Perfume Market in US 2025-2029

Perfume Market In US 2025-2029

The perfume market in US is forecasted to grow by USD 3.99 billion during 2024-2029, accelerating at a CAGR of 9.9% during the forecast period. The report on the perfume market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising living standards driving demand for perfumes, growing popularity of personal grooming, and influential endorsements from celebrities and social media.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's perfume market in US is segmented as below:

By End-user

  • Women
  • Men
By Distribution Channel
  • Offline
  • Online
By Type
  • Natural
  • Synthetic
By Geographical Landscape
  • North America
This study identifies the innovative promotional activities for perfumes as one of the prime reasons driving the perfume market in US growth during the next few years. Also, innovative packaging and creatively shaped premium perfume bottles to attract customers and rising adoption of natural, customized, and unisex perfumes will lead to sizable demand in the market.

The report on the perfume market in US covers the following areas:
  • Perfume Market in US sizing
  • Perfume Market in US forecast
  • Perfume Market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading perfume market in US vendors that include Abercrombie and Fitch Co., Alpha Aromatics Inc., ALT. Fragrances LLC, BELLEVUE PARFUM USA, Botanic Beauty Labs., Capri Holdings Ltd., Coty Inc., Firmenich SA, Kapoor Luxury Fragrances, PVH Corp., Ralph Lauren Corp., Royal Aroma, Shiseido Co. Ltd., The Estee Lauder Co. Inc., and Ulta Beauty Inc.. Also, the perfume market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Perfume Market in US 2019 - 2023
      • Table Historic Market Size - Data Table on Perfume Market in US 2019 - 2023 ($ million)
    • End-user segment analysis 2019 - 2023
    • Distribution Channel segment analysis 2019 - 2023
    • Type segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Perfume Market in US
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2024-2029 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Women - Market size and forecast 2024-2029
      • Table Data Table on Women - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Women - Year-over-year growth 2024-2029 (%)
    • Men - Market size and forecast 2024-2029
      • Table Data Table on Men - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Men - Year-over-year growth 2024-2029 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2024-2029 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2024-2029
      • Table Data Table on Offline - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2024-2029 (%)
    • Online - Market size and forecast 2024-2029
      • Table Data Table on Online - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Online - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2024-2029 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Natural - Market size and forecast 2024-2029
      • Table Data Table on Natural - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Natural - Year-over-year growth 2024-2029 (%)
    • Synthetic - Market size and forecast 2024-2029
      • Table Data Table on Synthetic - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Synthetic - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Rising living standards driving demand for perfumes
      • Growing popularity of personal grooming
      • Influential endorsements from celebrities and social media
    • Market challenges
      • Availability of counterfeit products
      • Competition faced by premium perfumes from products available at affordable prices
      • Growing demand for body sprays, deodorants, and deo-sticks
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Innovative promotional activities for perfumes
      • Innovative packaging and creatively shaped premium perfume bottles to attract
      • Rising adoption of natural, customized, and unisex perfumes
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Abercrombie and Fitch Co.
    • Alpha Aromatics Inc.
    • ALT. Fragrances LLC
    • BELLEVUE PARFUM USA
    • Botanic Beauty Labs.
    • Capri Holdings Ltd.
    • Coty Inc.
    • Firmenich SA
    • Kapoor Luxury Fragrances
    • PVH Corp.
    • Ralph Lauren Corp.
    • Royal Aroma
    • Shiseido Co. Ltd.
    • The Estee Lauder Co. Inc.
    • Ulta Beauty Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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