian Automotive LLC
Rivian Automotive LLC - Overview
Rivian Automotive LLC - Product / Service
Rivian Automotive LLC - Key news
Rivian Automotive LLC - Key offerings
SWOT
13.12 Stellantis NV
Stellantis NV - Overview
Stellantis NV - Business segments
Stellantis NV - Key news
Stellantis NV - Key offerings
Stellantis NV - Segment focus
SWOT
13.13 Tesla Inc.
Tesla Inc. - Overview
Tesla Inc. - Business segments
Tesla Inc. - Key news
Tesla Inc. - Key offerings
Tesla Inc. - Segment focus
SWOT
13.14 Toyota Motor Corp.
Toyota Motor Corp. - Overview
Toyota Motor Corp. - Business segments
Toyota Motor Corp. - Key news
Toyota Motor Corp. - Key offerings
Toyota Motor Corp. - Segment focus
SWOT
13.15 Volkswagen AG
Volkswagen AG - Overview
Volkswagen AG - Business segments
Volkswagen AG - Key news
Volkswagen AG - Key offerings
Volkswagen AG - Segment focus
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Company Market Positioning
Exhibits7: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits8: Overview on criticality of inputs and factors of differentiation
Exhibits9: Overview on factors of disruption
Exhibits10: Impact of drivers and challenges in 2024 and 2029
Exhibits11: Parent Market
Exhibits12: Data Table on - Parent Market
Exhibits13: Market characteristics analysis
Exhibits14: Value chain analysis
Exhibits15: Offerings of companies included in the market definition
Exhibits16: Market segments
Exhibits17: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits18: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits19: Chart on US: Year-over-year growth 2024-2029 (%)
Exhibits20: Data Table on US: Year-over-year growth 2024-2029 (%)
Exhibits21: Historic Market Size - Data Table on Pickup Truck Market in US 2019 - 2023 ($ billion)
Exhibits22: Historic Market Size - Product Segment 2019 - 2023 ($ billion)
Exhibits23: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits24: Five forces analysis - Comparison between 2024 and 2029
Exhibits25: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits26: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits27: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits28: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits29: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits30: Chart on Market condition - Five forces 2024 and 2029
Exhibits31: Chart on Product - Market share 2024-2029 (%)
Exhibits32: Data Table on Product - Market share 2024-2029 (%)
Exhibits33: Chart on Comparison by Product
Exhibits34: Data Table on Comparison by Product
Exhibits35: Chart on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits36: Data Table on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits37: Chart on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits38: Data Table on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits39: Chart on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits40: Data Table on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits41: Chart on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits42: Data Table on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits43: Market opportunity by Product ($ billion)
Exhibits44: Data Table on Market opportunity by Product ($ billion)
Exhibits45: Chart on Type - Market share 2024-2029 (%)
Exhibits46: Data Table on Type - Market share 2024-2029 (%)
Exhibits47: Chart on Comparison by Type
Exhibits48: Data Table on Comparison by Type
Exhibits49: Chart on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Exhibits50: Data Table on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Exhibits51: Chart on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
Exhibits52: Data Table on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
Exhibits53: Chart on Regular cab - Market size and forecast 2024-2029 ($ billion)
Exhibits54: Data Table on Regular cab - Market size and forecast 2024-2029 ($ billion)
Exhibits55: Chart on Regular cab - Year-over-year growth 2024-2029 (%)
Exhibits56: Data Table on Regular cab - Year-over-year growth 2024-2029 (%)
Exhibits57: Market opportunity by Type ($ billion)
Exhibits58: Data Table on Market opportunity by Type ($ billion)
Exhibits59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits60: Impact of drivers and challenges in 2024 and 2029
Exhibits61: Overview on criticality of inputs and factors of differentiation
Exhibits62: Overview on factors of disruption
Exhibits63: Impact of key risks on business
Exhibits64: Companies covered
Exhibits65: Company ranking index
Exhibits66: Matrix on companies position and classification
Exhibits67: Chevrolet - Overview
Exhibits68: Chevrolet - Product / Service
Exhibits69: Chevrolet - Key offerings
Exhibits70: SWOT
Exhibits71: Ford Motor Co. - Overview
Exhibits72: Ford Motor Co. - Business segments
Exhibits73: Ford Motor Co. - Key offerings
Exhibits74: Ford Motor Co. - Segment focus
Exhibits75: SWOT
Exhibits76: Honda Motor Co. Ltd. - Overview
Exhibits77: Honda Motor Co. Ltd. - Business segments
Exhibits78: Honda Motor Co. Ltd. - Key news
Exhibits79: Honda Motor Co. Ltd. - Key offerings
Exhibits80: Honda Motor Co. Ltd. - Segment focus
Exhibits81: SWOT
Exhibits82: Hyundai Motor Co. - Overview
Exhibits83: Hyundai Motor Co. - Business segments
Exhibits84: Hyundai Motor Co. - Key news
Exhibits85: Hyundai Motor Co. - Key offerings
Exhibits86: Hyundai Motor Co. - Segment focus
Exhibits87: SWOT
Exhibits88: Isuzu Motors Ltd. - Overview
Exhibits89: Isuzu Motors Ltd. - Product / Service
Exhibits90: Isuzu Motors Ltd. - Key news
Exhibits91: Isuzu Motors Ltd. - Key offerings
Exhibits92: SWOT
Exhibits93: Mitsubishi Motors Corp. - Overview
Exhibits94: Mitsubishi Motors Corp. - Business segments
Exhibits95: Mitsubishi Motors Corp. - Key news
Exhibits96: Mitsubishi Motors Corp. - Key offerings
Exhibits97: Mitsubishi Motors Corp. - Segment focus
Exhibits98: SWOT
Exhibits99: Nissan Motor Co. Ltd. - Overview
Exhibits100: Nissan Motor Co. Ltd. - Business segments
Exhibits101: Nissan Motor Co. Ltd. - Key news
Exhibits102: Nissan Motor Co. Ltd. - Key offerings
Exhibits103: Nissan Motor Co. Ltd. - Segment focus
Exhibits104: SWOT
Exhibits105: Rivian Automotive LLC - Overview
Exhibits106: Rivian Automotive LLC - Product / Service
Exhibits107: Rivian Automotive LLC - Key news
Exhibits108: Rivian Automotive LLC - Key offerings
Exhibits109: SWOT
Exhibits110: Stellantis NV - Overview
Exhibits111: Stellantis NV - Business segments
Exhibits112: Stellantis NV - Key news
Exhibits113: Stellantis NV - Key offerings
Exhibits114: Stellantis NV - Segment focus
Exhibits115: SWOT
Exhibits116: Tesla Inc. - Overview
Exhibits117: Tesla Inc. - Business segments
Exhibits118: Tesla Inc. - Key news
Exhibits119: Tesla Inc. - Key offerings
Exhibits120: Tesla Inc. - Segment focus
Exhibits121: SWOT
Exhibits122: Toyota Motor Corp. - Overview
Exhibits123: Toyota Motor Corp. - Business segments
Exhibits124: Toyota Motor Corp. - Key news
Exhibits125: Toyota Motor Corp. - Key offerings
Exhibits126: Toyota Motor Corp. - Segment focus
Exhibits127: SWOT
Exhibits128: Volkswagen AG - Overview
Exhibits129: Volkswagen AG - Business segments
Exhibits130: Volkswagen AG - Key news
Exhibits131: Volkswagen AG - Key offerings
Exhibits132: Volkswagen AG - Segment focus
Exhibits133: SWOT
Exhibits134: Inclusions checklist
Exhibits135: Exclusions checklist
Exhibits136: Currency conversion rates for US$
Exhibits137: Research methodology
Exhibits138: Information sources
Exhibits139: Data validation
Exhibits140: Validation techniques employed for market sizing
Exhibits141: Data synthesis
Exhibits142: 360 degree market analysis
Exhibits143: List of abbreviations

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