Pay TV Market in US 2025-2029

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	156 Pages	TechNavio	March, 2025	INF19848710

Best Price Guarantee
Price	from $2,500
Length	156 Pages
Publisher	TechNavio
Published Date	March, 2025
SKU	INF19848710

Pay TV Market In US 2025-2029

The pay TV market in US is forecasted to grow by USD 6451.6 million during 2024-2029, accelerating at a CAGR of 1.7% during the forecast period. The report on the pay TV market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high demand for live programming and sports, growing demand for quality content on pay TV services, and cost-effective packages of pay TV network.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's pay TV market in US is segmented as below:

By Technology

Satellite TV
Cable TV
IP TV

By End-user

Household
Commercial

By Type

Postpaid
Prepaid

By Geographical Landscape

North America

This study identifies the ease of use benefiting cable TV market as one of the prime reasons driving the pay TV market in US growth during the next few years. Also, low maintenance of cable TV and improved user experience will lead to sizable demand in the market.

The report on the pay TV market in US covers the following areas:

Pay TV Market in US sizing
Pay TV Market in US forecast
Pay TV Market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pay TV market in US vendors that include Alphabet Inc., Amazon.com Inc., Anthem Sports and Entertainment, AT and T Inc., Charter Communications Inc., Cogeco Communications Inc., Comcast Corp., DISH Network L.L.C., Fox Corp., fuboTV Inc., Lions Gate Entertainment Corp., Netflix Inc., Nexstar Media Group Inc., Olympusat Inc., Paramount Global, SomosTV LLC, Sony Group Corp., Telstra Corp. Ltd., The Walt Disney Co., and Warner Bros. Entertainment Inc.. Also, the pay TV market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Country Market Characteristics; Executive Summary - Chart on Market Segmentation by Technology; Executive Summary - Chart on Market Segmentation by End-user; Executive Summary - Chart on Market Segmentation by Type; Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis: 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; 2.2 Criticality of inputs and Factors of differentiation; Overview on criticality of inputs and factors of differentiation; 2.3 Factors of disruption; Overview on factors of disruption; 2.4 Impact of drivers and challenges; Impact of drivers and challenges in 2024 and 2029
3 Market Landscape: 3.1 Market ecosystem; Parent Market; Data Table on - Parent Market; 3.2 Market characteristics; Market characteristics analysis; 3.3 Value chain analysis; Value chain analysis
4 Market Sizing: 4.1 Market definition; Offerings of companies included in the market definition; 4.2 Market segment analysis; Market segments; 4.3 Market size 2024; 4.4 Market outlook: Forecast for 2024-2029; Chart on US - Market size and forecast 2024-2029 ($ million); Data Table on US - Market size and forecast 2024-2029 ($ million); Chart on US: Year-over-year growth 2024-2029 (%); Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size: 5.1 Pay TV Market in US 2019 - 2023; Historic Market Size - Data Table on Pay TV Market in US 2019 - 2023 ($ million); 5.2 Technology segment analysis 2019 - 2023; Historic Market Size - Technology Segment 2019 - 2023 ($ million); 5.3 End-user segment analysis 2019 - 2023; Historic Market Size - End-user Segment 2019 - 2023 ($ million); 5.4 Type segment analysis 2019 - 2023; Historic Market Size - Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis: 6.1 Impact of AI on the Pay TV Market in US
7 Five Forces Analysis: 7.1 Five forces summary; Five forces analysis - Comparison between 2024 and 2029; 7.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2024 and 2029; 7.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2024 and 2029; 7.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2024 and 2029; 7.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2024 and 2029; 7.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2024 and 2029; 7.7 Market condition; Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Technology: 8.1 Market segments; Chart on Technology - Market share 2024-2029 (%); Data Table on Technology - Market share 2024-2029 (%); 8.2 Comparison by Technology; Chart on Comparison by Technology; Data Table on Comparison by Technology; 8.3 Satellite TV - Market size and forecast 2024-2029; Chart on Satellite TV - Market size and forecast 2024-2029 ($ million); Data Table on Satellite TV - Market size and forecast 2024-2029 ($ million); Chart on Satellite TV - Year-over-year growth 2024-2029 (%); Data Table on Satellite TV - Year-over-year growth 2024-2029 (%); 8.4 Cable TV - Market size and forecast 2024-2029; Chart on Cable TV - Market size and forecast 2024-2029 ($ million); Data Table on Cable TV - Market size and forecast 2024-2029 ($ million); Chart on Cable TV - Year-over-year growth 2024-2029 (%); Data Table on Cable TV - Year-over-year growth 2024-2029 (%); 8.5 IP TV - Market size and forecast 2024-2029; Chart on IP TV - Market size and forecast 2024-2029 ($ million); Data Table on IP TV - Market size and forecast 2024-2029 ($ million); Chart on IP TV - Year-over-year growth 2024-2029 (%); Data Table on IP TV - Year-over-year growth 2024-2029 (%); 8.6 Market opportunity by Technology; Market opportunity by Technology ($ million); Data Table on Market opportunity by Technology ($ million)
9 Market Segmentation by End-user: 9.1 Market segments; Chart on End-user - Market share 2024-2029 (%); Data Table on End-user - Market share 2024-2029 (%); 9.2 Comparison by End-user; Chart on Comparison by End-user; Data Table on Comparison by End-user; 9.3 Household - Market size and forecast 2024-2029; Chart on Household - Market size and forecast 2024-2029 ($ million); Data Table on Household - Market size and forecast 2024-2029 ($ million); Chart on Household - Year-over-year growth 2024-2029 (%); Data Table on Household - Year-over-year growth 2024-2029 (%); 9.4 Commercial - Market size and forecast 2024-2029; Chart on Commercial - Market size and forecast 2024-2029 ($ million); Data Table on Commercial - Market size and forecast 2024-2029 ($ million); Chart on Commercial - Year-over-year growth 2024-2029 (%); Data Table on Commercial - Year-over-year growth 2024-2029 (%); 9.5 Market opportunity by End-user; Market opportunity by End-user ($ million); Data Table on Market opportunity by End-user ($ million)
10 Market Segmentation by Type: 10.1 Market segments; Chart on Type - Market share 2024-2029 (%); Data Table on Type - Market share 2024-2029 (%); 10.2 Comparison by Type; Chart on Comparison by Type; Data Table on Comparison by Type; 10.3 Postpaid - Market size and forecast 2024-2029; Chart on Postpaid - Market size and forecast 2024-2029 ($ million); Data Table on Postpaid - Market size and forecast 2024-2029 ($ million); Chart on Postpaid - Year-over-year growth 2024-2029 (%); Data Table on Postpaid - Year-over-year growth 2024-2029 (%); 10.4 Prepaid - Market size and forecast 2024-2029; Chart on Prepaid - Market size and forecast 2024-2029 ($ million); Data Table on Prepaid - Market size and forecast 2024-2029 ($ million); Chart on Prepaid - Year-over-year growth 2024-2029 (%); Data Table on Prepaid - Year-over-year growth 2024-2029 (%); 10.5 Market opportunity by Type; Market opportunity by Type ($ million); Data Table on Market opportunity by Type ($ million)
11 Customer Landscape: 11.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints: 12.1 Market drivers; 12.2 Market challenges; 12.3 Impact of drivers and challenges; Impact of drivers and challenges in 2024 and 2029; 12.4 Market opportunities/restraints
13 Competitive Landscape: 13.1 Overview; 13.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 13.3 Landscape disruption; Overview on factors of disruption; 13.4 Industry risks; Impact of key risks on business
14 Competitive Analysis: 14.1 Companies profiled; Companies covered; 14.2 Company ranking index; Company ranking index; 14.3 Market positioning of companies; Matrix on companies position and classification; 14.4 Alphabet Inc.; Alphabet Inc. - Overview; Alphabet Inc. - Business segments; Alphabet Inc. - Key offerings; Alphabet Inc. - Segment focus; SWOT; 14.5 Amazon.com Inc.; Amazon.com Inc. - Overview; Amazon.com Inc. - Business segments; Amazon.com Inc. - Key news; Amazon.com Inc. - Key offerings; Amazon.com Inc. - Segment focus; SWOT; 14.6 AT and T Inc.; AT and T Inc. - Overview; AT and T Inc. - Business segments; AT and T Inc. - Key news; AT and T Inc. - Key offerings; AT and T Inc. - Segment focus; SWOT; 14.7 Charter Communications Inc.; Charter Communications Inc. - Overview; Charter Communications Inc. - Product / Service; Charter Communications Inc. - Key offerings; SWOT; 14.8 Comcast Corp.; Comcast Corp. - Overview; Comcast Corp. - Business segments; Comcast Corp. - Key news; Comcast Corp. - Key offerings; Comcast Corp. - Segment focus; SWOT; 14.9 DISH Network L.L.C.; DISH Network L.L.C. - Overview; DISH Network L.L.C. - Business segments; DISH Network L.L.C. - Key news; DISH Network L.L.C. - Key offerings; DISH Network L.L.C. - Segment focus; SWOT; 14.10 Fox Corp.; Fox Corp. - Overview; Fox Corp. - Business segments; Fox Corp. - Key offerings; Fox Corp. - Segment focus; SWOT; 14.11 fuboTV Inc.; fuboTV Inc. - Overview; fuboTV Inc. - Product / Service; fuboTV Inc. - Key offerings; SWOT; 14.12 Lions Gate Entertainment Corp.; Lions Gate Entertainment Corp. - Overview; Lions Gate Entertainment Corp. - Business segments; Lions Gate Entertainment Corp. - Key offerings; Lions Gate Entertainment Corp. - Segment focus; SWOT; 14.13 Netflix Inc.; Netflix Inc. - Overview; Netflix Inc. - Product / Service; Netflix Inc. - Key offerings; SWOT; 14.14 Nexstar Media Group Inc.; Nexstar Media Group Inc. - Overview; Nexstar Media Group Inc. - Business segments; Nexstar Media Group Inc. - Key offerings; Nexstar Media Group Inc. - Segment focus; SWOT; 14.15 Paramount Global; Paramount Global - Overview; Paramount Global - Business segments; Paramount Global - Key offerings; Paramount Global - Segment focus; SWOT; 14.16 Sony Group Corp.; Sony Group Corp. - Overview; Sony Group Corp. - Business segments; Sony Group Corp. - Key offerings; Sony Group Corp. - Segment focus; SWOT; 14.17 Telstra Corp. Ltd.; Telstra Corp. Ltd. - Overview; Telstra Corp. Ltd. - Business segments; Telstra Corp. Ltd. - Key offerings; Telstra Corp. Ltd. - Segment focus; SWOT; 14.18 The Walt Disney Co.; The Walt Disney Co. - Overview; The Walt Disney Co. - Business segments; The Walt Disney Co. - Key news; The Walt Disney Co. - Key offerings; The Walt Disney Co. - Segment focus; SWOT
15 Appendix: 15.1 Scope of the report; 15.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 15.3 Currency conversion rates for US$; Currency conversion rates for US$; 15.4 Research methodology; Research methodology; 15.5 Data procurement; Information sources; 15.6 Data validation; Data validation; 15.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 15.8 Data synthesis; Data synthesis; 15.9 360 degree market analysis; 360 degree market analysis; 15.10 List of abbreviations; List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Country Market Characteristics; Exhibits4: Executive Summary - Chart on Market Segmentation by Technology; Exhibits5: Executive Summary - Chart on Market Segmentation by End-user; Exhibits6: Executive Summary - Chart on Market Segmentation by Type; Exhibits7: Executive Summary - Chart on Company Market Positioning; Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits9: Overview on criticality of inputs and factors of differentiation; Exhibits10: Overview on factors of disruption; Exhibits11: Impact of drivers and challenges in 2024 and 2029; Exhibits12: Parent Market; Exhibits13: Data Table on - Parent Market; Exhibits14: Market characteristics analysis; Exhibits15: Value chain analysis; Exhibits16: Offerings of companies included in the market definition; Exhibits17: Market segments; Exhibits18: Chart on US - Market size and forecast 2024-2029 ($ million); Exhibits19: Data Table on US - Market size and forecast 2024-2029 ($ million); Exhibits20: Chart on US: Year-over-year growth 2024-2029 (%); Exhibits21: Data Table on US: Year-over-year growth 2024-2029 (%); Exhibits22: Historic Market Size - Data Table on Pay TV Market in US 2019 - 2023 ($ million); Exhibits23: Historic Market Size - Technology Segment 2019 - 2023 ($ million); Exhibits24: Historic Market Size - End-user Segment 2019 - 2023 ($ million); Exhibits25: Historic Market Size - Type Segment 2019 - 2023 ($ million); Exhibits26: Five forces analysis - Comparison between 2024 and 2029; Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029; Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029; Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029; Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029; Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029; Exhibits32: Chart on Market condition - Five forces 2024 and 2029; Exhibits33: Chart on Technology - Market share 2024-2029 (%); Exhibits34: Data Table on Technology - Market share 2024-2029 (%); Exhibits35: Chart on Comparison by Technology; Exhibits36: Data Table on Comparison by Technology; Exhibits37: Chart on Satellite TV - Market size and forecast 2024-2029 ($ million); Exhibits38: Data Table on Satellite TV - Market size and forecast 2024-2029 ($ million); Exhibits39: Chart on Satellite TV - Year-over-year growth 2024-2029 (%); Exhibits40: Data Table on Satellite TV - Year-over-year growth 2024-2029 (%); Exhibits41: Chart on Cable TV - Market size and forecast 2024-2029 ($ million); Exhibits42: Data Table on Cable TV - Market size and forecast 2024-2029 ($ million); Exhibits43: Chart on Cable TV - Year-over-year growth 2024-2029 (%); Exhibits44: Data Table on Cable TV - Year-over-year growth 2024-2029 (%); Exhibits45: Chart on IP TV - Market size and forecast 2024-2029 ($ million); Exhibits46: Data Table on IP TV - Market size and forecast 2024-2029 ($ million); Exhibits47: Chart on IP TV - Year-over-year growth 2024-2029 (%); Exhibits48: Data Table on IP TV - Year-over-year growth 2024-2029 (%); Exhibits49: Market opportunity by Technology ($ million); Exhibits50: Data Table on Market opportunity by Technology ($ million); Exhibits51: Chart on End-user - Market share 2024-2029 (%); Exhibits52: Data Table on End-user - Market share 2024-2029 (%); Exhibits53: Chart on Comparison by End-user; Exhibits54: Data Table on Comparison by End-user; Exhibits55: Chart on Household - Market size and forecast 2024-2029 ($ million); Exhibits56: Data Table on Household - Market size and forecast 2024-2029 ($ million); Exhibits57: Chart on Household - Year-over-year growth 2024-2029 (%); Exhibits58: Data Table on Household - Year-over-year growth 2024-2029 (%); Exhibits59: Chart on Commercial - Market size and forecast 2024-2029 ($ million); Exhibits60: Data Table on Commercial - Market size and forecast 2024-2029 ($ million); Exhibits61: Chart on Commercial - Year-over-year growth 2024-2029 (%); Exhibits62: Data Table on Commercial - Year-over-year growth 2024-2029 (%); Exhibits63: Market opportunity by End-user ($ million); Exhibits64: Data Table on Market opportunity by End-user ($ million); Exhibits65: Chart on Type - Market share 2024-2029 (%); Exhibits66: Data Table on Type - Market share 2024-2029 (%); Exhibits67: Chart on Comparison by Type; Exhibits68: Data Table on Comparison by Type; Exhibits69: Chart on Postpaid - Market size and forecast 2024-2029 ($ million); Exhibits70: Data Table on Postpaid - Market size and forecast 2024-2029 ($ million); Exhibits71: Chart on Postpaid - Year-over-year growth 2024-2029 (%); Exhibits72: Data Table on Postpaid - Year-over-year growth 2024-2029 (%); Exhibits73: Chart on Prepaid - Market size and forecast 2024-2029 ($ million); Exhibits74: Data Table on Prepaid - Market size and forecast 2024-2029 ($ million); Exhibits75: Chart on Prepaid - Year-over-year growth 2024-2029 (%); Exhibits76: Data Table on Prepaid - Year-over-year growth 2024-2029 (%); Exhibits77: Market opportunity by Type ($ million); Exhibits78: Data Table on Market opportunity by Type ($ million); Exhibits79: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits80: Impact of drivers and challenges in 2024 and 2029; Exhibits81: Overview on criticality of inputs and factors of differentiation; Exhibits82: Overview on factors of disruption; Exhibits83: Impact of key risks on business; Exhibits84: Companies covered; Exhibits85: Company ranking index; Exhibits86: Matrix on companies position and classification; Exhibits87: Alphabet Inc. - Overview; Exhibits88: Alphabet Inc. - Business segments; Exhibits89: Alphabet Inc. - Key offerings; Exhibits90: Alphabet Inc. - Segment focus; Exhibits91: SWOT; Exhibits92: Amazon.com Inc. - Overview; Exhibits93: Amazon.com Inc. - Business segments; Exhibits94: Amazon.com Inc. - Key news; Exhibits95: Amazon.com Inc. - Key offerings; Exhibits96: Amazon.com Inc. - Segment focus; Exhibits97: SWOT; Exhibits98: AT and T Inc. - Overview; Exhibits99: AT and T Inc. - Business segments; Exhibits100: AT and T Inc. - Key news; Exhibits101: AT and T Inc. - Key offerings; Exhibits102: AT and T Inc. - Segment focus; Exhibits103: SWOT; Exhibits104: Charter Communications Inc. - Overview; Exhibits105: Charter Communications Inc. - Product / Service; Exhibits106: Charter Communications Inc. - Key offerings; Exhibits107: SWOT; Exhibits108: Comcast Corp. - Overview; Exhibits109: Comcast Corp. - Business segments; Exhibits110: Comcast Corp. - Key news; Exhibits111: Comcast Corp. - Key offerings; Exhibits112: Comcast Corp. - Segment focus; Exhibits113: SWOT; Exhibits114: DISH Network L.L.C. - Overview; Exhibits115: DISH Network L.L.C. - Business segments; Exhibits116: DISH Network L.L.C. - Key news; Exhibits117: DISH Network L.L.C. - Key offerings; Exhibits118: DISH Network L.L.C. - Segment focus; Exhibits119: SWOT; Exhibits120: Fox Corp. - Overview; Exhibits121: Fox Corp. - Business segments; Exhibits122: Fox Corp. - Key offerings; Exhibits123: Fox Corp. - Segment focus; Exhibits124: SWOT; Exhibits125: fuboTV Inc. - Overview; Exhibits126: fuboTV Inc. - Product / Service; Exhibits127: fuboTV Inc. - Key offerings; Exhibits128: SWOT; Exhibits129: Lions Gate Entertainment Corp. - Overview; Exhibits130: Lions Gate Entertainment Corp. - Business segments; Exhibits131: Lions Gate Entertainment Corp. - Key offerings; Exhibits132: Lions Gate Entertainment Corp. - Segment focus; Exhibits133: SWOT; Exhibits134: Netflix Inc. - Overview; Exhibits135: Netflix Inc. - Product / Service; Exhibits136: Netflix Inc. - Key offerings; Exhibits137: SWOT; Exhibits138: Nexstar Media Group Inc. - Overview; Exhibits139: Nexstar Media Group Inc. - Business segments; Exhibits140: Nexstar Media Group Inc. - Key offerings; Exhibits141: Nexstar Media Group Inc. - Segment focus; Exhibits142: SWOT; Exhibits143: Paramount Global - Overview; Exhibits144: Paramount Global - Business segments; Exhibits145: Paramount Global - Key offerings; Exhibits146: Paramount Global - Segment focus; Exhibits147: SWOT; Exhibits148: Sony Group Corp. - Overview; Exhibits149: Sony Group Corp. - Business segments; Exhibits150: Sony Group Corp. - Key offerings; Exhibits151: Sony Group Corp. - Segment focus; Exhibits152: SWOT; Exhibits153: Telstra Corp. Ltd. - Overview; Exhibits154: Telstra Corp. Ltd. - Business segments; Exhibits155: Telstra Corp. Ltd. - Key offerings; Exhibits156: Telstra Corp. Ltd. - Segment focus; Exhibits157: SWOT; Exhibits158: The Walt Disney Co. - Overview; Exhibits159: The Walt Disney Co. - Business segments; Exhibits160: The Walt Disney Co. - Key news; Exhibits161: The Walt Disney Co. - Key offerings; Exhibits162: The Walt Disney Co. - Segment focus; Exhibits163: SWOT; Exhibits164: Inclusions checklist; Exhibits165: Exclusions checklist; Exhibits166: Currency conversion rates for US$; Exhibits167: Research methodology; Exhibits168: Information sources; Exhibits169: Data validation; Exhibits170: Validation techniques employed for market sizing; Exhibits171: Data synthesis; Exhibits172: 360 degree market analysis; Exhibits173: List of abbreviations