Online Retail Market in US 2022-2026

Online Retail Market in US 2022-2026

Technavio has been monitoring the online retail market in US and it is poised to grow by $ 460.13 bn during 2022-2026, progressing at a CAGR of 11.64% during the forecast period. Our report on the online retail market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by growing seasonal and holiday sales and the high penetration of Internet and smartphones and rising online spending. In addition, growing seasonal and holiday sales is anticipated to boost the growth of the market as well.

The online retail market in US analysis includes product and device segments.

Technavio's online retail market in US is segmented as below:

By Product

  • Apparel, footwear, and accessories
  • Consumer electronics and electricals
  • Food and grocery
  • Home furniture and furnishing
  • Others
By Device
  • Smartphones and tablets
  • PCs
This study identifies the increase in time poverty and easy payment optionsas one of the prime reasons driving the online retail market growth in US during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on online retail market in US covers the following areas:
  • Online retail market sizing
  • Online retail market forecast
  • Online retail market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online retail market vendors in US that include Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. Also, the online retail market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Parent Market
        • Table Parent market
        • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis : Internet and Direct Marketing Retail
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Service
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table US - Market size and forecast 2021 - 2026 ($ billion)
        • Table US market: Year-over-year growth 2021 - 2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2021 & 2026
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2021
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Apparel, footwear, and accessories - Market size and forecast 2021-2026
      • Table Apparel, footwear, and accessories - Market size and forecast 2021-2026 ($ billion)
      • Table Apparel, footwear, and accessories - Year-over-year growth 2021-2026 (%)
    • Consumer electronics and electricals - Market size and forecast 2021-2026
      • Table Consumer electronics and electricals - Market size and forecast 2021-2026 ($ billion)
      • Table Consumer electronics and electricals - Year-over-year growth 2021-2026 (%)
    • Food and grocery - Market size and forecast 2021-2026
      • Table Food and grocery - Market size and forecast 2021-2026 ($ billion)
      • Table Food and grocery - Year-over-year growth 2021-2026 (%)
    • Home furniture and furnishing - Market size and forecast 2021-2026
      • Table Home furniture and furnishing - Market size and forecast 2021-2026 ($ billion)
      • Table Home furniture and furnishing - Year-over-year growth 2021-2026 (%)
    • Others - Market size and forecast 2021-2026
      • Table Others - Market size and forecast 2021-2026 ($ billion)
      • Table Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Device
    • Market segments
      • Table Device - Market share 2021-2026 (%)
    • Comparison by Device
      • Table Comparison by Device
    • Smartphones and tablets - Market size and forecast 2021-2026
      • Table Smartphones and tablets - Market size and forecast 2021-2026 ($ billion)
      • Table Smartphones and tablets - Year-over-year growth 2021-2026 (%)
    • PCs - Market size and forecast 2021-2026
      • Table PCs - Market size and forecast 2021-2026 ($ billion)
      • Table PCs - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Device
      • Table Market opportunity by Device
  • Customer landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing seasonal and holiday sales
      • High penetration of internet and smartphones and rising online spending
      • Increase in time poverty and easy payment options
    • Market challenges
      • Transportation and logistics
      • Poor technology integration, especially with online specialty retailers operating at small scales
      • High preference for shopping most product categories in physical stores
        • Table Impact of drivers and challenges
    • Market trends
      • Omni-channel retailing
      • Social media marketing
      • Rising popularity of digital payment services
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
    • Competitive scenario
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Best Buy Co. Inc.
      • Table Best Buy Co. Inc. - Overview
      • Table Best Buy Co. Inc. - Business segments
      • Table Best Buy Co. Inc. - Key offerings
      • Table Best Buy Co. Inc. - Segment focus
    • Costco Wholesale Corp.
      • Table Costco Wholesale Corp. - Overview
      • Table Costco Wholesale Corp. - Business segments
      • Table Costco Wholesale Corp. - Key offerings
      • Table Costco Wholesale Corp. - Segment focus
    • eBay Inc.
      • Table eBay Inc. - Overview
      • Table eBay Inc. - Product and service
      • Table eBay Inc. - Key offerings
    • Kroger Co.
      • Table Kroger Co. - Overview
      • Table Kroger Co. - Product and service
      • Table Kroger Co. - Key offerings
    • Target Corp.
      • Table Target Corp. - Overview
      • Table Target Corp. - Product and service
      • Table Target Corp. - Key news
      • Table Target Corp. - Key offerings
    • The Home Depot Inc.
      • Table The Home Depot Inc. - Overview
      • Table The Home Depot Inc. - Product and service
      • Table The Home Depot Inc. - Key news
      • Table The Home Depot Inc. - Key offerings
    • Walmart Inc.
      • Table Walmart Inc. - Overview
      • Table Walmart Inc. - Business segments
      • Table Walmart Inc. - Key offerings
      • Table Walmart Inc. - Segment focus
    • Wayfair Inc.
      • Table Wayfair Inc. - Overview
      • Table Wayfair Inc. - Business segments
      • Table Wayfair Inc. - Key news
      • Table Wayfair Inc. - Key offerings
      • Table Wayfair Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and Caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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