Pay TV Market in US 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	138 Pages	TechNavio	October, 2023	INF18250188

Best Price Guarantee
Price	from $2,500
Length	138 Pages
Publisher	TechNavio
Published Date	October, 2023
SKU	INF18250188

Pay TV Market In US 2023-2027

The pay TV market in US is forecasted to grow by USD 4.8 bn during 2022-2027, decelerating at a CAGR of 1.31% during the forecast period. The report on the pay TV market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high demand for live programming and sports, no internet dependency on pay TV services, and cost-effective packages of pay TV network.

Technavio's pay TV market in US is segmented as below:

By Technology

Satellite TV
Cable TV
IP TV

By End-user

Household
Commercial

By Type

Postpaid
Prepaid

This study identifies the growing preference for real time access to live programing, events and news as one of the prime reasons driving the pay TV market in US growth during the next few years. Also, low maintenance of cable TV and improved user experience will lead to sizable demand in the market.

The report on the pay TV market in US covers the following areas:

Pay TV market in US sizing
Pay TV market in US forecast
Pay TV market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pay TV market in US vendors that include Alphabet Inc., Amazon.com Inc., Anthem Sports and Entertainment, AT and T Inc., Charter Communications Inc., Cogeco Communications Inc., Comcast Corp., DISH Network L.L.C., fuboTV Inc., Lions Gate Entertainment Corp., Netflix Inc., Nexstar Media Group Inc., Olympusat Inc., Paramount Global, SomosTV LLC, Sony Group Corp., Telstra Corp. Ltd., The Walt Disney Co., Warner Bros. Entertainment Inc., and Fox Corp.. Also, the pay TV market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary: 1.1 Market overview; Exhibit 01: Executive Summary - Chart on Market Overview; Exhibit 02: Executive Summary - Data Table on Market Overview; Exhibit 03: Executive Summary - Chart on Country Market Characteristics; Exhibit 04: Executive Summary - Chart on Market Segmentation by Technology; Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user; Exhibit 06: Executive Summary - Chart on Market Segmentation by Type; Exhibit 07: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Exhibit 08: Parent market; Exhibit 09: Market Characteristics
3 Market Sizing: 3.1 Market definition; Exhibit 10: Offerings of vendors included in the market definition; 3.2 Market segment analysis; Exhibit 11: Market segments; 3.3 Market size 2022; 3.4 Market outlook: Forecast for 2022-2027; Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ billion); Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ billion); Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%); Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)
4 Historic Market Size: 4.1 Pay TV market in US 2017 - 2021; Exhibit 16: Historic Market Size - Data Table on pay tv market in US 2017 - 2021 ($ billion); 4.2 Technology Segment Analysis 2017 - 2021; Exhibit 17: Historic Market Size - Technology Segment 2017 - 2021 ($ billion); 4.3 End-User Segment Analysis 2017 - 2021; Exhibit 18: Historic Market Size - End-User Segment 2017 - 2021 ($ billion); 4.4 Type Segment Analysis 2017 - 2021; Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis: 5.1 Five forces summary; Exhibit 20: Five forces analysis - Comparison between 2022 and 2027; 5.2 Bargaining power of buyers; Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027; 5.3 Bargaining power of suppliers; Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2022 and 2027; 5.4 Threat of new entrants; Exhibit 23: Threat of new entrants - Impact of key factors in 2022 and 2027; 5.5 Threat of substitutes; Exhibit 24: Threat of substitutes - Impact of key factors in 2022 and 2027; 5.6 Threat of rivalry; Exhibit 25: Threat of rivalry - Impact of key factors in 2022 and 2027; 5.7 Market condition; Exhibit 26: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Technology: 6.1 Market segments; Exhibit 27: Chart on Technology - Market share 2022-2027 (%); Exhibit 28: Data Table on Technology - Market share 2022-2027 (%); 6.2 Comparison by Technology; Exhibit 29: Chart on Comparison by Technology; Exhibit 30: Data Table on Comparison by Technology; 6.3 Satellite TV - Market size and forecast 2022-2027; Exhibit 31: Chart on Satellite TV - Market size and forecast 2022-2027 ($ billion); Exhibit 32: Data Table on Satellite TV - Market size and forecast 2022-2027 ($ billion); Exhibit 33: Chart on Satellite TV - Year-over-year growth 2022-2027 (%); Exhibit 34: Data Table on Satellite TV - Year-over-year growth 2022-2027 (%); 6.4 Cable TV - Market size and forecast 2022-2027; Exhibit 35: Chart on Cable TV - Market size and forecast 2022-2027 ($ billion); Exhibit 36: Data Table on Cable TV - Market size and forecast 2022-2027 ($ billion); Exhibit 37: Chart on Cable TV - Year-over-year growth 2022-2027 (%); Exhibit 38: Data Table on Cable TV - Year-over-year growth 2022-2027 (%); 6.5 IP TV - Market size and forecast 2022-2027; Exhibit 39: Chart on IP TV - Market size and forecast 2022-2027 ($ billion); Exhibit 40: Data Table on IP TV - Market size and forecast 2022-2027 ($ billion); Exhibit 41: Chart on IP TV - Year-over-year growth 2022-2027 (%); Exhibit 42: Data Table on IP TV - Year-over-year growth 2022-2027 (%); 6.6 Market opportunity by Technology; Exhibit 43: Market opportunity by Technology ($ billion); Exhibit 44: Data Table on Market opportunity by Technology ($ billion)
7 Market Segmentation by End-user: 7.1 Market segments; Exhibit 45: Chart on End-user - Market share 2022-2027 (%); Exhibit 46: Data Table on End-user - Market share 2022-2027 (%); 7.2 Comparison by End-user; Exhibit 47: Chart on Comparison by End-user; Exhibit 48: Data Table on Comparison by End-user; 7.3 Household - Market size and forecast 2022-2027; Exhibit 49: Chart on Household - Market size and forecast 2022-2027 ($ billion); Exhibit 50: Data Table on Household - Market size and forecast 2022-2027 ($ billion); Exhibit 51: Chart on Household - Year-over-year growth 2022-2027 (%); Exhibit 52: Data Table on Household - Year-over-year growth 2022-2027 (%); 7.4 Commercial - Market size and forecast 2022-2027; Exhibit 53: Chart on Commercial - Market size and forecast 2022-2027 ($ billion); Exhibit 54: Data Table on Commercial - Market size and forecast 2022-2027 ($ billion); Exhibit 55: Chart on Commercial - Year-over-year growth 2022-2027 (%); Exhibit 56: Data Table on Commercial - Year-over-year growth 2022-2027 (%); 7.5 Market opportunity by End-user; Exhibit 57: Market opportunity by End-user ($ billion); Exhibit 58: Data Table on Market opportunity by End-user ($ billion)
8 Market Segmentation by Type: 8.1 Market segments; Exhibit 59: Chart on Type - Market share 2022-2027 (%); Exhibit 60: Data Table on Type - Market share 2022-2027 (%); 8.2 Comparison by Type; Exhibit 61: Chart on Comparison by Type; Exhibit 62: Data Table on Comparison by Type; 8.3 Postpaid - Market size and forecast 2022-2027; Exhibit 63: Chart on Postpaid - Market size and forecast 2022-2027 ($ billion); Exhibit 64: Data Table on Postpaid - Market size and forecast 2022-2027 ($ billion); Exhibit 65: Chart on Postpaid - Year-over-year growth 2022-2027 (%); Exhibit 66: Data Table on Postpaid - Year-over-year growth 2022-2027 (%); 8.4 Prepaid - Market size and forecast 2022-2027; Exhibit 67: Chart on Prepaid - Market size and forecast 2022-2027 ($ billion); Exhibit 68: Data Table on Prepaid - Market size and forecast 2022-2027 ($ billion); Exhibit 69: Chart on Prepaid - Year-over-year growth 2022-2027 (%); Exhibit 70: Data Table on Prepaid - Year-over-year growth 2022-2027 (%); 8.5 Market opportunity by Type; Exhibit 71: Market opportunity by Type ($ billion); Exhibit 72: Data Table on Market opportunity by Type ($ billion)
9 Customer Landscape: 9.1 Customer landscape overview; Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Drivers, Challenges, and Trends: 10.1 Market drivers; 10.2 Market challenges; 10.3 Impact of drivers and challenges; Exhibit 74: Impact of drivers and challenges in 2022 and 2027; 10.4 Market trends
11 Vendor Landscape: 11.1 Overview; 11.2 Vendor landscape; Exhibit 75: Overview on Criticality of inputs and Factors of differentiation; 11.3 Landscape disruption; Exhibit 76: Overview on factors of disruption; 11.4 Industry risks; Exhibit 77: Impact of key risks on business
12 Vendor Analysis: 12.1 Vendors covered; Exhibit 78: Vendors covered; 12.2 Market positioning of vendors; Exhibit 79: Matrix on vendor position and classification; 12.3 Alphabet Inc.; Exhibit 80: Alphabet Inc. - Overview; Exhibit 81: Alphabet Inc. - Business segments; Exhibit 82: Alphabet Inc. - Key news; Exhibit 83: Alphabet Inc. - Key offerings; Exhibit 84: Alphabet Inc. - Segment focus; 12.4 Amazon.com Inc.; Exhibit 85: Amazon.com Inc. - Overview; Exhibit 86: Amazon.com Inc. - Business segments; Exhibit 87: Amazon.com Inc. - Key news; Exhibit 88: Amazon.com Inc. - Key offerings; Exhibit 89: Amazon.com Inc. - Segment focus; 12.5 AT and T Inc.; Exhibit 90: AT and T Inc. - Overview; Exhibit 91: AT and T Inc. - Business segments; Exhibit 92: AT and T Inc. - Key news; Exhibit 93: AT and T Inc. - Key offerings; Exhibit 94: AT and T Inc. - Segment focus; 12.6 Charter Communications Inc.; Exhibit 95: Charter Communications Inc. - Overview; Exhibit 96: Charter Communications Inc. - Key offerings; 12.7 Comcast Corp.; Exhibit 97: Comcast Corp. - Overview; Exhibit 98: Comcast Corp. - Business segments; Exhibit 99: Comcast Corp. - Key news; Exhibit 100: Comcast Corp. - Key offerings; Exhibit 101: Comcast Corp. - Segment focus; 12.8 DISH Network L.L.C.; Exhibit 102: DISH Network L.L.C. - Overview; Exhibit 103: DISH Network L.L.C. - Business segments; Exhibit 104: DISH Network L.L.C. - Key offerings; Exhibit 105: DISH Network L.L.C. - Segment focus; 12.9 Fox Corp.; Exhibit 106: Fox Corp. - Overview; Exhibit 107: Fox Corp. - Business segments; Exhibit 108: Fox Corp. - Key offerings; Exhibit 109: Fox Corp. - Segment focus; 12.10 fuboTV Inc.; Exhibit 110: fuboTV Inc. - Overview; Exhibit 111: fuboTV Inc. - Product / Service; Exhibit 112: fuboTV Inc. - Key offerings; 12.11 Lions Gate Entertainment Corp.; Exhibit 113: Lions Gate Entertainment Corp. - Overview; Exhibit 114: Lions Gate Entertainment Corp. - Business segments; Exhibit 115: Lions Gate Entertainment Corp. - Key offerings; Exhibit 116: Lions Gate Entertainment Corp. - Segment focus; 12.12 Netflix Inc.; Exhibit 117: Netflix Inc. - Overview; Exhibit 118: Netflix Inc. - Product / Service; Exhibit 119: Netflix Inc. - Key offerings; 12.13 Nexstar Media Group Inc.; Exhibit 120: Nexstar Media Group Inc. - Overview; Exhibit 121: Nexstar Media Group Inc. - Product / Service; Exhibit 122: Nexstar Media Group Inc. - Key offerings; 12.14 Paramount Global; Exhibit 123: Paramount Global - Overview; Exhibit 124: Paramount Global - Business segments; Exhibit 125: Paramount Global - Key offerings; Exhibit 126: Paramount Global - Segment focus; 12.15 Sony Group Corp.; Exhibit 127: Sony Group Corp. - Overview; Exhibit 128: Sony Group Corp. - Business segments; Exhibit 129: Sony Group Corp. - Key news; Exhibit 130: Sony Group Corp. - Key offerings; Exhibit 131: Sony Group Corp. - Segment focus; 12.16 Telstra Corp. Ltd.; Exhibit 132: Telstra Corp. Ltd. - Overview; Exhibit 133: Telstra Corp. Ltd. - Business segments; Exhibit 134: Telstra Corp. Ltd. - Key offerings; Exhibit 135: Telstra Corp. Ltd. - Segment focus; 12.17 The Walt Disney Co.; Exhibit 136: The Walt Disney Co. - Overview; Exhibit 137: The Walt Disney Co. - Business segments; Exhibit 138: The Walt Disney Co. - Key offerings; Exhibit 139: The Walt Disney Co. - Segment focus
13 Appendix: 13.1 Scope of the report; 13.2 Inclusions and exclusions checklist; Exhibit 140: Inclusions checklist; Exhibit 141: Exclusions checklist; 13.3 Currency conversion rates for US$; Exhibit 142: Currency conversion rates for US$; 13.4 Research methodology; Exhibit 143: Research methodology; Exhibit 144: Validation techniques employed for market sizing; Exhibit 145: Information sources; 13.5 List of abbreviations; Exhibit 146: List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Country Market Characteristics; Exhibits4: Executive Summary - Chart on Market Segmentation by Technology; Exhibits5: Executive Summary - Chart on Market Segmentation by End-user; Exhibits6: Executive Summary - Chart on Market Segmentation by Type; Exhibits7: Executive Summary - Chart on Vendor Market Positioning; Exhibits8: Parent market; Exhibits9: Market Characteristics; Exhibits10: Offerings of vendors included in the market definition; Exhibits11: Market segments; Exhibits12: Chart on US - Market size and forecast 2022-2027 ($ billion); Exhibits13: Data Table on US - Market size and forecast 2022-2027 ($ billion); Exhibits14: Chart on US: Year-over-year growth 2022-2027 (%); Exhibits15: Data Table on US: Year-over-year growth 2022-2027 (%); Exhibits16: Historic Market Size - Data Table on pay tv market in US 2017 - 2021 ($ billion); Exhibits17: Historic Market Size - Technology Segment 2017 - 2021 ($ billion); Exhibits18: Historic Market Size - End-User Segment 2017 - 2021 ($ billion); Exhibits19: Historic Market Size - Type Segment 2017 - 2021 ($ billion); Exhibits20: Five forces analysis - Comparison between 2022 and 2027; Exhibits21: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027; Exhibits22: Bargaining power of suppliers - Impact of key factors in 2022 and 2027; Exhibits23: Threat of new entrants - Impact of key factors in 2022 and 2027; Exhibits24: Threat of substitutes - Impact of key factors in 2022 and 2027; Exhibits25: Threat of rivalry - Impact of key factors in 2022 and 2027; Exhibits26: Chart on Market condition - Five forces 2022 and 2027; Exhibits27: Chart on Technology - Market share 2022-2027 (%); Exhibits28: Data Table on Technology - Market share 2022-2027 (%); Exhibits29: Chart on Comparison by Technology; Exhibits30: Data Table on Comparison by Technology; Exhibits31: Chart on Satellite TV - Market size and forecast 2022-2027 ($ billion); Exhibits32: Data Table on Satellite TV - Market size and forecast 2022-2027 ($ billion); Exhibits33: Chart on Satellite TV - Year-over-year growth 2022-2027 (%); Exhibits34: Data Table on Satellite TV - Year-over-year growth 2022-2027 (%); Exhibits35: Chart on Cable TV - Market size and forecast 2022-2027 ($ billion); Exhibits36: Data Table on Cable TV - Market size and forecast 2022-2027 ($ billion); Exhibits37: Chart on Cable TV - Year-over-year growth 2022-2027 (%); Exhibits38: Data Table on Cable TV - Year-over-year growth 2022-2027 (%); Exhibits39: Chart on IP TV - Market size and forecast 2022-2027 ($ billion); Exhibits40: Data Table on IP TV - Market size and forecast 2022-2027 ($ billion); Exhibits41: Chart on IP TV - Year-over-year growth 2022-2027 (%); Exhibits42: Data Table on IP TV - Year-over-year growth 2022-2027 (%); Exhibits43: Market opportunity by Technology ($ billion); Exhibits44: Data Table on Market opportunity by Technology ($ billion); Exhibits45: Chart on End-user - Market share 2022-2027 (%); Exhibits46: Data Table on End-user - Market share 2022-2027 (%); Exhibits47: Chart on Comparison by End-user; Exhibits48: Data Table on Comparison by End-user; Exhibits49: Chart on Household - Market size and forecast 2022-2027 ($ billion); Exhibits50: Data Table on Household - Market size and forecast 2022-2027 ($ billion); Exhibits51: Chart on Household - Year-over-year growth 2022-2027 (%); Exhibits52: Data Table on Household - Year-over-year growth 2022-2027 (%); Exhibits53: Chart on Commercial - Market size and forecast 2022-2027 ($ billion); Exhibits54: Data Table on Commercial - Market size and forecast 2022-2027 ($ billion); Exhibits55: Chart on Commercial - Year-over-year growth 2022-2027 (%); Exhibits56: Data Table on Commercial - Year-over-year growth 2022-2027 (%); Exhibits57: Market opportunity by End-user ($ billion); Exhibits58: Data Table on Market opportunity by End-user ($ billion); Exhibits59: Chart on Type - Market share 2022-2027 (%); Exhibits60: Data Table on Type - Market share 2022-2027 (%); Exhibits61: Chart on Comparison by Type; Exhibits62: Data Table on Comparison by Type; Exhibits63: Chart on Postpaid - Market size and forecast 2022-2027 ($ billion); Exhibits64: Data Table on Postpaid - Market size and forecast 2022-2027 ($ billion); Exhibits65: Chart on Postpaid - Year-over-year growth 2022-2027 (%); Exhibits66: Data Table on Postpaid - Year-over-year growth 2022-2027 (%); Exhibits67: Chart on Prepaid - Market size and forecast 2022-2027 ($ billion); Exhibits68: Data Table on Prepaid - Market size and forecast 2022-2027 ($ billion); Exhibits69: Chart on Prepaid - Year-over-year growth 2022-2027 (%); Exhibits70: Data Table on Prepaid - Year-over-year growth 2022-2027 (%); Exhibits71: Market opportunity by Type ($ billion); Exhibits72: Data Table on Market opportunity by Type ($ billion); Exhibits73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits74: Impact of drivers and challenges in 2022 and 2027; Exhibits75: Overview on Criticality of inputs and Factors of differentiation; Exhibits76: Overview on factors of disruption; Exhibits77: Impact of key risks on business; Exhibits78: Vendors covered; Exhibits79: Matrix on vendor position and classification; Exhibits80: Alphabet Inc. - Overview; Exhibits81: Alphabet Inc. - Business segments; Exhibits82: Alphabet Inc. - Key news; Exhibits83: Alphabet Inc. - Key offerings; Exhibits84: Alphabet Inc. - Segment focus; Exhibits85: Amazon.com Inc. - Overview; Exhibits86: Amazon.com Inc. - Business segments; Exhibits87: Amazon.com Inc. - Key news; Exhibits88: Amazon.com Inc. - Key offerings; Exhibits89: Amazon.com Inc. - Segment focus; Exhibits90: AT and T Inc. - Overview; Exhibits91: AT and T Inc. - Business segments; Exhibits92: AT and T Inc. - Key news; Exhibits93: AT and T Inc. - Key offerings; Exhibits94: AT and T Inc. - Segment focus; Exhibits95: Charter Communications Inc. - Overview; Exhibits96: Charter Communications Inc. - Key offerings; Exhibits97: Comcast Corp. - Overview; Exhibits98: Comcast Corp. - Business segments; Exhibits99: Comcast Corp. - Key news; Exhibits100: Comcast Corp. - Key offerings; Exhibits101: Comcast Corp. - Segment focus; Exhibits102: DISH Network L.L.C. - Overview; Exhibits103: DISH Network L.L.C. - Business segments; Exhibits104: DISH Network L.L.C. - Key offerings; Exhibits105: DISH Network L.L.C. - Segment focus; Exhibits106: Fox Corp. - Overview; Exhibits107: Fox Corp. - Business segments; Exhibits108: Fox Corp. - Key offerings; Exhibits109: Fox Corp. - Segment focus; Exhibits110: fuboTV Inc. - Overview; Exhibits111: fuboTV Inc. - Product / Service; Exhibits112: fuboTV Inc. - Key offerings; Exhibits113: Lions Gate Entertainment Corp. - Overview; Exhibits114: Lions Gate Entertainment Corp. - Business segments; Exhibits115: Lions Gate Entertainment Corp. - Key offerings; Exhibits116: Lions Gate Entertainment Corp. - Segment focus; Exhibits117: Netflix Inc. - Overview; Exhibits118: Netflix Inc. - Product / Service; Exhibits119: Netflix Inc. - Key offerings; Exhibits120: Nexstar Media Group Inc. - Overview; Exhibits121: Nexstar Media Group Inc. - Product / Service; Exhibits122: Nexstar Media Group Inc. - Key offerings; Exhibits123: Paramount Global - Overview; Exhibits124: Paramount Global - Business segments; Exhibits125: Paramount Global - Key offerings; Exhibits126: Paramount Global - Segment focus; Exhibits127: Sony Group Corp. - Overview; Exhibits128: Sony Group Corp. - Business segments; Exhibits129: Sony Group Corp. - Key news; Exhibits130: Sony Group Corp. - Key offerings; Exhibits131: Sony Group Corp. - Segment focus; Exhibits132: Telstra Corp. Ltd. - Overview; Exhibits133: Telstra Corp. Ltd. - Business segments; Exhibits134: Telstra Corp. Ltd. - Key offerings; Exhibits135: Telstra Corp. Ltd. - Segment focus; Exhibits136: The Walt Disney Co. - Overview; Exhibits137: The Walt Disney Co. - Business segments; Exhibits138: The Walt Disney Co. - Key offerings; Exhibits139: The Walt Disney Co. - Segment focus; Exhibits140: Inclusions checklist; Exhibits141: Exclusions checklist; Exhibits142: Currency conversion rates for US$; Exhibits143: Research methodology; Exhibits144: Validation techniques employed for market sizing; Exhibits145: Information sources; Exhibits146: List of abbreviations