US Perfume Market 2023-2027

Perfume Market in US 2023-2027

Technavio has been monitoring the perfume market in US and is forecast to grow by $3029.11 mn during 2022-2027, accelerating at a CAGR of 9.12% during the forecast period. Our report on the perfume market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by improving living standards driving demand for perfumes, replenishing personal grooming, and influential endorsements from celebrities and social media.

Technavio's perfume market in US is segmented as below:

By End-user

  • Women
  • Men
By Distribution Channel
  • Offline
  • Online
This study identifies innovative promotional activities as one of the prime reasons driving the perfume market growth during the next few years. Also, innovative packaging and creatively shaped premium perfume bottles to attract customers and rising adoption of natural, customized, and unisex perfumes will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the perfume market in US covers the following areas:
  • Perfume market sizing
  • Perfume market forecast
  • Perfume market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading perfume market vendors in the US that include Abercrombie and Fitch Co., Alpha Aromatics Inc., ALT. Fragrances LLC, BELLEVUE PARFUM USA, Botanic Beauty Labs., Capri Holdings Ltd., Coty Inc., Firmenich SA, Kapoor Luxury Fragrances, PVH Corp., Ralph Lauren Corp., Royal Aroma, The Estee Lauder Co. Inc., Ulta Beauty Inc., and Shiseido Co. Ltd. Also, the perfume market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Perfume market in US 2017 - 2021
      • Table Historic Market Size – Data Table on Perfume market in US 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Women - Market size and forecast 2022-2027
      • Table Chart on Women - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Women - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Women - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Women - Year-over-year growth 2022-2027 (%)
    • Men - Market size and forecast 2022-2027
      • Table Chart on Men - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Men - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Men - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Men - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Improving living standards driving demand for perfumes
      • Replenishing personal grooming
      • Influential endorsements from celebrities and social media
    • Market challenges
      • Availability of counterfeit products
      • Competition faced by premium perfumes from products available at affordable prices
      • Increasing demand for body sprays, deodorants, and deo-sticks
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Innovative promotional activities
      • Innovative packaging and creatively shaped premium perfume bottles to attract customers
      • Rising adoption of natural, customized, and unisex perfumes
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Abercrombie and Fitch Co.
      • Table Abercrombie and Fitch Co. - Overview
      • Table Abercrombie and Fitch Co. - Business segments
      • Table Abercrombie and Fitch Co. - Key offerings
      • Table Abercrombie and Fitch Co. - Segment focus
    • Alpha Aromatics Inc.
      • Table Alpha Aromatics Inc. - Overview
      • Table Alpha Aromatics Inc. - Product / Service
      • Table Alpha Aromatics Inc. - Key offerings
    • ALT. Fragrances LLC
      • Table ALT. Fragrances LLC - Overview
      • Table ALT. Fragrances LLC - Product / Service
      • Table ALT. Fragrances LLC - Key offerings
    • BELLEVUE PARFUM USA
      • Table BELLEVUE PARFUM USA - Overview
      • Table BELLEVUE PARFUM USA - Product / Service
      • Table BELLEVUE PARFUM USA - Key offerings
    • Botanic Beauty Labs.
      • Table Botanic Beauty Labs. - Overview
      • Table Botanic Beauty Labs. - Product / Service
      • Table Botanic Beauty Labs. - Key offerings
    • Capri Holdings Ltd.
      • Table Capri Holdings Ltd. - Overview
      • Table Capri Holdings Ltd. - Business segments
      • Table Capri Holdings Ltd. - Key news
      • Table Capri Holdings Ltd. - Key offerings
      • Table Capri Holdings Ltd. - Segment focus
    • Coty Inc.
      • Table Coty Inc. - Overview
      • Table Coty Inc. - Business segments
      • Table Coty Inc. - Key offerings
      • Table Coty Inc. - Segment focus
    • Firmenich SA
      • Table Firmenich SA - Overview
      • Table Firmenich SA - Product / Service
      • Table Firmenich SA - Key offerings
    • Kapoor Luxury Fragrances
      • Table Kapoor Luxury Fragrances - Overview
      • Table Kapoor Luxury Fragrances - Product / Service
      • Table Kapoor Luxury Fragrances - Key offerings
    • PVH Corp.
      • Table PVH Corp. - Overview
      • Table PVH Corp. - Business segments
      • Table PVH Corp. - Key offerings
      • Table PVH Corp. - Segment focus
    • Ralph Lauren Corp.
      • Table Ralph Lauren Corp. - Overview
      • Table Ralph Lauren Corp. - Business segments
      • Table Ralph Lauren Corp. - Key offerings
      • Table Ralph Lauren Corp. - Segment focus
    • Royal Aroma
      • Table Royal Aroma - Overview
      • Table Royal Aroma - Product / Service
      • Table Royal Aroma - Key offerings
    • Shiseido Co. Ltd.
      • Table Shiseido Co. Ltd. - Overview
      • Table Shiseido Co. Ltd. - Business segments
      • Table Shiseido Co. Ltd. - Key offerings
      • Table Shiseido Co. Ltd. - Segment focus
    • The Estee Lauder Co. Inc.
      • Table The Estee Lauder Co. Inc. - Overview
      • Table The Estee Lauder Co. Inc. - Product / Service
      • Table The Estee Lauder Co. Inc. - Key offerings
    • Ulta Beauty Inc.
      • Table Ulta Beauty Inc. - Overview
      • Table Ulta Beauty Inc. - Product / Service
      • Table Ulta Beauty Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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