Packaged Rice Snacks Market in China 2024-2028

Packaged Rice Snacks Market In China 2024-2028


The packaged rice snacks market in China is forecasted to grow by USD 502.19 mn during 2023-2028, accelerating at a CAGR of 4.36% during the forecast period. The report on the packaged rice snacks market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing prominence of private-label brands, the health benefits of consuming rice snacks, and the growing prominence of online shopping.

Technavio's packaged rice snacks market in China is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Rice cakes
  • Rice crackers cookies and biscuits
  • Rice crisps
By Type
  • Conventional
  • Organic
This study identifies the growing demand for organic packaged rice snacks as one of the prime reasons driving the packaged rice snacks market in China growth during the next few years. Also, the rising demand for flavored packaged rice snacks and the expansion of the organized retail landscape in China will lead to sizable demand in the market.

The report on the packaged rice snacks market in China covers the following areas:
  • Packaged rice snacks market in China sizing
  • Packaged rice snacks market in China forecast
  • Packaged rice snacks market in China industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading packaged rice snacks market in China vendors that include DeZhou Harvest Foods Co. Ltd., Hunter Foods LLC, Jiangsu Daysun Foods Co. Ltd., KAMEDA SEIKA CO. LTD., Kellogg Co., Mondelez International Inc., Natch products and services pvt ltd, PepsiCo Inc., and SanoRice Holding BV. Also, the packaged rice snacks market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China: Year-over-year growth 2023-2028 (%)
      • Table Data Table on China: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Packaged rice snacks market in China 2018 - 2022
      • Table Historic Market Size – Data Table on packaged rice snacks market in China 2018 – 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Rice cakes - Market size and forecast 2023-2028
      • Table Chart on Rice cakes - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rice cakes - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rice cakes - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rice cakes - Year-over-year growth 2023-2028 (%)
    • Rice crackers cookies and biscuits - Market size andforecast 2023-2028
      • Table Chart on Rice crackers cookies and biscuits - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rice crackers cookies and biscuits - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rice crackers cookies and biscuits - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rice crackers cookies and biscuits - Year-over-year growth 2023-2028 (%)
    • Rice crisps - Market size and forecast 2023-2028
      • Table Chart on Rice crisps - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rice crisps - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rice crisps - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rice crisps - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Conventional - Market size and forecast 2023-2028
      • Table Chart on Conventional - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Conventional - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Conventional - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Conventional - Year-over-year growth 2023-2028 (%)
    • Organic - Market size and forecast 2023-2028
      • Table Chart on Organic - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Organic - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Organic - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Organic - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing prominence of private-label brands
      • Health benefits of consuming rice snacks
      • Growing prominence of online shopping
    • Market challenges
      • Availability of substitute products for packaged rice snacks
      • Low-quality packaged rice snack offerings from unorganized players
      • Growing preference for DIY, homemade rice snacks
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing demand for organic packaged rice snacks
      • Rising demand for flavored packaged rice snacks
      • Expansion of the organized retail landscape in China
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • DeZhou Harvest Foods Co. Ltd.
      • Table DeZhou Harvest Foods Co. Ltd. - Overview
      • Table DeZhou Harvest Foods Co. Ltd. - Product / Service
      • Table DeZhou Harvest Foods Co. Ltd. - Key offerings
    • Hunter Foods LLC
      • Table Hunter Foods LLC - Overview
      • Table Hunter Foods LLC - Product / Service
      • Table Hunter Foods LLC - Key offerings
    • Jiangsu Daysun Foods Co. Ltd.
      • Table Jiangsu Daysun Foods Co. Ltd. - Overview
      • Table Jiangsu Daysun Foods Co. Ltd. - Product / Service
      • Table Jiangsu Daysun Foods Co. Ltd. - Key offerings
    • KAMEDA SEIKA CO. LTD.
      • Table KAMEDA SEIKA CO. LTD. - Overview
      • Table KAMEDA SEIKA CO. LTD. - Product / Service
      • Table KAMEDA SEIKA CO. LTD. - Key offerings
    • Kellogg Co.
      • Table Kellogg Co. - Overview
      • Table Kellogg Co. - Business segments
      • Table Kellogg Co. - Key news
      • Table Kellogg Co. - Key offerings
      • Table Kellogg Co. - Segment focus
    • Mondelez International Inc.
      • Table Mondelez International Inc. - Overview
      • Table Mondelez International Inc. - Business segments
      • Table Mondelez International Inc. - Key news
      • Table Mondelez International Inc. - Key offerings
      • Table Mondelez International Inc. - Segment focus
    • Natch products and services Pvt. Ltd.
      • Table Natch products and services Pvt. Ltd. - Overview
      • Table Natch products and services Pvt. Ltd. - Product / Service
      • Table Natch products and services Pvt. Ltd. - Key offerings
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Key news
      • Table PepsiCo Inc. - Key offerings
      • Table PepsiCo Inc. - Segment focus
    • SanoRice Holding BV
      • Table SanoRice Holding BV - Overview
      • Table SanoRice Holding BV - Product / Service
      • Table SanoRice Holding BV - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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