Personalized Gifts Market in Europe 2024-2028

Personalized Gifts Market In Europe 2024-2028


The personalized gifts market in Europe is forecasted to grow by USD 3.96 bn during 2023-2028, accelerating at a CAGR of 7.57% during the forecast period. The report on the personalized gifts market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advent of gift-giving culture for special occasions and events, growing technological advancement in gifting industry, and rising influence of social media in showcasing personalized gift ideas.

Technavio's personalized gifts market in Europe is segmented as below:

By Product
  • Non-photo personalized gifts
  • Photo personalized gifts
By Distribution Channel
  • B2C
  • B2B
This study identifies the rising popularity of eco-friendly personalized gifts as one of the prime reasons driving the personalized gifts market in Europe growth during the next few years. Also, rise of e-commerce and online shopping and rise in popularity of 3D personalized gifts will lead to sizable demand in the market.

The report on the personalized gifts market in Europe covers the following areas:
  • Personalized gifts market in Europe sizing
  • Personalized gifts market in Europe forecast
  • Personalized gifts market in Europe industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading personalized gifts market in Europe vendors that include Belcraft Inc., Card Factory Plc, Cimpress Plc, Contrado Imaging Ltd., funkypigeon.com Ltd., Gift Inspiration Ltd., Gift Universe Group, Hallmark Card Inc., manuBIMsoft Ltd., Mars Inc., Moonpig.com Ltd., Not Another Bill, Notonthehighstreet Enterprises Ltd., Personal Creations, Photobox Ltd., Printerpix, Sixty Stores Ltd., smartphoto EU, Snapfish, Spreadshirt Inc., and YourSurprise.com BV. Also, the personalized gifts market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Regional - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Regional - Market size and forecast 2023-2028 ($ million)
  • Historic Market Size
    • Personalized gifts market in Europe 2018 - 2022
      • Table Historic Market Size – Data table on personalized gifts market in Europe 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Non-photo personalized gifts - Market size and forecast 2023-2028
      • Table Chart on Non-photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non-photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Non-photo personalized gifts - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Non-photo personalized gifts - Year-over-year growth 2023-2028 (%)
    • Photo personalized gifts - Market size and forecast 2023-2028
      • Table Chart on Photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Photo personalized gifts - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Photo personalized gifts - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • B2C - Market size and forecast 2023-2028
      • Table Chart on B2C - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on B2C - Market size and forecast 2023-2028 ($ million)
      • Table Chart on B2C - Year-over-year growth 2023-2028 (%)
      • Table Data Table on B2C - Year-over-year growth 2023-2028 (%)
    • B2B - Market size and forecast 2023-2028
      • Table Chart on B2B - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on B2B - Market size and forecast 2023-2028 ($ million)
      • Table Chart on B2B - Year-over-year growth 2023-2028 (%)
      • Table Data Table on B2B - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography - 2023-2028 (%)
      • Table Data Table on Market share by geography - 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Western Europe - Market size and forecast 2023-2028
      • Table Chart on Western Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Western Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Western Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Western Europe - Year-over-year growth 2023-2028 (%)
    • Southern Europe - Market size and forecast 2023-2028
      • Table Chart on Southern Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Southern Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Southern Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Southern Europe - Year-over-year growth 2023-2028 (%)
    • Central and Eastern Europe - Market size and forecast 2023-2028
      • Table Chart on Central and Eastern Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Central and Eastern Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Central and Eastern Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Central and Eastern Europe - Year-over-year growth 2023-2028 (%)
    • Rest of Europe - Market size and forecast 2023-2028
      • Table Chart on Rest of Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Table on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Advent of gift-giving culture for special occasions and events
      • Growing technological advancement in gifting industry
      • Rising influence of social media in showcasing personalized gift ideas
    • Market challenges
      • Growing competition from homemade and DIY gifts
      • Increasing threat from product recalls
      • Seasonal demand for personalized gift products
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rising popularity of eco-friendly personalized gifts
      • Rise of e-commerce and online shopping
      • Rise in popularity of 3D personalized gifts
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Card Factory Plc
      • Table Card Factory Plc - Overview
      • Table Card Factory Plc - Business segments
      • Table Card Factory Plc - Key offerings
      • Table Card Factory Plc - Segment focus
    • Cimpress Plc
      • Table Cimpress Plc - Overview
      • Table Cimpress Plc - Business segments
      • Table Cimpress Plc - Key offerings
      • Table Cimpress Plc - Segment focus
    • Contrado Imaging Ltd.
      • Table Contrado Imaging Ltd. - Overview
      • Table Contrado Imaging Ltd. - Product / Service
      • Table Contrado Imaging Ltd. - Key offerings
    • funkypigeon.com Ltd.
      • Table funkypigeon.com Ltd. - Overview
      • Table funkypigeon.com Ltd. - Product / Service
      • Table funkypigeon.com Ltd. - Key offerings
    • manuBIMsoft Ltd.
      • Table manuBIMsoft Ltd. - Overview
      • Table manuBIMsoft Ltd. - Product / Service
      • Table manuBIMsoft Ltd. - Key offerings
    • Mars Inc.
      • Table Mars Inc. - Overview
      • Table Mars Inc. - Product / Service
      • Table Mars Inc. - Key news
      • Table Mars Inc. - Key offerings
    • Moonpig.com Ltd.
      • Table Moonpig.com Ltd. - Overview
      • Table Moonpig.com Ltd. - Product / Service
      • Table Moonpig.com Ltd. - Key offerings
    • Not Another Bill
      • Table Not Another Bill - Overview
      • Table Not Another Bill - Product / Service
      • Table Not Another Bill - Key offerings
    • Notonthehighstreet Enterprises Ltd.
      • Table Notonthehighstreet Enterprises Ltd. - Overview
      • Table Notonthehighstreet Enterprises Ltd. - Product / Service
      • Table Notonthehighstreet Enterprises Ltd. - Key offerings
    • Personal Creations
      • Table Personal Creations - Overview
      • Table Personal Creations - Product / Service
      • Table Personal Creations - Key offerings
    • Photobox Ltd.
      • Table Photobox Ltd. - Overview
      • Table Photobox Ltd. - Product / Service
      • Table Photobox Ltd. - Key offerings
    • Sixty Stores Ltd.
      • Table Sixty Stores Ltd. - Overview
      • Table Sixty Stores Ltd. - Product / Service
      • Table Sixty Stores Ltd. - Key offerings
    • smartphoto EU
      • Table smartphoto EU - Overview
      • Table smartphoto EU - Product / Service
      • Table smartphoto EU - Key offerings
    • Snapfish
      • Table Snapfish - Overview
      • Table Snapfish - Product / Service
      • Table Snapfish - Key offerings
    • YourSurprise.com BV
      • Table YourSurprise.com BV - Overview
      • Table YourSurprise.com BV - Product / Service
      • Table YourSurprise.com BV - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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