Online Lingerie Market in India 2025-2029

Online Lingerie Market In India 2025-2029

The online lingerie market in India is forecasted to grow by USD 591.6 million during 2024-2029, accelerating at a CAGR of 10.9% during the forecast period. The report on the online lingerie market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased penetration of organized retail driving demand for lingerie, growing consumer awareness regarding online lingerie shopping, and demand from smaller cities pushing lingerie sales.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's online lingerie market in India is segmented as below:

By Product

  • Bras
  • Knickers and panties
  • Others
By Type
  • Natural
  • Synthetic
By Material
  • Cotton
  • Satin
  • Muslin
  • Silk
  • Others
By Geographical Landscape
  • APAC
This study identifies the influx of luxury lingerie brands as one of the prime reasons driving the online lingerie market in India growth during the next few years. Also, men emerging as significant online buyers of lingerie and adoption of omnichannel strategy by lingerie brands will lead to sizable demand in the market.

The report on the online lingerie market in India covers the following areas:
  • Online Lingerie Market in India sizing
  • Online Lingerie Market in India forecast
  • Online Lingerie Market in India industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online lingerie market in India vendors that include Bodycare Creations Ltd., Da Intimo, Fast Retailing Co. Ltd., Genxlead Retail Pvt. Ltd., H and M Hennes and Mauritz GBC AB, Hunkemoller B.V., Jockey International Inc., Juliet India Pvt. Ltd., La Maison Lejaby SASU, Lovable Lingerie Ltd., Lovebird Lingerie, Lux Industries Ltd., Marks and Spencer Group PLC, Modenik Lifestyle Pvt. Ltd., Reliance Industries Ltd., Rupa and Co. Ltd., Triumph Intertrade AG, V Star Creations Pvt. Ltd., Victorias Secret and Co., and Wacoal Holdings Corp.. Also, the online lingerie market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Online Lingerie Market in India 2019 - 2023
      • Table Historic Market Size - Data Table on Online Lingerie Market in India 2019 - 2023 ($ million)
    • Product segment analysis 2019 - 2023
    • Type segment analysis 2019 - 2023
    • Material segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Online Lingerie Market in India
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Bras - Market size and forecast 2024-2029
      • Table Data Table on Bras - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Bras - Year-over-year growth 2024-2029 (%)
    • Knickers and panties - Market size and forecast 2024-2029
      • Table Data Table on Knickers and panties - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Knickers and panties - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2024-2029 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Natural - Market size and forecast 2024-2029
      • Table Data Table on Natural - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Natural - Year-over-year growth 2024-2029 (%)
    • Synthetic - Market size and forecast 2024-2029
      • Table Data Table on Synthetic - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Synthetic - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Material
    • Market segments
      • Table Data Table on Material - Market share 2024-2029 (%)
    • Comparison by Material
      • Table Data Table on Comparison by Material
    • Cotton - Market size and forecast 2024-2029
      • Table Data Table on Cotton - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Cotton - Year-over-year growth 2024-2029 (%)
    • Satin - Market size and forecast 2024-2029
      • Table Data Table on Satin - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Satin - Year-over-year growth 2024-2029 (%)
    • Muslin - Market size and forecast 2024-2029
      • Table Data Table on Muslin - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Muslin - Year-over-year growth 2024-2029 (%)
    • Silk - Market size and forecast 2024-2029
      • Table Data Table on Silk - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Silk - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Material
      • Table Data Table on Market opportunity by Material ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increased penetration of organized retail driving demand for lingerie
      • Growing consumer awareness regarding online lingerie shopping
      • Demand from smaller cities pushing lingerie sales
    • Market challenges
      • Increased use of DTC strategy by lingerie manufacturers
      • Shifting trends in lingerie industry
      • Presence of unorganized players in lingerie market
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Influx of luxury lingerie brands
      • Men emerging as significant online buyers of lingerie
      • Adoption of omnichannel strategy by lingerie brands
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Fast Retailing Co. Ltd.
    • Genxlead Retail Pvt. Ltd.
    • H and M Hennes and Mauritz GBC AB
    • Hunkemoller B.V.
    • Jockey International Inc.
    • La Maison Lejaby SASU
    • Lovable Lingerie Ltd.
    • Lovebird Lingerie
    • Lux Industries Ltd.
    • Marks and Spencer Group plc
    • Modenik Lifestyle Pvt. Ltd.
    • Reliance Industries Ltd.
    • Rupa and Co. Ltd.
    • Victorias Secret and Co.
    • Wacoal Holdings Corp.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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