Personal Care Products Market in South Africa 2024-2028

Personal Care Products Market In South Africa 2024-2028


The personal care products market in south africa is forecasted to grow by USD 1479.2 mn during 2023-2028, accelerating at a CAGR of 4.9% during the forecast period. The report on the personal care products market in south africa provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing focus on afrocentric requirements, influence through social media and blogging, and rise in demand for personal care products for men.

Technavio's personal care products market in south africa is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Skincare products
  • Haircare products
  • Color cosmetics
  • Oral care products
  • Others
By Geographical Landscape
  • Middle East and Africa
This study identifies the emergence of personal care products with natural ingredients as one of the prime reasons driving the personal care products market in south africa growth during the next few years. Also, surge in sales through online distribution channel and growing popularity of multifunctional personal care products will lead to sizable demand in the market.

The report on the personal care products market in south africa covers the following areas:
  • Personal Care Products Market in South Africa sizing
  • Personal Care Products Market in South Africa forecast
  • Personal Care Products Market in South Africa industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading personal care products market in south africa vendors that include Adcock Ingram, African Extracts Pty Ltd., Amka Products Pty Ltd., AVI Ltd., Beiersdorf AG, Colgate Palmolive Co., Coty Inc., Genome Cosmetics LLC, Godrej Consumer Products Ltd., Groupe Clarins, Johnson and Johnson Inc., LG Household and Health Care Ltd., LOreal SA, Marico Ltd., Portia M Skin Solutions Pty Ltd., Reckitt Benckiser Group Plc, The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Wipro Ltd.. Also, the personal care products market in south africa analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on South Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South Africa: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Personal Care Products Market in South Africa 2018 - 2022
      • Table Historic Market Size - Data Table on Personal Care Products Market in South Africa 2018 - 2022 ($ million)
    • Distribution Channel segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
  • Qualitative Analysis
    • Impact of AI on the Personal Care Products Market in South Africa
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Skincare products - Market size and forecast 2023-2028
      • Table Data Table on Skincare products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Skincare products - Year-over-year growth 2023-2028 (%)
    • Haircare products - Market size and forecast 2023-2028
      • Table Data Table on Haircare products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Haircare products - Year-over-year growth 2023-2028 (%)
    • Color cosmetics - Market size and forecast 2023-2028
      • Table Data Table on Color cosmetics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Color cosmetics - Year-over-year growth 2023-2028 (%)
    • Oral care products - Market size and forecast 2023-2028
      • Table Data Table on Oral care products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Oral care products - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing focus on Afrocentric requirements
      • Influence through social media and blogging
    • Market challenges
      • Availability of counterfeit personal care products
      • Growing preference for DIY personal care products at home
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Emergence of personal care products with natural ingredients
      • Surge in sales through online distribution channel
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Adcock Ingram
    • AVI Ltd.
    • Beiersdorf AG
    • LG Household and Health Care Ltd.
    • LOreal SA
    • Portia M Skin Solutions Pty Ltd.
    • The Estee Lauder Co. Inc.
    • The Procter and Gamble Co.
    • Unilever PLC
    • Wipro Ltd.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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