Pay Tv Market in Us 2024-2028

Pay Tv Market In Us 2024-2028


The pay TV market in US is forecasted to grow by USD 5.9 bn during 2023-2028, accelerating at a CAGR of 1.57% during the forecast period. The report on the pay TV market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high demand for live programming and sports, growing demand for quality content on pay TV services, and cost-effective packages of pay TV network.

Technavio's pay TV market in US is segmented as below:
  • By Technology
  • Satellite TV
  • Cable TV
  • IP TV
  • By End-user
  • Household
  • Commercial
  • By Type
  • Postpaid
  • Prepaid
  • By Geographical Landscape
  • North America
This study identifies the ease of use benefiting cable TV market as one of the prime reasons driving the pay TV market in US growth during the next few years. Also, low maintenance of cable TV and improved user experience will lead to sizable demand in the market.

The report on the pay TV market in US covers the following areas:
  • Pay TV market in US sizing
  • Pay TV market in US forecast
  • Pay TV market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pay TV market in US vendors that include Alphabet Inc., Amazon.com Inc., Anthem Sports and Entertainment, AT and T Inc., Charter Communications Inc., Cogeco Communications Inc., Comcast Corp., DISH Network L.L.C., Fox Corp., fuboTV Inc., Lions Gate Entertainment Corp., Netflix Inc., Nexstar Media Group Inc., Olympusat Inc., Paramount Global, SomosTV LLC, Sony Group Corp., Telstra Corp. Ltd., The Walt Disney Co., and Warner Bros. Entertainment Inc.. Also, the pay TV market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US: Year-over-year growth 2023-2028 (%)
Data Table on US: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Pay TV Market in US 2018 - 2022
Historic Market Size - Data Table on Pay TV Market in US 2018 - 2022 ($ billion)
4.2 Technology segment analysis 2018 - 2022
Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
4.3 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.4 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Technology
6.1 Market segments
Chart on Technology - Market share 2023-2028 (%)
Data Table on Technology - Market share 2023-2028 (%)
6.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
6.3 Satellite TV - Market size and forecast 2023-2028
Chart on Satellite TV - Market size and forecast 2023-2028 ($ billion)
Data Table on Satellite TV - Market size and forecast 2023-2028 ($ billion)
Chart on Satellite TV - Year-over-year growth 2023-2028 (%)
Data Table on Satellite TV - Year-over-year growth 2023-2028 (%)
6.4 Cable TV - Market size and forecast 2023-2028
Chart on Cable TV - Market size and forecast 2023-2028 ($ billion)
Data Table on Cable TV - Market size and forecast 2023-2028 ($ billion)
Chart on Cable TV - Year-over-year growth 2023-2028 (%)
Data Table on Cable TV - Year-over-year growth 2023-2028 (%)
6.5 IP TV - Market size and forecast 2023-2028
Chart on IP TV - Market size and forecast 2023-2028 ($ billion)
Data Table on IP TV - Market size and forecast 2023-2028 ($ billion)
Chart on IP TV - Year-over-year growth 2023-2028 (%)
Data Table on IP TV - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Technology
Market opportunity by Technology ($ billion)
Data Table on Market opportunity by Technology ($ billion)
7 Market Segmentation by End-user
7.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
7.3 Household - Market size and forecast 2023-2028
Chart on Household - Market size and forecast 2023-2028 ($ billion)
Data Table on Household - Market size and forecast 2023-2028 ($ billion)
Chart on Household - Year-over-year growth 2023-2028 (%)
Data Table on Household - Year-over-year growth 2023-2028 (%)
7.4 Commercial - Market size and forecast 2023-2028
Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
Chart on Commercial - Year-over-year growth 2023-2028 (%)
Data Table on Commercial - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
Market opportunity by End-user ($ billion)
Data Table on Market opportunity by End-user ($ billion)
8 Market Segmentation by Type
8.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
8.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
8.3 Postpaid - Market size and forecast 2023-2028
Chart on Postpaid - Market size and forecast 2023-2028 ($ billion)
Data Table on Postpaid - Market size and forecast 2023-2028 ($ billion)
Chart on Postpaid - Year-over-year growth 2023-2028 (%)
Data Table on Postpaid - Year-over-year growth 2023-2028 (%)
8.4 Prepaid - Market size and forecast 2023-2028
Chart on Prepaid - Market size and forecast 2023-2028 ($ billion)
Data Table on Prepaid - Market size and forecast 2023-2028 ($ billion)
Chart on Prepaid - Year-over-year growth 2023-2028 (%)
Data Table on Prepaid - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
12.4 Amazon.com Inc.
Amazon.com Inc. - Overview
Amazon.com Inc. - Business segments
Amazon.com Inc. - Key news
Amazon.com Inc. - Key offerings
Amazon.com Inc. - Segment focus
12.5 AT and T Inc.
AT and T Inc. - Overview
AT and T Inc. - Business segments
AT and T Inc. - Key news
AT and T Inc. - Key offerings
AT and T Inc. - Segment focus
12.6 Charter Communications Inc.
Charter Communications Inc. - Overview
Charter Communications Inc. - Product / Service
Charter Communications Inc. - Key offerings
12.7 Comcast Corp.
Comcast Corp. - Overview
Comcast Corp. - Business segments
Comcast Corp. - Key news
Comcast Corp. - Key offerings
Comcast Corp. - Segment focus
12.8 DISH Network L.L.C.
DISH Network L.L.C. - Overview
DISH Network L.L.C. - Business segments
DISH Network L.L.C. - Key news
DISH Network L.L.C. - Key offerings
DISH Network L.L.C. - Segment focus
12.9 Fox Corp.
Fox Corp. - Overview
Fox Corp. - Business segments
Fox Corp. - Key offerings
Fox Corp. - Segment focus
12.10 fuboTV Inc.
fuboTV Inc. - Overview
fuboTV Inc. - Product / Service
fuboTV Inc. - Key offerings
12.11 Lions Gate Entertainment Corp.
Lions Gate Entertainment Corp. - Overview
Lions Gate Entertainment Corp. - Business segments
Lions Gate Entertainment Corp. - Key offerings
Lions Gate Entertainment Corp. - Segment focus
12.12 Netflix Inc.
Netflix Inc. - Overview
Netflix Inc. - Product / Service
Netflix Inc. - Key offerings
12.13 Nexstar Media Group Inc.
Nexstar Media Group Inc. - Overview
Nexstar Media Group Inc. - Business segments
Nexstar Media Group Inc. - Key offerings
Nexstar Media Group Inc. - Segment focus
12.14 Paramount Global
Paramount Global - Overview
Paramount Global - Business segments
Paramount Global - Key offerings
Paramount Global - Segment focus
12.15 Sony Group Corp.
Sony Group Corp. - Overview
Sony Group Corp. - Business segments
Sony Group Corp. - Key offerings
Sony Group Corp. - Segment focus
12.16 Telstra Corp. Ltd.
Telstra Corp. Ltd. - Overview
Telstra Corp. Ltd. - Business segments
Telstra Corp. Ltd. - Key offerings
Telstra Corp. Ltd. - Segment focus
12.17 The Walt Disney Co.
The Walt Disney Co. - Overview
The Walt Disney Co. - Business segments
The Walt Disney Co. - Key news
The Walt Disney Co. - Key offerings
The Walt Disney Co. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Technology
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Parent Market
Exhibits9: Data Table on - Parent Market
Exhibits10: Market characteristics analysis
Exhibits11: Value Chain Analysis
Exhibits12: Offerings of companies included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits15: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits16: Chart on US: Year-over-year growth 2023-2028 (%)
Exhibits17: Data Table on US: Year-over-year growth 2023-2028 (%)
Exhibits18: Historic Market Size - Data Table on Pay TV Market in US 2018 - 2022 ($ billion)
Exhibits19: Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits22: Five forces analysis - Comparison between 2023 and 2028
Exhibits23: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits24: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits25: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits26: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits27: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits28: Chart on Market condition - Five forces 2023 and 2028
Exhibits29: Chart on Technology - Market share 2023-2028 (%)
Exhibits30: Data Table on Technology - Market share 2023-2028 (%)
Exhibits31: Chart on Comparison by Technology
Exhibits32: Data Table on Comparison by Technology
Exhibits33: Chart on Satellite TV - Market size and forecast 2023-2028 ($ billion)
Exhibits34: Data Table on Satellite TV - Market size and forecast 2023-2028 ($ billion)
Exhibits35: Chart on Satellite TV - Year-over-year growth 2023-2028 (%)
Exhibits36: Data Table on Satellite TV - Year-over-year growth 2023-2028 (%)
Exhibits37: Chart on Cable TV - Market size and forecast 2023-2028 ($ billion)
Exhibits38: Data Table on Cable TV - Market size and forecast 2023-2028 ($ billion)
Exhibits39: Chart on Cable TV - Year-over-year growth 2023-2028 (%)
Exhibits40: Data Table on Cable TV - Year-over-year growth 2023-2028 (%)
Exhibits41: Chart on IP TV - Market size and forecast 2023-2028 ($ billion)
Exhibits42: Data Table on IP TV - Market size and forecast 2023-2028 ($ billion)
Exhibits43: Chart on IP TV - Year-over-year growth 2023-2028 (%)
Exhibits44: Data Table on IP TV - Year-over-year growth 2023-2028 (%)
Exhibits45: Market opportunity by Technology ($ billion)
Exhibits46: Data Table on Market opportunity by Technology ($ billion)
Exhibits47: Chart on End-user - Market share 2023-2028 (%)
Exhibits48: Data Table on End-user - Market share 2023-2028 (%)
Exhibits49: Chart on Comparison by End-user
Exhibits50: Data Table on Comparison by End-user
Exhibits51: Chart on Household - Market size and forecast 2023-2028 ($ billion)
Exhibits52: Data Table on Household - Market size and forecast 2023-2028 ($ billion)
Exhibits53: Chart on Household - Year-over-year growth 2023-2028 (%)
Exhibits54: Data Table on Household - Year-over-year growth 2023-2028 (%)
Exhibits55: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
Exhibits56: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
Exhibits57: Chart on Commercial - Year-over-year growth 2023-2028 (%)
Exhibits58: Data Table on Commercial - Year-over-year growth 2023-2028 (%)
Exhibits59: Market opportunity by End-user ($ billion)
Exhibits60: Data Table on Market opportunity by End-user ($ billion)
Exhibits61: Chart on Type - Market share 2023-2028 (%)
Exhibits62: Data Table on Type - Market share 2023-2028 (%)
Exhibits63: Chart on Comparison by Type
Exhibits64: Data Table on Comparison by Type
Exhibits65: Chart on Postpaid - Market size and forecast 2023-2028 ($ billion)
Exhibits66: Data Table on Postpaid - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Chart on Postpaid - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Postpaid - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on Prepaid - Market size and forecast 2023-2028 ($ billion)
Exhibits70: Data Table on Prepaid - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Chart on Prepaid - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on Prepaid - Year-over-year growth 2023-2028 (%)
Exhibits73: Market opportunity by Type ($ billion)
Exhibits74: Data Table on Market opportunity by Type ($ billion)
Exhibits75: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits76: Impact of drivers and challenges in 2023 and 2028
Exhibits77: Overview on criticality of inputs and factors of differentiation
Exhibits78: Overview on factors of disruption
Exhibits79: Impact of key risks on business
Exhibits80: Companies covered
Exhibits81: Matrix on companies position and classification
Exhibits82: Alphabet Inc. - Overview
Exhibits83: Alphabet Inc. - Business segments
Exhibits84: Alphabet Inc. - Key offerings
Exhibits85: Alphabet Inc. - Segment focus
Exhibits86: Amazon.com Inc. - Overview
Exhibits87: Amazon.com Inc. - Business segments
Exhibits88: Amazon.com Inc. - Key news
Exhibits89: Amazon.com Inc. - Key offerings
Exhibits90: Amazon.com Inc. - Segment focus
Exhibits91: AT and T Inc. - Overview
Exhibits92: AT and T Inc. - Business segments
Exhibits93: AT and T Inc. - Key news
Exhibits94: AT and T Inc. - Key offerings
Exhibits95: AT and T Inc. - Segment focus
Exhibits96: Charter Communications Inc. - Overview
Exhibits97: Charter Communications Inc. - Product / Service
Exhibits98: Charter Communications Inc. - Key offerings
Exhibits99: Comcast Corp. - Overview
Exhibits100: Comcast Corp. - Business segments
Exhibits101: Comcast Corp. - Key news
Exhibits102: Comcast Corp. - Key offerings
Exhibits103: Comcast Corp. - Segment focus
Exhibits104: DISH Network L.L.C. - Overview
Exhibits105: DISH Network L.L.C. - Business segments
Exhibits106: DISH Network L.L.C. - Key news
Exhibits107: DISH Network L.L.C. - Key offerings
Exhibits108: DISH Network L.L.C. - Segment focus
Exhibits109: Fox Corp. - Overview
Exhibits110: Fox Corp. - Business segments
Exhibits111: Fox Corp. - Key offerings
Exhibits112: Fox Corp. - Segment focus
Exhibits113: fuboTV Inc. - Overview
Exhibits114: fuboTV Inc. - Product / Service
Exhibits115: fuboTV Inc. - Key offerings
Exhibits116: Lions Gate Entertainment Corp. - Overview
Exhibits117: Lions Gate Entertainment Corp. - Business segments
Exhibits118: Lions Gate Entertainment Corp. - Key offerings
Exhibits119: Lions Gate Entertainment Corp. - Segment focus
Exhibits120: Netflix Inc. - Overview
Exhibits121: Netflix Inc. - Product / Service
Exhibits122: Netflix Inc. - Key offerings
Exhibits123: Nexstar Media Group Inc. - Overview
Exhibits124: Nexstar Media Group Inc. - Business segments
Exhibits125: Nexstar Media Group Inc. - Key offerings
Exhibits126: Nexstar Media Group Inc. - Segment focus
Exhibits127: Paramount Global - Overview
Exhibits128: Paramount Global - Business segments
Exhibits129: Paramount Global - Key offerings
Exhibits130: Paramount Global - Segment focus
Exhibits131: Sony Group Corp. - Overview
Exhibits132: Sony Group Corp. - Business segments
Exhibits133: Sony Group Corp. - Key offerings
Exhibits134: Sony Group Corp. - Segment focus
Exhibits135: Telstra Corp. Ltd. - Overview
Exhibits136: Telstra Corp. Ltd. - Business segments
Exhibits137: Telstra Corp. Ltd. - Key offerings
Exhibits138: Telstra Corp. Ltd. - Segment focus
Exhibits139: The Walt Disney Co. - Overview
Exhibits140: The Walt Disney Co. - Business segments
Exhibits141: The Walt Disney Co. - Key news
Exhibits142: The Walt Disney Co. - Key offerings
Exhibits143: The Walt Disney Co. - Segment focus
Exhibits144: Inclusions checklist
Exhibits145: Exclusions checklist
Exhibits146: Currency conversion rates for US$
Exhibits147: Research methodology
Exhibits148: Information sources
Exhibits149: Data validation
Exhibits150: Validation techniques employed for market sizing
Exhibits151: Data synthesis
Exhibits152: 360 degree market analysis
Exhibits153: List of abbreviations

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