Online Lingerie Market in India 2023-2027

India-online lingerie market 2023-2027


The India-online lingerie market is forecasted to grow by USD 463.35 bn during 2022-2027, accelerating at a CAGR of 10.37% during the forecast period. The report on the India-online lingerie market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased penetration of organized retail driving demand for lingerie, growing consumer awareness regarding online lingerie shopping, and demand from smaller cities pushing lingerie sales.

Technavio's India-online lingerie market is segmented as below:

By Product
  • Bras
  • Knickers and panties
  • Others
By Type
  • Natural
  • Synthetic
By Geographical Landscape
  • APAC
This study identifies the influx of luxury lingerie brands as one of the prime reasons driving the India-online lingerie market growth during the next few years. Also, men emerging as significant online buyers of lingerie and adoption of omnichannel strategy by lingerie brands will lead to sizable demand in the market.

The report on the India-online lingerie market covers the following areas:
  • India-online lingerie market sizing
  • India-online lingerie market forecast
  • India-online lingerie market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading India-online lingerie market vendors that include Bodycare Creations Ltd., Da Intimo, Fast Retailing Co. Ltd., Genxlead Retail Pvt. Ltd., H and M Hennes and Mauritz GBC AB, Hunkemoller B.V., Jockey International Inc., Juliet India Pvt. Ltd., La Maison Lejaby SASU, Lovable Lingerie Ltd., Lovebird Lingerie, LUX Industries Ltd., Marks and Spencer Group plc, Modenik Lifestyle Pvt. Ltd., Reliance Industries Ltd., RUPA and Co. Ltd., Triumph Intertrade AG, V Star Creations Pvt. Ltd., Victorias Secret and Co., and Wacoal Holdings Corp.. Also, the India-online lingerie market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on India: Year-over-year growth 2022-2027 (%)
      • Table Data Table on India: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Online lingerie market in india 2017 - 2021
      • Table Historic Market Size – Data Table on online lingerie market in india 2017 - 2021 ($ billion)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Bras - Market size and forecast 2022-2027
      • Table Chart on Bras - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Bras - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Bras - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Bras - Year-over-year growth 2022-2027 (%)
    • Knickers and panties - Market size and forecast 2022- 2027
      • Table Chart on Knickers and panties - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Knickers and panties - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Knickers and panties - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Knickers and panties - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Natural - Market size and forecast 2022-2027
      • Table Chart on Natural - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Natural - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Natural - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Natural - Year-over-year growth 2022-2027 (%)
    • Synthetic - Market size and forecast 2022-2027
      • Table Chart on Synthetic - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Synthetic - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Synthetic - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Synthetic - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increased penetration of organized retail driving demand for lingerie
      • Growing consumer awareness regarding online lingerie shopping
      • Demand from smaller cities pushing lingerie sales
    • Market challenges
      • Increased use of DTC strategy by lingerie manufacturers
      • Shifting trends in lingerie industry
      • Presence of unorganized players in lingerie market
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Influx of luxury lingerie brands
      • Men emerging as significant online buyers of lingerie
      • Adoption of omnichannel strategy by lingerie brands
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Fast Retailing Co. Ltd.
      • Table Fast Retailing Co. Ltd. - Overview
      • Table Fast Retailing Co. Ltd. - Business segments
      • Table Fast Retailing Co. Ltd. - Key news
      • Table Fast Retailing Co. Ltd. - Key offerings
      • Table Fast Retailing Co. Ltd. - Segment focus
    • Genxlead Retail Pvt. Ltd.
      • Table Genxlead Retail Pvt. Ltd. - Overview
      • Table Genxlead Retail Pvt. Ltd. - Product / Service
      • Table Genxlead Retail Pvt. Ltd. - Key offerings
    • H and M Hennes and Mauritz GBC AB
      • Table H and M Hennes and Mauritz GBC AB - Overview
      • Table H and M Hennes and Mauritz GBC AB - Business segments
      • Table H and M Hennes and Mauritz GBC AB - Key news
      • Table H and M Hennes and Mauritz GBC AB - Key offerings
      • Table H and M Hennes and Mauritz GBC AB - Segment focus
    • Hunkemoller B.V.
      • Table Hunkemoller B.V. - Overview
      • Table Hunkemoller B.V. - Product / Service
      • Table Hunkemoller B.V. - Key offerings
    • Jockey International Inc.
      • Table Jockey International Inc. - Overview
      • Table Jockey International Inc. - Product / Service
      • Table Jockey International Inc. - Key offerings
    • La Maison Lejaby SASU
      • Table La Maison Lejaby SASU - Overview
      • Table La Maison Lejaby SASU - Product / Service
      • Table La Maison Lejaby SASU - Key offerings
    • Lovable Lingerie Ltd.
      • Table Lovable Lingerie Ltd. - Overview
      • Table Lovable Lingerie Ltd. - Product / Service
      • Table Lovable Lingerie Ltd. - Key offerings
    • Lovebird Lingerie
      • Table Lovebird Lingerie - Overview
      • Table Lovebird Lingerie - Product / Service
      • Table Lovebird Lingerie - Key offerings
    • LUX Industries Ltd.
      • Table LUX Industries Ltd. - Overview
      • Table LUX Industries Ltd. - Product / Service
      • Table LUX Industries Ltd. - Key offerings
    • Marks and Spencer Group plc
      • Table Marks and Spencer Group plc - Overview
      • Table Marks and Spencer Group plc - Business segments
      • Table Marks and Spencer Group plc - Key offerings
      • Table Marks and Spencer Group plc - Segment focus
    • Modenik Lifestyle Pvt. Ltd.
      • Table Modenik Lifestyle Pvt. Ltd. - Overview
      • Table Modenik Lifestyle Pvt. Ltd. - Product / Service
      • Table Modenik Lifestyle Pvt. Ltd. - Key offerings
    • Reliance Industries Ltd.
      • Table Reliance Industries Ltd. - Overview
      • Table Reliance Industries Ltd. - Business segments
      • Table Reliance Industries Ltd. - Key news
      • Table Reliance Industries Ltd. - Key offerings
      • Table Reliance Industries Ltd. - Segment focus
    • RUPA and Co. Ltd.
      • Table RUPA and Co. Ltd. - Overview
      • Table RUPA and Co. Ltd. - Product / Service
      • Table RUPA and Co. Ltd. - Key offerings
    • Victorias Secret and Co.
      • Table Victorias Secret and Co. - Overview
      • Table Victorias Secret and Co. - Product / Service
      • Table Victorias Secret and Co. - Key offerings
    • Wacoal Holdings Corp.
      • Table Wacoal Holdings Corp. - Overview
      • Table Wacoal Holdings Corp. - Business segments
      • Table Wacoal Holdings Corp. - Key offerings
      • Table Wacoal Holdings Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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