Pharma E-commerce Market in Europe 2024-2028

Pharma E-commerce Market In Europe 2024-2028


The pharma E-commerce market in Europe is forecasted to grow by USD 38.7 bn during 2023-2028, accelerating at a CAGR of 16.27% during the forecast period. The report on the pharma E-commerce market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by availability of internet provides convenience to consumers, omnichannel retailing technique by pharmacy chains, and availability of multiple payment options.

Technavio's pharma E-commerce market in Europe is segmented as below:
  • By Product
  • Medications
  • Health/wellness and nutrition
  • Personal care and essentials
  • By Type
  • Rx
  • OTC
  • By Geographical Landscape
  • Europe
This study identifies the growing acceptance in newly regulated european states as one of the prime reasons driving the pharma E-commerce market in Europe growth during the next few years. Also, introduction of same-day delivery and increase in older population and chronic diseases will lead to sizable demand in the market.

The report on the pharma E-commerce market in Europe covers the following areas:
  • Pharma E-commerce market in Europe sizing
  • Pharma E-commerce market in Europe forecast
  • Pharma E-commerce market in Europe industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pharma E-commerce market in Europe vendors that include Ace Chemist Direct, apo rot GmbH, Apotea AB, Arzneiprivat, Atropa Pharmacy, Chemist4U Innox Trading Ltd., Dirk Rossmann GmbH, DocMorris AG, EURO PHARM International Canada Inc., Farmacia Campoamor, Juvalis, McKesson Corp., myCARE e.k, Parafarmacia online, Pharmacy2U Ltd., Redcare Pharmacy, The French Pharmacy, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., and Wort and Bild Verlag Konradshohe GmbH and Co. KG. Also, the pharma E-commerce market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
  • Historic Market Size
    • Pharma E-Commerce Market in Europe 2018 - 2022
      • Table Historic Market Size - Data Table on Pharma E-Commerce Market in Europe 2018 - 2022 ($ billion)
    • Product segment analysis 2018 - 2022
    • Type segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Medications - Market size and forecast 2023-2028
      • Table Data Table on Medications - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Medications - Year-over-year growth 2023-2028 (%)
    • Health/wellness and nutrition - Market size and forecast 2023-2028
      • Table Data Table on Health/wellness and nutrition - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Health/wellness and nutrition - Year-over-year growth 2023-2028 (%)
    • Personal care and essentials - Market size and forecast 2023-2028
      • Table Data Table on Personal care and essentials - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Personal care and essentials - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Rx - Market size and forecast 2023-2028
      • Table Data Table on Rx - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Rx - Year-over-year growth 2023-2028 (%)
    • OTC - Market size and forecast 2023-2028
      • Table Data Table on OTC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on OTC - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography - 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • Italy - Market size and forecast 2023-2028
      • Table Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Italy - Year-over-year growth 2023-2028 (%)
    • Rest of Europe - Market size and forecast 2023-2028
      • Table Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Table on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Availability of Internet provides convenience to consumers
      • Omnichannel retailing technique by pharmacy chains
      • Availability of multiple payment options
    • Market challenges
      • Illegal and counterfeit trading of drugs through e-pharmacy
      • Difficulty in retaining loyalty of online customers
      • Regulatory constraints
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Growing acceptance in newly regulated European states
      • Introduction of same-day delivery
      • Increase in older population and chronic diseases
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Ace Chemist Direct
    • apo rot GmbH
    • Apotea AB
    • Atropa Pharmacy
    • Chemist4U Innox Trading Ltd.
    • Dirk Rossmann GmbH
    • DocMorris AG
    • Farmacia Campoamor
    • McKesson Corp.
    • myCARE e.k
    • Pharmacy2U Ltd.
    • Redcare Pharmacy
    • UK MEDS Direct Ltd.
    • Walgreens Boots Alliance Inc.
    • Wort and Bild Verlag Konradshohe GmbH and Co. KG
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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