Pay Tv Market In US 2026-2030

Publisher TechNavio

Published Feb 11, 2026

Length 185 Pages

SKU # INF20865485

Description

Pay Tv Market In US 2026-2030

The pay tv market in us is forecasted to grow by USD 6551.8 mn during 2025-2030, accelerating at a CAGR of 1.7% during the forecast period. The report on the pay tv market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high demand for live programming and sports, growing demand for quality content on pay tv services, cost-effective packages of pay tv network.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's pay tv market in us is segmented as below:

By Technology

Satellite TV
Cable TV
IP TV

By End-User

Household
Commercial

By Type

Postpaid
Prepaid

Geography

North America
US

This study identifies the ease of use benefiting cable tv market as one of the prime reasons driving the pay tv market in us growth during the next few years. Also, low maintenance of cable tv and improved user experience will lead to sizable demand in the market.

The report on the pay tv market in us covers the following areas:

Pay tv market in us sizing
Pay tv market in us forecast
Pay tv market in us industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pay tv market in us vendors that include Advanced Digital Broadcast SA, Amazon.com Inc., Amino Communications Ltd, Apple Inc., CommScope Inc., EchoStar Corp., Evolution Digital, Experi Inc., Google LLC, Hisense International Co. Ltd., Hughes Network Systems LLC, LG Electronics Inc., Sagemcom, Samsung Electronics Co. Ltd., Skyworth Group Ltd., Sony Group Corp., TCL Industries Holdings Ltd., Vantiva, Viasat Inc.. Also, the pay tv market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Country Market Characteristics; Executive Summary - Chart on Market Segmentation by Technology; Executive Summary - Chart on Market Segmentation by End-user; Executive Summary - Chart on Market Segmentation by Type; Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis: 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; 2.2 Criticality of inputs and Factors of differentiation; Overview on criticality of inputs and factors of differentiation; 2.3 Factors of disruption; Overview on factors of disruption; 2.4 Impact of drivers and challenges; Impact of drivers and challenges in 2025 and 2030
3 Market Landscape: 3.1 Market ecosystem; Chart on Parent Market; Data Table on - Parent Market; 3.2 Market characteristics; Chart on Market characteristics analysis; 3.3 Value chain analysis; Chart on Value chain analysis
4 Market Sizing: 4.1 Market definition; Data Table on Offerings of companies included in the market definition; 4.2 Market segment analysis; Market segments; 4.3 Market size 2025; 4.4 Market outlook: Forecast for 2025-2030; Chart on US - Market size and forecast 2025-2030 ($ million); Data Table on US - Market size and forecast 2025-2030 ($ million); Chart on US: Year-over-year growth 2025-2030 (%); Data Table on US: Year-over-year growth 2025-2030 (%)
5 Historic Market Size: 5.1 Pay TV Market in US 2020 - 2024; Historic Market Size - Data Table on Pay TV Market in US 2020 - 2024 ($ million); 5.2 Technology segment analysis 2020 - 2024; Historic Market Size - Technology Segment 2020 - 2024 ($ million); 5.3 End-user segment analysis 2020 - 2024; Historic Market Size - End-user Segment 2020 - 2024 ($ million); 5.4 Type segment analysis 2020 - 2024; Historic Market Size - Type Segment 2020 - 2024 ($ million)
6 Qualitative Analysis: 6.1 Impact of AI on Pay TV Market in US
7 Five Forces Analysis: 7.1 Five forces summary; Five forces analysis - Comparison between 2025 and 2030; 7.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2025 and 2030; 7.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2025 and 2030; 7.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2025 and 2030; 7.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2025 and 2030; 7.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2025 and 2030; 7.7 Market condition; Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Technology: 8.1 Market segments; Chart on Technology - Market share 2025-2030 (%); Data Table on Technology - Market share 2025-2030 (%); 8.2 Comparison by Technology; Chart on Comparison by Technology; Data Table on Comparison by Technology; 8.3 Satellite TV - Market size and forecast 2025-2030; Chart on Satellite TV - Market size and forecast 2025-2030 ($ million); Data Table on Satellite TV - Market size and forecast 2025-2030 ($ million); Chart on Satellite TV - Year-over-year growth 2025-2030 (%); Data Table on Satellite TV - Year-over-year growth 2025-2030 (%); 8.4 Cable TV - Market size and forecast 2025-2030; Chart on Cable TV - Market size and forecast 2025-2030 ($ million); Data Table on Cable TV - Market size and forecast 2025-2030 ($ million); Chart on Cable TV - Year-over-year growth 2025-2030 (%); Data Table on Cable TV - Year-over-year growth 2025-2030 (%); 8.5 IP TV - Market size and forecast 2025-2030; Chart on IP TV - Market size and forecast 2025-2030 ($ million); Data Table on IP TV - Market size and forecast 2025-2030 ($ million); Chart on IP TV - Year-over-year growth 2025-2030 (%); Data Table on IP TV - Year-over-year growth 2025-2030 (%); 8.6 Market opportunity by Technology; Market opportunity by Technology ($ million); Data Table on Market opportunity by Technology ($ million)
9 Market Segmentation by End-user: 9.1 Market segments; Chart on End-user - Market share 2025-2030 (%); Data Table on End-user - Market share 2025-2030 (%); 9.2 Comparison by End-user; Chart on Comparison by End-user; Data Table on Comparison by End-user; 9.3 Household - Market size and forecast 2025-2030; Chart on Household - Market size and forecast 2025-2030 ($ million); Data Table on Household - Market size and forecast 2025-2030 ($ million); Chart on Household - Year-over-year growth 2025-2030 (%); Data Table on Household - Year-over-year growth 2025-2030 (%); 9.4 Commercial - Market size and forecast 2025-2030; Chart on Commercial - Market size and forecast 2025-2030 ($ million); Data Table on Commercial - Market size and forecast 2025-2030 ($ million); Chart on Commercial - Year-over-year growth 2025-2030 (%); Data Table on Commercial - Year-over-year growth 2025-2030 (%); 9.5 Market opportunity by End-user; Market opportunity by End-user ($ million); Data Table on Market opportunity by End-user ($ million)
10 Market Segmentation by Type: 10.1 Market segments; Chart on Type - Market share 2025-2030 (%); Data Table on Type - Market share 2025-2030 (%); 10.2 Comparison by Type; Chart on Comparison by Type; Data Table on Comparison by Type; 10.3 Postpaid - Market size and forecast 2025-2030; Chart on Postpaid - Market size and forecast 2025-2030 ($ million); Data Table on Postpaid - Market size and forecast 2025-2030 ($ million); Chart on Postpaid - Year-over-year growth 2025-2030 (%); Data Table on Postpaid - Year-over-year growth 2025-2030 (%); 10.4 Prepaid - Market size and forecast 2025-2030; Chart on Prepaid - Market size and forecast 2025-2030 ($ million); Data Table on Prepaid - Market size and forecast 2025-2030 ($ million); Chart on Prepaid - Year-over-year growth 2025-2030 (%); Data Table on Prepaid - Year-over-year growth 2025-2030 (%); 10.5 Market opportunity by Type; Market opportunity by Type ($ million); Data Table on Market opportunity by Type ($ million)
11 Customer Landscape: 11.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity: 12.1 Market drivers; High demand for live programming and sports; Growing demand for quality content on pay TV services; Cost-effective packages of pay TV network; 12.2 Market challenges; Online streaming platforms gaining traction; Stringent regulations on pay TV services; Changing audience preferences; 12.3 Impact of drivers and challenges; Impact of drivers and challenges in 2025 and 2030; 12.4 Market opportunities; Ease of use benefiting cable TV market; Low maintenance of cable TV; Improved user experience
13 Competitive Landscape: 13.1 Overview; 13.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 13.3 Landscape disruption; Overview on factors of disruption; 13.4 Industry risks; Impact of key risks on business
14 Competitive Analysis: 14.1 Companies profiled; Companies covered; 14.2 Company ranking index; Company ranking index; 14.3 Market positioning of companies; Matrix on companies position and classification; 14.4 Amazon.com Inc.; Amazon.com Inc. - Overview; Amazon.com Inc. - Business segments; Amazon.com Inc. - Key news; Amazon.com Inc. - Key offerings; Amazon.com Inc. - Segment focus; SWOT; 14.5 Apple Inc.; Apple Inc. - Overview; Apple Inc. - Business segments; Apple Inc. - Key news; Apple Inc. - Key offerings; Apple Inc. - Segment focus; SWOT; 14.6 CommScope Inc.; CommScope Inc. - Overview; CommScope Inc. - Business segments; CommScope Inc. - Key news; CommScope Inc. - Key offerings; CommScope Inc. - Segment focus; SWOT; 14.7 EchoStar Corp.; EchoStar Corp. - Overview; EchoStar Corp. - Business segments; EchoStar Corp. - Key offerings; EchoStar Corp. - Segment focus; SWOT; 14.8 Experi Inc.; Experi Inc. - Overview; Experi Inc. - Product / Service; Experi Inc. - Key offerings; SWOT; 14.9 Google LLC; Google LLC - Overview; Google LLC - Product / Service; Google LLC - Key offerings; SWOT; 14.10 Hisense International Co. Ltd.; Hisense International Co. Ltd. - Overview; Hisense International Co. Ltd. - Product / Service; Hisense International Co. Ltd. - Key offerings; SWOT; 14.11 Hughes Network Systems LLC; Hughes Network Systems LLC - Overview; Hughes Network Systems LLC - Product / Service; Hughes Network Systems LLC - Key offerings; SWOT; 14.12 LG Electronics Inc.; LG Electronics Inc. - Overview; LG Electronics Inc. - Business segments; LG Electronics Inc. - Key offerings; LG Electronics Inc. - Segment focus; SWOT; 14.13 Sagemcom; Sagemcom - Overview; Sagemcom - Product / Service; Sagemcom - Key offerings; SWOT; 14.14 Samsung Electronics Co. Ltd.; Samsung Electronics Co. Ltd. - Overview; Samsung Electronics Co. Ltd. - Business segments; Samsung Electronics Co. Ltd. - Key news; Samsung Electronics Co. Ltd. - Key offerings; Samsung Electronics Co. Ltd. - Segment focus; SWOT; 14.15 Sony Group Corp.; Sony Group Corp. - Overview; Sony Group Corp. - Business segments; Sony Group Corp. - Key offerings; Sony Group Corp. - Segment focus; SWOT; 14.16 TCL Industries Holdings Ltd.; TCL Industries Holdings Ltd. - Overview; TCL Industries Holdings Ltd. - Business segments; TCL Industries Holdings Ltd. - Key offerings; TCL Industries Holdings Ltd. - Segment focus; SWOT; 14.17 Vantiva; Vantiva - Overview; Vantiva - Product / Service; Vantiva - Key offerings; SWOT; 14.18 Viasat Inc.; Viasat Inc. - Overview; Viasat Inc. - Business segments; Viasat Inc. - Key news; Viasat Inc. - Key offerings; Viasat Inc. - Segment focus; SWOT
15 Appendix: 15.1 Scope of the report; Market definition; Objectives; Notes and caveats; 15.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 15.3 Currency conversion rates for US$; Currency conversion rates for US$; 15.4 Research methodology; Research methodology; 15.5 Data procurement; Information sources; 15.6 Data validation; Data validation; 15.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 15.8 Data synthesis; Data synthesis; 15.9 360 degree market analysis; 360 degree market analysis; 15.10 List of abbreviations; List of abbreviations

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