Pickup Truck Market in Us 2024-2028

Global Pickup Truck Market In US 2024-2028


The pickup truck market in us is forecasted to grow by USD 49.4 bn during 2023-2028, accelerating at a CAGR of 4.6% during the forecast period. The report on the pickup truck market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased utility of pickup trucks, increasing product portfolio for pickup trucks, and increasing penetration of advanced driver assistance features in pickup trucks in us.

Technavio's pickup truck market in us is segmented as below:

By Product
  • Full-size pickup truck
  • Small-size and mid-size pickup truck
By Type
  • Extended cab and crew cab
  • Regular cab
By Geographical Landscape
  • North America
This study identifies the increasing incorporation of lighter materials in pickup truck manufacturing as one of the prime reasons driving the pickup truck market in us growth during the next few years. Also, development of electric pickup trucks and adoption of autonomous technologies in electric pickup trucks will lead to sizable demand in the market.

The report on the pickup truck market in us covers the following areas:
  • Pickup truck market in us sizing
  • Pickup truck market in us forecast
  • Pickup truck market in us industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pickup truck market in us vendors that include Ford Motor Co., General Electric Co., Honda Motor Co. Ltd., Hyundai Motor Co., Isuzu Motors Ltd., Mitsubishi Motors Corp., Nissan Motor Co. Ltd., Rivian Automotive LLC, Stellantis NV, Tesla Inc., Toyota Motor Corp., and Volkswagen AG. Also, the pickup truck market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Pickup Truck Market in US 2018 - 2022
      • Table Historic Market Size - Data Table on Pickup Truck Market in US 2018 - 2022 ($ billion)
    • Product segment analysis 2018 - 2022
    • Type segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Full-size pickup truck - Market size and forecast 2023-2028
      • Table Data Table on Full-size pickup truck - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Full-size pickup truck - Year-over-year growth 2023-2028 (%)
    • Small-size and mid-size pickup truck - Market size and forecast 2023-2028
      • Table Data Table on Small-size and mid-size pickup truck - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Small-size and mid-size pickup truck - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Extended cab and crew cab - Market size and forecast 2023-2028
      • Table Data Table on Extended cab and crew cab - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Extended cab and crew cab - Year-over-year growth 2023-2028 (%)
    • Regular cab - Market size and forecast 2023-2028
      • Table Data Table on Regular cab - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Regular cab - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increased utility of pickup trucks
      • Increasing product portfolio for pickup trucks
      • Increasing penetration of advanced driver assistance features in pickup trucks in US
    • Market challenges
      • Increasing sales of used vehicles in US
      • Increasing stringency of fuel efficiency and emission standards
      • High manufacturing cost of pickup trucks
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increasing incorporation of lighter materials in pickup truck manufacturing
      • Development of electric pickup trucks
      • Adoption of autonomous technologies in electric pickup trucks
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Ford Motor Co.
    • General Electric Co.
    • Honda Motor Co. Ltd.
    • Hyundai Motor Co.
    • Isuzu Motors Ltd.
    • Mitsubishi Motors Corp.
    • Nissan Motor Co. Ltd.
    • Rivian Automotive LLC
    • Stellantis NV
    • Tesla Inc.
    • Toyota Motor Corp.
    • Volkswagen AG
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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