Online Language Learning Market in US 2022-2026

Online Language Learning Market in US 2022-2026

Technavio has been monitoring the online language learning market in US and it is poised to grow by $ 5.72 bn during 2022-2026, progressing at a CAGR of 19.75% during the forecast period. Our report on the online language learning market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the influx of immigrants and the incorporation of SMAC (social, mobile, analytics, and cloud) in language learning. In addition, the influx of immigrants is anticipated to boost the growth of the market as well.

The online language learning market in US analysis includes product and end-user segments.

Technavio's online language learning market in us is segmented as below:

By Product

  • Course material
  • Support
  • Apps
By End-user
  • Individual learners
  • Institutional learners
This study identifies the rise in multilingualismas one of the prime reasons driving the online language learning market growth in US during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on online language learning market in US covers the following areas:
  • Online language learning market sizing
  • Online language learning market forecast
  • Online language learning market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language learning market vendors in US that include Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH. Also, the online language learning market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis
      • Inputs
      • Pitching and profiling
      • Resourcing and communicating
      • Delivery and support
      • Connecting and innovating
      • Marketing and sales
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026
      • Table US - Market size and forecast 2021 - 2026 ($ million)
      • Table US market: Year-over-year growth 2021 - 2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2021 & 2026
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2021
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Course material - Market size and forecast 2021-2026
      • Table Course material - Market size and forecast 2021-2026 ($ million)
      • Table Course material - Year-over-year growth 2021-2026 (%)
    • Support - Market size and forecast 2021-2026
      • Table Support - Market size and forecast 2021-2026 ($ million)
      • Table Support - Year-over-year growth 2021-2026 (%)
    • Apps - Market size and forecast 2021-2026
      • Table Apps - Market size and forecast 2021-2026 ($ million)
      • Table Apps - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by End-user
    • Market segments
      • Table End-user - Market share 2021-2026 (%)
    • Comparison by End-user
      • Table Comparison by End-user
    • Individual learners - Market size and forecast 2021-2026
      • Table Individual learners - Market size and forecast 2021-2026 ($ million)
      • Table Individual learners - Year-over-year growth 2021-2026 (%)
    • Institutional learners - Market size and forecast 2021- 2026
      • Table Institutional learners - Market size and forecast 2021-2026 ($ million)
      • Table Institutional learners - Year-over-year growth 2021-2026 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user
  • Customer Landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Market drivers
      • Influx of immigrants
      • SMAC (social, mobile, analytics, and cloud) in language learning
      • Rise in multilingualism
    • Market challenges
      • Competition from providers of MOOC
      • High cost of implementation
      • Vendor focus on product differentiation
        • Table Impact of drivers and challenges
    • Market trends
      • Increased use of VR
      • Emphasis on bilingual and multilingual education
      • Inclusion of analytical tools
  • Vendor Landscape
    • Competitive Scenario
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Babbel GmbH
      • Table Babbel GmbH - Overview
      • Table Babbel GmbH - Product and service
      • Table Babbel GmbH - Key news
      • Table Babbel GmbH - Key offerings
    • Berlitz Corp.
      • Table Berlitz Corp. - Overview
      • Table Berlitz Corp. - Product and service
      • Table Berlitz Corp. - Key offerings
    • Duolingo Inc.
      • Table Duolingo Inc. - Overview
      • Table Duolingo Inc. - Product and service
      • Table Duolingo Inc. - Key offerings
    • Mango Languages
      • Table Mango Languages - Overview
      • Table Mango Languages - Product and service
      • Table Mango Languages - Key offerings
    • McGraw Hill Education Inc.
      • Table McGraw Hill Education Inc. - Overview
      • Table McGraw Hill Education Inc. - Business segments
      • Table McGraw Hill Education Inc.- Key news
      • Table McGraw Hill Education Inc. - Key offerings
      • Table McGraw Hill Education Inc. - Segment focus
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key news
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Rosetta Stone Ltd.
      • Table Rosetta Stone Ltd. - Overview
      • Table Rosetta Stone Ltd. - Business segments
      • Table Rosetta Stone Ltd. - Key offerings
      • Table Rosetta Stone Ltd. - Segment focus
    • SANS Inc. Software and Network Solutions
      • Table SANS Inc. Software and Network Solutions - Overview
      • Table SANS Inc. Software and Network Solutions - Product and service
      • Table SANS Inc. Software and Network Solutions - Key offerings
    • Speexx
      • Table Speexx - Overview
      • Table Speexx - Product and service
      • Table Speexx - Key offerings
    • Springer-Verlag GmbH
      • Table Springer-Verlag GmbH - Overview
      • Table Springer-Verlag GmbH - Business segments
      • Table Springer-Verlag GmbH - Key offerings
      • Table Springer-Verlag GmbH - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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